The impact of smart tourism on the tourism industry
Smart tourism has a very important significance for the entire tourism industry
Firstly, for tourists, smart tourism allows tourists to communicate with destinations in an all-rounded and interactive way without leaving home.
Second, for tourism enterprises, smart tourism provides a low-cost, efficient, comprehensive and rapid publicity and sales platform.
Thirdly, for tourism management, it provides a comprehensive understanding of tourists' needs, destination dynamics, complaints and suggestions to help realize scientific decision-making and management.
In short, the completion of the smart tourism system will change the behavioral patterns of tourists, now the smart tourism field of the leading enterprises which here is a detailed offer, if you really want to do it, you can come here, the beginning of the number of this handicraft is a bazhouqi middle of the three children of zero last is a Surabaya two and a half zeros, in the order of the combination of the order can be found!
Enhancing the quality of tourism services
1, smart tourism from the tourists, through information technology to enhance the tourism experience and tourism quality. Tourists can feel the new service experience brought by smart tourism in the whole process of tourism.
2, intelligent tourism to help tourists better arrange travel plans and form tourism decisions.
3. Smart tourism makes the tour process smoother for tourists, improves the comfort and satisfaction of tourism, and brings better tourism safety and security and tourism quality assurance for tourists.
4. Intelligent tourism will also promote the transformation of the traditional way of tourism consumption to the modern way of tourism consumption, and guide tourists to generate new tourism habits and create a new tourism culture.
Improving the efficiency of tourism management
1, smart tourism will realize the transformation of traditional tourism management to modern management.
2. Intelligent tourism will improve the ability of emergency management and guarantee the safety of tourism. Realize the effective handling of tourism complaints as well as tourism quality problems, and maintain the order of tourism market.
3, intelligent tourism comprehensive understanding of the changing needs of tourists, opinions and suggestions, as well as tourism enterprises related information, to achieve scientific decision-making and scientific management.
4. Intelligent tourism also encourages and supports tourism enterprises to make extensive use of information technology to improve business processes, raise management levels, enhance the competitiveness of their products and services, enhance the interaction among tourists, tourism resources, tourism enterprises and tourism authorities, efficiently integrate tourism resources and promote the overall development of the tourism industry.
Tourism marketing is more targeted
1. Through monitoring of tourism public opinion and data analysis, Smart Tourism digs out tourism hotspots and tourists' interest points, and guides tourism enterprises to plan corresponding tourism products and formulate corresponding marketing themes, so as to promote product innovation and marketing innovation in the tourism industry.
2. Intelligent tourism analyzes and judges marketing channels through quantitative analysis, and screens marketing channels with obvious effects and long-term cooperation.
3. Intelligent tourism also makes full use of the communication characteristics of new media to attract tourists to actively participate in the communication and marketing of tourism, and gradually forms a self-media marketing platform through the accumulation of tourists' data and tourism product consumption data.
Satisfy the personalized needs of tourism experience
Tourists can complete online tourism consulting services, such as inquiries about sightseeing, information online reservations and online Taobao services, through the terminal barge tools of the smart tourism system, and they can also customize their private travel routes, reasonably arrange their personal schedules, and maximize the use of travel time. Intelligent scenic spots will also provide more diversified and personalized services. Tourists can according to their own needs selective consumption, such as according to their own needs to choose the guide to explain the language, explain the style, explain the depth, etc., travelers with the help of virtual auxiliary system can be comprehensive intuitive in-depth travel experience, travelers and intelligent scenic area system constantly information interaction, and then make the scenic area service form and consumption content innovation, travelers every time to have a different experience and feeling, and thus happy to repeat consumption. Thus, they are happy to repeat consumption.
The direct beneficiaries of the development of intelligent tourism are tourists.
Smart tourism development conditions and opportunities
Technical conditions are ripe
The technology supporting smart tourism is gradually maturing and improving, and the relevant policy environment is increasingly optimized, so the time to build smart tourism has come.
1, cloud computing, the Internet of Things / ubiquitous network, mobile communications / mobile Internet is the necessary conditions for smart tourism, these conditions are already in place, smart tourism into the construction stage.
2, the development of smart phones and tablet PCs provides strong hardware support for smart tourism. The development of mobile Internet also promotes the flourishing of smart mobile terminals.
3. National and local policies strongly support the development of smart tourism, providing an environmental guarantee for the development of smart tourism.
National policy support
In 2005, in the country's scenic spots to start the pilot work of digital construction, in 2006, the Department of Urban Construction compiled and issued the "National Scenic Spots Digital Scenic Spot Construction Guidelines (Trial)", the digitization of tourist attractions gradually embarked on the road to standardization.
"National Medium- and Long-Term Science and Technology Development Plan (2006-2020)" in the third part (key areas and their priority themes) in the seventh point (information industry and modern services) first mentioned "focus on the research and development of finance, logistics, network education, media, health care, tourism, e-government and e-commerce, and other areas of development of modern services required by the development of highly credible network software platforms and large-scale application support software, middleware, embedded software, software, software, software, software, software, software, software, software, software, software and software. Application support software, middleware, embedded software, grid computing platform and infrastructure, software system integration and other key technologies, to provide overall solutions. From the policy level to combine tourism and cloud computing, and proposed to prioritize the development of tourism information platform based on cloud computing technology as an information industry.
Local policy support
May 10, 2012 Beijing Smart Tourism Action Plan Outline Release and Work Deployment Conference was held in Beijing Changfu Palace Hotel. At the meeting, the official release of the "Beijing Smart Tourism Action Plan Outline (2012-2015)" and "smart scenic spots", "smart hotels", "smart travel agencies" and "smart tourism village" four construction specifications.
The Beijing Municipal Commission of Tourism Development convened by the Beijing Municipal Tourism Industry Development Committee, the Beijing tourism industry leading units, the relevant technology enterprises and scientific research institutes **** with the launch of the establishment of the Beijing "intelligent tourism alliance" was also announced.
Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, Sichuan, Jilin, Henan, Qinghai, Guangxi Autonomous Region and other local governments are actively developing the region's smart tourism master plan and smart tourism program. For example, the "Twelfth Five-Year Plan for Smart Tourism Development in Jiangsu Province" specifies that the core and development mode of smart tourism construction in Jiangsu is to actively improve tourist-oriented and efficient tourism informatization services, especially real-time, interactivity, and active perception of the main body of information services.
In 2012, Wenzhou Municipal Government issued the "Implementation Opinions on Accelerating the Development of E-commerce", and in the construction of the supporting system, it is proposed that it will implement the application of WiFi coverage in the whole city of Wenzhou, and promote the application of mobile e-commerce, mobile micro-payment, build a fast e-commerce-based consumption model in Wenzhou, and realize the city's network in all aspects, and help build a comprehensive tourism service platform covering the marketing of the tourist destinations and the tourism business. The comprehensive tourism service platform.