Basic Overview Analysis of Health Checkup Industry: Definition, Industry Chain
According to the definition of the Ministry of Health's Interim Provisions on the Management of Health Checkups in 2009, health checkups refer to the diagnostic and therapeutic behaviors of checking up on the examinees through medical means and methods to understand the examinee's health status, and to find out about the illnesses and health hazards in the early stage. Specifically, health checkups include collecting health information, establishing health records, evaluating and predicting the direction of health, formulating and implementing health programs and health tracking and management.
At present, the health checkup service industry is still mainly to provide professional medical checkup services to the medical examiner; in the future, on top of the professional health checkup services, or the health management of the medical checkup object will become the development direction of the industry.
Industry chain analysis: private medical checkup centers, Internet giants, financial giants involved in the health checkup industry
Health checkup industry upstream mainly includes related equipment and medical supplies, general medical equipment market dispersion is also high, if the medical checkup center on the procurement of medical equipment, the bargaining power of the upstream is strong;
Downstream for individual customers or unit group customers, corporate customers, and the company customers. Customers or unit group customers, the benefits of corporate customers is a one-time transaction of a large number of orders, but the medical examination center of this bargaining power is not strong, the profit is not high enough, and the ability to attract individual customers, but also with the flow of traffic can not be separated - several of the largest private medical examination institutions have opened a store on e-commerce platforms, cooperation with credit cards, and insurance companies;< /p>
The midstream includes public medical examination centers and private medical examination centers, and at present, private medical examination centers are developing rapidly and steadily increasing their market share.
It is worth noting that, between China's health management services in the form of a single, more than 95% of health management services are still based on physical examination, Internet giants and financial giants and other giants have long been involved in the health checkup industry, attempting to combine the physical examination with insurance, purchase of medicines, search for a doctor and other in-depth combination of services, improve the post-screening service, to build a health management system with health checkups as an entry point.< /p>
In 2018, MENI Dahua Health itself also In 2018, Mennen Dahua Health also launched the highly innovative heavyweight health management product "Mennen Good Doctor", moving from a single physical examination service to a full range of "examination, storage, management, medical and insurance" to create a new era of 3.0 health management, significantly expanding and improving the growth of revenue space.
Analysis of the current market situation of China's health checkup industry
--China's health checkup coverage lags behind that of developed countries
The development of global health checkups first began in 1908. U.S. soldiers physical examination; in 1970 the International Society for Health Screening was founded in the United States. The International Health Examination Association (IHEA) is divided into 3 regions: North and South America as a region; Europe, Africa and the Middle East as a region; Asia and Australia as a region.
And China's health checkup industry started late, mainly experienced the stage of directive physical examination, and is currently in the stage of preventive health care physical examination.
As a result, China's national health checkup coverage rate is still low relative to other developed countries. According to relevant public information, in 2017, China's national health checkup coverage rate was 32.68%, while the United States and Japan are more than 73%, and Germany is more than 95%.
In 2017, the global key countries' national health checkup coverage statistics
Data source: compiled by the Prospective Industry Research Institute
2, urban and rural residents' health care expenditure accounted for the proportion of consumption expenditure increased to 10.03% and 7.50% respectively
People's consumption ability is an important factor affecting The important factor that affects the consumer demand for health checkups. In recent years, China's economic development momentum is good, per capita disposable income and spending power increased year by year; with the gradual increase in health awareness of urban residents, residents' health consumption demand has increased significantly, per capita health care spending has increased significantly since 2000, the proportion of individual customers in the structure of the physical examination customers increased year by year, a strong impetus to the development of the health checkup industry.
In recent years, China's urban residents' healthcare expenditure and the proportion of rural residents' healthcare expenditure have been on the rise.In the first quarter of 2018, the proportion of China's urban and rural residents' healthcare expenditure was 10.03% and 7.5% respectively.
2010-2018 Q1 China's urban and rural residents health care expenditure accounted for the statistics
Data source: Prospective Industry Research Institute
3, 2018 China's health checkups will exceed 560 million, the market size will be close to 150 billion
According to the Ministry of Health released the results of the fifth health services survey, more than 77% of the two weeks of illness is chronic disease, in the city this proportion is more than 80%, the prevalence of chronic disease in men is 31.00%, women 35.05%. As we all know, the formation of chronic diseases is a long-term development process, regular health checkups for the prevention of chronic diseases and early diagnosis and treatment of chronic diseases is of great significance, especially some of the onset of tumor diseases early most of them can be cured. Overall, the high incidence of chronic diseases has given a strong impetus to the increase in demand for health checkups.
In recent years, the national standard of living improved, the concept of health is y rooted in people's hearts, as well as consumption upgrading, the national health checkup industry's market demand is strong, showing the trend of blowout development. According to Foresight Industry Research Institute released the China Health Checkup Industry Development Prospect and Investment Forecast Analysis Report statistics show that, from the point of view of the number of health checkups, China's health checkups in 2011 has reached 344 million people. In addition to the decline in the number of health checkups in China in 2014. As of 2017 China's health checkup trips grew to exceed 500 million trips. 2011-2017 compound annual growth rate of about 4.66%. According to forward-looking estimates, in the full year of 2018, China's health checkups are expected to exceed 560 million person-times, reaching about 563 million person-times.
2011-2018 China's health checkup visits statistics and forecast
Data source: organized by the Prospective Industry Research Institute
From the point of view of the market scale of health checkups, the market scale of China's health checkups in 2012 has reached 46.8 billion yuan, and has shown a year-on-year growth trend. By 2016 China's health checkup market size exceeded 100 billion yuan, and as of 2017 China's health checkup market size was close to 140 billion yuan. According to forward-looking estimates, for the whole year of 2018, the scale of China's health checkup market will be close to 150 billion yuan. With people's increasing attention to health and the increase in the number of medical checkups, China's health checkup market has great prospects.
2012-2018 China's health physical examination market size statistics and forecast
Data source: forward-looking industry research institute collation
4, the future of China's health physical examination 300 billion yuan market size
American health physical examination and health management researchers after more than 20 years of research. The health checkup and health management of the "90% vs 10%" law, that is, through the health checkup and health management, 90% of individuals and enterprises will reduce medical costs to 10% of the original; and did not do the health checkup and health management of 10% of the people, medical costs than the original rise of 90%. It can be seen that health checkups can effectively save medical expenses. The current medical model in China is that 90% of medical resources are concentrated in the middle and late treatment stages of diseases, and the high proportion of middle and late-stage patients is an important factor in the high cost of medical care. The new healthcare reform implemented by the state aims to solve the problem of difficult and expensive access to medical care. Regular comprehensive health checkups can detect diseases at an early stage, which is a fundamental way to solve the problem of expensive access to medical care.
Compared with the hospital diagnosis and treatment services, medical examination services can be said to have "low investment, high return" characteristics; at the same time, because the health examination does not belong to the category of basic medical care, has not yet been included in the scope of the basic medical insurance reimbursement, and therefore, the health examination organization is basically a profit-making medical institutions invested in by social capital; the characteristics of the medical examination service also determines that it is the most important factor. The characteristics of the service also determines its "low competition, high profit, stable development" business characteristics, attracting more and more investors, forming a "golden investment zone", becoming a new investment hotspot. According to forward-looking estimates, in 2019, China's health checkup market size will reach 168.6 billion yuan, and by 2024, the market size will reach 328.4 billion yuan.
China's health checkup market size statistics and forecast 2019-2024
Data source: compiled by Prospect Industry Research Institute
Compared with public hospitals, private health checkups can improve more humane, personalized and specialized medical services and a better medical environment. It is expected that in the next five years, private health checkup organizations will still maintain a high growth trend. According to forward-looking estimates, the market size of China's professional health checkup organizations reached 18.5 billion yuan in 2019 and 55.8 billion yuan by 2024.
China's professional medical checkup institutions market size statistics and forecasts, 2019-2024
Data source: compiled by Foresight Industry Research Institute