Summary of Marketing Department's Work in 2022 1
Looking back on the past year, I have matured a lot, and I am filled with emotion and gained a lot. "Busy and rewarding, tired but happy. For me, this year's work is unforgettable and impressive. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will summarize my performance, thoughts and actions in the past year as follows:
1. Job performance
When you go out to meet customers every day, you should strengthen your image, improve your quality, insist on being strict with yourself, and don't be lazy because of one person, forget your work, forget your job responsibilities and tasks. We should be aware of our work and have the responsibility. We must be honest with our customers. The law of office work is "irregular". Therefore, I must have a correct understanding of my work and value, correctly handle the pains and joys, gains and losses in my work, persist in dedication, be honest and dedicated, and especially have a summary and reflection in the process of business tempering. Business is efficient when the work is completed on the same day. The company may keep idle people, but I don't want them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made some progress in my work.
2. Work attitude
Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe. At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen their professional knowledge and do a good job in customer service. Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level. In this year, although we have encountered many difficulties, we can still learn a lot as long as we actively try to solve them and keep an optimistic attitude.
3. Work record
I have done a lot of work in the past year. Although I haven't made any achievements, I will continue to work hard and believe that my achievements will be better. Because the company attaches great importance to our Fujian market, it has specially sent an automobile cooperation office to give us more confidence in our work and business. So far, the car has been running with me for four days, taking the route from Putian to Fuqing to Fuzhou. I also planned the route all the way, basically not detouring. I went to about 19 homes, and the route and address may not be very familiar, so some customers did not visit in the plan, but the effect was very good and achieved the expected effect. Since three companies clashed with Manager Zhang, seven of them are my intended customers. I will continue to work hard to track and communicate, and strive to make achievements in the next year, which is also a subtle reward for myself and the company. At present, two companies have basically promised to place orders in the next year or so. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.
4. Next Work Plan and Prospect
In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when you can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.
Summary of Marketing Department's Work in 2022 II
At the end of each year, "summing up the past and planning for the future" has become a reserved item for Chinese people, with more Spring Festival Evening and jiaozi than "jiaozi". This paper takes the industrial products marketing department as an example to make a simple analysis for everyone.
The industrial product marketing department should pay enough attention to the year-end summary-this is not only because the industrial product marketing department needs to submit its work performance to the company for inspection and evaluation, but more importantly, it is a great opportunity for the industrial product marketing department to review and review its own work gains and losses and communicate the market development direction and strategy with the company's decision-making level.
Generally, the work summary of the marketing department should include the following five points:
I. Overview: Review the work of last year.
1, target completion: compare the target set at the beginning of the year with the job description to explain the work completion of the department.
2. Get the maximum results: put forward the highlights of the work in the past year and the progress of breakthrough projects in the work.
3. Facing the biggest challenge: put forward the difficulties in the work, explain the current progress, and what coordination and help are needed.
Two. Description: Brief introduction of main project achievements.
Review the work items of the past year in an all-round way and report the achievements in different categories. It is best to use pictures and examples to avoid empty text descriptions.
1, planning: mainly from ① marketing plan, scheme and strategy; (2) product line planning, overall product improvement and new product listing planning; ③ Market research, sales and channel data analysis; ④ Summarize the promotion and upgrading of enterprise and product qualification.
2. Design: From the perspective of VI system perfection, this paper quantitatively summarizes the design and production of company brochures, sample books, product packaging, factory documents, manuals, exhibits and gifts, the maintenance and operation of enterprise websites and internal periodicals, and the management of market materials.
3. Public relations: It mainly summarizes the public relations and conference activities planned, organized and participated in the past year, and expounds the role these public relations activities have played in enhancing the brand influence of the company in the industry.
4. Media: For the industrial products marketing department, it can be summarized into two aspects: print media and online media.
(1) print media: summarize the general situation of cooperative journals, publish print advertisements, organize special interviews and publish special articles.
(2) Network marketing: submit the ranking data of the company's main keywords in major search engines; Online marketing construction and maintenance report; Statistical release of news communications, company and product introduction and other information.
5. Customers: mainly from ① the construction and maintenance of customer relationship management system; ② Training and support of sales staff; ③ Summarize from three aspects: the construction and perfection of channel system.
6. others.
Third, evaluation: know the gains and losses, know the direction.
1. Major breakthroughs and available experiences: Looking back on the last working year, there will be new experiences and gains from department management to specific business operations, which will be carefully summarized and generously shared.
2. Main shortcomings and ideas that can be improved: The industrial products marketing department has many kinds of work, frequent cross-cooperation between departments, time-consuming and laborious, and it is inevitable that there are shortcomings. "If you know your mistakes, you can correct them, and it's great to be good"-if you can find the shortcomings with your heart and seek the help of your leaders and colleagues, you can continue to step onto a new level.
Four. Outlook: the train of thought and direction of work in the new year
1, departmental goal: summing up the past is a process of self-knowledge, and our understanding of the industrial products marketing department is the blueprint for the future. Combining enterprise resources and making development plans, the department's goal for the next year has already jumped to the page.
2. Business promotion and upgrading: Pay close attention to the long-term development plan, focus on the businesses that need to make breakthroughs and make important progress in the coming year, and propose solutions and development plans.
3. Department growth and employee training: The growth of the department is inseparable from the continuous improvement of the quality of employees, and the employee development plan is put forward to meet the needs of future marketing work.
Verb (abbreviation for verb) budget: major market activities and project budget.
As is almost known to all, the marketing department is a "spending money" department-spending money is the appearance, "why spend money? How to spend money? " It is the key to embody its professionalism in the industrial product marketing department.
Summary of Marketing Department's Work in 2022 3
In a blink of an eye, the new year has arrived again. In this year's work, I humbly ask my colleagues, starting from being familiar with people, merchants and business knowledge, and starting from bit by bit, so that I can be quickly accepted and recognized by employees and merchants, let me quickly enter the role, shoulder my own responsibilities and cooperate with the manager of the operation department to do a good job in management. Now I will summarize my work in the past year as follows:
I. Operational aspects
Less than a year after its opening, the work of the management department has been on the right track, but how to revitalize the market and boost popularity is the most important thing. The market I am in charge of opened late, far from the station. Many people don't know the market, so few people come to shop. As the head of the marketing department, the first thing I have to do is to let consumers know and know our market.
Second, management work
First of all, we have established and improved various rules and regulations to restrain behavior with the system; Secondly, personnel management has been strengthened to give full play to the subjective initiative of employees. I think the key to enterprise success lies in people, and human factors determine other aspects. Everyone has his own advantages and disadvantages. Knowing people and making good use of them, fostering strengths and avoiding weaknesses can give full play to their talents. At the same time, it is necessary to create a relaxed working environment and atmosphere for employees, minimize external objective factors that affect work efficiency, and let employees feel that they can play their talents in the market.
Three. Future work plan
1. management: the fish market will hold a large-scale fish exhibition next year to attract consumers to visit; The pet market will hold all kinds of animal fighting competitions, not just the dog fighting competitions now. Competition should be expanded and diversified, so as to attract popularity and expand the popularity of the pet market.
2. Management: In the future, we will constantly improve various rules and regulations, strengthen personnel management, and train employees in professional knowledge through training courses, so that they can become experts and provide better and better services to customers and businesses. At the same time, the regular meeting system of merchants is implemented to keep abreast of the ideological trends and market operation of merchants, find problems in time, prescribe the right medicine and solve problems.
In the new year, I will definitely lead our marketing staff to a higher level!
Summary of Marketing Department's Work in 2022 4
In 20__ years, according to the arrangement and deployment of the head office, the marketing department of our company fully tapped the potential, decomposed tasks at different levels, strengthened business management, put people first, paid attention to personnel training and strengthened performance appraisal. By July, the city's business income was _ _ million yuan, ranking first in the province, with the growth of broadband services and ordinary telephones.
I. Measures of the Marketing Department
Promote new business and new products to county companies. _ 1 month, no training, convene marketing and business backbones of all counties and districts to conduct product tariff training and discussion, sum up existing problems, and find out the tariff package suitable for the local area. _ 1 month, according to the market competition, I applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. _/kloc-organize county managers, supervisors and maintenance personnel to participate in the training of provincial companies every month to learn business theory and marketing planning, which has a good guiding significance for business promotion.
Second, the basic management
Since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily quantity of warehousing subsidiary ledger is compared with that of the security center, which makes the material management form a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits from users of newly installed broadband, telephone poles and manned public telephones. Encourage county companies to guide users to use recycling terminals when developing new users. Replace the recycling terminal for users with terminal failure during the warranty period, and strictly put an end to trade-in for new ones. Through the implementation of these measures, waste has been effectively controlled.
Third, performance appraisal.
Improve the calculation method of performance appraisal, promote storage and surge in many ways, and increase business income.
Since the draft performance appraisal method of provincial companies was issued in 1 month, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate. After many unsuccessful discussions, the marketing department formulated a series of assessment methods according to the requirements of the company leaders and the actual situation of the company, and assessed the users such as disassembly, double stop, single stop and zero-cost user renewal. Guide county companies to attach great importance to the above users, and basically plug the loopholes of customer loss through daily on-site inspection, which also plays a good role in the activation of long-term zero-cost users. It not only saves resources, but also increases income, on the other hand, it also saves business development expenses.
Four. Existing problems and difficulties
1. Due to concentrating on rationalizing basic data management, it is weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for business development of county companies.
2. As the provincial company system is ready to upgrade, many report requirements of our company cannot be met, and calculating performance appraisal indicators and analyzing business data bring a lot of workload to municipal companies and county branches.
Five, next year, the marketing department will improve and improve from the following aspects.
1. Strengthen market research: go to the county seat for on-site work regularly and have a discussion with marketing, business, maintenance and management personnel. Go deep into the market to understand the usage and needs of users. Summarize the successful marketing cases of developed counties and districts for promotion; Help underdeveloped counties find shortcomings and solve difficulties.
2. Strengthen marketing planning and business promotion: through the understanding of market competition, formulate flexible and effective marketing measures, formulate feasible publicity and marketing steps for key development businesses at each stage, timely feedback and analyze marketing results, timely adjust marketing ideas, and change the current inefficient state of business development.
3. Strengthen personnel training: regularly train marketing, business, maintenance and management personnel, instill marketing concepts, management methods and business information directly into front-line employees, improve the mentoring role of key employees, and effectively improve their quality and work efficiency.
4. Continue to strengthen basic management: continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the person in charge of the marketing department to visit the county company regularly, communicate with the person in charge, find out the shortcomings and make continuous improvement.
Summary of Marketing Department's Work in 2022 5
Looking back on the past year, I have matured a lot, and I am filled with emotion and gained a lot. "Busy and rewarding, tired but happy. For me, this is an unforgettable and deeply branded year. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I will summarize my performance, thoughts and actions in the past year as follows:
I. Work performance
Go out to see customers every day, strengthen your image, improve your quality and be strict with yourself. Don't be lazy, forget your job, forget your job responsibilities and tasks just because of one person. We should be aware of our work and responsibilities. Be sure to treat customers sincerely. The law of office work is "irregular".
Therefore, I should correctly understand my work and value, correctly handle the pains and joys, gains and losses in my work, persist in dedication, be honest and dedicated, and have a summary and reflection on my personality in the process of business tempering. My business is efficient when I finish my work on the same day. The company may keep idle people, but I don't expect them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made necessary progress in my work.
Second, the work attitude
Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe.
At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen self-professional knowledge and do a good job in customer service; Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level.
In this year, although we have encountered many difficulties, we can still learn a lot as long as we try our best to solve them and have an optimistic attitude.
Iii. Organization of work
I have done a lot of work in the past year. Although I haven't achieved anything yet, I will keep working hard and believe that my grades will get better. Because the company attaches great importance to us, it also specially sends the work of the automobile cooperation office, which makes us more confident in our work and business. So far, the car has followed me for four days, taking the route from _ _ to _ _ and I planned the route all the way. There was basically no detour, and I ran about 19 companies. Maybe the route and address are not familiar.
So some customers didn't visit in the plan, but the effect was very good and achieved the expected effect. Because three companies have collided with Zhang Jing's haircut, seven of them are my intended customers at present. I will continue to work hard to track and communicate, and strive to make achievements next month, which is also a subtle reward for myself and the company. At present, two companies have basically verbally promised to place orders around next month. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.
Four. Next Work Plan and Prospect
In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when I can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.
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