Thanks for the invite.
I always go to great lengths to tell people to do some groundwork before promoting. For example, study your customers, this is called insight, understanding customer needs is the starting point of marketing, finally customer value is the goal of marketing to reach. Then you have to plan the content of your output, such as brand and product, value system, specific content.
The most important thing is that you have to fish gull an entrance and conversion place, can be a website, can be public, can also be community, in short, there should be conversion and trust establishment, otherwise in vain.
The purpose of promotion is to sell conversion, which is the same as the previous advertising.
Baidu is very strict on medical and cosmetic care, and now it is basically difficult to do bidding in Baidu, and the cost is too high.
Give you a few suggestions
First, do a marketing website. Specifically do not expand, you can take a look at my headline number has an article dedicated to.
Second, first do Baidu information precipitation, around the site to do.
Third, website SEO optimization, this step is very important, very core, is one of the most core content of all Baidu promotion, you can do the natural ranking of the first page, out of advertising outside of the first place.
Fourth, the promotion of self-media, public number is now basically no traffic dividend, but can be used to do in-depth communication and service, increase customer stickiness, but the need to adhere to the output of high-quality content and the activities of the launch of the product activities, activities, activities, products.
Fifth, community. This step is to strengthen the driving force of sales conversion, the community needs to be more professional and continuous operation. It is recommended to import the Internet business model to solve the problem of community power.
Sixth, the last is the whole network marketing and promotion,**** including 13 aspects.