"Yellow Pages" originated in North America, the world's first yellow pages telephone directory in the United States in 1880, has been more than 100 years of history. Yellow Pages is the international general business nature and product categories organized by the business telephone directory, equivalent to a city or region of the commercial and industrial enterprises of the household book, the international practice of printing on yellow paper, so called yellow pages. At present, we often say that the yellow pages is the phone book, at present almost every city in the world have this paper as the carrier of the printed phone book (yellow pages).
What are the online yellow pages?
The so-called "online yellow pages" is the traditional yellow pages to the Internet, the use of the Internet as a carrier, in the online distribution, dissemination, application of the phone book. But the "online yellow pages" is not a replica of the traditional yellow pages, its content is more extensive, more diversified service functions. It has the advantages that traditional yellow pages can not be compared. At present, it is with 114 telephone number checker, the traditional yellow pages *** with the city telephone number query the three major queries. In the future, from the direction of its development, it will stand out from the three ways to become the most ideal query tool for people to query the phone number and get customer information.
What are the characteristics of online yellow pages?
1. Yellow Pages is a kind of authoritative, high recognition rate of the information base media
From the nature of the media, the Yellow Pages is essentially a communication tool, social information base. In addition to its role as a communication medium to find the phone number, it is also a social information base, it also has as a tool to understand and study the local political, economic, cultural, life, market and other social information. Because of the information base, the construction of tools, compilation of extreme attention to science and accuracy, in the long-term communication practice in the formation of the "communication contract relationship" under the role of the information released by a high degree of authority, the public has a high degree of trust in it. For example, according to the survey of the United States yellow pages advertisements and other kinds of directory information recognition rate as high as 99%. Such a high recognition rate is not comparable to other types of mass media.
2. Yellow Pages is a media with unique advantages in integrated marketing communications
From the perspective of integrated marketing communications, yellow pages as a think tank media, play an important role, compared with other communications media, has the following advantages:
3. wide coverage space, long release time
Yellow Pages business coverage rate Almost eighty percent. Through business development, the Yellow Pages can completely cover all the enterprises in the cities and communities it serves or all the enterprises in a certain network domain. The Yellow Pages are available at all times. Such high coverage of space, such a long time to continue publishing time is difficult to do radio, television, newspapers and other media.
4. Fast release speed, easy to update
After the submission of enterprise-related information, you can immediately see on the Internet. Updated in a timely manner, what changes in your registration materials, you can immediately change, will not delay the enterprise business. It can be flexibly used to carry out corporate image publicity, marketing, advertising and promotion, as well as public **** relationship dissemination.
5. As the end of the consumer purchasing decision link, in the process of enabling the purchase behavior of a unique position
Yellow Pages is a way to provide the most direct contact information to communicate between the enterprise and the consumer media. From its content, the yellow pages and the public life is very close, it provides the most direct contact with the phone number information, and the basic content of the general residential user life, consumption of information needed: including food, clothing, housing and transportation, leisure and entertainment, sports and fitness, culture and education, medical and pharmaceuticals, transportation and communications, welfare, tourism, shopping, etc., close to the public, close to life, easy to live, convenient for consumption, and as a guide to public life, consumption guidance. It serves as a guide to the public's life and consumption. Therefore, unlike most of the media that present advertising information directly to the audience, the advertisements and other commercial information released by the Yellow Pages completely follow the consumers' purchasing intention, and when consumers look for the phone number, they will provide relevant information about the enterprise at the right time, so that it can become the terminal link of the consumers' purchasing decision, and ultimately contribute to the role of the consumers' purchasing behavior. It can be seen that in the process of consumer purchase decision-making, often in a very unique position, play a unique role.
6. At present, China's Yellow Pages also has the exclusive advantage of information dissemination
At present, mass communication has entered the age of mass media, newspapers, television, radio and other media rapidly subdivided, the same kind of competition is becoming increasingly intense. For example, at present, many areas of our country's television can receive more than 30 channels, next year, with the broadband technology facilities put into use can receive more than 100 channels. Regularly, a large number of newspapers read more than a dozen, and at present, China's yellow pages in its coverage area is usually only a monopoly, through this communication channel to publish business information, advertising, etc., do not have to worry about being covered by similar media information.
7. Quick and easy query
In order to facilitate the enterprise from the tens of thousands of enterprises and institutions in the query to the ideal partner, we designed a keyword query, fuzzy query, advanced query and other kinds of query, you only need to know a little bit of information about the enterprise, even if it is just a phone number in a few digits, roughly the geographic location of the company, etc., you can also easily find.
8. Yellow Pages is a low-cost, large benefits of the media
According to the survey data show that: through the Yellow Pages release a variety of business information, the cost is obviously much lower than other forms of network media. From the results of the media investment power survey: for the old customers Yellow Pages is the most convenient, the most direct preferred query media; from the investment and can directly bring business benefits, the Yellow Pages is said to be inexpensive and beautiful.
9. Yellow Pages also has a more practical value-added services
Generally in the yellow pages on the website are launched to meet the user requirements of other value-added services, these contents are related to the implementation of the customer's column. Internet users can according to their own needs, in the relevant columns to publish some information. For example, Harbin Yellow Pages launched the "Information Express" column, in which customers can publish discounts, recruitment, enrollment, leasing and other information.