Eight Conjectures on the Internet in 2018
As time moves forward to 2018, the "New Media" edition of People's Daily presents the "Eight Conjectures on the Internet" to readers for the eighth time. In the past seven years, we have traveled in the vast ocean-like Internet world, capturing trends, analyzing changes, and studying trends... Through the perspective of media, we have taken the pulse of this ever-changing field and made suggestions, hoping to stimulate more vitality and Release more potential, promote industry standardization, and promote healthy development.
The 5G era is accelerating, artificial intelligence is embedded in daily life, new government media is moving towards "socialization", knowledge payment is ushering in the industry explosion period, the self-media industry is about to be reshuffled, and "live broadcast" will start the second half of the industry. Netlink comes on the scene to regulate Internet finance, and Internet charity enters the first year of supervision. In 2017, these previous conjectures were confirmed one by one in the development, and bloomed one after another on the Internet and in life. "Provide the common people with information services that are useful, affordable, and useful, so that hundreds of millions of people can have a greater sense of gain in enjoying the fruits of Internet development." A clear sky on the Internet requires everyone who is involved in it. *** Let’s polish it together.
Change and innovation, development and deepening, development and standardization are the constant themes of the Internet. Entering 2018, we write new questions: What new ways to play news, and where will the "ice and fire" sharing industry go? We have new expectations: What surprises will artificial intelligence bring, and how will people enjoy it? Big data dividends, how can personal privacy be fundamentally protected; we look forward to new responses: where can online government services be used, how can self-media return to content-oriented, and what kind of convenience will the Internet add to life.
Envision and experimentation, challenge and innovation, changes happen everywhere and at any time. The only thing that remains unchanged is that the answer is always more exciting than the guess.
——Editor
Conjecture 1
Big data benefits inclusive life
In the past year, big data has become the "key to urban governance" "Smart Brain": By monitoring traffic flow in real time, we can detect traffic jams in a timely manner, optimize the signal light timing plan, and make traffic management more efficient; household income status is stored in a unified database, and insurance fraud can be identified with one-click search and verification, making poverty alleviation more accurate; for Street lamps and manhole covers are equipped with IoT equipment to fully understand the status of urban public facilities, and immediately investigate abnormalities if found, making municipal management more refined.
As big data management institutions and innovative application centers established in various places are gradually put into use, big data resources from telecommunications, transportation, commerce and other fields will receive more complete management guarantees and more active innovation stimulation.
In 2018, big data will further transform from a "senior consultant" in urban management to a "caring housekeeper" that benefits daily life. Collect personal medical information and compile electronic health files, which can be accessed at any time to facilitate off-site consultation; put the location of public service outlets on the data "living map", and you can easily reach them by clicking on the map; analyze the data of students' learning process and flexibly adjust teaching According to the plan, teaching students in accordance with their aptitude will be more accurate; the digitization of users’ browsing habits will continue to improve the level of personalization and intelligence of social networks, news feeds, and advertising and marketing.
In the future, how to analyze and use data based on data collection, and how to ensure personal privacy and data security will become important issues in the application of big data to social governance. As big data "shows off its capabilities" in the field of protecting and improving people's livelihood in the future, public services will further improve their intelligence, and convenient applications will further improve their accessibility, which will allow ordinary people to enjoy more data dividends. Our reporter Qian Yibin and Zuo Yibing
Conjecture 2
New gameplay stirs up media integration
On the occasion of the 90th anniversary of the founding of the People's Liberation Army, the People's Daily client produced "Traveling Through Time, This Is How I Defend My Home and My Country" went viral on WeChat Moments, with views exceeding 1 billion within 10 days of its release; on the eve of the "One Belt, One Road" International Cooperation Summit Forum, Xinhua News Agency launched the micro video "The Great Road" "Travel", integrating pictures, videos, 3D animation and other elements to bring an audio-visual feast; during the 19th National Congress, Guangming Daily's creative H5 product "Party Representatives Channel Heroes" used mobile phone interactive technology to make the whole people feel more involved.
In 2017, major mainstream media accelerated their expansion into the Internet field, using "eighteen kinds of weapons" to create a large number of phenomenon-level integrated media products that are widely disseminated, have good reputations, and are effective. The communication position has been expanded and the ability to guide public opinion has been improved. The development of media integration has been further advanced, with outstanding report cards and constant surprises.
In 2018, people are looking forward to what new ways news will be played. The integration of drone aerial photography, VR/AR, artificial intelligence and other technologies will continue to update the form of news products; the rational application of big data means will produce accurate user portraits, and the production and distribution of news information will be more intelligent; integrated media As products become more and more interactive, news will no longer simply provide information, but will gradually be given new functions in specific scenarios.
New news styles emerge one after another, and new ways of media play appear frequently, but users’ demand for high-quality news content has never changed. In the future, only high-quality news products with facts, warmth, value, and quality can be close to the public, enter the hearts of the people, and occupy the commanding heights of communication. Our reporter Dong Siyu and Zhao Dantong
Conjecture 3
Smart products connect the Internet of Things
In the past year, domestic and foreign technology companies have been making plans in the field of artificial intelligence. Chapter layout, investment and financing, joining forces, launching new products, continuous actions.
In 2017, successive policies were introduced to open a "golden window period" for artificial intelligence. In March, artificial intelligence was written into the "Government Work Report" for the first time; in July, the State Council issued the "New Generation Artificial Intelligence Development Plan", proposing an overall plan and strategic goals for artificial intelligence development; in November, the Ministry of Science and Technology announced the establishment of a new generation of artificial intelligence development plan. The Planning and Promotion Office announced the first batch of national new generation artificial intelligence open innovation platforms; in December, the Ministry of Industry and Information Technology issued the "Three-Year Action Plan to Promote the Development of the New Generation Artificial Intelligence Industry (2018-2020)", proposing 4 projects involving 17 products or fields. important development goals.
In 2018, with the deepening of the research and development and application of artificial intelligence, "black technology" products such as smart speakers, smart robots, and driverless cars will emerge and be integrated into life in a more natural and practical way. . Not only that, with the rapid development of 5G, Internet of Things and other technologies, smart products in different scenarios will be connected in series to form an "intelligent Internet", producing a "1 1> 2" effect. For example, in addition to playing news and music, smart speakers can also become smart home "commands". Users only need to give orders to the smart speakers, and can control curtains, lights, air conditioners or other devices located throughout the home without reaching out or leaving the room. water heater.
From the Internet to the Internet of Things, from the Internet of Things to the Internet of Intelligence, on the road to rapid development of artificial intelligence, security issues cannot be ignored. Artificial intelligence products should be like a reliable assistant wearing an invisibility cloak, bringing ubiquitous convenience, but they must not act recklessly under the protection of the invisibility cloak, endangering the security of personal information, life and property, and the security of the entire network. Our reporter Xu Qing and Song Yu
Conjecture 4
Online government affairs use the service card
From "one visit at most" to "no meeting for approval", in the past year In 2016, the construction of online government affairs in various localities and departments accelerated significantly. As "Internet government services" continue to advance, breaking down information barriers and intensively cultivating service quality will become the key words for online government construction in the new year.
Last year, the inspection results of the National Internet Government Service Platform by the General Office of the State Council showed that as of the end of August 2017, 29 provinces (autonomous regions, municipalities) and the Xinjiang Production and Construction Corps had established integrated Internet government service platforms. Among them, 16 platforms have achieved full coverage at the provincial, municipal and county levels. Not only does it allow people to run less errands when doing things, but it also provides "early adopters" of cool technological applications such as face recognition and voice recognition, greatly optimizing the service experience.
However, problems such as the lack of unity on the platform, the need to synchronize matters, the lack of standardized management, and the urgent need to ensure security still lead to some government service platforms and government websites being repeatedly complained by users. If we want to ensure that our services are not compromised, the key to solving the problem is to break through information barriers and eliminate data islands.
The State Council issued the "Government Information System Integration and Sharing Implementation Plan" to set out a timetable, requiring the national e-government extranet to basically have cross-level, cross-regional, cross-system, cross-department, and cross-business support services by the end of June 2018. ability.
More data travel and less errands for work. Smoother information sharing means a better service experience. In the future, services can be handled in the same place or in different places, and people will not have to worry about spatial distance when doing things; departmental collaboration and one-stop acceptance, cross-department applications will say goodbye to the embarrassment of "acclimatization". With more comprehensive service categories, clearer service procedures, and more intelligent consultation and Q&A, we hope that in 2018, online government affairs will provide more convenient services and gain more good reputation from the public. Reporter Qian Yibin and Zuo Yibing
Conjecture 5
***The sharing industry focuses on hard demand
In 2017, relying on relevant policy support, it entered a full-scale outbreak In the early days of the sharing economy, we were faced with the “two worlds of ice and fire”.
On the one hand, more entrepreneurial projects have blossomed and many achievements have been made. Projects such as ***shared bicycles, ***shared hotels, and ***shared offices are not only developing smoothly domestically, but are also "conquering cities and territories" overseas. On the other hand, the industry reshuffle period has arrived early. Within half a year of the boom of ***Xiang power bank, many companies withdrew. Within a few months, 6 bicycle companies including Kuqi Bicycle were "killed". Concepts such as ***Xiang Umbrella, ***Xiang Maza, ***Xiang Basketball and other concepts Large-scale projects quickly disappeared. According to incomplete statistics, in 2017, 26 companies involved in the sharing economy have closed down or terminated their services.
The "China Sharing Economy Development Report 2017" predicts that by 2020, the number of service providers in the sharing economy is expected to exceed 100 million, and the share of sharing economy transactions in GDP will reach more than 10%. The best sharing model that truly meets user needs and solves user pain points will have more opportunities for steady development.
In 2018, China’s shared economy market is expected to become more rational, and some of the better development models that emerged last year may enter the harvest period.
In the housing field, exclusive housing has emerged in Shenzhen. By providing online short-term rental services, a large number of idle real estate resources have been revitalized; in the manufacturing field, the National Intelligent Casting Industry Innovation Center has launched the "Industry First Sharing Industry" "Cloud" provides enterprise cloud information system solutions; in the medical field, 30 pilot hospitals in Beijing have launched electronic medical record sharing and retrieval work... The sharing market is in the ascendant and will usher in more opportunities. Our reporter Wu Shan Wangzhou
Conjecture 6
The new life in the palm of your hand is more convenient
One-click order for fresh food to be delivered to your door without leaving home Enjoy the best goods from around the world, pay with your mobile phone to keep your wallet idle at home, and enjoy bicycles to solve the "last mile"... In the past year, food, clothing, and transportation were all in the palm of your hand, making life more comfortable and convenient.
The 40th "Statistical Report on the Development of China's Internet Network" by the China Internet Network Information Center shows that as of June 2017, the number of online shopping users in my country reached 514 million; the number of mobile payment users reached 502 million. 463 million Internet users use mobile phones to pay for offline consumption; the number of online car-hailing or express users has reached 217 million, and some top bike-sharing brands have set foot in overseas markets... Mobile online life has profoundly changed the business ecology and the consumption habits of the people.
The report of the 19th National Congress of the Communist Party of China pointed out that the deep integration of the Internet, big data, artificial intelligence and the real economy should be promoted. In 2018, various new technologies and new applications will accelerate their progress from innovative ideas to commercial applications, and people will embrace a new, more convenient life.
When navigating, driving route selection will be smarter and smoother; when shopping online, personalized recommendations will more accurately "guess" your needs; if you want to travel, you will get a tailor-made Strategies; online learning, you can enjoy privately customized learning plans; smart home, online medical care, etc. will also accelerate development and solve more life pain points.
While enjoying the dividends of the "Internet of Everything", we cannot ignore the risks hidden behind it. While some new technology applications present a colorful Internet life, they will continue to be improved in the new year to provide the public with A smarter, more convenient and safer new online life.
Our reporter Dong Siyu and Zhao Dantong
Conjecture 7
Self-media returns to content-based
Plagiarism, headlines, and vulgarity, these self-media accounts People cried out for beatings, but for a time they made a lot of money. In 2017, their lives were not so easy.
Since May 2017, the Cyberspace Administration of China has issued a series of management regulations, including the "Internet News Information Service Management Regulations", "Internet News Information Service License Management Implementation Rules", "Internet Forum Community Service Management Regulations" and "Internet News Information Service Management Regulations". Provisions on Administrative Law Enforcement Procedures for the Management of Internet Information Content, etc., aim to promote the healthy and orderly development of Internet information services and safeguard the interests of netizens and network security.
In November 2017, Wu, a self-proclaimed "first person in high-altitude extreme sports," fell to his death during a live broadcast, triggering public reflection and discussion on the lack of platform rules and barbaric growth; at the end of December, today Toutiao and Phoenix News channels have suspended updates to clean up and rectify illegal information in the client.
In the new year, self-media will accelerate the process of “removing the rough and selecting the essential” and return to “content-based”. Regardless of whether the format is graphics, short videos, live broadcasts or Q&A, whether the content is social, entertainment, games or technology, whether free or paid, well-produced, high-quality, vertical content will be supported by the platform and sought after by fans. Accounts with weak originality and shoddy production will be eliminated, and vulgar, curious, and shocking content that blindly attracts attention will be "eliminated."
Now, more and more media platforms are beginning to use algorithm recommendation technology to distribute content. On the one hand, it can accurately meet user needs, but on the other hand, it may create a blocked "information cocoon". Let the content feast be both appetizing and nutritious. How to solve this problem in the new year is worth thinking about. Reporter Xu Qing and Kuang Xixi
Conjecture 8
Personal Information Upgrade Protection Umbrella
Some citizens’ data has been maliciously collected, processed and illegally used; some government and university websites have excessive Disclosure of citizens' personal information; technological products such as drones and smart cameras have become "accomplices" in peeping into citizens' privacy... In 2017, the problem of personal information leakage remained serious.
Last year, personal information protection at the national level continued to advance: in May, the Supreme People's Court and the Supreme People's Procuratorate issued judicial interpretations on handling criminal cases of infringement of citizens' personal information; in June, the "Network Security Law" was officially implemented , which set up a basic legal system for network information security in a special chapter and a large space; from July to September, four ministries and commissions including the Central Cyberspace Administration jointly evaluated and released the review results of the privacy clauses of 10 Internet products and services for the first time; in October, The "Regulations on the Management of Information Services for Internet Users' Public Accounts" issued by the Cyberspace Administration of China have been officially implemented, consolidating information release and operational security management responsibilities.
Some experts pointed out that 2017 can be called a breakthrough year in the development history of China’s cyberspace governance and personal information protection, and 2018 may enter a year of deepening the rule of law for personal information protection.
The second review of the draft E-commerce Law has been completed, and the protection of consumer personal information has been included; the supporting system of the "Cybersecurity Law" is being formulated, and the regulations on sensitive personal information and its collection and use will be more clear and specific ; Many deputies to the National People's Congress suggested accelerating the legislative process of the Personal Information Protection Law in 2018 and further clarifying departmental responsibilities...
Technological innovation continues to evolve new challenges. In the new year, personal information protection still has a long way to go. We look forward to the accelerated implementation of relevant legal regulations so that the personal information “protection network” will continue to be upgraded and become more powerful.
It is true that it is becoming more and more developed.