What is the way to expand the physical store in the sinking market of Yuncang Winery?

With the development of the industry, the market competition in first-and second-tier cities is becoming increasingly saturated, and second-and third-tier cities and rural markets have become the new blue ocean for the development of wine enterprises. The significance of sinking market for brand increment is becoming more and more obvious, and the layout and deep cultivation of sinking market has gradually become the new direction of many brands.

The consumer groups in the sinking market are relatively large, and the marketing strategy in the sinking market needs to be flexible. In some sinking markets, consumers have limited channels to buy, mainly in the real economy. By expanding sales channels, Yuncang Winery encourages dealers to open offline stores, and cooperates with local manufacturers to increase sales, thus gaining a wider market share.

In the depressed market, price is a very sensitive factor for consumers. Therefore, Yuncang Winery attracts customers by letting consumers lower the price of products, and adopts mass production and sales to reduce costs, improve efficiency, and gain a wider market share with cost-effective products. This kind of operation can gain an advantage in the highly competitive market, and through large-scale sales, it can also improve brand awareness and influence.

It is reported that Yuncang Winery owns four brands including Lisen and Bold &; Generous), HOMANLISM and Fendi Club Beer are a sales platform that makes the traditional liquor business online, closely follows the traditional business model and provides online services. It is a wine platform that consumers can trust. Yuncang Winery advocates online traditional business and wholesale price of brand liquor, so that consumers can really buy good wine with high cost performance.