1. Clear product positioning
? Different places, different levels of consumption. For example, some first-tier cities have much higher consumption levels than third-tier cities, or some large shopping malls have slightly higher consumption levels than small pedestrian streets. The products of the beauty salon should also be selected according to their local market and the positioning of the store. Whether the product is cheap or expensive, the product should be safe, in the case of fast and safe to achieve the effect of satisfaction, to solve the customer's needs, do not ignore the safety of the product for the sake of quick results.
2. Define the characteristics of the product
When choosing the product, the salon operator must understand the raw materials and formulation of the product, and understand the basic situation and role of the product's raw materials and formulation in order to correctly select the product they need, and to provide professional guidance to the customer to gain trust. At the same time, the popularity of the different each year, when choosing products to consider the ingredients and selling points of the product, with the market development and demand synchronization, the product is the means to produce results, to win the trust of customers, carefully consider its details, master the product characteristics to determine the effect of the product.?
3. Clear product packaging
? Packaging beautiful, improve product grade, increase product value and reliability. People are animals, especially women, who are critical of the material, color and packaging of products. If the salon's product packaging is too simple, cheap feeling can not be stopped, the salon said how good the product, maybe it is difficult for customers to accept. Because customers have already constructed a first impression in their own hearts. Therefore, the beauty salon in the choice of products, but also to examine the product packaging, try to choose a grade.
Second, want to open a beauty salon, where should I buy from?No contact with the salon, no experience, want to start a beauty salon investors can choose a reliable brand to join the salon whole store output, join the salon products. General famous franchise brand directly for the franchisee to provide products, to ensure product quality, you can ignore a lot of complicated pre-preparation; some investors have a certain understanding of the beauty industry, have confidence in themselves, or open a beauty salon salon themselves, you can save the cost of the brand beauty salon franchise fee. Choose your own procurement, after confirming the list of products you want, it is necessary to choose a reliable procurement platform.