1. Xi'an Tourism Promotion Ads
The city is located in the north of Shaanxi Province, the middle reaches of the Yellow River. It has 1 district and 12 counties under its jurisdiction, with a total land area of 37,000 square kilometers and a total population of 2.19 million. It is China's outstanding tourist city, the three major educational bases of patriotism, revolutionary tradition and so-and-so spirit, and the first batch of famous historical and cultural cities under the State Council. To the Chinese nation holy land of the Mausoleum of the Yellow Emperor, the holy land of the Chinese revolution, the Yellow River Hukou waterfalls, Huangtu culture as the main tourism resources renowned both at home and abroad, Shaanxi folk songs, Shaanxi rice-planting songs, Ansai waist drums, peasant paintings, paper-cutting and other folk art has long been renowned. They are unique tourist attractions in the western region. The city has 5,808 historical sites, 445 old revolutionary areas and nearly 70,000 cultural relics.
Somewhere, once a place to which many people aspired, is representative of the revolutionary culture of new China. Its rich loess culture and simple Shaanxi folk style has been an important element indispensable to the creation of revolutionary film and television dramas. Since the founding of New China, the revolutionary period has been booming. The value of So-and-So Film City is not nostalgia. Its establishment has played a valuable role in promoting and demonstrating the excavation and development of Shaanxi's red cultural resources. The integration and interaction of northern Shaanxi folklore and revolutionary themes, film and television crews, tourists and scenic spots undoubtedly provides a powerful example for the development of tourism and culture in northern Shaanxi.
Somewhere film and television city is a collection of folk culture, amusement parks, film and television city as a whole, in line with Shaanxi U.S. tourism policy and the needs of the times. According to incomplete statistics, the country has been approved by the film and television city of more than 110 projects, more than 30 film and television city in the planning is in full swing construction and investment, and small-scale film and television shooting bases throughout the country. In the past two decades, with the continuous development of the domestic film and television market economy, the construction of film and television bases across the country set off a boom. Among them, Zhejiang Hengdian, Beijing Xiangshan, Huairou, Hebei Zhuozhou, Jilin Changchun, Shandong Weihai, Jiangsu Wuxi, Ningxia Zhenbeibao and other places have built domestic famous film and television city. However, due to various reasons, Shaanxi, which has one of China's oldest movie studios and profound historical and cultural resources, lacks its own movie and television shooting bases in China, especially those of the Zhou, Qin and Han Dynasties. In the face of so many competitors, first of all to a certain period of folk culture film and television city to do a peer-to-peer comparison of strengths and weaknesses. Let's look at Hengdian Film City from a national perspective. 2011, as many as 150 film and television productions were filmed in Hengdian. At present, a large number of Chinese and foreign film and television crews are flocking to Hengdian. Some crews that are still in the process of preparation have even booked important shooting scenes in advance that will only be used in the summer of 2012. All these come from a principle that Hengdian Film and TV City has insisted on for 10 consecutive years. --No money is charged for the rental of scenes. Although the scenes are claimed to cover 5,000 years of Chinese history, they are still incomplete. So Xiangshan launched a Spring and Autumn City, which was an instant hit. Since the weather is so cold now, Xiangshan also has six other groups shooting at the same time, which also catches the other side off guard. Hotels, restaurants, etc. None of them were ready, and as a result, more than 20 private hotels in the surrounding area caught fire all of a sudden. Then look at the representative of the same region, China Blue Sky Huangjia International Film and TV City. Covering an area of 20,000 acres, there is a ditch on the northern slope of the Great Qinling Mountain. Completed in three phases, with a total investment of 3.6 billion yuan. It is expected to be completed in three and a half years. After the completion of the scenic area, there will be 13 dynasties of Zhou, Qin, Han, Sui and Tang dynasties of antique buildings, as well as Song, Yuan, Ming and Qing, Republic of China to the Cultural Revolution period of Guanzhong folk villages. It is not only a production and service place for film and television culture shooting, but also a theme park providing domestic and foreign tourists with Sanqin culture, film and television experience and tourism vacation. Upon completion of the project, it will attract film crews to come and shoot. The crews will only need to pay rental fees, saving a lot of money compared to building their own sets. Tourists can also travel through time and space here. In comparison, the biggest advantage of So-and-so Period Folk Culture Movie and TV City is that So-and-so Movie and TV City has Chinese historical connotations and unrepeatable and imitable regional culture.
As far as the market is concerned, the biggest advantage of so-and-so film and television city is its so-and-so culture, its rich regional characteristics and deep humanistic atmosphere can not be copied. Give full play to the regional specificity, relying on the uniqueness of the folk culture of northern Shaanxi Province, effectively avoiding Hengdian, Lantian and other film and television city Palace of repetitive construction. As a for XXX, XXX film and television city effectively fill the domestic blank, invincible. Of course, objective analysis, a film and television city is also outstanding disadvantages. First of all, northern Shaanxi in many Chinese people's impression has been a drought, lack of water, sand and loess desolate place, the hard living environment often let a lot of tourists and film crews deterred. Secondly, compared with other domestic film and television bases, so-and-so film and television city started late, not enough visibility, has not been known by most film and television staff and the audience
Shanxi XXX Film and Television Culture Communication Co., Ltd. has strong social resources and professional strength, rich experience in planning, operation and resource integration. According to the characteristics of a certain film and television city and its own advantages, for the commercial promotion and operation of a certain film and television city tailored to the detailed operational ideas and planning programs. We plan to start from the promotion and publicity of the film and TV city and theme activities, and work on the two profit models of theme tourist attractions and cultural and creative bases. In the whole promotion process, the two elements of tourist attractions and creative bases are intertwined, organically integrated and mutually pulling. In view of the above ideas, we tailored the following promotional planning program to achieve the commercialization and profitability of so-and-so film and television city:
Planning program:
Tourism promotion
In order to effectively promote the so-and-so film and television city in the tourism, it is necessary to fully understand the current development of the domestic tourism industry ideas and trends, and from the idea of its development of the organic combination of or access to so-and-so surrounding even Shaanxi's Related tourism products.
2. Xi'an tourism promotional advertising plan
Yes. Produce a CD-ROM sound. Originated in the pre-Qin period, meaning to eat. To this day, in the Shaanxi Guanzhong dialect, huh is still a very frequently used term for a way of eating. Literally, eating to the extreme is huh. It is basically characterized by old bowls (very large bowls) filled with food and gorging on it, making for a pleasant mood and a great atmosphere. To get to this level, you usually need the following:
First, to be healthy and eat a lot; second, to be engaged in heavy labor and eat when you're hungry; and third, the food has to be good and the utensils have to be big. Besides, you don't don't have to sit down, the correct posture should be squatting, followed by standing. If eating makes you drool and sweat, that's the most standard posture of the Qin people.
3. Xi'an Tourism Brochure
Biangbiang Noodles are famous for its flavorful and smooth taste in Guanzhong. It is a necessary food for Shaanxi people's daily life.
BiangBiang noodles refer to flour ground from wheat in Guanzhong, which is usually pulled by hand into long and wide noodles with a belt. It is made from flour and other extracts. The noodle soup is made with soy sauce, vinegar, monosodium glutamate, pepper and other condiments, fished into noodles and drizzled with hot vegetable oil. Named for the BiangBiang sound made by the handmade noodles falling on the panel.
The Guanzhong folk song says, "Eight hundred miles of Qin River are dusty, and thirty million old Shaanxi people roar the Qin accent. When you eat a bowl of old biangbiang, your face will be joyful and less oily and spicy.
The biggest feature of biangbiang noodles is that they are wide and thick, like a belt, with a strong flavor. Before you eat it, you add all kinds of minced meat or oil, spicy and fresh.
There is a theory that the term bing in folklore was coined by some unknown scholar of an unrecognized era. It is said that a poor scholar ran away to Xianyang at that time. When he passed a noodle shop, he was hungry. When he heard bion-bion-; inside, he mindlessly strolled in.
Seeing the red, yellow, green, and white delicious pants-width belt-width noodles was a real craving. Xiu asked for a bowl of pants-width noodles and wolfed it down until he was drunk. When checking out, he felt his pockets, which were empty, there was no way to pay the bill, so he had to ask the shopkeeper to exchange it for a book.
According to BiangBiang Noodles, as the shopkeeper said, the scholar was touchy and empathetic. When he felt hurt, he thought for a while, caught the dragon and the snake with his pen, and then sang: A little bit flies up to the sky, the Yellow River bends on both sides; big mouth, words go in, twist to the left, twist to the right; a dragon in the west, a dragon in the east, in the middle of the king of the horses; at the bottom of the word, next to the word on the moon, leave a hook to hang sesame candies; push the cart to Xianyang. In one sentence, the mountains and rivers are written, and the earth is bleak. Since then, biangbiang noodles have been famous in Guanzhong.
:4. Xi'an Tourism Promotional Slogan
1. Maybe you missed the beauty of the last stop before you met the surprise of the next stop. Be happy in the face of complexity. Come on, dear, don't let your life be dictated by your emotions. Good morning!
2. Sometimes the hardest thing to let go of is something you never really had.
3. Everything depends on yourself, change your destiny by yourself. Persistence in all things, patience in all things
5. Competition with the weak, of course, the chances of winning are great, but this strong is very difficult. Only by competing with the strong, can we continue to expand the survival space and become a real strong man.
6. Girls, independent character, know how to take care of themselves, things are handled properly can try to enjoy life, don't I don't often talk about it. They have the ability to alleviate their own pain, and they are able to don't lose their temper for a long time because of trivial things. They are strong inside and are able to give birth to a compassionate gentleness, and they win't be inflamed by cheap talk and emotions. They stick to their judgment without complaint. May you be such a person, the best woman.
7. Time passes, age, people know more, see through more, happiness is less and less. Relax, time will wash away everything.
8. When we encounter difficulties and setbacks, we might as well treat the temporary difficulties as the darkness before the dawn. As long as we observe and think with a positive attitude, we will realize that the truth is far from being as bad as we think.
9. The world will be more beautiful if you look at it from a different angle! Good morning!
10.In fact, it is never age that makes people old, but our mindset. May we all succeed.
5. Xi'an Tourism Advertisement Copy
Qin Mountain Qin water locks Qin Pass, Qin people Qin land sighs Qin River.
The scenery of the mountains and rivers is still the same, but the sky and the earth are different.
Things are different looking at the sky, fog full of clouds, remember Chang'an.
Kyoto is not known for its hatred, the clouds cover the sun.
The Han River is flying, the geese are flying, the autumn rain shines on the autumn mountains.
Wanli stood sadly and sighed heavily; her soul flew away.
It is late on its long journey, and the moon is cold under the pagoda.
One dark hour, thousands of years of pomp and circumstance were gone!
:6. Xi'an tourism promotional advertisement copy
1. Ten years of wind and rain stay Chang'an, laughing and dreaming of infinity.
2. But the bottle is empty, they can afford Chang'anit'Spring is so beautiful.
3. Chang'an is not familiar with infinite trees, only the weeping willow to stay.
4. Chang an avenue narrow and evil, there are green oxen and white horses and seven fragrant cars.
5. Chang'an seems to return to spring after the snow, and the accumulated elements coalesce into flowers.
6. Weiqiao Road, Chang'an, when travelers do not I do not care.
7. The clouds of Nanshan are dark in Chang'an, and you long to see Fang Fei.
8. There is frost and sunshine on a street in Chang'an, it it is red and gold.
9. You can not stay in Chang a city, dusty days are heartbreaking.
10.In the middle there are other princes and dignitaries, there are three, three, five, five Chang a stranger.
:7. Xi'an tourism promotional words
1. Put the ancient and modern culture, enjoy the charm of the world.
2. When you come to Xi'an Ann, you must see the Terracotta Warriors and Horses. Tang if you don't do it, don't regret it. t. Magnificent scale, rich variety and distinctive personality.
3. Watch the Terracotta Warriors and Horses, taste the ancient Chinese charm, enjoy the ancient and modern culture, and appreciate the world charm.
4. If you don't don't go to see the Terracotta Warriors. "I have not really been to Xi'an an.
5. You have not been to Egypt without seeing the pyramids, you have not been to China without seeing the Terracotta Warriors.
6. I don't I don't know if I know. I didn't want to see it, but I was shocked when I saw it. --- The Terracotta Warriors!
7. The Terracotta Warriors and Horses of Qin, lifelike, one of the eight wonders of the world, the pride of China.
8. Xi'an Tourism Promotional Advertisement
Answer: As one of the important birthplaces of the Chinese nation and Chinese culture, Shaanxi has a long history and splendid culture, with many spiritual and natural symbols of the Chinese civilization, the Chinese Revolution, and Chinese geography. In order to fully demonstrate the unique charm of Shaanxi tourism, Shaanxi tourism publicity slogans are solicited from the public. The entries are required to highly summarize Shaanxi tourism, give it a distinctive symbolic meaning, and have the infectious power to guide and encourage people to actively participate in tourism: