(a) Healthcare platforms
Google had already tried GoogleHealth, a service that preserved medical records that were accessible to both patients and doctors, in 2008, but halted the project in 2013, and the company's current GoogleFit and Samsung SHealth, which, like Samsung SHealth, focuses more on nutrition and exercise.
GoogleFit's role is similar in significance to Apple's launch of HealthKit, which provides third-party health tracking apps with APIs to chase data and store it.The data provided by existing health apps is isolated and one-sided, and users can't gain a comprehensive understanding of their health based on it. That's why one of the platform's main features, which amounts to a system that collects data on users' health, will also push quantified self to the next level, combining data on walking, sleep and more with medical data.
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Data collected by wearables and other devices must be improved in accuracy if they want to be taken seriously by doctors; and on the other hand, doctors need to deal with the data for training, to learn how to work more efficiently with this data. The platform is just the beginning, not the end. To use the app you need to be logged into your Google account, after which it will synchronize the exercise data under that Google account. Functionally GoogleFit is primarily an app that records exercise status, including step, run, and bike status. You don't have to set it up or turn it on, it records in the background and automatically categorizes your workouts.
(2) Consumer-oriented hardware sales
There is a large class of consumer-oriented mobile health applications in the market, which monitor heart rate, diet, exercise, sleep and other physiological parameters through a wearable hardware, and the current business model is mainly consumer-oriented hardware sales. If smartphone industry giants can create platforms for health and fitness data, hardware-first mHealth companies will be in trouble.
Wearable devices have many basic functions, including tracking running distance, heart rate, etc., but this will become the standard for smartphones or smartwatches, smartphone system platforms can provide a more concise and seamless experience. Perhaps seeing the bottleneck, Nike has decided to stop producing the Fuelband hardware and focus on the software ecosystem. Lark, another startup that launched a fitness bracelet, has also announced that it is abandoning its hardware products to specialize in apps, and has integrated with Samsung's SHeath platform. Smartphones with low-power-consumption sensors are the ultimate wearable mHealth devices.
(C) Self-checking consultation mode
Whether online diagnosis can replace doctors' consultation, some doctors in medical institutions take a negative attitude. Shenzhen, a tertiary hospital doctors said, doctors must be asked to observe the patient's condition in person, but also need to ask detailed questions about the development of the disease process, medical history, family history of the disease, medication and other circumstances, and then with the modern medical equipment to diagnose and treat the examination.
"Mobile medicine is currently only based on inspection data and indicators to determine whether a few basic indicators have exceeded the standard, for individuals in the end is still not clear whether the disease." The doctor said that mobile health care is currently unable to face inspection pro-visit symptoms of disease, online can only do consultation can not do diagnosis.
Beginning in 2011, a large number of similar mobile medical applications quickly emerged, but rely on the user's health self-check and ask for diagnosis of the application does not seem to see a good point of profit. If doctors have to undergo specialized testing to make a diagnosis of a patient, the products developed by these companies lack sufficient utility beyond booking appointments.
(D) Other Models
Ding Xiangyuan
Core business model "pharmaceutical data technology services". Founded by Li Tiantian, Clove Garden is focused on serving the physician community. According to information, Lilac Garden has accumulated more than 4 million registered members, of which 2 million are practicing doctors, accounting for 77% of China's total 2.69 million doctors. On Lilac Garden, doctors have access to a large amount of medical data and technical services.
In September 2014, Clove received a $70 million Series C investment from Tencent, and Clove's current corporate clients mainly include pharmaceutical companies, medical device companies, hospitals and biotech companies. Clove believes that the introduction of Tencent's strategic investment will help industry clients better utilize WeChat and the Clove platform for compliant and efficient multi-channel marketing and digital asset management. In addition to the above plans, Dingxiangyuan's attempt to build a platform for doctors to practice freely is also very challenging.
Li Tiantian said that online consultations between doctors and patients are not sustainable, and that there are medical quality and patient safety risks associated with online consultations. In his view, organizing medical institutions offline to provide a platform for doctors to practice freely is one of the immediate choices for Ding Xiangyuan to enter the field of public health. Ding Xiangyuan tends to have offline interaction between doctors and patients, and manage the process through online means. With the gradual liberalization of the national policy of encouraging doctors to engage in multi-practice, Clove Garden will invest in online and offline training for doctors to engage in free practice, and establish a fund for doctors to engage in free practice.