Rohm’s technical advantages are mainly based on four development strategies:
The first is the power device strategy. With SiC (silicon carbide) as the core, we will strengthen the power component product line of IC, TR (transistor), and DI (diode). Compared with traditional silicon materials, the advantages of SiC materials are mainly reflected in two aspects: on the one hand, it has low on-resistance, which is about 1/5 of silicon; on the other hand, it can also work normally in a high temperature environment of 250 degrees Celsius, so It can be widely used in transformers, converters, PFC circuits (power factor correction circuits) for power conversion in electric vehicles/hybrid vehicles, as well as solar power generation, wind power generation and other fields.
The second is LED strategy. LED comprehensive solutions realized using rich technologies not only provide LED patches, but also provide comprehensive support for power supplies, drivers, modules, and lighting. China is the largest LED lighting manufacturing base, with a huge demand for LEDs, LED power supplies, and LED lighting fixtures.
The third is sensor strategy. ROHM has enriched its product line of sensor components through the acquisition of Kionix in the United States, and established a high-level sensor camp by acquiring OKI Semiconductor (now LAPIS Semiconductor), which possesses image recognition and other sensor processing technologies. At the same time, combined with MCU technology that controls sensor signals, we are determined to become a comprehensive sensor solution provider.
The fourth is a multiplication strategy, working with LAPIS Semiconductor*** to develop chipsets and reference circuit boards for the Intel? Atom? processor E600 series to be used in a wide range of automotive infotainment, IP Media phones, home automation, industrial equipment and other fields. Some large technology platforms are difficult to complete by just one manufacturer. At this time, communication and cooperation are very important. Rohm and Intel are cooperating, so that the entire solution will be more optimized.