Integrated marketing company website is an important way for companies to participate in Internet activities, the establishment of the company's website not only to do a good job of maintenance, but also more importantly, to do a good job of website construction itself. So what do you need to pay attention to the production of website construction?
First, the website construction and production of the middle of the work, the construction and adjustment of the internal chain, the design of the navigation bar, SEO optimization.
Integrated marketing program after the preliminary work, the site has a certain outline, the next work is to improve the details of the work. The first is the construction and adjustment of the internal chain. Simply put, it is the site where the link points to, what is the specific address of the link. Is not all the pages need this one link, the page whether there is a dead link and so on. Then the user is browsing the website, the jump between the pages is more convenient, the site is also more hierarchical. Good navigation design can help users quickly find the content they need. Many webmasters like to use pictures or flash technology when designing websites, thinking that the effect of this design is cool. But this will affect the loading speed of the website, which is not conducive to the improvement of user experience. The last is SEO optimization, enterprise construction website many are mainly marketing type of website, therefore, it is necessary to pay attention to SEO optimization, integrated marketing communication to consider the habits of the search engine as well as the friendliness. Doing a good job of SEO optimization can only improve the ranking of the site.
Second, the website construction and production of the preliminary work, mainly on the structure of the website has a rough outline.
Website construction production process, you can refer to the same type of website to determine the outline of the website. But in to ensure that the website outline of the creativity, not a copy. Want to stand firm in the Internet, we need to design a personalized and colorful website, so as to enhance the competitiveness. The domain name of the website is also a pre-production work of website construction and production, which should be emphasized. When registering a domain name, two principles should be observed, it should be related to the brand of the enterprise, for example, the letters of the company's brand, or the pinyin of the enterprise name and so on. The second principle is that the domain name should be short. The shorter the domain name, the more obvious the advantages of website optimization.
Third, the website construction production later work: content update, information management. Website construction production process, the last work is the content of the update and maintenance.
Insist on updating original quality content that can attract search engine crawling and crawling. Favorable to the inclusion of website content, thus enhancing the ranking of the site.
Enterprise website production should pay attention to the focus of the above aspects, divided into the early, middle and late three stages of work. Do a good job in each stage of the work, the website construction production is also completed.