5G technology to help ignite the smart wearable market
Looking back, most of the vendors that made a hasty debut in 2013 have already receded, and a once once-hot assortment of smart wearables have disappeared or sold out to giants. But smart wearables really no chance from now on? Of course not.
From the data published by IDC, smart wearable shipments are still increasing year by year. The data show that since 2016, China's wearable device shipments have increased year by year, and the year-on-year growth rate of shipments in the first two quarters of 2019 has remained at a level of more than 30%.In the second quarter of 2019, China's wearable device shipments amounted to 23.07 million units, a year-on-year increase of 34.3%; among them, the shipments of basic wearable devices (wearable devices that do not support third-party applications) amounted to 18.46 million units, a year-on-year increase of 31.9%, and smart wearable device shipments were 4.61 million units, a year-on-year increase of 45.0%.IDC expects the full year of 2019 will reach about 80 million units.
2015-2019 China's wearable device market shipment statistics and growth forecast
Data source: Prospective Industry Research Institute
Personalized, high-quality experience service will become the trend
Repeat the smart wearable products from the hot to gradually become cold and then once again "Warm up" process, it is not difficult to find a few years ago, smart wearable "cold" reasons.
1) First of all, part of the smart wearable is not just demand. Initial users just to chase a new trend, catch a fashion, was given a high-tech, intelligent aura. However, for non-rigid demand is not lasting heat.
2) Secondly, mostly the smart wearable market is mainly focused on smart watches and smart bracelets, with serious product homogenization, lack of innovation, and even vicious competition towards price war. Low price is not the main purchase driving force of users. Therefore, users will become rational and their enthusiasm will fall back to a certain extent.
3)Further, smart wearable functions are too simple to meet users' needs, just like chicken ribs. The core of smart wearable products is to provide people with a more effective and shortcut lifestyle. The real smart wear not only looks stylish, comfortable to wear, but also has efficient and accurate data analysis and processing capabilities, fusion of artificial intelligence to become a good assistant to human beings.
In fact, the iterative upgrading of the network so that people's demand for smart products concept has shifted to the "experience" needs, personalized, high-quality experience is the real "just need". Inconvenient to use, poor experience perception is the most unacceptable factor for users. Smart wearable must be transformed from a product supply chain to a customer demand supply chain.
From the rigid needs of the user, the businessman should be based on the consumer's life scenario, find the pain points and opportunity points, formulate scenarios, provide new products, new services, so that the user experience is upgraded, so as to meet the hidden needs of consumption.
For more data sources and analysis, please refer to the China Wearable Devices Industry Market Outlook and Investment Strategy Planning Analysis Report released by the Foresight Industry Research Institute, while the Foresight Industry Research Institute also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment attraction solutions.