Template model of sales meeting minutes 1
At the beginning of the meeting, General Manager Wang xx asked everyone present to speak freely and put forwa
Template model of sales meeting minutes 1
At the beginning of the meeting, General Manager Wang xx asked everyone present to speak freely and put forward constructive opinions and suggestions according to the current situation of the company, making this meeting an interactive meeting. Various departments rushed to speak and put forward various opinions and suggestions to the company.
At the end of the meeting, Manager Wang put forward the following three opinions on the questions raised by various departments:
As a newly established subsidiary of Ye Qi, Ye Qi has high hopes for logistics. It takes three years to build logistics into a new sector. We must do the following:
First, shape the corporate image externally and strengthen management internally:
The image includes:
(1) hardware facilities; Such as: office space, equipment, warehouse facilities, personal dress, etc. ;
(2) Soft power: the quality of individuals and the management level of enterprises. We should work hard in the above two aspects to improve our work level and ability.
Second, expand the market, increase revenue and reduce expenditure, tap potential and increase efficiency;
In order to provide customers with satisfactory services and expand the market in the second half of the year, we should do the following:
(1) Develop steel sales business and develop other businesses such as building materials;
(2) External transportation: In the construction of third-party distribution in Guiyang, we should actively explore new areas, keep the bottom line and ensure the share without shrinking the old business;
(3) actively follow up.
Third, establish a customer-centered business philosophy and turn our enterprise into a learning enterprise;
Our logistics is a service-oriented enterprise, and the object of our service is customers; Our customers are employees internally and owners externally. Internally, we should manage people by system, retain people by human feelings, be willing to serve the enterprise, and give full play to the initiative and enthusiasm of employees; The second is the owner, that is, our customer. Let all our customers feel our honest and efficient service. We should learn through various channels, cultivate talents, develop ourselves and do our work well.
Through this meeting, I hope that all departments will overcome all kinds of difficulties, change their concepts, strengthen their service awareness and do a better job in the second half of the year.
Sales meeting record template model 2
At the beginning of the meeting, General Manager Wang xx asked everyone present to speak freely and put forward constructive opinions and suggestions according to the current situation of the company, making this meeting an interactive meeting. Various departments rushed to speak and put forward various opinions and suggestions to the company.
At the end of the meeting, Manager Wang put forward the following three opinions on the questions raised by various departments:
As a newly established subsidiary of Ye Qi, Ye Qi has high hopes for logistics. It takes three years to build logistics into a new sector. We must do the following:
First, shape the corporate image externally and strengthen management internally:
The image includes:
(1) hardware facilities; Such as: office space, equipment, warehouse facilities, personal dress, etc. ;
(2) Soft power: the quality of individuals and the management level of enterprises. We should work hard in the above two aspects to improve our work level and ability.
Second, expand the market, increase revenue and reduce expenditure, tap potential and increase efficiency;
In order to provide customers with satisfactory services and expand the market in the second half of the year, we should do the following:
(1) Develop steel sales business and develop other businesses such as building materials;
(2) External transportation: In the construction of third-party distribution in Guiyang, we should actively explore new areas, keep the bottom line and ensure the share without shrinking the old business;
(3) actively follow up.
Third, establish a customer-centered business philosophy and turn our enterprise into a learning enterprise;
First, our logistics is a service-oriented enterprise, and the object of our service is customers; Our customers are employees internally and owners externally. Internally, we should manage people by system, retain people by human feelings, be willing to serve the enterprise, and give full play to the initiative and enthusiasm of employees; The second is the owner, that is, our customer. Let all our customers feel our honest and efficient service. We should learn through various channels, cultivate talents, develop ourselves and do our work well.
Through this meeting, I hope that all departments will overcome all kinds of difficulties, change their concepts, strengthen their service awareness and do a better job in the second half of the year.
Sales meeting record template model 3
First, the target customers are too wide to find the right direction. How to collect customer information and judge whether it is a direct customer?
A wide range of target customers is a good thing, which shows that we have a lot of resources and many places that need us. As long as it is a commercial company, it needs to do printing to promote it, regardless of size, which is also our advantage. We can also classify customers, whether they are excellent customers, ordinary customers or small customers, and promote them for any business place. Companies and enterprises in office buildings are relatively concentrated, or look for a business directory, including unit address, telephone number, fax number, etc. , such as hospitals, beauty salons, building materials markets, commercial stores, etc. And you can also build a customer base, first build the trust of customers, so that customers not only believe in your products, but also have confidence in your people. The profit of direct customers is the biggest, as long as you can do the best service.
The process for customers to find suppliers is: first find 3-5 suppliers-after communication, they will choose 1-2 suppliers with satisfactory prices and services-and finally confirm the draft order, so the suppliers eliminated in the second step will have no chance? No, if the supplier he works with makes a little mistake, or fails to meet the satisfaction of his customers, then your advantages will be relatively obvious. It is possible that this customer will stop looking for it from the first step and you will become his first choice. Therefore, when there is no cooperation opportunity this time, you must express your sincerity to the customer and let him trust you.
There will be many new problems in the early stage of development, so customers are divided into three categories first:
1, big customers, such as Beinmei, Dubang Insurance, etc. There is a great demand for big customers, which inevitably requires you to have certain public relations skills, to get on well with the handlers, and even to give kickbacks to the handlers; The price competition is more intense, and the lowest price wins the bid; Managers change frequently; The profit margin is not high, but the profit is stable.
2. General customers include small and medium-sized enterprises, factories, institutions and companies. It is also a customer group that we should focus on. It is directly controlled and decided by the boss himself, which can guide him to understand the company first and generate trust in us, mainly depending on your personal performance: a, whether your speech carries weight; B. Do you have a sense of time? C, whether you can bear hardships; And whether you have an excuse to do things. Areas where such customers exist: office buildings and industrial parks.
3, small customer beauty shop, wedding dress shop and other store business types.
The advantages of the sales department are: stability. As long as the old customers are carefully maintained, there will be great benefits. For small and medium-sized customers, we should do more publicity work, first let customers know what we do. There are three kinds of customers: red apples, green apples and rotten apples. We must instill principled things into customers' minds, so that customers can form good habits and make their work less arduous. Nothing can be agreed orally, no matter what the relationship is, it must be proved in writing.
Second, will there be conflicts between the sales department and the channel department in terms of price, information release and company brand? And the transfer of the company's existing customers.
The company will fully launch new brands, and the price and resources are completely separated from the channel department. The sales department will provide everyone with their own telephone and company website, and the sales department will make great efforts to promote the new company brand. What is required of the channel department is sales volume.
After the division of departments, it is assumed that there is a direct customer coming to the channel department, and the channel department should take the price of the direct customer as the quotation standard, otherwise the difference will be borne by the order taker. The sales department can also give priority to direct sales customers and appropriately retain some channel customers, but it must ensure a certain profit quota.
Third, as a direct customer, what do we advocate? The use of product image by outgoing companies.
The sales department is a one-stop service of design and printing, and will also pursue perfection in packaging and do a good job in details to enhance the brand. Include handbags, notebooks, etc. We use it outside. If the materials needed for the sales department to carry out their work can be sorted out and put forward.
Facing direct customers, our competitors are: 1, advertising company 2, printing factory 3 and printing agent. For advertising companies, our price advantage far exceeds theirs. The printing factory is mainly based on quantity, and it is unable to provide marketing services under the premise of saturated output. As long as you can do it seriously and attentively, you will certainly stand out in the same industry.
Li Jing's business card ordering work will also increase, and this work will be handed over to the channel department for some time.
What the sales department has to do now is to collect customer information, make preparations, and prepare for marketing in what way. Regarding online marketing, you can go to my space to see the methods of online marketing, and at the same time, I will arrange for you to study some online marketing courses.
Sales Meeting Record Template Model 4
On the afternoon of April 6, the freight department held the first quarter sales meeting on the seventh floor of xx Building. Ministry leaders and heads of various units attended the meeting. The meeting was presided over by Wang.
First of all, General Manager Ma announced the post adjustment of some unit managers, and analyzed and commented on the sales and operation of the freight department in the first quarter.
In the first quarter, the company's transportation capacity increased by 46.8% year-on-year, and the freight revenue did not increase significantly. It is estimated that about 16% of the transportation capacity has not been digested, and the task completion is not very satisfactory. Among them, the task completion rate of Shandong district in June 5438+0-February was 86.88%, but the sales index was significantly higher than that of foreign airlines. According to historical laws, February-April is the lowest period of Shandong market. With the increase of seasonal commodities in May, the task will be completed relatively well.
In terms of operation, the number of mistakes in the first quarter was basically the same as that in the same period last year. The main reason for the problem is that the staff are lax and don't follow the rules. In the future, our department will continue to strengthen ideological education and work style rectification for all employees.
At the same time, Mr. Ma announced at the meeting that he had issued the key projects of the freight department in 20xx, and identified six projects, such as "improving the freight carrying rate", as the key projects of the freight department in 20xx. In order to promote the implementation of the project, six projects have appointed project leaders and department heads respectively.
Finally, Wang He and the deputy general managers of each department summarized their respective responsibilities and made a detailed implementation plan for the next quarter.
Sales Meeting Record Template Model 5
On the afternoon of April 15, the business analysis meeting for the first quarter of 20XX was held in the conference room on the 4th floor of New Coast Building/KLOC-0. Zhu Jun, vice minister of production and operation department, presided over the meeting, and Ji Long, manager and Liu Yang, deputy manager attended the meeting. Relevant personnel such as production and business department, financial planning department, comprehensive security department and personnel department attended the meeting. The minutes of the meeting are as follows:
I. The meeting reported the completion of production and operation indicators in the first quarter of 20XX:
5438+10.6 million tons (53.872 million tons per day) were loaded in the east and west ports, which was 3.677234 tons (0.78 million tons per day) lower than that in February. Arrival volume: the chain increased by 6.5438+0.57424 million tons, an increase of 34.0%.
In terms of shipment in February, the East and West ports completed 1, 576,5438+0,0270 tons (56 1, 080 tons/day), compared with 1, 670,045 tons (in October) Arrival volume: the month-on-month decrease was 3. 174 1 10,000 tons, with a decrease rate of 5. 1 1%.
In March, in terms of loading, the east and west ports completed a total of1.51.200 million tons (48,777 tons per day), a decrease of 58,900 tons compared with February's1.57/.027 tons (56,654.38 tons per day). Arrival volume: month-on-month increase of19438+00,000 tons, an increase of 33.35%.
As of March 3 1 of 20XX, in the first quarter of 18 and 20XX, * * the company completed the transportation volume of 481.18010000 tons (2.4405438+0400 tons less than the same period of last year). In the first quarter of this year, the main income was14,449,600 yuan, compared with 22,608,900 yuan in the same period last year, down 36% year-on-year.
2. The meeting reported the operation of the 17th freight yard and the West freight yard in the first quarter of 20XX:
The revenue of Shiqidao Freight Yard in the first quarter was 6.5438+0.705 million yuan, compared with 3.065438+0.2 million yuan in the same period last year, down 43% year-on-year. 17 lane loaded 288 cars and unloaded 26 cars. In the first quarter of last year, 475 vehicles were loaded and 75 were unloaded. The West Freight Yard installed 365,438+09 vehicles in the first quarter of this year, compared with 230 vehicles in the same period last year, an increase of 38.7%.
Three. The meeting reported the use of tarpaulin in the first quarter of 20XX:
20XX 1 month used 2233 pieces of tarpaulin, 456 pieces in February, 1 120 pieces in March, and 3809 pieces in the first quarter. The income was 553,878 yuan, an increase of 1693 pieces compared with the first quarter of last year, and the income increased by 252,042 yuan.
Four. The meeting pointed out the problems and opportunities faced by the company in its operation:
The sanitary conditions of 1, 17 freight yards and west freight yards are poor, so it is necessary to continue to strengthen environmental improvement. In addition, due to the company's narrow roads, the parking problem in the West Freight Yard is serious. Ximenwei should allow a certain number of cars to enter each time according to the size of the freight yard to ensure that the company's roads do not stop and eliminate potential safety hazards.
2. At present, the damage rate of tarpaulin is getting higher and higher, and the speed of folding tarpaulin and repairing tarpaulin can't match, which is facing the problem of slow turnover of tarpaulin.
3. The freight yard of Line17 is too small and there are too many bulk cargoes.
4. According to market research, special containers for grain are the general trend of bulk grain loading in ports. The freight rate of special containers for grain is cheaper than that of gondola cars, with high turnover efficiency and higher loading and unloading efficiency.
Verb (abbreviation for verb) The company leader makes arrangements for future business:
Liu Yang, deputy manager, put forward clear requirements for the company's future operation:
1. Establish and improve the price policy and system. Market development should not violate this principle. In the face of many customers, the company should be fair in its external operations. Under special circumstances, if customers need to offer discounts on the basis of the specified price, they must go through specific procedures to make adjustments.
2. Call the tarpaulin flexibly, and make a promise to customers to ensure the normal use of the tarpaulin. In limited customers, it is necessary to adjust and circulate the tarpaulin. In order to ensure the turnover of tarpaulin, the cost may be appropriately increased under special circumstances.
3. The Comprehensive Security Department will take the lead in negotiating with relevant departments to open the east passage of the freight yard 17, so as to find the breakthrough and corresponding conditions for opening the east passage of the freight yard.
4. The special grain box conforms to the market trend. Although the initial investment is large, the company should also participate. We must make full preparations, actively communicate with China Railway, accurately grasp the policies and regulations of China Railway, and fully ensure that all safety measures for loading can be formulated and implemented.
Manager Ji Long finally arranged the key management work:
1. Treat each client fairly and avoid risks. Business personnel must always abide by the established rules of the company when negotiating prices with clients to avoid unfair treatment to different clients.
2. Quickly promote the special container business for grain, strengthen communication with China Railway, and implement new business as much as possible.
3. The financial planning department and the production and business department pay close attention to the integration of resources and firmly grasp the railway-related resources.
4. Implement matters related to the opening of the east side of 17 freight yard, gradually transform the operation of 17 freight yard, and reduce the bulk cargo business.
5. Put the concept first, quickly promote "one-stop service", fully promote the company to form a one-stop platform, set a good stage for the company's business, expand the company's business, and comprehensively promote the company's diversified development.
Sales Meeting Record Template Model 6
20xx65438+February 1 1 8: 3 am-12: 2, in the conference room on the first floor of the office of Hefei Zhongyuan Sugar and Liquor Company, Zhao Ge, marketing manager, presided over the mobilization meeting of Hefei market vendors for the Spring Festival, and Zhang Zong, sales director of East District, and Liu Jingli, office of Anhui Province attended the meeting. Mr. Zhang exchanged ideas with the manufacturers present on the existing problems and the next step of operation. The contents of the meeting are summarized as follows:
First, the current position of Anhui in the national market and the position of Hefei market in Anhui Province.
1, Anhui's current sales ranking in the whole country: from the sales receipts from June 26th to February 60th, 20xx, 1, Anhui's market has paid back 29 million yuan, ranking 10 in the whole country, far below our neighboring markets such as Jiangxi, Jiangsu, Hubei and Henan. Judging from the growth rate in the same period, it increased by 24.54% year-on-year, ranking 3 1 in the country, far exceeding the first growth market, Guizhou New Market, and ranking first in the national growth market.
2. Hefei's position in Anhui Province: Huaibei market is currently growing by 65% year-on-year, ranking first in the province; Chaohu market increased by 44.6% year-on-year, ranking second in the province; Anqing market grew by 4.2% year-on-year, ranking third in the province; As the leader of the province, Hefei, the provincial capital, has a market growth rate of only 16% year-on-year, ranking seventh in the province, which is lower than the average growth rate of 24.54% in the province and even lower than the national average growth rate of 47.76%. The market in Hefei not only failed to contribute to the development of health wine in the whole province, but also affected the pace of development.
3. How big is our space? At present, the GDP of Anhui ranks 15 in China, slightly lower than that of Hubei and Hunan, while the population of Anhui exceeds that of Hubei, Hunan and Jiangxi. Although the per capita GDP ranks behind the above markets, the sales volume lags far behind the surrounding markets. Hunan's annual sales target is twice that of Anhui, and Hubei is four times that of Anhui. Even Jiangxi, whose GDP and population are not as good as Anhui, has achieved its sales target.
4. Status quo of Jinpai: The six-year sales of Guolu wine industry is 5.279 billion, that of Jinpai wine industry is 65.438+0.48 billion, that of Coconut Island is 430 million, and that of Ningxiahong is 65.438+0.654.38+0.00 billion, while other health wines basically do not exceed/kloc-0.00 billion. Jinpai is the leading brand of health wine industry at present. According to the current sales situation, it should be no problem to reach the sales target of1.800 million yuan in seven business years.
5. Market comparison at the same level: Daye's sales target this year is 22.77 million, and seven county-level markets in Zhejiang this year exceed 6.5438+0 million, and ten county-level markets exceed 80,000. The province will eliminate 6,543,800 county-level distribution markets this year, while the distribution market in Hefei has dropped by 265.438+0% so far.
Second, adjust the mentality.
Manager Zhao's analysis data shows that except for four distribution markets, the other eight distribution markets are in a state of decline, which is far from the national average growth rate of 47.76%. Without comparison, we don't know the gap, and we can't narrow the gap without facing it squarely. It is not terrible to have a gap. As long as we can adjust our mentality, formulate measures and cooperate tacitly, there is no problem that cannot be solved.
Mentality adjustment should start from five aspects:
1, from the speculative mentality of quick success and instant benefit to the investment mentality of brand operation, the mentality of quick success and instant benefit is reflected in the fact that only the sales volume is not the process, only the goods are pressed, and the terminal market is not valued. Even if the retail channel is valued, the catering terminal is despised; Brand operation is embodied in step by step, perseverance, slow stew, no hurry and no dryness, and it will be successful in the end.
2. From Garden Fairy House to Retirement and Networking
Some of our sellers are looking for donkeys on horseback or begging with golden rice bowls. They always envy the dealers next door who have made a lot of money by taking over a brand, but they don't cherish the development opportunities brought by strong brands. Here we propose that only by cherishing opportunities can we grasp them; Only by understanding strong brands can we make good wine.
3, from mutual blame to mutual reflection after problems.
Ask yourself before asking the other person, and ask yourself the reason after asking the question is the fundamental to solve the problem.
4. Change from "first come, then give up" to "give up first"
The seller's profit problem is not that the profit of a single product is too small, but that the sales scale is limited, which leads the seller to always think that the profit of operating hard liquor is very low. In the wine industry, the profit of liquor is very considerable, but the fly in the ointment is that liquor is still in the introduction period in Hefei market, and the sales volume is still very low, which leads to the low operating profit of customers. The lower the profit, the less willing customers are to devote their energy and resources to hard liquor. The less customers pay attention to hard liquor, the more vicious circles will be created. As long as everyone regards spirits as a promising brand, they should spend more energy and money to cultivate spirits. In this way, the sales of spirits will increase, the profits of customers will increase and the market will develop healthily.
5. Change from taking credit for pride to being prepared for danger in times of peace.
Pride makes people retrogress, modesty makes people progress, sadness and troubles can inspire our fighting spirit to move forward, people will die if they want to enjoy themselves, and only in times of peace can they continue to develop.
Three, five measures for the current situation of Hefei market
1. Channels should be operated systematically.
At present, our overall coverage in catering is only 64%, which is a dangerous signal. The marketing function of catering is irreplaceable. Only by doing a good job in catering network can we maintain and consolidate loyal consumers and develop new consumer groups, otherwise our consumer market will shrink; Different channels have different functions, and only system operation can develop overall benefits.
2. All varieties should be operated jointly.
Different products serve different consumer groups in different channels, and the relationship between varieties is complementary, not substitute. Low-priced products do market penetration, medium-priced products do profit accumulation, and high-priced products do product image. At present, the market coverage of China Jinjiu Bottles is only 3%, which is also a dangerous signal. Leading products should be prominent, but not too prominent. The product strategy should be combination boxing, not just relying on one product to fight alone.
3. He who wins the rural market wins the world.
The most direct and effective way to increase the sales volume in the county-level distribution market is to develop the township market. The township market not only has 900 million consumers, but also has a low entry threshold. There is no admission fee or promotion management fee, as long as it is to provide services for end customers. Sellers should cherish development opportunities and exchange useful time for the sense of crisis of the right to live. He who wins the township wins the world.
4. Price is the lifeline of products.
At present, the price compliance rate in Hefei is only 37.8%, the profit of retail terminals is not guaranteed, and there are not enough consumer groups in Hefei at present, so the standardized management of prices is very important. As we all know, a brand that no one sells or buys will be on the verge of death. Here, we are required to treat the price supervision as a routine key work.
5, attaches great importance to the implementation of the "Spring Festival War" marketing activities.
At present, the Spring Festival is only 57 days away. In 57 days, daily sales and Spring Festival promotion account for 4% of the annual tasks. The urgency of time is self-evident Manufacturers and sales representatives are required to take seriously the commitment letter of the "Spring Festival War", perform their duties, make clear the objectives, put measures in place and fully implement them to ensure the success of the "Spring Festival War".
Fourth, the relationship between manufacturers and sellers.
The relationship between the manufacturer and the seller is divided into points and combinations, and there are points and divisions of labor.
The main points are: manufacturers pay attention to brand building; Merchants focus on network construction. Manufacturers pay attention to consumer orientation; Merchants pay attention to channel thrust. Manufacturers focus on terminal process services; Merchants focus on terminal delivery services.
Combination: provide high-quality products and services for terminals and consumers; * * * With the development and maintenance of the market, we should not only increase sales, but also make the market last; From dispersing resources to integrating resources.
Fifth, we should change from the nanny system to the auxiliary sales system.
Nanny system is an act of over-reliance, mutual prevarication and single-handedness. The auxiliary sales system is dominated by merchants and supplemented by manufacturers, helping customers to establish a huge and comprehensive sales network; Assist customers to cultivate a fighting team; * * * Explore a set of sales strategies suitable for the local market; Assist merchants to change from power management to target management and from rule of man to rule of law; Assist sales staff to cultivate the most competitive brand of health wine in China. Ensure that the sales volume is gradually improved, the interests of customers are correspondingly improved, and the status of strong brands in the minds of sellers is getting higher and higher.
Zhang hopes that as long as we cherish development opportunities, attach importance to our strong position, face up to the gap, open up thinking space, prepare for danger in times of peace, and formulate effective measures to ensure that actions are more important than words, we will certainly be able to get out of the predicament and achieve sustainable development.