To highlight yourself in the dazzling booth in the large exhibition hall, so that visitors are willing to stay down to see your things, you must be in the booth design and layout, product display, promotional posters, design and other aspects of the mind, to give visitors a reason to stop.
Next, Mythical Mouse will analyze what kind of poster layout can make your booth more colorful!
The exhibition promotional posters should be eye-catching, in addition to being creative and giving a new and unique sense of beauty, but also to highlight the image of the enterprise, to achieve the effect of corporate publicity. Therefore, designers need to be in the layout format, image processing, color application, text layout, backing decorations and other aspects of more consideration, and need to follow the following principles:
(1) concise: the image and color must be simple and clear;
(2) coordination and unity: the poster's modeling and color must be harmonious and unified;
(3) innovation: posters, whether in the form or content should be creative, and eye-catching. (4) skill: poster design requires a high level of performance skills, whether drawing or printing can not be ignored skills performance;
(5) balance: the whole picture should have a sense of vigor, to achieve a balanced effect;
(6) focus on sales: the composition of the poster must be simplified, try to pick the key to performance.
At present, the overall design style of exhibition posters tends to be simple, modern and high-end, and the typography design focuses on user experience and propaganda dissemination. Therefore, in the exhibition poster design, the design should start from the three aspects of attraction, marketing and beauty, and design a poster that users and enterprises love and have positive marketing effect.
General exhibition posters can be considered from the following directions to the layout:
1, layout format is relatively fixed
The processing of single product images and text is very complex, the designer needs to be a perfect combination of the two ways of block separation and stacking into the perfect combination of the two ways, in order to make the whole poster design with a spirit.
Note: It is better to have a small text than to save the text, and it is not possible to label unclearly and fool the visitors. In addition, the design of the layout, lace and ornamental drawings should not be too complex, just choose a few common suitable on the line.
2, the head of the enterprise logo design consistency
Enterprise LOGO, including text, pictures, and fonts and colors and occupies the size of the layout, its proportion can not be changed.
3, the main color of the layout do not easily change
To instantly catch the eye of visitors, do not change the main color of the poster at will.
Under the enterprise LOGO, it is often the place where the theme of this exhibition is strikingly marked, and you can use the block separation to show the theme of this exhibition and the different secondary main colors. But the whole and all sides of all border color material is still the main color of the enterprise.
4, each unit of text description and price tags should be fixed format
In addition to the text description of the font should be uniform, the color material can be changed according to the layout of the secondary color tone, but the page should try to maintain uniformity, at least the same page should be the same, the price tags are also.
5, advertising guide to the corporate philosophy and products related to the mainstream
Life showroom is close to the people's lives, the poster advertisement should be as easy as possible, thoughtful and peaceful, from the effect of the surface to encourage customers; home appliances booths can not be petty, there should be a big style; home furnishing booths should pay attention to the rhyme and elegance.
Mythical Mouse brand design specializes in brand design, providing overall image construction and brand planning and design, product packaging design, brand promotion graphic design services!
If you have design needs, welcome to search the public number of "Mouse brand design" consulting negotiation.
Poster divided into four panels how to layout poster divided into four panels layout can be processed in accordance with the type of theme, in accordance with the focus of the content of the sequential scheduling on how to design a poster
How to design a poster
Introduction: design posters may wish to learn from, for example, the music to inspire, change the rhythm and sense of hierarchy, to create a three-dimensional multi-dimensional visual impact. Here are some methods that can help you to design the poster with more layers of charm. Welcome to reference!
Proportional application
Many designers in the design of posters by feeling to determine the proportion. But sometimes our intuition is not always the most accurate, and mastering some principles of proportion can help you a lot in how to allocate each space in the layout. Let's look at some of the basics:
The Golden Mean
The Golden Mean was discovered by the Greeks in 500 BC. It was once called the "key" to applying proportions. The golden section is a whole divided into two parts, the ratio of the smaller part to the larger part is equal to the ratio of the larger part to the whole, expressed by the formula: a:b=b:(a+b). And the ratio of a rectangle that conforms to the golden section is 1:1.618.
Whether people realize it or not, most people prefer a rectangle that conforms to the golden section. In design work, a rectangle using the golden section gives a more harmonized, natural and comfortable look.
The golden section is widely used in sculpture, painting and architecture. In addition to handmade works, you can even find the golden section principle in the structure of, animals and plants.
If you look at the proportions of some posters, advertising magazines and other rectangles, you can find that they all apply the golden section principle to divide space or line segments.
Square Root of 2 Ratio
The square root of 2 ratio is also widely used in poster layouts, and their ratio is 1:1.414 (the square root of 2 is 1.414), which is slightly different from the golden section ratio. The square root of 2 is said to symbolize sanctity and birth. So this ratio can often be seen in some ancient works.
The application of the square root of 2 to poster design, like the golden section principle, also creates a harmonized composition.
Text Typography
Many people take for granted that the graphic elements involved in a design are the non-textual ones - but text is an equally important visual element in the eyes of many designers.
Imagine an attractive poster, and you realize that when you're communicating with the artwork, while a picture of young lovers running in the surf may evoke many memories, if the text is not properly typed -- including the company's logo, descriptive text, and other text -- how do you get to the real communication point? --How can you achieve the goal of real communication?
Text typography is a top priority for poster designers because typefaces are inherently powerful, and the text applied in posters is very condensed into sentences that are simple and concise. In modern design, typography encompasses all the elements of the text itself, its placement and the images within it - so there's more to typography than just choosing a font.
But when we're designing a poster, choosing a font is always the starting point of our design. Now that we have thousands of fonts to apply, where do we start?
Desktop publishing systems have revolutionized the way everyone chooses fonts. However, in order to have a consistent and coherent poster, you should not use more than 3 fonts in a poster. When 2-3 fonts are used in a poster, it looks very eye-catching because of the differences between the fonts - because they can create contrast. However if we use many fonts, it looks very confusing and unfocused. The purpose of our contrast is to be able to highlight what is most important.
If several fonts are very close to each other, it can be confusing for the viewer. Especially in posters where textual information must be conveyed quickly, the hierarchy of information must be clear. Don't overuse bold or italic, either; in many specific fonts, bold and italic are sometimes very different from their original fonts.
Principles of Typography
Of the many principles of typography, perhaps the most important are simplicity and moderation.
Some decorative fonts are very attractive. There is no doubt that applying these fonts in poster design can draw attention to them - but not all attention-grabbing 'things' are good. If you choose wrongly, especially if you choose those very decorative fonts, you can rather spoil the communication of your message. In most cases, we don't need to use decorative fonts. If in designing a poster we have already applied many design elements, for example, we already have images and some other repetitive elements, then choosing simple fonts will enable your message to be communicated more quickly. Because simple fonts harmonize better with complex compositions.
If your composition is very simple, then you can also choose some relatively complex fonts. This can serve two purposes: first, it can increase the decorative effect of the poster and make the whole composition more attractive. Secondly, it draws attention to the text.
The use of decorative fonts must be as restrained as possible, such as for only one or two words can be used for the text, but in the composition of the text by a lot of words should not be used in the description of the text. Use a simple font and a decorative font can have a good effect, and make the text more hierarchical.
This leads to another important principle in the use of text: harmonization and contrast. A strong contrast between two fonts can catch the eye or make a piece stand out. Harmonization and contrast can be created by using different fonts or by contrasting text with other elements, such as text and images.
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