In fact, the word "fast food" itself has three meanings: first, it refers to the convenience of food; second, it refers to a fast way to eat; third, it refers to a catering business model.
The world's first fast-food restaurant appeared in 1885 in New York, USA. Since then, the fast food industry has developed rapidly in countries around the world, reaching a climax after World War II. Today, the world's leading fast-food restaurants, such as "KFC", "McDonald's" and so on, the chain has developed to tens of thousands of stores around the world, with an annual output value of tens of billions of dollars.
In recent years, with the increase in market demand for fast food and the influence of Western-style fast food, some Chinese fast food restaurants have appeared one after another. And because of the operation of Chinese fast food has the advantages of investment scale filial capital recovery, operation is relatively simple, so open Chinese fast food store has been many small and medium-sized investors. So now more and more people open Chinese fast food restaurant, Chinese fast food restaurant team is also growing.
There is a big difference between running a Chinese fast food restaurant and running a Western fast food restaurant. First of all, the varieties of Chinese fast food and Western fast food are quite different. For Chinese people, Western-style fast food is just a kind of casual food, is not a meal, while Chinese fast food to solve the customer's eating problem; Secondly, Western-style fast food are mechanized, batch, standardized production, while Chinese fast food is because of the variety of reasons or by the technical conditions of the limitations, far from this level; then, Western-style fast food has entered the stage of advanced and mature, are generally Chain operation, while Chinese fast food has just started. Due to limited capital investment, limited technical level, limited management level and immature social conditions and other constraints, so most of the current can only be a single-family business, it seems premature to talk about the chain.
Below, I will talk about the current conditions, open a Chinese fast food restaurant will encounter problems:
1. Fast food varieties of choice
Variety selection is an important part of fast food business, it is to a certain extent determines the success or failure of the fast-food restaurant business. Suitable for Chinese fast food business varieties can be divided into three main categories: the first is the rice category. Such as fried rice, rice, risotto, risotto, rice, etc.; the second is the noodle category. Such as soup noodles including mixed sauce noodles, fried egg noodles, beef noodles, etc., fried noodles and noodles similar to the fat intestines, Guilin rice noodles, Yunnan rice noodles, etc.; the third is the pastry category. Such as buns, steamed dumplings, siu mai, pancakes and so on. These are convenient food, such as rice, noodles or rice noodles, customers can be quickly made after arrival, while the pasta can be made in batches beforehand, customers arrive immediately on the table. This allows customers to dine quickly without waiting, but also improves the table utilization of fast food restaurants, objectively increasing the turnover of the restaurant.
But it should be noted that any fast-food restaurant business varieties are not too many too many, otherwise it will make your fast-food restaurant appears to be no characteristics, but also invariably increase the workload of the kitchen, and make the whole fast-food restaurant becomes difficult to operate. Here are two options to choose from: one is a fast-food restaurant only operates a class of fast food varieties, either operating rice, either operating noodles, or operating pasta; the other is to operate a certain type of fast-food varieties as the main part of the other two types of varieties as a supplement. A fast food restaurant must not be all-encompassing, what varieties are operating, all the varieties add up to about 20 species is enough. Here, by the way, if a fast food restaurant business meals or pasta, it is best to operate several soup dishes and provide some free dishes.
2. Fast food restaurant positioning and location
Fast food has always been convenient, fast and inexpensive for the main characteristics of the community as the main object of service, so the positioning of any Chinese fast food must be popular, low-grade. Grade high fast food rich people do not come to eat, poor people can not afford to eat, that is, people often say "high not, low not on". Here in Chengdu City's catering market, for example, Chinese fast food in addition to the varieties of mass, its price is also mostly set at about 5 yuan. That is, a consumer only needs to spend 5 yuan, you can eat a fast food.
The current Chinese fast food is most popular among the working class, especially the white-collar working class, students and the floating population of the welcome, therefore, the location of the fast food restaurant should be selected in factories, office buildings, commercial areas, schools and other nearby working class or students concentrated in the place, as well as the station, wharf, the traffic corridor, and other mobile population, so as to ensure that there is an adequate source of customers.
It is important to know that people eat fast food is convenient, so generally do not go a long way or take the car to eat a fast food. In this case, if there is no sizable consumer group around the fast food restaurant, it is best to change the door.
3. The size and decoration of the fast food restaurant
Because Chinese fast food is still in its infancy, the scale of the current Chinese fast food restaurant is not large. Generally speaking, a fast food store hall □ does not include the kitchen □ area of about 30 square meters can be open for business, store area of 60 square meters or more can be regarded as medium-sized fast food store, and store area of 100 square meters or more even if it is a large-scale fast food store. Smaller fast food restaurant has two advantages, one is to save the initial investment in the store, the second is to avoid the waste of store area when business is slow.
Because fast food is, after all, a modern business model, so the Chinese fast food restaurant decoration, store and kitchen facilities, etc., should show the modern characteristics. Chinese fast food restaurant decoration should be simple tone, bright colors, giving customers a relaxed and happy feeling; store tables and chairs can be used in Western fast food restaurant card tables and chairs, so that both the sense of the times, but also maximize the use of the store's limited space; the kitchen should also try to use stainless steel and other materials made of kitchen utensils and facilities, to give customers a clean and hygienic impression.
4. Fast food restaurant management
As we all know, Western-style fast food restaurant has a set of perfect, mature business management system and process, and is still in the initial stage of Chinese fast food restaurant, especially those who are free to choose a job or laid-off workers in order to make a living in a small Chinese fast food restaurant, if you want to go to them to adopt a kind of business management model, is obviously impractical. Small Chinese fast food restaurant business management boils down to only a few words in fact, that is, the boss first choose a good variety of fast food, choose a good fast food restaurant location, get a good fast food restaurant decoration and installation of fast food restaurant facilities, and then you find a few chefs and cooks to do the kitchen, to find a few waiters to do the front hall, so that they do their job every day, and finally, of course, is the boss himself to collect money.
Here's a quick note on how many people are probably needed to open a Chinese fast food restaurant. In a fast food restaurant with a store area of 30 square meters, you need about 3 people in the kitchen, i.e., one person to make rice, one person to make noodles, and another person to make pasta □ If you are running three types of fast food varieties at the same time □. About 3 servers are also needed in the front hall. It is also desirable to have a mobile kitchen staff specialized in washing dishes and bowls to keep up with the demand for dishes during business hours. The owner is of course responsible for the collection of money, but it is best to use a cash register so that the daily turnover can be easily tallied. As for the fast food restaurant every day before the opening of the preparatory work, the fast food restaurant by all the staff **** with the completion.
And again, the Chinese fast food restaurant business management considerations. Fast food restaurants in addition to good value for money, convenient and clean and hygienic is considered to be another of its main features. Whether it's the chef in the kitchen or the waiter in the front hall, the action must be skillful and fast to meet the needs of customers who come to eat and eat on the way out. Fast food restaurant staff should be clear division of labor, but also to cooperate with each other, so as to achieve the overall effect of fast. Fast food stores, tables and chairs, tableware, kitchen utensils, etc. should be diligently cleaned, the staff should also pay attention to personal hygiene, in short, at any time to maintain a clean and comfortable image of fast food stores.
Finally, it should be noted that the author wrote this article is only to those who intend to open a Chinese fast food restaurant or the first time to open a Chinese fast food restaurant readers to provide some of the most basic, the most necessary information, I hope to be able to help them.