The brochure contains a very wide range of connotations, compared to the general book, brochure design not only includes the design of the front cover and back cover, but also includes the ring liner, the title page, the layout of the text and so on. The design of the brochure is about a sense of wholeness, and for the designer, it is especially important to have a grasp of the power. The following is my organization about the company brochure copywriting model, welcome to see.
Company brochure copy 1The greatest power in the world is more than the idea (cover)
Zhengzhou on the road Enterprise Management Consulting Co. Culture angel, only to comprehend the wealth of the cultural light, in order to drive into the development of the golden road
Development is the hard way scale is a hard task brand is a hard indicator
The economic development of the Central Plains into the group of heroes and dragons in the era of tiger leap, China's economic development into the ? The pole? era,? The boxing championships? era; big development, fast development, high starting point and high efficiency, become the first and only choice for future economic development.
Idea is the first productive force Talent is the first competitive force Mechanism is the first development force
Making money is a force work Making money is a technical work Making money is an art work
The first problem of enterprise management eternal theme: development development or development; market market or market; benefit benefit or benefit
Wealth University Church (within a)
The first problem of enterprise management is the first problem of enterprise management eternal theme: development development or development; market market or market; benefit benefit or benefit
Wealth University Church (within a)
Enterprise Culture Seminar Enterprise Film and Television Works Creation
University Students Employment Forum Training Enterprise Training Extension Training
Entrepreneurs Road (book, DV) on the road edited
Wealth Tourism (within the second)
Discovering the wealth of tourism and cultural concepts to create the wealth of tourism and cultural value
The essence of the management of tourism is the management of culture. Tourism is aesthetics culture entertainment culture art culture of the three combinations
Fortune tour ideas tour car hurricane
health and fitness vacation leisure culture entertainment art tour
Junshan asked, Anyang said easy; across the Guanshan, Neixiang mystery; Golden Rooster Dawn, Wanxian about
Warm winter - Hainan; cultural feast. A mountain is different from the north and south, a mountain began the yin and yang; a mountain and heaven and earth, a mountain Xing Yanhuang.
Happiness of life (inside three)
Wisdom is the first creativity Mind is the first happiness force Art is the first happy force
Entrepreneurs Club
Entrepreneurs Art Festival Entrepreneurs Fitness Festival
Entrepreneurs Art Stage
Entrepreneurs Happy Family Culture and Art Festival
Corporate Culture and Art Festival
National Fitness Games for Enterprise Workers
Entrepreneurs and Artists Carnival Culture and Arts Festival
Exhibition of Enterprise Development Achievements Exhibition of Enterprise Products
Celebrity Planning Decoration of Life
Friendship and Carnival (Inside IV)
Cohesion of synergies with the Carnival to make fellowship to create wonders
Film and Television Media (Tourist Coach), venue media (Fortune Exhibition), newspapers and magazines. Wealth Exhibition), newspaper media "Enterprise Home", website media (the Central Plains Auto Tourism Network, on the road learning network, etc.)
A newspaper, a magazine, a library, a video and three websites to spread the joint three-dimensional strategy Thematic publicity planning, thematic promotional film production and broadcasting, directly facing the end target customers to create greater social and economic benefits
Entrepreneurs Federation of the United States, the United States, the United States and the United States of America, the United States and the United States of America, the United States of America and the United States of America, the United States and the United States of America, the United States of America and the United States of America.
Enterprise Culture Carnival Enterprise Journal Editorial Board Carnival Carnival Carnival
Entrepreneurs Association Liaison Carnival Carnival
Henan auto travel comprehensive strength of the first brand in the central China's only professional automobile tourism services website
Enterprise Message
Fate and your acquaintance, is my greatest honor!
Fate to serve you, is my greatest happiness!
Your happiness is the greatest joy!
A meeting, friendship is always with you! A handshake, always a friend!
Provide personalized, performance-based lecture forum training for business development, marketing to provide effective learning services
Choice is greater than effort Partners determine the achievement (back cover)
President thought storm Detonation of productivity Brilliant vitality Enjoy happiness
Phone Website
Address
Company Brochure Copy 21, soaring
The eagle strikes the sky
Fish fly to the bottom
All kinds of frosty sky competing for freedom
Like an eagle soaring you
In the face of
Wind to change
Competitive business sea
You will inevitably feel
Difficult to
Difficult to manage
The company has a lot to offer, but it is also difficult for the company to provide the best service.
Aolite Advertising
for you to navigate
to help you
calmly and freely
to soar in the sea of business
2, the performance chapter
product integrated marketing communication planning? Zhaojun back to her hometown, Yili send true love? Large-scale public relations activities
Planning Yili ice cream to enter the Wuhan and Northeast market
Planning Yili ice cream to become the only licensed product of the centennial Olympic Games in Atlanta
Planning the 98 Yili Cup Spring Festival Gala audience's favorite program?
The program is based on the following Bitter pursuit Sweet enjoyment? Please come to our grassland? The PR campaign quickly promoted the series of products
The planning of the "Cheer for Inner Mongolia" campaign was a great success for Mengniu Dairy, which was a great success. Cheer for Inner Mongolia? Enhance the reputation of Mengniu
Plan the "Five Reasons to Choose Mengniu" campaign for Mengniu Dairy. Five reasons to choose Mengniu The advertising program with the theme of "Five Reasons to Choose Mengniu" boosted the brand reputation and loyalty of Mengniu Dairy
The program? Mengniu teaches you idioms. Mengniu Teach You Idioms and other series of activities
Planning Mengniu's Olympic donation of 10 million yuan large-scale public relations activities
Solid and real dairy advertising experience makes us be likened to the dairy industry's sycamore
Cooperated with many of the industry's proud of the phoenix of a hundred birds have the Yili Group, Mengniu Dairy, Mengxing Dairy, Green Leer Dairy, Seyen Dairy, Hidako Dairy, Xilin Gaole Dairy, Cattleman Dairy, Knights Dairy and so on more than ten
China Unicom has been the first to promote the brand reputation of Mengniu Dairy, and the company has been the first to promote the brand reputation of Mengniu Dairy. p>
China Unicom image theme
Beijing Tongrentang series of orthopedic skin drugs advertising production
Wuhan Jianmin slow liver Ning full case planning
Ordos licorice wine Golden Camel wine promotion full case planning
Furey Mongolian medicine overall advertising planning and corporate image planning
Zhaogun cashmere advertisement full case
Jinan Longteng Shengshi Leather Image Planning
Image Planning for Shenzhen Quick Step Logistics Co. p> RUNKUN INDUSTRY
AIBOYUNS
SHENZHEN DONGFANG TIMES
BILL ELECTRONICS
LANYI GLASSES
YANGGUANG PRINTING
JOYFUL HOLIDAYS
WUHAN SANKIN
TIAN'S MANUFACTURING
TONGTIAN BIOMECHANISM
YIXAI MINERAL WATER
Hong Kong Dima Sanitary Ware
Yijiu Weaving
Oriental Road and Bridge
Film and Television Advertisement Production
Tongrentang Series Products
Wuhan Jianmin Slow Liver Ning
Inner Mongolia Furei Pharmaceuticals
Mengniu Dairy Industry Image and Series Products
Yili Group Image and Series Products
Yixie Mineral Water
China Unicom image feature
Ordos Wine
Salin Mongolian Milk Wine
Guangzhou Tianhe Kedar Whitening Spot Removing Cream
Chongqing Koyan Slimming Essence Advertisement Feature
3, Image
Eagle spreads its wings and hates the sky
Nine skies above and ten miles away
The sky is the highest and the miles far away
The sky is the most important place in the world for the development of the world.
Fighting the wind and clouds, aiming high
Because the sky is the eagle's freedom
The walker, proud to be the first
The steps of the first to go forward
Longing to go beyond
Expecting to fly on the wings
AURIGHT!
Ouellette
My heart is flying
My heart will be eternal
My heart will be eternal
My heart will be eternal
My heart will be eternal
I will be eternal
I will be eternal. >
4, positioning chapter
? The time of the wine is gone. s era is gone. Every commodity needs proper advertising. What to publicize, how to publicize, it becomes
crucial. We believe that the key to advertising lies in the accurate positioning of the advertisement, just as the shooting of the scene directly affects the shooting effect. Accurate advertising positioning can make the product market prospects better!
5, positioning
① accurate positioning for the market
② brilliant starry sky, are you flashing light?
6, achievement
The wonderful pen to depict a better tomorrow!
7, Achievement
By me, the world is wide
Sincere collaboration * * * * to create brilliant
8, print ads
Inner vitality, coupled with a distinctive image, in order to produce a strong visual impact, in order to touch the heartstrings of the target consumers.
Print ads are like catalysts added to a chemical reaction, which accelerates the reaction, publicizes the reaction, and makes the product's market benefits greater.
9, logo design
The logo not only has the leading force to launch all the visual design elements, but also unifies the core of all the visual design elements, more importantly, the logo in the minds of consumers is the unity of the enterprise, the brand, and centrally expresses the characteristics of the enterprise and the external image of the goods.
The logo establishes the most important tool in branding and brand communication, and is also the forerunner of brand visual identity, strengthening brand personality, establishing brand image, corporate image, corporate culture, and is the soul of the entire brand image system, corporate image and corporate culture.
Brand image strategy is one of the important means for enterprises to seek development, create competitive advantages and market effects, and the brand image of the crucial is the logo. If the quality of the product and service constitute the connotation of the brand, then the new and unique logo image is more helpful to expand their extended space. In fact, as a specific symbol, the logo is the combination and concentration of corporate image, corporate identity, reputation and corporate culture.
10, cooperation
Communication starts from the heart. Advertising planning is a kind of creative art, it needs customers and advertising companies from the exchange, heart to heart to mingle with the constant fit.
Cooperation is based on sincerity. Cooperation is for better development. The advertising company should be superb professional ability, sincerity, wholeheartedly for the customer service, and strive to bring the maximum benefit for the customer.
11, cooperation
Happy cooperation, enjoy the happiness
12, packaging design
Product packaging is a key factor affecting product sales. The product has a good? Inner beauty? and then endowed with? Outer beauty? The product has the vitality and sales force.
13, film and television communication
Film and television advertising should be accurately positioned, creative in place, appropriate performance, in order to produce a good communication effect. Accurate performance is the positioning of advertising, advertising creativity to find the appropriate performance methods, to disseminate advertising information to produce good communication effects, in order to touch the heartstrings of the target consumers.
14, creative
The concept can be forward-looking, guiding, macro, but the implementation of the specific creative performance, there must be something tangible, to be able to do? To a small redundancy? , to use the specific and vivid details found in the enterprise and the product to reflect the connotation of the concept.
15, creative
How big is the heart, how big is the stage
16, service
We abide by the principle of "all for the sake of the customer". All for the customer? Service principle. Everything we do is for the customer, and strive to maximize the benefits for customers, so that customers are truly satisfied.
Not to the customer big and
for, not to the customer small and not for; the first customer's worry and worry, after the customer's happiness and joy.
17, service
Our customers, my eyes only you
18, cover three
(1) A: There is no mistake. The market competition is so fierce, you are still so easy.
B: Hey? Ha ha?
Effective advertising, winning
(2) Go!
They are the best.
Beyond one, another?
Go! Come on!
The only way to succeed is to go beyond!
Company brochure copy3First, the opening
Life? The Land of Openness
We live in a glorious era that opens up a new history of mankind.? The Land
How this land has settled in time,
How this river has flowed through a period of unknown history, and what kind of scenes these shoes have witnessed, or even sent mountains and waters, or even laughed at the shopping malls, or even wrote about life, are all the most vivid expressions.
We believe that, rooted in the memory of life, good planning is full of life everywhere.
The lamp has been changed many times, the pen has written words were printed into a variety of ways,
The notebook, has been carried around, just to be able to record at any time,
The notebook has been carried around, just to be able to record at any time,
The notebook is the most important thing in the life of the world.
The notebook, always with me, just to be able to record at any time, all the marks and thoughts about life, we believe that the constant realization of life, in order to really move the public.
When the courtyard is no longer noisy childhood, when the kitchen less pots and pans of the voice, the dusk lost the figure of mutual support, even if the most gorgeous words, but also can not cover up the pallor and emptiness,
We believe that the static life needs to be activated, a good plan is the right key. Help people who build houses to create success (static water, a stone stirs up a thousand waves)
First foundation and then building, first thought and then content, first product and then packaging
Second, the company's profile
Life?PLAN
Name: ? Real Estate Planning Agency Ltd. abbreviation: English name: . English abbreviation: Birthday: Origin: Contact:
Professional expertise: ? People are committed to real estate market research, product development, marketing, investment planning, brand planning and other businesses. Is a specialized, efficient, innovative professional real estate planning and marketing company to real estate planning and property marketing systematic integration as a means to provide the realization of the value of the property value-added integrated terminal solutions and the whole marketing project. In order to realize and developers, market *** with the development of? Three wins? The situation.
Fourth, the company
We? People-oriented
The great sound, the elephant is invisible? Laozi
The land witnessed life, experienced the wind and rain, but also experienced peace and quiet, experienced the earth shaking the mountains, but also experienced a quiet and warm, vicissitudes in the only ray of oblique illumination,
unchanged sprinkled in the landscape and your life and mine.
The years recorded life, can be home to spend the day, can also be a leisurely look at the flowers can be a bumbling, can also be a tireless, changes in the only leader,
the pursuit of the footsteps clear and firm.
CEO: ? Mr.
In the quiet of the wind and waves to see the true state of life in the taste of the sound of the knowledge of the body of the heart of the nature
As the first generation of real estate practitioners in the city, the first generation of real estate practitioners.
As the first generation of real estate practitioners in the city to experience first-hand the rise and fall of the city's real estate market such as his,
non-silk and non-bamboo and since the pleasure, not smoke and not tea and since the fragrance,
He held up a piece of the sky for us, and he looked at us gently as we gradually matured, and he pointed out the key to the problem, and he talked about the art of life and art, and he was a mentor as well as a friend,
He was, a professional real estate planner?
? Mr. ? City University? City specializing in graduate , engineer technical title. Personal experience part ~ ~ ~ ~
V. Departmental structure
Road is not alone, there will be neighbors? Laozi
Business Development Department
Listen to the six roads, eyes eight, never miss any opportunity to open up the territory. Business Development Department carries out all kinds of business management policies, the implementation of business development and timely coordination of activities, coordination and handling of all kinds of functional departments and related organizations of the public **** relationship, the establishment of a good environment for the company's external development, a wide range of business cooperation to seek opportunities for development, direct implementation of the industry coordination and management, the business of the first contact with the distribution of conditions to support the contract review and filing and other work.
Market research and development department
Know yourself and know the enemy, can win a hundred battles. (? Sun Tzu)
Market Research and Exhibition Department takes real estate as a specific object, systematically collects, organizes, records and analyzes relevant market information, so as to research and forecast the real estate market, provide reference and suggestions for decision makers to understand the trend of the real estate market, formulate project planning, marketing plan and business strategy.
Main functions: basic economic data analysis, project plot study, investment feasibility study, development profit analysis, macro market environment study, specific location market conditions, competitors' strengths and weaknesses, product positioning construction, customer layer analysis, product pricing recommendations.
Sales Department
Tangible is the skill, intangible is the realm
Sales Department is the bridge of communication between the company and the customer, is a direct channel of profitability, in addition to pure service provider and customer relations, and mutual trust and recognition of feelings, in addition to the development of sales targets and operating systems, but also to do their best to make corresponding efforts for the team's organic development of a good environment.
Through the project sales, publicity investment and sales of scientific and objective statistical analysis, for the work of the relevant departments to provide advice, reference, advertising, planning, sales advice, together with the planning and promotion of the relevant monthly sales summary and planning to adjust the proposal.
Main functions: sales strategy development, pricing strategy development, administrative work development, business staff training, on-site sales training,
Case sales control operations, on-site business execution, promotional operations execution, contracting operations.
Planning Department
Operational Planning Department
The operation of the plan is in the tent, and the victory is beyond a thousand miles. (? Liu Bang)
Based on the comprehensive strength of the company's full case marketing, the Planning Department researches the consumer psychology, grasps the trend of the time, digs out the highlights and disadvantages of each case, analyzes the comparative advantages with the same period of competing properties, so as to make the marketing and promotion of the property have the advantages of "no one has what I have, no one has what I have, no one has what I have". I have no one, I have excellent, I change? Advantages, to achieve product profits and maximize the brand effect, so as to achieve a good effect of time and social effects
Main functions: marketing strategy development, planning direction finalization, public relations activities strategy, promotional activities strategy, project selling point refining, advertising towards the development, advertisement copywriting, various types of propaganda props production and distribution, image shaping plan, case image packaging, LOGO design, VI application design, media placement strategy, media appeal strategy, booking media layout.
Planning Department
The market is changing rapidly, people are dazzled by the only way to win is to look at the whole picture
Accurately grasp the concept of planning and design and specific design requirements, to provide developers with product planning recommendations for the market; product planning and positioning of the grade of the performance of a clear marketing planning for the subsequent smooth development of the work to create a good market selling point, and on this basis, high-end innovation. On this basis, we will carry out high-end innovation.
Main functions: general planning layout, thematic planning recommendations, image characteristics. Appearance design recommendations, atrium landscape planning recommendations, building materials and facilities recommendations, set of planning recommendations. 3D computer perspective drawings, the entire area appearance modeling, model house design, sales office packaging
E-commerce Department
To do a good job, you have to make good use of their tools. (? The Analects)
Seize market opportunities, grasp the advantages of information and technology, collect and analyze all kinds of industry cutting-edge information, widely integrate and utilize all kinds of internal and external resources, enhance the company's core competitiveness, provide the basis for leadership decision-making, and provide services for the first-line sales departments to optimize the services for products and customers.
Finance Department
Detailed financial, in order to avoid wasteful and rational allocation, in order to ensure that everything is ready
According to the company's business plan of the relevant investment plan and project progress scheduling plan, is responsible for the preparation of the corresponding capital demand forecasting plan and a variety of financial budget plans, in order to meet the company's operating funds and investment costs, the most reasonable allocation of scheduling funds, and actively raise funds. To allocate and dispatch funds in the most reasonable way to meet the needs of the company's operating funds and investment costs, and actively raise funds. Execute the company's reward and punishment mechanism to ensure the normal operation of the company's funds.
Administration and Personnel Department
Rigid and flexible points, moving and bright, lightning and chapter. (? I Ching)
For the company's business, management, image of the effective construction of services, the exercise of logistical management authority, the company's various management systems for the formulation, inspection, supervision and implementation of the arrangement of superior work instructions. The whole process of personnel work in all aspects of the implementation of management, training, assessment and evaluation, the establishment of personnel file database, the implementation of personnel appointments, transfers, labor wage management. We, fearless? is confident,
That confidence, derived from hard work and sweat,
Countless conscientious days of dedication, resulting in ? The professionalism of the company!
Not just slogans, action determines everything not just ideals, thinking determines everything not just concepts, quality determines everything not just a little, we choose everything
Six, the case show
Classic? Enduring
Classics, is not exposed temperament classics, is a meaningful realm
Classics, is from the life but higher than the life of the comprehension of the classics, is obsessed with the pursuit of each detail classics, is the inheritance, but also refinement and sublimation
Works:
01Project
Property address: Property type: Sales address : Sales Tel: Property Overview:
Composed of small high-rise buildings and townhouses, the total construction area is about 120,000 square meters. The villas and small high-rise are delineated by water.?
? History is? The present situation is the most profound interpretation. The most profound interpretation
With the escalation of competition in the real estate marketing industry, the upgrading of products or homogenization of competition is also becoming more and more intense. Development companies in the project sales have resorted to? Marketing Planning This? The most important thing is that you have to be able to get the best out of it. To strengthen the market competitiveness of their products at the same time, but also the real estate marketing planning industry pushed to the tip of an unprecedented wind knife.
How to make the project marketing planning does not fall into? The concept of the empty concept of hype? The first is to make sure that you are not a victim of the same kind of behavior that you are. The marketing planners have to put their own product planning ideas to a more in-depth direction. Thus, compared to the past more human emotions, more provocative and reminiscent of the planning mode? To? Culture and emotion? As a breakthrough planning mode, in this series of distress and distress in the violent collision quietly came. The marketing plan of WaterShine Rendezvous is also in this way. The marketing plan is also in such background conditions and the emergence.
Cultural marketing, emotional marketing, attacking the heart
The case of the? The eco-environment? The concept of "ecological environment", "river view residence", and "the river" are just a few examples. river view residence? The subject matter and the The city's ancient urban culture. The city's ancient culture, its history, and its history. city history. intertwined with a virtual storyline of the rise and fall of a great family living in the late Qing Dynasty. The storyline of the rise and fall of a large family of nobles in the estuary as a carrier, through the recounting of this history, culture and humanities and complex, from the side to indirectly show the ecology and humanities of the small three estuaries of the historical status, value and significance of the deepest memories of the people from the complex to impress and evoke **** Ming, and as a breakthrough for the case of the marketing planning creativity, set up a product and the customer between the emotional **** through the bridge. The bridge between the product and the customer.
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