In order to ensure that things or jobs are carried out without error, it is often necessary to have a program in place beforehand. A program refers to a plan-type of instrument that is developed for a particular action. So have you ever learned about programs? Here is my compilation of 5 market programs, welcome to read and collect.
Market Program Part 1Dear XX:
Hello!
Thank you very much to have the opportunity to communicate with you, because I am not familiar with the specifics of the company, so the operation of the ideas described here are biased, I hope to be corrected. If I have the honor to become a member of the company, will start the following aspects of work in the region:
First, the status of the industry
The domestic market for baby products has great potential, according to the demographic data show that in 20xx, China's population totaled 1.35 billion, of which our target consumer population of infants and young children aged 0-3 years old accounted for about 4.98%, about 69 million people, plus the age group of 4-7 years of age, the number of children aged 4-3 years old accounted for about 4.98%, about 69 million people. Together with 4~7 years old children, the total potential consumer population is more than 100 million, the market potential is amazing. In the mid to late nineties, the domestic baby products market has entered a period of rapid development, with an average annual growth rate of more than 17%, much higher than the increase in retail sales of social commodities during the same period, and in the next 15 years, the domestic baby products market will have a more stable number of target consumer groups. According to the authority of the market research data show that if the Chinese city according to the degree of development, consumption level from high to low divided into three categories of cities A, B, C, C cities, C cities, each family used to buy children's food, health care, intellectual development and toys, etc., the average cost of 420 yuan per month, the B city of 590 yuan, the A city is as high as 740 yuan. From the data provided by the market information: China's urban newborn baby supplies family monthly average consumption of more than 900 yuan. Coupled with the vast majority of rural towns and cities infant consumption, mainland China's baby supplies market will exceed 100 billion yuan of market size each year. As people's living standards and education increasingly improve, people's way of thinking and concept of life are changing. People are increasingly concerned about the nutrition and health of the child's body.
Second, the competitive situation analysis
There have been some competitors to enter the market, but the competitors' situation is uneven, there has not been a leading enterprise. For this product, the emergence of competitors is definitely good news in the product start-up period when people have not yet formed the concept of consumption - if you are the only one selling, how many people will believe? If it is a group of people selling this product to the consumer feeling is not the same.
In Henan, Shaanxi, Shandong provinces and your company's products are similar to the "Jinqi Shi", "Annaier", "Aozi", "Royal Baby" and so on. Royal Infant" and other brands, the price covers the high, medium and low grades, the competition between each other is also very fierce. Compared to the above brands, I think your company's products have a competitive advantage, the main reasons are as follows:
1, the product: the product raw materials used in Norway cod (other brands use shark), 100% New Zealand imports of high-quality milk calcium (other brands use calcium carbonate, shellfish bone calcium), pure natural Chinese medicine honeysuckle, mulberry leaves and so on. The quality has also passed both foreign and domestic quality testing standards. In line with the current consumer pursuit of green, natural, safe shopping psychology.
2, packaging: your company uses the tin can packaging, high grade. Bright and colorful, in the shelves to attract customers eyeballs. (Above brand more carton packaging)
3, price: most of the product price is in line with the current acceptable range of consumers (the product retail price of less than one hundred dollars, in some areas through the customer to learn about the relevant information).
Fourth, the marketing objectives
1, within one year to strengthen Henan, Shandong market, followed by the Shaanxi market.
2, Henan, Shandong, Shaanxi agents to reach more than 39, the first year sales outlets reached more than 200, the second year sales outlets reached more than 400.
V. Marketing team
1, Shaanxi Regional Manager 2 (Xi'an, Baoji, Hanzhong, Ankang 1 + Shangluo, Weinan, Tongchuan, Yan'an, Yulin 1)
2, Henan Regional Manager 3 (Jiaozuo, Xinxiang, Hebi, Anyang, Puyang 1 + Zhengzhou, Luoyang, Sanmenxia, Kaifeng, Shangqiu 1 + Xuchang, Pingdingshan, Luohe, Zhoukou, Zhumadian, Xinyang, Nanyang 1)
3, Shandong Regional Manager 3 (Jinan, Liaocheng, Zibo, Dongying, Dezhou, Binzhou 1 + Tai'an, Laiwu, Heze, Jining, Zaozhuang, Linyi, Rizhao, 1 + Qingdao, Weifang, Yantai, Weihai, 1)
Six, channel construction and promotion
Channel construction is the market development of the success of the most critical step! In the development stage of the company should first operate from the regional key markets, avoid spreading the product to the market, once some kind of problem, want to collect too late. First from the regional market began to operate, you can take the point with the surface, strong with weak. Do brand and sales can not be anxious, especially the current industry situation, to be gradual and steady.
1, product planning
In the market operation, the choice of suitable products, and its different market segments and positioning, in order to lay the foundation for the regional blank market after the development of benign operation. The product is the key to the success of the blank regional market.
A, according to consumer preferences to determine the product category. China's vast territory, different regions have different consumption habits. Therefore, around the market demand for different products shown, the right products to the right market sales to the right consumers. Is the product into the blank regional market can quickly let consumers and the market accept the premise and guarantee.
B, according to the consumer ability to determine the product grade. Different regions have different economic levels, the market's spending power, consumer spending preferences may be different. Therefore, it must be based on the market's consumption ability and acceptable price to determine the grade of the main products of the new market.
C, according to the market strategy for the brand, product mix. In the product mix, pay attention to the rationality of the product structure, pay attention to the different missions of the product at various stages, divided into primary and secondary, so as to be able to cope with the market competition changes in a variety of situations.
2. Market layout
A, the market can not be blindly developed (as in the case of war can not be focused on the full-scale combat) should be divided into the market: key market, potential market, attention to the market (based on the market economy as the main basis).
B, Shaanxi is divided into two regions (Xi'an, Baoji, Hanzhong, Ankang + Shangluo, Weinan, Tongchuan, Yan'an, Yulin), with Xi'an, Baoji, Hanzhong, Weinan, Tongchuan, as the focus of the development area.
C. Henan is divided into three major regions (Zhengzhou, Luoyang, Sanmenxia, Kaifeng, Shangqiu + Xuchang, Pingdingshan, Luohe, Zhoukou, Zhumadian, Xinyang, Nanyang + Jiaozuo, Xinxiang, Hebi, Anyang, Puyang), of which Zhengzhou, Luoyang, Kaifeng, Xuchang, Pingdingshan, Xinyang, Nanyang, Jiaozuo, Xinxiang, Puyang, as a key development area.
D, Shandong is divided into three major regions (Jinan, Liaocheng, Zibo, Dongying, Dezhou, Binzhou + Qingdao, Weifang, Yantai, Weihai + Tai'an, Laiwu, Heze, Jining, Zaozhuang, Linyi, Rizhao) in which Jinan, Dongying, Qingdao, Weifang, Yantai, Tai'an, Heze, Jining, Linyi, Rizhao as a key development area.
3, channel planning
A, the main mother and baby channels: According to the information I have, the above regional mother and baby store at least five hundred or more, you can take the development of regional mother and baby channel agents, regional mother and baby channel dealers. (Sales + promotion dual mode)
B, pharmacy channels: the development of key areas of the chain drugstores, independent medium and large drugstores. (Sales + promotion of dual-mode)
C, hospital channels: for the region's large general hospitals, maternity hospitals to take the publicity strategy to promote the brand and products, from the source to let consumers recognize our products. Thus driving the terminal sales. (Promotion)
D, special through channels: such as: online shopping, group buying, kindergarten, etc.. (Sales & gt; promotion)
4, channel tactical planning
A, resource focus principle. We want to quickly start the market, then the use of resources and allocation should reflect the principle of focus. So as to avoid the "blossoming everywhere" phenomenon of average force, by focusing on human, material and financial resources, optimize the use of resources,
B, the principle of strategic application. Into the blank market, the use of my grasp of the dealer resources, the use of the central city to drive the surrounding counties and cities, terminal store sales + stores, hospitals to promote, go hand in hand.
C, the principle of steady progress. According to the original work experience, do a good job of detailed market research, the deployment of a well-planned strategic layout, the first to choose the right market to verify the accuracy of the market forecast, the rationality of the strategic layout, and summarize a set of market development model that works well in the entire blank area of the market.
5, to create a model market, through the model market to achieve three purposes
A, summarize a model. Through the sample market, summarize the feasible, effective, can be quickly replicated in the entire blank area to promote the market mode of operation, and play a role in point of view.
B, cultivate a team, the sample market is like the sales force of the practice field and sales classroom, for the development of other markets to create a group of suitable for our brand and product sales team.
C, set a model. Play the power of role models for the entire blank area to set up a learning model for dealers, business people to set up the market outlook is infinitely better case and confidence.
6, business personnel market tracking, promotion, development, promotional activities to carry out:
A, require themselves and regional managers to travel to the market for long-term market research (local human environment, consumer habits, brand competition and influential in the mother and child store, medium and large chain drugstores, hospitals, etc.),
B, master the target customers, Potential customer information, the development of the best customers (financial capacity + warehousing capacity + radiation capacity + expansion capacity + brand loyalty).
C, the implementation of promotional activities in the market, brand promotion and other work.
D, to maintain the company's customer relations with customers, without losing the company's interests, for customers to deal with a variety of issues in a timely manner.
7, the establishment of branches, offices
For the key markets can consider the establishment of branches, offices, but there must be selective, at the beginning of the opening of branches everywhere, offices of branches, if the management of branches, offices are not in place, it will make the investment, inventory risk greatly increased. And once the branch can not open the market situation, the market has become a game of dead chess, and then convert other business model is very difficult.
8, advertising
Advertising is one of the most direct ways to shape the brand. Through the newspaper and magazine media Internet media and television, radio media, POP posters, leaflets and other publicity carriers, the image of the enterprise to the public display, can directly attract the attention of dealers and consumers around to expand the market purpose. In the specific operation, for the different regional markets, the choice of media should also be different, especially the media cost-effective.
9, brand, product image construction
Unified, vivid, high-quality product image to be able to consumers to bring a strong visual impact, as well as to produce a deep memory, to improve the added value of the brand. In this regard, the sales outlets are required to strictly control.
10, exhibition participation
Through a variety of channels to understand the jurisdiction of the region related to exhibitions, product exchanges and other information, through the above platform, better to our brand and product recommendations to dealers and customers.
VII, late maintenance and market supervision
A, playing the mountain is difficult to keep the mountain is more difficult in this regard requires the company in the market maintenance must make great efforts,
Customers joined just the first step, a larger sales and good sales network is the objective environment for the company's growth. Do a good job to open up the period of maintenance and stabilization of the transition period of maintenance, open up the period of loss of some attention to the interests of the market customers for my company to increase revenue, but not the focus of the market can not be market disruption to the key market customers to be selective, and require agents must strictly implement the company's policies, the terminal must be strict requirements, especially above prefecture-level cities on their own brand image to be strictly controlled, including: Display location, display area, POP layout, product vivid display, store promoter training and their own brand products in the store accounted for the ratio of columns.
B, closely monitor the market sales staff have not strictly in accordance with the company's established guidelines, the mode of operation to implement. If not in accordance with the company's established guidelines for the operation, even if the performance is good, but also to be severely punished. At the same time on the market personality problems, to specific problems specific treatment, timely processing, according to the problems found to adjust the strategic planning, improve the mode of operation.
Eight, summarize
The above are some of my personal market development point of view, if we make our products stronger and bigger, we step by step, steady. Of course, a good plan is only the first step in market development, the important thing is still the implementation of the plan, the efficiency of market development 80% from the implementation. Market expansion is not isolated, it depends on the management level of the enterprise, the cohesion of the marketing team, the marketing staff's communication skills, product quality, design level and many other factors for the success of the enterprise. Therefore, strengthen the internal management, both hands are grasping, both hands are hard, in order to make their own brand take off.
Market Program Part 2Branch departments, centers: According to the municipal company "on the development of" close to the market, attentive to the user "labor competition notice" (渝移工发[20xx]18号)文件精神, in order to further implement the company's "market- and customer-centric to carry out the network maintenance work" requirements. In order to further implement the company's "market and customer-centered network maintenance work," the requirements of effective support for the market and customer service, combined with the actual situation of the Liangping branch, the development of "close to the market, attentive to the user," the implementation of the labor competition program. Specifically as follows:
First, the branch competition leading group
Leader: *** Deputy Leader: *** Members: ******
(a) Propaganda Group: Responsibility: Responsible for the activities of the publicity program and the organization and implementation.
Group Leader: *** Members: Branch Marketing Planning Center
(B) Logistics Group: Responsibilities: Responsible for the logistical support of the competition and related organization and coordination.
Group leader: *** Group members: branch comprehensive department
Second, the specific activities of the implementation of the program
The content of the competition involving the branch, the Department of Construction and Maintenance and market and customer service departments to carry out full consultation, extensive exchanges, and seriously listen to the market needs and suggestions, they need to urgently solve the problem, focus on sending people The problems that they need to solve urgently, focus on sending people to solve, and the responsibility is realized to the person. The existing technology can not solve the problem, do a good job of explaining the network complaints.
(a) Autumn Harvest gold
1, moving newborns, gasoline boutique network implementation rules: for ** the reality of fewer universities and colleges, the branch operations and maintenance department mainly focus on the volume of voice Liang, Hongzhong, the county's well-known high school, while working with the Ministry of Marketing in the county's primary and secondary schools to focus on the implementation of "gardener card", to improve in the county, and to enhance the quality of the network, and to promote the development of the network. At the same time, together with the marketing department, we focused on the implementation of the "Gardener Card" in primary and secondary schools in the county to increase the existing market share in the campus market. During the school year and "Teacher's Day", the local time of the impact of the call, timely monitoring and expansion to ensure that the quality of the campus network and call absorption.
2, passion for festivals, smooth network implementation rules:
(1) contact with the Ministry of Marketing, timely understanding of the peak areas of the holiday season, the county National Day, Mid-Autumn Festival, Christmas and New Year's Day, and other major holidays and important large-scale activities for the forecast and analysis of voice, in advance of the expansion of the corresponding base station work.
(2) During the "Second Shuanggui Tourism and Culture Festival", the "Shuanggui Tang", "Xiao Emei", "Mingyue Lake", "Baiyue Lake", "Baoji Lake", "Baoji Lake", "Baoji Lake", "Baoji Lake", "Baoji Lake" and "Baoji Lake" are all in the same area. During the "Second Shuanggui Tourism and Culture Festival", "Little Emei", "Mingyue Lake", "Baili Bamboo Sea" and other important tourist attractions, we will do a good job in advance of the expansion of the capacity and optimization of the line network equipment to ensure that the maximum absorption of voice services.
(3) On the basis of ensuring network security, using load sharing, carrier pools and half-rate and other technical means, as far as possible, to absorb the peak of voice traffic on major holidays such as National Day, Mid-Autumn Festival, Christmas and New Year's Day, to reduce congestion and enhance revenue. Especially for the branch marketing department of the mass street business hall opening celebration activities, customer gala activities, VIP customers Golden Autumn fishing activities to do a good job of network support.
3, pouring the love of the network, willing to implement the rules:
(1) through the expansion of capacity and SDCCH processing to solve the high congestion of the cell, channeling and absorbing local bursts of high voice services.
(2) Carry out basic maintenance competition activities to promote the proactive maintenance awareness of O&M personnel, enhance the health status of the network, and reduce failures and losses.
(B) network publicity
1, image publicity publicity group is responsible for the prominent position in the business hall to "high-quality network, elite team, precise management" as the theme of the image of publicity materials to China Mobile "the world's first large mobile network "The world's largest mobile network", "the world's top 500 enterprises" and other basic materials to highlight our leading edge in quality, team and management.
2, media placement in the Hong Kong company's customer satisfaction survey a month before the local newspaper in Liangping, the radio and the large flow of people in the Plaza of the big screen TV to "fine network, elite team, accurate management" as the theme of the series of soft line articles for network publicity. Highlighting the advantages of mobile communication in network construction, network capacity, network quality, etc., especially focusing on the current stage of base station network construction of Liangping Branch, highlighting the achievements of Liangping Mobile in network construction. This activity has been widely publicized and mobilized among the employees to ensure the awareness of the employees and to increase the participation of employees from all departments.
Market Program Part 3
I. Participants: Owners bank middle managers enterprises and institutions employees to participate in the intention of the customer
Theme: through the Thanksgiving Day on November 23 as a gimmick to thank the owners, give back to the community, highlighting the corporate culture, and drive sales.
Format: large crab feast + test drive + essay + on-site lottery + fireworks feast
Activity Purpose:
Effective transmission of brand information and expansion of the customer base.
Through the good feelings of the guests who visited the event, the project was spread by word of mouth in their circle of friends.
Through the joyful and cozy atmosphere of the event, it sets off the connotation of the project.
Feedback to the customer base accumulated in the early attention to the project.
Arrangement of activities: luxury car show, test drive, car owner interaction, crab feast as the main line, in order to achieve the effect of conveying gratitude to customers, return to society, and conscientious enterprise.
Activity tone: positioning high-end, elegant, with high-end brand image in front of the audience.
Activity atmosphere: the whole activity from the visual image to the performance, centered on the theme of thanksgiving, and will be the Chinese "rituals, filial piety, respect, love" culture into it.
Second, the specific arrangements for the event:
1, essay activities (around the previous residence to the current residence, "house story" to trigger a number of people and things worthy of gratitude, thanks)
2, test drive activity
3, you can ask the "xx" contest champion, second runner-up, third runner-up to walk the catwalk show (the final on November 23rd)
4, a crab feast or buffet
5, cartoon characters handing out project information
6, lucky draw activities to buy a house preferential purchase of preferential car
7, all the Vehicles: On-site purchase of all models to enjoy the following policies very grateful, extended warranty period to years or kilometers; the scene to extract DCH Toyota very grateful, wonderful life, colorful gifts (worth 200,000);
8, the old and new friends with surprises: during the activity period of DCH Toyota, new and old customers to introduce new customers to buy a car, you can get a gift of fine products worth 1,000 yuan;
9, on-site booking of the car users : Send vip gold card members. (You can choose any one of the attached)
Market Program Part 4In order to further standardize the management of farmers' markets, improve the urban environment, improve the quality of life of the public, to meet the standards of the national civilized city, the study decided to upgrade the existing Chunjiang District Farmers' Markets (***25 farmers' markets), the program is as follows:
A guiding ideology of Chunjiang District Farmers' Markets to upgrade and renovate the market has been Included in the "100 projects Xing Shaoguan" activities in the project list. Chunjiang District will be transformed through the farmers' market, to promote the farmers' market management standards, the implementation of the health system, the initial solution to the farmers' market hardware facilities are not in place, the occupation of business, commodity rows, stalls, practitioners of their own hygiene, food stalls health, in addition to the four pests, sanitation and hygiene, fire escapes, and other key, difficult problems. The transformation, the market environmental health improvement and standardized management, the market to do a good job in the daily management of the market and the creation of a combination of standards, the recent improvement of hardware and facilities and long-term development goals, better purification, beautification of the market environment, enhance the degree of civilization in the city, to create a "national civilized city" to lay a good foundation.
Second, the work of the target
At present, my area of the farmers market 25 (including 4 professional wholesale market), most of the social market, there are generally stalls unreasonable design, wet and dirty floor, poor infrastructure and dirty, messy, poor and other issues. Far from meeting the needs of residents' lives, the transformation is to make the farmers' market to basically achieve the hardware facilities, software management standards, the implementation of health systems, sanitation, hygiene and cleanliness, the density of the four pests to meet the standard, no overflow stalls and unauthorized operation of the road, day-to-day management of the standardized farmers' market to meet the inspection standards, upgraded and renovated farmers' market in our region must reach the national civilized city on the standard requirements of the farmers' market.
Borrowing of services;
Improvement of management practices and systems;
Provision of functional management staff.
Third, the work steps
(a) the preparatory stage (July 10 to July 20) in-depth mobilization, mapping work, seriously do a good job of planning, design, budget of the new farmers' market, to determine a good farmers' market renovation projects and objectives, to clarify the division of labor and responsibilities of the members of the unit, to develop remediation work program.
(B) remediation phase (July 21 to July 30) to do a good job of the classification of the existing farmers' market stalls relocation work, as far as possible not to affect the residents' 'daily life.
(C) market hardware renovation phase (August 1 to August 31) against the standardized market standards, the renovation of market hardware facilities, focusing on solving the security, water and sewage, slaughter room, fish ponds, garbage collection and transportation facilities, sewage treatment and other projects.
(D) stalls fully into the operation phase (September 1 to September 10)
market stalls all into the renovated new farmers market operation, the withdrawal of temporary food market, to provide residents with a hygienic, comfortable and convenient shopping environment.
Fourth, the division of responsibilities
(a) District Urban Management Bureau: responsible for the upgrading of farmers' markets and coordination.
(B) District Economic and Trade Bureau: do a good job of farmers market transformation planning, budgetary work, responsible for communication and coordination with higher authorities.
(C) District Safety Supervision Administration: to do a good job of safety supervision and management.
(D) District Finance Bureau: to do a good job of financial security.
(E) District Urban Management Law Enforcement Branch: to do a good job on the management of roadside business stalls.
(F) District Administration for Industry and Commerce: do a good job of farmers market license registration and issuance.
(VII) District Public Security Bureau: do a good job of security.
(h) District Fire Brigade: do a good job of firefighting.
V. Work requirements
(a) raise awareness and strengthen leadership. Chunjiang District Farmers' Market renovation is related to the majority of people's production and living convenience, and even the image of the entire Chunjiang District, Shaoguan City, whether or not to create a national civilized city is crucial, so the leadership of all departments to raise awareness, the implementation of relevant measures to ensure that the upgrading and transformation of the work of the smooth progress.
(B) to strengthen cooperation and strengthen measures. All relevant departments should effectively fulfill their responsibilities, strengthen collaboration and cooperation, exchange intelligence and information, and strive to do a good job in the transformation of the market and the relocation of the stalls, as far as possible not to affect the daily life of the people.
(C) pay close attention to the implementation to ensure effectiveness. Establish and improve the long-term management mechanism of the market, optimize the shopping environment for residents, so that the farmers market upgrading and remediation into a standardized and institutionalized track.
(D) financial support, reward and punishment. Farmers market upgrading encourage the participation of a variety of investment bodies, through cooperation, equity participation, loans and other forms of raising construction funds. Where the transformation of the construction of the farmers market, the district financial incentives 50,000 yuan as start-up funds; standardized transformation of the acceptance of qualified, the district financial incentives 50,000 yuan. In order to encourage the responsible units to increase the supervision of renovation and construction efforts, each farmers market acceptance, reward the responsible units 10,000 yuan; on the overdue renovation and construction, by the District Economic and Information Bureau reported to the regional government issued a notice criticizing and ordering rectification within a certain period of time, on the refusal to start renovation caused by the poor health conditions of the farmers market, by the District Administration for Industry and Commerce at a penalty of 10,000 yuan more than 50,000 yuan or less until the revocation of the industrial and commercial business licenses; on the Not on schedule to complete the renovation and construction of farmers' markets, by the District Economic and Information Bureau issued a rectification notice to urge rectification, within three months still do not rectify the recovery of start-up capital of 50,000 yuan, and penalties of a certain amount of fines.
Market Program Part 5Abstract:
Piao Xiang Yuan Bridge Rice Noodle Shop in Shijiazhuang College of Economics Huaxin College No. 2 cafeteria on the third floor of the official business in October xxxx, and its quality, price, environment, service, popularity and sales of investigation and research to summarize.
Purpose of the investigation:
Our school No. 2 cafeteria on the third floor of the Piaoxiang edge of the rice noodles, rice noodles across the bridge as a snack with national characteristics, has always been welcomed by everyone, but in the school cafeteria competition is growing today, the Piaoxiang edge of the rice noodles of the flow of customers is not enough to be ideal in order to find out the reasons for which I launched a market on this issue. In order to find out the reasons, I started a market survey on this issue. I hope that through this survey, put forward some rationalization proposals to increase customer traffic, improve economic efficiency.
Investigation time:
xxxx November 9-xxxx November 17
Methods and results of the survey:
The survey mainly used face-to-face interviews of the survey method, supplemented by personal observation and interview method. personal observation and interview method. The questionnaire was self-administered, and a random sampling method was used to investigate the students who ate in the cafeteria.
Questionnaire **** issued 100 copies, recycled 100 copies, the effective questionnaire for 95 copies, recovery rate and the effective rate are 95%. And to some students who have eaten, had some conversation type of visit.
The university student body has a lot of problems with the cafeteria, such as less variety of food, poor environment, unreasonable price, etc., because there are many small restaurants outside the school and there are delivery business, and the school cafeteria has a lot of competition.
This status quo, if allowed to develop, will inevitably impede the normal operation, in order to understand the overall situation of the Peixiang edge of the rice noodle store services, and further
Improve the quality of the work, to create a harmonious dining environment and improve the living conditions of everyone, so that the store to get a better sales and economic benefits.
Some representative findings are reported as follows.
1, advertising
In the questionnaire, we learned that some people do not yet know the opening of the rice noodle store, and some people know but did not go to eat. Among those who know, most students know it through leaflets, a few students through banner ads, and few are introduced through classmates.
2, rice noodle store environment and health
Rice noodle store health satisfaction is reflected in: dining environment is relatively good, purple rattan chairs, tempered horizontal glass table, wooden floor. It is considered better than other places in the cafeteria
3, meal prices
In this survey, some students are indifferent to the price of meals in the Piao Xiang Yuan, a small number of students think the price is reasonable, and most of the students think that the price should be a little more affordable
4, the quality of meals
The students' evaluation of the quality of the meal is: regarding the color, aroma, and taste of the rice noodle, 20% of the students think it is very good, but it is not. 20% of the students thought it was very good, 60% thought it was average, and 20% thought it was not good.
5. Service Attitude
20% of the students thought it was average and 80% thought it was good.
Problem Analysis:
1. Many students do not know about Piao Xiang Yuan Bridge Rice Noodle Shop, especially girls, and the way of publicity on campus is not enough.
2. Our students for food and beverage consumption is relatively low, Peixiang edge of the rice store pricing is medium to high, eat other per person per meal can be 5 yuan, Peixiang edge need 8-10 yuan.
3. School students in the north is more, eat rice and noodles more, it is difficult to do a long time as a staple food.
4. The variety of dishes is still a little less, it is understood that the cafeteria has more types of rice and noodles, both staple food, and dishes are more complete.
5. The problem of waiting for meals: many girls think that the place is too far away to eat a meal consumes too long. The problem of the speed of the meal, the floating edge of the rice noodles do relatively slow, and rice and vegetables can be eaten on the feast, many students are not willing to wait.
Feasibility Suggestions:
Increase publicity efforts to change the publicity, such as allowing people to pull the banner in the place of the student traffic, to make most students know that there is this store. Publicize the characteristics of the product, so that the product is attractive.
Increase the variety of products, although the rice store on the product has been categorized, but not enough human words, some people love to eat more vegetables, some people love to eat more rice girls eat less, you can increase the vegetables more packages, couples packages, girls packages, boys packages price: many students reacted to the price is high, to see if you can guarantee the quality of the case, downward adjustment of the price
Promotional aspects: you can try to do some promotional efforts, to make the product attractive. aspect: you can try to do some promotional activities, such as gift drinks, gift biscuits, these incidental products can not profit at cost price additional.