Before designing promotional posters, we must first determine the theme, text information and content to be promoted. The promotion theme must be prominent, and the promotion information of the whole picture is best placed in the middle row. Fonts should be large enough, and promotional texts should be layered appropriately, so that the visual effect will be better.
The font of auxiliary information should be small.
For example, some remarks about platform activities, any restrictions and precautions, and auxiliary information should be in the font 12, which is more suitable at the bottom of the poster, and the auxiliary information does not need to be too prominent.
The promotion time should be prominent.
If it's a spike or something, the time must also be prominent, or use Gif as an animation effect to make the time jump, which will make people feel a sense of urgency and make it easier for customers to place orders. Promotion time should also be placed near the promotion theme.
There will be subtitles when we arrive.
Promotion must be justified to be famous. This is a promotional subtitle, so it doesn't need to stand out in the promotional poster. After all, it's just a gimmick. Our promotion poster should highlight the preferential information of the promotion theme, and the promotion subtitle can be placed near the promotion theme.
People are more attractive than commodities.
People's line-of-sight scanning habits are from left to right and from top to bottom. It is easier to attract people's attention by putting a character in a proper position in a promotional poster than by putting a product, but remember not to let the character steal the limelight and understand that what you want to highlight is the promotional information. If you are selling a product, you can try to use pictures of people and products, and the effect will be better.
What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster. After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster. According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases. After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two. After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent. What are the core elements of poster design? Terminal promotion is an inevitable part of the retail industry. According to work experience and thinking about this promotion topic, there are five core links that we must consider, that is: (1) Our terminal promotion creative design must conform to the brand level, which is not conducive to our own brand design and creativity. We must never do this! (2) Our terminal promotion creative poster design should be eye-catching, so that people don't know what you mean by promotion without looking at the design for a long time. (3) The design of our terminal promotional creative poster should conform to the best range of customers' sight, so as to "jump" people's eyes, otherwise it is to light the blind and waste oil! Let's take a closer look at many such design promotions around us, an X-stand. Some brands always put their spokespersons in an important position and put their poster promotion core words in an inconspicuous position (unless your family just signed a spokesperson and the design is correct). Remember: the customer's sight is the best range. As a guest, which position is the best when watching the advertisement? I have to pay more attention to this place, even our later placement and posting positions are very particular. This is a truth! (d) The important information of our terminal to promote creative poster design should be highlighted, just like our current blog, some words should be changed in color and some fonts should be larger, and the reason is the same. (e) Our terminal promotional creative poster design strives for creativity and surprise. You ask me how to do this, and I tell you there are only four words: study hard. Or I recommend you to search for "Ruiyang Design". They specialize in designing posters of various brand images. In fact, there is nothing wrong with doing anything as long as there are these four words. In fact, as long as we study hard, we can have such creative posters! I hope I can help you, thank you! ! Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.