Baidu promotion sales speech

Sales terms 1. Product category 1. 1, product advantage (five words about products) 1, the world's largest Chinese online marketing platform, with wide coverage 2, accurate targets, directly bringing customers to enterprises 3, paying according to the effect, acquiring new customers 4 at low average cost, covering comprehensive promotion keywords 5, and caring service1. Solution (1): 5600 yuan was originally a tentative investment plan (2): it should not be calculated from the initial investment, but from the long-term return (3): 5600 yuan is more than a meal and a mobile phone. Let's give more examples to illustrate that 1.5600 yuan was originally a tentative investment. For a company, it needs 56600 yuan. Besides, now our colleague XXX Company has been doing baidu promotion, and the effect is there. Are you still worried about how much to invest? 2. It should not be calculated from the initial investment, but from the long-term return. Although the initial investment is 5600 yuan, at present, Baidu has the best effect and can definitely bring you benefits. In the long run, 5600 is not too much! Manager Zhang, you are really joking! You have more money than this to buy a meal and a mobile phone, right? 5600 is still high for you? Besides, now our colleague XXX Company has been doing baidu promotion, and the effect is there. Are you still worried about how much to invest? 2, the keyword click price is too expensive to solve ideas (a): China people's psychological habit is that the cheaper the better, how much is your product worth in the market? What is the relative price of keywords? Solution (2): Are your keywords still expensive? Do you know that some keywords are several times more expensive than yours? Solution (3): The prices of keywords are actually set by you, and each price will definitely bring relative profits to the enterprise. 1. The price of keywords depends on the market value of your product. If no one needs your product in the market, no one will look for it. Then your keywords will not be found even if they are free, so it is meaningless to promote them. 2. The more expensive the keyword, the higher the profit of your product. Baidu is originally a promotion ranking, and your profit determines the price of your keywords. Only when you earn money will you continue to rank. 3. At present, customers' consumption is rational, and no boss is a fool. If your profit is only 1, will you take out 5 to price keywords? The reason why the price is so high now shows that the effect is still good. If a keyword is only a few cents, then you really need to consider the effect. 3, Baidu click consumption is too fast, Baidu is a bottomless pit 1. Do you know why your consumption is so fast? Only when your customers find you can your products be consumed. Your consumption just proves that your promotion effect is very good. 2. Fast consumption means that many people are looking for your products. Don't you want your potential customers to find you? Don't you want more and more customers? You are in business, so you don't want your customers to find you, do you? 3. fast consumption means that there are many people looking for your company, so the proportion of customers looking for you to do business is also high. Naturally, you also made a lot of money. Do you still feel fast? Congratulations on spending money quickly, because with so many people paying attention to your products, your company's popularity will be greatly improved. What's wrong with such a good effect? Are you advertising now to save money? Or for the effect? If you really want to save money, I suggest you don't have to consider Baidu, which is the most expensive at present, but the effect is the best. If you advertise on other websites, 200 yuan a year is still cheap, but many customers have no effect. Money is saved, but this 200 yuan is still lost in general! 1.3, Frequently Asked Questions 1, Malicious Bidding Solution (1): Who is bidding? Just your peers? Why do peers bid? Solution (2): The profit rate of your product determines your bidding level. (3): It is impossible to bid maliciously. Method 1: Who do you think is bidding with you? Only your peers will bid. If the profit rate of his product can't support him to bid, will he bid? Enterprises will only bid within the acceptable return on investment, and the bid price cannot rise endlessly. Method 2: All customers bidding on Baidu have only one purpose, that is, to use Baidu as a platform to help enterprises earn more customers. No enterprise is willing to do such a boring thing with its own advertising expenses. I believe you are promoting on Baidu, and you certainly don't want to fight with your peers, do you? Method 3: Baidu backstage has a function, that is, it can rank according to your needs, and the price of each position is different. If this position can't bring profits to customers, no one will compete for this position, and it is impossible for so many of your peers to still do Baidu. Method 4: Baidu is a listed company, and its finances are all transparent. If there is more competition, then the national marketing department will definitely not allow it. Market leverage plays a role in adjusting the bidding price in the bidding ranking mechanism. Therefore, the bid price will only fluctuate within a reasonable range. The higher the price, the more competitive it is. I don't have the heart to ask the customer why. No boss is a fool. When this position is profitable, customers will invest here. If the effect of paying 3 yuan is the same as that of paying 2 yuan, then customers will not bid for that position. Bidding cannot 1 go up endlessly, and the market leverage can be adjusted. 2. Enterprises are rational consumers, so they can't bid blindly, and they can only bid within the acceptable return on investment. 3. How did baidu promotion do it? 1) means that when your customers come to look for your products, they can see your company in Baidu's search results at the first time, and only when customers enter your company's website to understand your products will we incur expenses. 2) Set the product and company introduction as Baidu keywords, and consumers will enter keywords in the search box to access the customer's website; 3) Go directly to Baidu consultant, open an account for 5600 yuan for the first time, and pay according to the effect. Only when a customer visits, a few cents will be deducted from the pre-existing promotion fee; 4. Baidu has a malicious click solution (1): rhetorical question, what does malicious click mean? Who do you think will click on you maliciously? Solution (2): Baidu does not have malicious clicks, and customers usually mix invalid clicks with malicious clicks to solve the problem (3): Method 1: rhetorical question (applicable to clicks by non-potential customers). Who do you think will click on your website maliciously? Baidu bidding ranking is to find you through keyword search. Only those whose keywords match perfectly can find you. Your product is very professional. It's not that your customers don't even know this keyword, so it's impossible to find you. How did the click happen? Only users who know your products, that is, your potential customers, can find you. Method 2: Prove that Baidu does not have malicious clicks. Baidu has a complete anti-malicious click system, and we focus on search promotion. If we can't even stop such clicks, then of course we can't have so many customers to promote on Baidu. (Malicious clicks are regular, and the result of function analysis is infinite cyclic decimals. Once the click rule appears, Baidu won't charge you for this click.) Method 3: (For clicks by Baidu employees) Baidu doesn't have malicious clicks. Baidu is an American listed company. You think we're gonna cheat you out of 5000? Our customers and our renewal fees are tens of thousands or even hundreds of thousands of yuan. If we click maliciously and it doesn't work, will you renew the fee with us? You can have a look, "dry cleaning machine, domain name registration, website construction", these keywords are more expensive. If there is, no one will do it. Method 4: Return on investment (invalid clicks and malicious clicks) We can't guarantee that every customer who clicks on you will do business with you, but we can guarantee that every customer who clicks on you is your potential customer. If the customer has no demand, he can't go to see your product. For example, the word "bead chain machine" in your company is searched by 50 people every day, so if you close two or three orders of 50 potential customers, will you spend 50 clicks? What kind of advertising promotion platform can achieve this effect? Method 5: Suitable for people who believe in reporting. Baidu backstage has statistical report function. Above, you can clearly see how many people are visiting your keywords every day. Our customer service staff will send you a statistical report every month to make your consumption clear at a glance. 5. How much do I spend a month? 1, which can be inferred from the situation of peers. 2, this is uncertain, according to the number of your keywords, the consumption is not easy to estimate 3, this situation is unclear, you think about it, if you spend a few dollars a month, it is ineffective and not what we want 6, how do I know how much money I have spent? 1. There is a consumption list report in the background. You can check it at any time. You can install a traffic statistics software on your website, and you can find out what words customers use to find our website. You can refer to these two data together to control our consumption. 7. How much is the charge per click? 1. Click price depends on your ranking, bid and quality with other customers. The highest competitive environment may change at any time. Even if your bid remains unchanged, the click price of the same keyword at different times may be different. Will not exceed the bid you set for the keyword. 2. If your keyword ranks last in all promotion results, or is the only promotion result that can be displayed, then the click price is the lowest display price of the keyword. The higher the quality, the lower the minimum display price of keywords. 3. Pre-store 5000, and the click price of the same keyword at different times may be different. So the price of a click is different. Second, customer questions 2. 1 frequently asked questions 1, Baidu doesn't need (don't do) 1. You don't want Baidu, you always want customers, right? Just because you don't want it now doesn't mean you won't want it in the future. Hehe, don't buy things you don't understand. I'll take a few minutes to explain it to you now and see if it's necessary. You don't want it, but your customers want it. Don't you want me to help your company develop? (Question method) 5. Is it your peers, competitors, people who robbed your business? Don't you need it? (strike law) 2. You can consider 1 without spending money. In fact, Baidu didn't accept your money, because your money is your deposit. If it is really free, I think you need to consider the effect. 3. Manager Zhang is really joking. Is your product free for others to use? 3, busy, no time! 1. Yes. You can stop doing business when you become Baidu. Now I'll introduce you to a better method than before. Will you listen? I think listening to me for five minutes is more important than being busy with anything, and it is also busy with business. Today is a good opportunity to introduce business to you. 3. Yes! Your competitors are busier than you! You should consider the development of the company in the long run! We can't delay the development of the company because of temporary busyness! Business is very good, so I won't do it for the time being 1. Temporary popularity does not mean that long-term development and promotion can not only bring you customers, but also help you promote your brand! In fact, you are only in a period of steady development. One of my clients, your colleague, has a good business. After becoming Baidu, it increased by 30% year-on-year. My company is very famous, so it doesn't need publicity. We not only bring brand promotion to customers, but also bring customers directly to the company. Your company is very famous. It won't refuse to give you a bigger market, will it? Is your enterprise as famous as China Mobile? He went around promoting it. 6. I am very busy and have no time to attend the meeting. If you don't attend the meeting, maybe you will continue to be busy blindly. You don't have to be busy, but your business may be better. I'm just a customer near the company, and I don't need the internet! Our method can draw all customers near your company to do business with you nearby, so there will be no competition? 7. We have promoted it and won't do anything else for the time being! 1. Which platform are you promoting? What's the effect? If there was something better, would you still choose? 2. Some customers do business with you, and some customers do business with you. Do you want it? 8、