Garden Phase II as a mid-range and high-end real estate, and in the first phase of the selling price on the basis of an increase of 260 yuan / m2. Therefore, in order to make the whole sales work smoothly, and the perfect implementation. Better with the sales center, side by side, to complete the second phase of the sales task, here, our planning company to make the following work plan, hope to supervise the implementation of:
First, the opening of a bird's-eye view of the bird's-eye view of the completion of the design and production of the map before June 8th.
2, sand table: in June 9 before the implementation of the sand table production, the company completed the production at the end of June (size, house model, etc.)
3, site photos: June 2 before the completion of the garden site shooting work, mainly for the publicity in the future with the real picture.
4, DM sheet: in June 5 before the completion of the design and production, in June 10 before the completion of the printing work (to determine the number of printing specifications, etc.)
5, the book: in the implementation of the site site photography and bird's-eye view of the production of the design work before June 15 before the end of the month to complete the printing work.
6, on-site billboards: completed before June 20, to determine where to do how big? How to do?
7, in the June 10th before the completion of the sales department inside the nearly 10 square meters of advertising aerial view of the production and lintel light box production.
8, at the end of June to complete the opening activities planning report, and strive to implement the implementation of the work.
9, before June 20, the sales process of customer management system forms and advertising measurement methods to implement the sales center.
10, in the June 20 before the implementation of the garden sales training program (with X to implement to the training details, process, content instructor, time, etc.)
2, advertising planning plan in June 15 before determining the advertising slogan.
2, before June 15 to determine the content of the opening advertisement, and design a sample advertisement.
3, in June 20 before the opening advertising forecast.
4, in June 20 before the development of advertising media plan.
5, after the opening advertisement is evaluated and adjusted, the advertisement content of the strong selling period is formulated, and the advertisement samples are designed and produced.
Work Plan Copy 2
Work Plan
①, work with the Sales Department to develop market share, establish sales channels, and strive to increase the market share of the hotel.
②, do a good job of guest history statistics, especially the resident guests and business guests, to be "resident card" in the form of the establishment of the reception of the first-hand information.
③, continue to implement the sales commission incentive system, incentives for the front desk of the sales awareness, to promote its enthusiasm. Receptionist should be in the hotel preferential policies at the same time according to market conditions and the day of the check-in situation to grasp the flexibility of the room rate, emphasizing that "as long as the guests to the front desk, we have to find ways to let the guests to live down the purpose of the fight for more occupancy rate.
④, the monthly room occupancy rate, rental amount of the statement-type separation, *** with the reasons for the discussion, so that employees see the actual situation of the hotel, "participation" management, a clear understanding of the actual attitude of the hotel room rental.
⑤, pay attention to the coordination between the departments. Departments and departments in the work of friction will inevitably occur, the coordination of good and bad in the work will be greatly affected. Front Office Department is the entire hotel's central department, it has a close working relationship with the rooms, sales, catering and other departments, such as problems, to take the initiative and the relevant departments to coordinate and solve the problem to avoid the deterioration of things.
2, management
①, according to the hotel and the front office department management rules and regulations, job standard operating procedures, strict requirements for employees, employees in violation of the system for the appropriate punishment.
②, the quality of service is the essence of the hotel brand features, establish a good brand image, the first thing is to grasp the quality of staff, the quality of staff service, in order to better strengthen the department's services, every day for the better another strong by the lobby assistant manager of the front office ministries of hygiene, quality of service supervision, inspection.
③, as always, do a good job in the department of health quality, grooming, courtesy and etiquette of the inspection, to create a high-star hotel atmosphere, to provide guests with better service.
④, the establishment of the "excellent staff" assessment rules, and recommended by the department post candidates, all employees voted by the department, the best employees to reward.
⑤, to run through the folding of the total "less people, with good people" concept, to achieve a person with multiple responsibilities, a post multi-capacity. The switchboard and the front desk to work tandem, the front desk in the case of sufficient personnel on duty at the gate. So that everyone in the front office are familiar with the work of the Department. Better service to guests.
⑥, my hotel is located in the geographical location of certain constraints, in order to continue to strengthen the popularity of the hotel, the front office staff is required to enter the hotel for each guest to provide enthusiastic and detailed inquiry service, and strive to absorb more casual guests.
⑦, through the quality of service to employees, health quality control, and timely correction, in the standardization of the basis for guests to provide personalized, distinctive services, and strive to make every guest who has come to the good Lai Lai Deng can leave a deep and beautiful impression. The most important thing is to utilize the publicity role of the guests, word of mouth effect, increase the hotel's reputation.
⑧, standardized, procedural training. Front desk staff to carry out "front desk service language", "skills to sell rooms", "enquiry service", "common problem handling "The company's website has been updated with the latest information about the company's services.
⑨, regularly convene the Department of Rooms, Front Office Department monthly coordination meeting, each month by the head of the department to take turns presiding over the welcome staff to participate in the different departments of the staff to raise issues between the relevant departments to do a good job of coordinating the coordination, coordination of the meeting, the presiding department of the coordination of the contents of the memorandum of understanding in the form of a memo issued to the relevant departments, and later to the implementation of the system.
Third, the training program
Department of the front office knows that there is no training is impossible to make great progress, for the staff to organize various forms of training: on-site training, practical assessment, etc. April due to the post of personnel turnover is large, the old staff resignation and other factors on the post of the normal work of the greater impact on a timely basis for the new employees just joined the focus on etiquette, form, procedures, Should know should know, fire and other aspects of the training, timely instillation of some service details, concepts, so that new employees enter the service work as early as possible. And combined with the work of the hotel related training, the front office positions to consolidate and strengthen, in order to better enhance the level of service. In May, the front office will continue to strengthen training, improve the overall quality of staff, improve service quality; stabilize the workforce, reduce staff mobility;
1, the specific training programs are as follows:
①, to strengthen the booking skills training, and continue to improve the occupancy rate of the room.
②, strengthen the resident guests to visit, and strive for more repeat business.
③, to carry out the standardization of each position, procedural training.
④, cross-training of business knowledge within the department.
⑤. Summarize, analyze and discuss the cases of each position every month.
⑥, staff training on the topic of "how to retain guests".
⑦, to do a good job of new staff induction training.
⑧, the 5th and 20th of each month for the manager to all staff training;
⑨, the staff's sense of service, courtesy and politeness, enthusiasm and active service training;
Continue to follow up on the switchboard characteristics of the service standards have been formulated in the front office department should know should be able to, the content of which includes Hunan's famous tourist attractions, Changsha's origins, the snacks around the hotel, various types of shopping malls, etc., requiring each operator to be very knowledgeable about the hotel. Requirements for each operator is very understanding and can answer freely; for the operator to answer the phone speed, sound quality, tone will do some on-site guidance to enable each person to answer the phone from the operator's mouth to hear the "smile".
Front Office Department
⑦, through the quality of service to employees, health quality control, and timely correction, in the standardization of the basis for guests to provide personalized, distinctive services, and strive to make each guest to come to the good Lai Lai Deng guests can leave a deep and beautiful impression. The most important thing is to utilize the publicity role of the guests, word of mouth effect, increase the hotel's reputation.
⑧, standardized, procedural training. Front desk staff to carry out "front desk service language", "skills to sell rooms", "enquiry service", "common problem handling "The company's website is a great place to learn more about the company's services.
⑨, regularly convene the Department of Rooms, Front Office Department monthly coordination meeting, each month by the head of the department to take turns presiding over the welcome staff to participate in the different departments of the staff to raise issues between the relevant departments to do a good job of coordinating the coordination, coordination of the meeting, the presiding department of the coordination of the contents of the memorandum of understanding in the form of a memo issued to the relevant departments, and later to the implementation of the system.
Third, the training program
Department of the front office knows that there is no training is impossible to make great progress, for the staff to organize various forms of training: on-site training, practical assessment, etc. April due to the post of personnel turnover is large, the old staff resignation and other factors on the post of the normal work of the greater impact on a timely basis for the new employees just joined the focus on etiquette, form, procedures, Should know, should know, fire and other aspects of training, timely instillation of some of the details of the service, the concept, so that new employees enter the service work as early as possible. And combined with the work of the hotel related training, the front office positions to consolidate and strengthen, in order to better enhance the level of service. In May, the Front Office Department will continue to strengthen training, improve the overall quality of staff, improve service quality; stabilize the workforce, reduce staff mobility; ?1, the specific training programs are as follows:
①, to strengthen the booking skills training, and continue to improve the occupancy rate of the room.
②, to strengthen the resident guests to visit, and strive for more repeat business.
③, to carry out the standardization of each position, procedural training.
④, cross-training of business knowledge within the department.
⑤. Summarize, analyze and discuss the cases of each position every month.
⑥, staff training on the topic of "how to retain guests".
⑦, do a good job in the new staff induction training.
⑧, the 5th and 20th of each month for the manager to all staff training;
⑨, the staff's sense of service, courtesy and politeness, enthusiasm and active service training;
Continue to follow up on the switchboard characteristics of the service standards have been formulated in the front office department should know should be able to, the content of which includes all the famous attractions in Hunan, the history of Changsha, the hotel's snacks around the shopping malls and so on, each operator is required to know very well. Each operator is required to understand very well and can answer freely; for the operator to answer the phone speed, sound quality, tone will do some on-site guidance to enable each person to answer the phone from the operator's mouth to hear the "smile".
Work plan copy 3
Work plan
There is a saying that a job done successfully or failed, it all boils down to whether or not there is a detailed and thorough work plan. In this regard, I hold a positive attitude. Summarize the 20xx year drop, also do not forget to plan the future of 20xx. As the saying goes, the summary is the passing of the past, the plan is the future forward, so I believe that the work of our copywriting department can make smooth progress, there must be a lot of serious work plan.
In the second half of 20xx, the radio station copywriting department's work plan is as follows:
A. Recruitment
In order to make a department can have fresh blood injection, in September 20xx during the new student enrollment to carry out new activities. The requirements for this are a certain degree of writing skills, passion for writing, and an understanding of the work of the Department of Copywriting. It is expected to recruit 16 new people, through three stages of screening to determine.
Second, each in its own way
Personnel identified, according to the specific requirements of each section, but also combined with the members of their own conditions, they were assigned the task, and by the 10th grade officers to train them, in order to quickly enter the right track.
Third, the archive work
Weekly each program manuscripts should be stored in the radio station set up in a special cabinet, regular people to sort out, and will be the corresponding manuscripts to distinguish between, and indicate the date of the writers.
Fourth, the relevant system
The radio station general meeting, departmental meetings and the duty of the relevant rules and regulations, the requirements of the clear and clear, and the importance of the clarification, to avoid violating.
Fifth, the text innovation
As the saying goes, a blind imitation of the predecessor will inhibit their own pace of progress. Therefore, no matter in which aspect, we have to learn to transcend, learn to innovate. In terms of text, try a different way of writing, write a different style of manuscript, show the text of the multi-faceted features.
Sixth, internal communication
A good working group needs good teamwork, good cooperation can not be separated from each other's mutual understanding. Freshmen have just entered
The most important thing is to communicate with each other. Therefore, the use of dinners, games, meetings and other forms to create opportunities for them to deepen their understanding, in order to cooperate in the future more comfortable.
Seven, station communication
The radio station is a large collective, is composed of six departments of a home, station communication is more essential. Therefore, the copywriting department and the broadcasting department, the newsletter department, the Ministry of Affairs and so on will successively carry out networking activities, to provide a platform for new students to understand each other, but also to make the radio station can be better direction to lay the foundation for the development.
Although it is said that the plan can't catch up with the changes, but there is a plan to make things go more smoothly. So, I believe that the copywriting department will be better and better!
Work Plan Copy 4
Beijing Hanjian Group Company Limited, the first branch
20xx individual year-end summary
20xx year
Individual work plan
Comprehensive Office of the Wang Hongbo January 12, 20xx
First, the preface
Looking back behind the back of the full and busy 20xx year has gone. The year is far away. Looking ahead, the challenging year of 20xx has come quietly. Since I joined in May 14 to date, as a Hanjian a company comprehensive office planning copywriter, eight months of work life has benefited a lot, in the care of leaders and colleagues, help, that is, to find their own growth and shortcomings, but also feel the satisfaction of teamwork, and see the company's ever-changing changes. Now on the work of 20xx year is summarized as follows.
Second, the job description
The position of planning copywriter is a new position in the Hanjian company, in the department manager Ma Ying and colleagues under the guidance of the help of the actual situation of Hanjian company, their own position has a deep 'understanding and clear positioning. Also makes the work of more than half a year can be carried out smoothly. Position responsibilities for: 1. Timely update of the company's publicity platform information, and to ensure its timeliness, correct orientation.
2. To organize the background information of the company's WeChat in a timely manner, and to ensure the accuracy and completeness of its data.
3. Write all kinds of activity information of the company in time and ensure its accuracy.
4. Be responsible for the timeliness and availability of the design and production of all kinds of publicity materials.
5. Ensure the completeness of the collection of information on the company's activities.
6. Timely beautification, typesetting and sending of all kinds of documents of the company, and be responsible for their accuracy and timeliness.
7. Understand and communicate with all kinds of publicity media, master the configuration and optimization of the company's publicity channels.
The current work content mainly includes four aspects:
1. Management of the company's part of the public **** resources (micro letter public platform, the company microblogging, the company OA system, etc.).
2. Designing and producing all kinds of publicity supplies (office/lifestyle supplies, exhibition boards, e-posters).
3. Planning and implementation of activities.
4. Copywriting related work.
3. 20xx year Work summary
1. Management and use of the company's network public **** resources
1.1 WeChat public platform management
1.1.1 Status
Han Jianyi established a public platform for WeChat in March 20xx, and it was delivered to me for use in April 20xx, with the type of subscription number, which was launched on May 06, 20xx to complete the WeChat certification account qualification audit and WeChat certification name audit. The company's website is a website of the company, which is a website of the company, which is a website of the company, which is a website of the company, which is a website of the company, which is a website of the company. As of January 12, 20xx, the number of followers is 203, the daily reading rate of graphic information is 30%-50%, forwarding rate is 3%-5%. 90% of the followers are in Beijing.
1.1.2 Summary
Nowadays, society is a society that advocates fast food culture, vulgar, vulgar, kitschy content flooding the WeChat world, and there are many WeChat platforms in order to purely increase the attention, and there is a complete lack of a sense of mission and sense of responsibility as the public media has. In front of the public who lacks discernment and is good at being incited, fake news, violent pornography, "hanging sheep's head to sell dog meat", "title party" and many other undesirable phenomena are prevalent.
WeChat public platform as the main external publicity window of Han Jianyi Company must have a sense of mission and sense of responsibility with the characteristics of the times, to build a socialist civilization and moral system as its own responsibility, to show Han Jianyi Company's image characteristics. Now look at the public platform of Han Jianyi Company, both the content released and the audience's response, have received good feedback.
The overall trend of the platform is healthy, and will be in the early and stable development for a long time, the prospect is optimistic.
1.2 Management of the company's microblog
1.2.1 Status
Microblog name: Beijing Hanjian a company, registered on April 29, 20xx, attention to 154 people, fans 51 people, 126 microblogs. Some of the followers are colleagues of Hanjian Group. The frequency of release is 3-5 a month, the content of the release to the staff daily life, the company group dynamics, social commentary, entertainment information.
1.2.2 Summary
Microblog is a mainstream social media with a large audience in the modern society, because Hanjian a company using microblogging time compared to WeChat later. And due to the degree of difficulty in operation and some other reasons, it is often neglected and weakened. In 20xx, the plan is to insist on sending microblogging every day, the microblogging of Han Jianyi Company is shaped into a virtual character with personality, stance, speech with character, mainly the daily work of Han Jianyi Company's colleagues, life as the main content of the release to the current commentary, entertainment as a supplement, the positive image of Han Jianyi Company and the color of the special external publicity to improve the exposure rate of Han Jianyi, the success of the case can be referred to "@museum impurities".
1.3 Company OA system
1.3.1 Current situation
Since contacting Han Jianyi OA system, mainly engaged in updating and publishing relevant information. In communication with the department manager Ma Ying constantly fine-tune and update the company's OA to make it more practical.
1.3.2 Summary
(1) to complete the company's honor plate, the collection and addition of relevant information: from 20xx to the present, a company of all the project awards
to add, including the certificate photo, the name of the award, the awarding unit, the award year, the time of the award, the award-winning project, project manager information.
(2) Completed the uploading of the relevant
information on the weekly "Minutes of the Management Team Meeting" and "Minutes of the Regular Meeting of the Comprehensive Office" in the Departmental Dynamics section.
(3) Complete the update of the organizational structure of the Engineering Management Department, the Contract Management Department, the Financial Management Department, the Asset Management Department, the Cost Management Department, the Comprehensive Office, and the Hanjian First Company in the Job Responsibilities section.
(4) Completing the updating and publishing of related articles in the board of Hanjian First Company.
(5) Completion of the rules and regulations board, the relevant rules and regulations and notices of the update, release.
(6) Complete the updating and publishing of the Social Security Lecture Hall in the Knowledge Map section.
2. Copywriting-related work
2.1 Overview
Since joining the job, archive all the forms edited and typeset by hand, and make the "Document Release Timeline" to record the time when all the public **** forms are officially used. Numbered archives of all official notices, systems and minutes of meetings handled.
2.2 Completion
(1) Completion of relevant publicity articles. Hanjian a company's new office building construction dynamics "" "Zhonghai Jinshi Mansion Project" was successfully completed "" bloom
put a beautiful mood - to meet a better future - remember the Hanjian a company Huairou three-day tour " and other articles updated in the company's OA and WeChat platform.
(2)
(2) Completion of the re-editing of the "Departmental Manual" of the Engineering Management Department, Contract Management Department, Cost Management Department, Budget Management Department, Asset Management Department, Financial Management Department, and Comprehensive Office
. Keep the Departmental Manuals up-to-date with the departments.
(3) to complete the editing and layout of all kinds of contracts, systems, notices. And communicate the relevant notices and systems to the project directors and project managers.
(4) Complete the writing of the minutes of the regular meetings of the General Office every two weeks.
(5) to complete the development of notices, systems, minutes of meetings and other templates, the format of public documents. So that the future of the official documents more formatted
(6) to complete the "staff induction training" PPT production.
(7) to complete the Han Jianyi all the awards of the organization and statistics, and the new awards for the information archive.
(8) Other copywriting related work.
3. Activity planning related work
3.1 Overview
The company's weekday activities are less, but each large-scale activities are a very valuable experience. In the future will continue to improve the company's activities related information work.
1. When there are large-scale activities, the division of labor is not clear enough, and sometimes there are problems with cooperation.
2. There is no standardized plan for the overall collaboration of staff during the event, and notes and archives after the event.
3.2 Completion
(1) Participated in the "a company Huairou spring party" part of the preparatory work, and the implementation of activities.
(2) Participate in the questionnaire survey activities of the "corporate employee satisfaction questionnaire" and "staff restaurant satisfaction questionnaire".
4. Design-related work
4.1 Overview
The current regular design work is, each festival, holidays, company notices, etc. to produce posters, through the enterprise mailbox group sent to colleagues know, once a month to update the content of the display board. Sending posters through the enterprise mailbox not only makes the enterprise mailbox more functional, but also increases the frequency of colleagues checking the enterprise mailbox, increasing the degree of interaction between the company and employees. Updating the content of the exhibition board once a month can play a good role in publicizing and enriching the working life of colleagues. The birth of departmental LOGO makes departmental colleagues more sense of honor, working life in the company is also more interesting. And the design of some souvenirs, but also let colleagues feel the sense of belonging in the company. It is recommended that the future design of some souvenirs and daily necessities, can enhance the morale of colleagues and sense of pride.
4.2 Completion
(1) to complete the integrated office LOGO and T-shirt design and production. Get the departmental leadership of the praise.
(2) Completed the design and production of the "Social Security Lecture Hall".
(3) Completion of the company's spring trip to Huairou, after the CD editing and burning.
(4) Completed the design and production of the "20xx Han Jianyi commemorative calendar".
(5) Completed the design and production of the December 20xx and January 20xx exhibition boards.
(6) Completion of the design of the enterprise mailbox related to the festival, holiday, notice.
(7) Other design work.
20xx is a very busy year, working in Hanjian a company, let me get rapid growth, after experiencing frustration and difficulties, but also let itself become more calm and mature. In these eight months, through the colleagues, the real feel the fun of teamwork and "happy work, happy life" meaning. 20xx years of work experience makes me more confident to meet the challenges of the 15 years, I will be full of enthusiasm to meet the arrival of 20xx, and hold on to it, with the time to make me more "rich". "rich".
Work Plan Copywriting 5Copywriting work content and ability requirements
Work content:
1, to assist website promoters on the network article content writing, updating, publishing;
2, writing advertising copy, do a good job of the activities of the news and publicity, planning for the hospital's activities related to the topic;
3, writing the hospital's external and internal Publicity materials advertising soft;
4, website magazines and newspapers articles of news soft, advertising slogan design, etc.;
5, regularly update industry news information, write industry newsletter;
6, the overall website has a unique understanding of the thinking and planning of the website page layout.
Ability to requirements:
1, have a certain sense of innovation, the ability to have their own unique insights into the problem; 2, skilled use of office software, good written expression ability, strong activity planning ability, solid Chinese writing skills;
3, have a strong ability to operate independently, the ability to logical thinking, quick thinking;
4, writing Clear thinking, rigorous and creative structure, down-to-earth, able to withstand strong work pressure;
5, rigorous work, conscientious and responsible, teamwork spirit, good coordination and affinity.
The following I still talk about some of their own views on copywriting:
I think as copywriting, first of all, you need to know as much as possible about that medical industry where you are, carefully read the relevant technology and information, and then have a clear market positioning, understand the seasonal trends at that time, but also need to build your own medical brand, highlighting the characteristics. Find out the potential laws of the industry, think more on it.
To put it bluntly, copywriting is mainly dealing with mosquitoes, and the work is mainly everything to the writing to the consumer (the ultimate advertising audience) to see things. And planning is to consider how to do advertising career, such as advertising media forms, audience demographic analysis, publicity focus, marketing strategy. In addition, planning may also have to consider the picture, the direction of the expression of the copywriting ...... In general, planning to do things for the advertising agency and the client to see. Planning is the upstream link of copywriting. Planning is to carry the whole program, and copywriting is the specific planning ideas into words, into a specific program can be operated.
As the teacher said, planning is the foundation and framework of the advertising system, copywriting is a link in the advertising. Planning can be involved in the preliminary market research, analysis, refinement and a series of complex processes, and determines the direction of the subsequent plane, copywriting. It can be said that: "Copywriting is an expression of ideas, a beautiful lyric; planning is a way of thinking, a wonderful logic."
Many of us just entered the line of copywriters or planners like to ask these words: "What is the shortcut to copywriting? What are the general steps of copywriting? How can I master the skills of copywriting in a short period of time and be able to skillfully use them?" And so on. Usually, a lot of work experience or a lot of practical experience of copywriting planners are not to be denied. This makes many of us feel like we're just starting out as copywriters or planners, and the old copywriters don't care to share their work experience with us.
In fact, this is not the case, copywriting or planning, there is a process of growth. It has no shortcuts, only down-to-earth. It is said that the copy is with the spirit, if we are imitating other people's copy, over time, not only the copy, even our own, but also gradually lost the original aura.
I think the copywriter should work from the following points, progressive progress, and gradually become a good copywriter, and even planning:
1. clear scope of their own work; 2. work as a non-winning rational game; 3. comprehensively improve their overall ability; 4. strengthen the market research; 5. deep understanding of the customer's point of view; 6. enhance team communication and Mutual assistance; 7. Experience the feelings of target consumers; 8 more learning; more thinking; more summarization.