Obviously cosmetics or health care products, the small red book platform as a store, but in the promotion of such goods added medical effects and other false propaganda words, will confuse consumers, resulting in consumers can not be recognized, may cause harm to the body's health. When advertising, Xiaohongshu was penalized for allegedly putting medical terms into the advertisements and blurring the line between commercial products and medical devices, which could have serious consequences for consumers.
While healthcare products are prohibited by law in China, Xiaohongshu publicizes the effects of medicine. In fact, the small red book because of advertising illegal by the relevant departments for severe criticism and punishment, this thing is not once or twice, small red book because of this thing has been punished more than 10 times. As one of the emerging software in recent years, Xiaohongshu is quite popular among many young people, and you can search all kinds of things in Xiaohongshu, but most of them still come to choose beauty products and daily necessities. But recently with the expansion of the Xiaohongshu platform. Many advertisers and marketing numbers have flooded in, resulting in a proliferation of advertisements, while many Xiaohongshu bloggers falsely advertise in the name of providing consumers with good products.
Writing on the picture of the product simply can not achieve the effect, deceiving consumers, and consumers have no way to complain after being deceived. And there are a lot of videos on Xiaohongshu, which are used to publicize related products, and the quality of products in these stores varies, and some of them even flow into the market without being inspected by the national security department, so it is urgent and very important to strengthen the regulation of Xiaohongshu products. There are some health care products will even destroy the internal environment, causing damage to internal organs, and once consumers buy such products, the body will be harmed, so the state department should be a severe crackdown on this aspect of the platform merchants of the small red book, can not let these false propaganda goods to further expand the sales, resulting in a very large and serious consequences.
And these products exaggerate the effect of their products, so that many consumers feel cheated inside, if it is beauty products are okay, but like those health care products or food, if the false propaganda said that they have a medical effect, and even can achieve the efficacy of the drug when the consumer may be deceived by these seemingly lofty words, they will flock to buy, very serious. These behaviors are clearly a violation of consumers' own legitimate rights and interests and a violation of the law. These behaviors should be taken seriously by the Xiaohongshu platform, shaping a healthier Xiaohongshu ecosystem so that the Xiaohongshu platform can develop for a long time.