Welcome to pay attention, * * * make progress together, create value and get rich slowly!
Let me start with my own conclusion:
The pet industry is a high-growth industry with many opportunities.
The whole industry is very big, and some sub-sectors are still blue oceans, or there is no monopoly of head players.
At present, the family pet ownership rate in China is only 4.4%, the highest in Shanghai is only 19.8%, while the pet ownership rate in the United States is 68%.
In recent years, with the influence of a series of factors, such as declining marriage rate, fewer children, aging and increasing single population, the number of pets has increased year by year.
And in the next few years, the upward trend of the number of pets should be maintained.
In 2020, the industry market scale has reached 295.3 billion;
There are more data, you can see: white paper on pet industry.
Among the people who have pets, the post-80s and post-90s are the majority.
With the post-90s gradually moving towards the society, its proportion will further increase.
Moreover, many people's concept of keeping pets now is very different from before.
Before, many people thought cats and dogs were captive animals.
Nowadays, many people regard pets as family members and even companions.
I have a friend who is frugal at ordinary times, and the food expenses for the whole weekend are less than those in 20 yuan.
His cat, a can of staple food every day, more than 20 cans, not counting other health products.
I also have a friend who likes rich women. Recently, he often says that he is not interested in women, but he is really good to his cat.
Go to the vegetable market and supermarket to buy ingredients for cat rice; The cat goes to the toilet in the litter box. He took a wet tissue and waited outside for the cat to come out and wipe it.
Therefore, the current pet industry has both material needs and spiritual needs.
Common market segments in the pet industry are:
I. Upstream
1, buying and selling
Common pet shops, agencies and so on.
Step 2 adopt
There are some common intermediaries, platforms or shelters.
At present, some adoption agencies will design the adoption ceremony like a wedding, with photos, red cloth and an oath platform, and will also strictly examine the qualifications of the adopters.
As I said before, one of my top ten dreams in life is to let more stray cats have a home, and I will try my best to realize this dream in the future.
Second, the middle reaches
1, food
Food is the biggest consumption field in the pet industry.
At present, there are many brands in the food segmentation field, but at present, domestic brands only account for 30%.
However, if you want to set foot in this field, you may need to make a difference in product quality and marketing.
I think in the field of food, the threshold is not low and the competition is strong.
2. clothes
Pet clothing is a big incremental field.
Including making Hanfu for cats and dogs, or other creative costumes, all received a wave of bonuses.
Step 3 supply
Including toys, nests and cages.
There are many people doing this now, but there are not many players who are very first. As long as they can make some good products, they can still sell a lot.
And in the past year or two, there are more and more electric or intelligent products, such as electric cat casserole and electric grain feeder.
However, these machines always have safety problems, such as the electric litter box getting stuck, or the power goes out, and these machines will stop working.
Third, downstream
1, medical treatment
Now the pet hospital in Shenzhen can really be said to be: "The density can almost be compared with the distribution of Shaxian snacks in second-and third-tier cities."
There are many brands and a large number, which also leads to the problem of mixed good and bad.
Problems such as unprofessional doctors or irregular hospitals frequently occur.
Also, because doctors' salaries are mostly in the form of "basic salary+commission", many doctors with low moral level will have excessive diagnosis and treatment.
There was nothing wrong with it, but thousands of people suffered from it, both pets and people.
There is also great demand in the field of medical subdivision. I wonder if there will be more online and offline head mechanisms running out in the future.
2. Beauty
Like human medical beauty, the pet beauty market is also growing rapidly.
3. School
Including all kinds of training.
4. Insurance
I have two cats at home and know something about pet insurance.
But in general, the current pet insurance is not enough, and the cost performance is not particularly high.
In this field, with the deepening of the relationship between people and pets and the popularization of insurance, I think there will be more pet insurance products in the future.
5. Foster care and home feeding
You can read this article: pets stay on holiday to support a huge business.
Derived occupation
The pet industry has spawned many new occupations.
For example, designing hanfu for cats and dogs.
For example, making milk tea for cats and dogs earns 3 million a year.
Also,
Self-media to help stray cats.
Making birthday cakes and holding parties for pets;
Funeral for pets:
Restaurants, cafes, hotels and so on.
Before raising cats, I often went to some cat cafes. After I have it, I won't go because I'm afraid of catching diseases.
There are also short videos, live broadcasts and so on featuring pets.
As far as investment is concerned, there are not many targets that can be invested now.
China, A-share company, has Zhongzhong shares and capital allocation shares.
Previously, Qi Bo Pet Company was listed on the American stock market. I won the lottery, but after I went public, I collapsed and fell by 40%.
US stocks also have a bull stock Chewy, which is one of the largest pet products e-commerce companies in the United States.
At present, these investment targets are not particularly excellent, so they are only mentioned, not as investment advice.
Limited by space, this paper mainly introduces the common subdivision fields at present.
On the whole, I think,
The pet industry is a high-growth industry with many opportunities.
The whole industry is very big, and some sub-sectors are still blue oceans, or there is no monopoly of head players.
If you really love pets, I think you can continue to pay attention to the opportunities in the pet industry in the future.
In the future, if I find out which specific field has good opportunities, I will do some in-depth research, and I will also say it in the official WeChat account.
Welcome to communicate.
It's done.
Recommended reading:
Interval oscillation, platform support and gap
The script is so popular, how about opening a shop?