There is a brand in the automotive industry whose thirst for technology and exploration never stops, and which has been given the titles of "buy an engine and get a car", "technology man" and "all-rounder". It is the Honda brand, which has been given such names as "buy an engine and get a car", "technology man" and "all-rounder". The reason for these names is that we can tell something about the Honda brand even by the name of the company, which is known in Japan as Honda Giken Kogyo Co.
At the beginning of the new year, Honda China, GAC Honda, Dongfeng Honda*** organized the 2020 Honda China Media Conference in Sanya with the theme of "ENJOY?FUNTEC?WORLD". In fact, it is the same as a number of brands, the end of the year self-summary and the outlook for the coming year. But the difference is that Honda brought us a full field experience. If you dare to organize a full-field experience, you won't find another one in the car market.
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So, what kind of black technology did Honda bring to this full-field experience?
Using cutting-edge technology, we look forward to all-domain mobility
From automobiles and motorcycles to outboards, Honda has created a wide variety of colorful products through technological innovations, using both land and sea as its stage. However, this was not enough to satisfy Honda's ambitions; they also extended mobility into the air, and thus the HondaJet?Elite was born. This is a small business jet aircraft that, in addition to integrating the engine layout above the main wing, a special technology unique to Honda, has added a number of new technologies and equipment, resulting in the highest level in its class in terms of maximum speed, maximum operating altitude, and maximum cruising distance (approx. 2,661km), as well as outstanding utility in terms of climb performance, fuel economy, quietness, and interior space dimensions.
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It's worth mentioning that the Honda small business jet HondaJet?Elite will be officially delivered to Chinese customers this year, following the type approval certificate issued by the Civil Aviation Administration of China last year.
In addition to bringing a full range of mobility, Honda does not forget to benefit mankind. Honda?Walking?Assist (Walking Assist) is a boon for people who have walking disabilities or are recovering from surgery. Honda?Walking?Assist senses hip movement during walking through embedded sensors, while the lower limbs are driven by the engines on both sides to complete the walking movement, ultimately improving gait, increasing stride length and increasing walking speed.
Honda?Walking?Assist is now actively carrying out various initiatives to obtain China's medical device certification as soon as possible, helping more people find the most genuine "walking" joy.
Of course, automobiles still occupy an important share of Honda's map, and at the full-field experience, Honda also demonstrated its plug-in hybrid system, which is infinitely close to EV, as well as Honda?CONNECT.
Automobile, motorcycle fields all together
2019 hits all-time high sales record in China
Looking back at 2019, China's automobile market continued the cold winter of 2018, with sales of most automobile companies declining to varying degrees, while Honda's China automobile terminal sales hit an all-time high of 1.55 million units. The annual sales of its seven models - Accord, Linear, Colorado, Fit, Civic, CR-V, and XR-V - exceeded 100,000 units, with the annual sales of Accord, Civic, and CR-V all exceeding 200,000 units, and the total annual sales of the five hybrid models - Accord Sharp Hybrid, Odyssey Sharp Hybrid, INSPIRE Sharp Hybrid, CR-V Sharp Hybrid, and Allison Sharp Hybrid - also exceeded for the first time The total annual sales of five hybrid models, including the CRV Ri-Hybrid and the Allison Ri-Hybrid, also exceeded 100,000 for the first time.
In the motorcycle segment, last year Honda launched a modern retro-styled CB650R and a sporty CBR650R, as well as a scooter model, the PCX, which has so far been in short supply. In addition, the electric scooter BENLY?e has been in production at Wuyang Honda for the last year, with plans to export to overseas markets such as Japan in the future.
Technology upgrades, new product launches, and capacity enhancement
Challenging to exceed last year's car sales target
01. Strengthening electrified product lineup
In 2020, Honda China will further strengthen its electrified product lineup of pure EVs and hybrids. In terms of pure electric vehicles, Honda will maximize the experience accumulated during the development of pure electric vehicles such as VE-1 and X-NV, make full use of the excellent resources in the Chinese market, and fully promote the development of pure electric vehicles under the Honda brand, and the specific progress will be officially announced at the Beijing Motor Show this year.
Hybrid, Honda will continue to strengthen the SPORT?HYBRID product lineup. 2020 Honda will launch the i-MMD + 1.5L engine power combination, the power combination will be the first to be equipped in the GAC Honda's Sprinter, and in the future will be expanded to other mid-level models.
Meanwhile, Honda will also introduce its original plug-in hybrid system, SPORT?HYBRID?e+, to the Chinese market this year.
02. Accelerating the pace of evolution in the ICV field
Honda is cooperating with outstanding Chinese IT companies such as Neusoft, Alibaba?AI?Labs, iFLYTEK, and others, to provide "more multi-faceted interconnection", "more intimate assistant", "more thoughtfulness", and "more efficient and effective use". Assistant" and "smarter growth", accelerating the development of the third-generation Honda?CONNECT system.
Additionally, Honda will promote the upgrading of intelligent safety technologies with the goal of a "zero-accident society" Honda is developing the next-generation Honda?SENSING system, "Omni-ADAS", and plans to launch it in China in real-world road environments starting this year. Honda is developing Honda?SENSING's next-generation system, Total ADAS, and plans to begin driving tests of the system in real-world road environments in China this year, with a view to realizing its mass-production application as soon as possible.
03.Accelerating new product launches
In 2020, Honda will accelerate the launch of more new models, in addition to the launch of electrified products such as the Linear Sharp Hybrid and CR-V Plug-in Hybrid. Including the new generation of Fit, Corolla, UR-V and CR-V, to further enhance the charm of the product through the revision and upgrade. In addition, the two-box Civic, which has attracted the attention of young consumers, will also be realized domestically this year.
04.? Strengthen the production system and enhance production capacityIn addition to more new product launches, in 2020, Honda will also strengthen the production system and enhance production capacity. GAC Honda will further expand the capacity of the third plant in Zengcheng in 2020 from 120,000 to 240,000 units per year, and then GAC Honda will form a total capacity of 720,000 units per year. After the capacity of GAC Honda's Zengcheng Plant No. 3 is increased, Honda's total annual automobile production capacity in China will be raised from the current 1.25 million to 1.37 million, laying a solid foundation for a future-oriented production and marketing system.
Ma said:
In the field of automobiles, Honda's product power and sales at home and abroad, we have witnessed ****, and itself relies on motorcycles to start, its in the field of motorcycles is naturally renowned globally. Of course, in addition to automobiles and motorcycles, there are also power machinery products such as outboards, generators, agricultural machinery, etc., so it can be said that it is a real all-rounder. Honda is even involved in the aviation and medical fields.
It is precisely because of Honda's spirit of continuous technological breakthroughs and innovations that it has been able to make achievements in various fields. With more new products being launched this year, coupled with increased production capacity, a breakthrough in last year's annual sales target of 1.55 million units seems to be within reach.
This article comes from the authors of the Motor Home Car Family, and does not represent the viewpoint position of the Motor Home.