How the next three years China's printer market size trends

In 2010, China's printer market sales fell 18.2% year-on-year, affected by MFP products, the printer market size continues to decline. It is expected that in the next three years, China's printer market size will continue to decline. At the same time, with the gradual advancement of information technology construction in various industries, enterprises are increasingly aware of the control of office costs, enterprise-level users will continue to increase the demand for application solutions for the printing and management industry. 2010, the Chinese market **** sales of printers 5,724,000 units, a year-on-year decline of 18.2%. In the base effect, the release of pent-up demand, macroeconomic conditions, such as the impact of multiple factors, the first half of the market development situation is significantly better than the second half of the year. Market size continued to decline in 2010, inkjet printers are still the leading products in the printer market, but with the rapid development of MFPs, its market sales continue to decline significantly, the use is also being developed to the direction of the industry's proprietary applications; in the energy, health, government, and other industries under the impetus of the rapid growth in demand, the market situation of laser printers compared with 2009 slightly improved, but also by the multifunction All-in-one product impact, growth pressure; by the financial, telecommunications, media, postal services and other industries to increase the demand for product upgrades, pinpoint printer market in 2010 **** sales of more than 1.7 million units, an increase of 40.6%, 2010 China's printer market, the "star" products. Market demand from different industries, finance, telecommunications, media, transportation, government and other traditional industries, by the impact of the release of purchasing demand in 2009, the growth of purchasing demand in 2010 slowed down, the purchase of printers have declined significantly; in the country's strong support for the development of clean energy and improve the health care environment and other policy support and drive, energy, health and other industries on the printer's purchase demand grew significantly in the overall market. Purchase demand has grown significantly, the proportion of the overall market has also increased significantly; by the gradual warming of the industry, the manufacturing industry on the printer's demand is relatively large, but due to the daily printing volume is relatively small, and the print speed and quality requirements are relatively low, so the purchase of the product is mainly low-end products. Industry application solutions are new opportunities Sadie consultants expect that the next three years the printer market size will continue to decline, the average annual decline will be about 4%. By 2013, the market size of the printer will drop to 5,055,300 units. China's printer market will show the following development trends: user demand for inkjet and laser printing products will also be shifted to the MFP products, so the market demand for inkjet printers will continue to decline; laser printer market growth pressure will also continue to increase, but because of the laser printer users are mainly enterprise-level users, and the user's higher requirements for the quality and speed of printers, therefore, future Laser printer market will continue to maintain a small growth; in the last two years, a large increase in the replacement of the last two years, the market growth potential of the next three years of needle printers will also be weakened. From the changing trend of user demand, with the gradual advancement of information technology construction in various industries, the growing awareness of enterprises to control office costs, enterprise-level users of the printing management industry application solutions will continue to increase the demand for solutions, the merits of the solution will gradually become the government, education, finance, telecommunications, health and other industries in the procurement of printers when the choice of supplier is an important basis for the purchase of products. Therefore, the printer manufacturers in the future market development, not only to improve product performance, strengthen the product cost-effective, should also focus on innovative industry application solutions, enhance service capabilities, and further guide and adapt to the changing needs of users. Only in this way, printer manufacturers can obtain more advantages in the fierce market competition.