The Tmall through train expenses are counted as enterprise income tax. Taobao's through train expenses are recorded in the sales expenses of the promotion and publicity expenses. At the time of remittance, Taobao's through-train expenses are limited to 15% of the current year's operating income. For example, the enterprise sales revenue of 1 million, the year Taobao through the car spend more than 150,000, then 150,000 for the limit, exceeding the limit of the part of the enterprise can be treated as a non-operating income deductible enterprise income tax price.
A, Tmall through train expenses counted in the enterprise income tax?
The cost of the Tmall drive-through is included in the enterprise income tax.
Taobao's through-train expenses are recorded in the sales expenses of promotion and publicity. At the time of remittance, Taobao's through train expenses are limited to 15% of the current year's operating income.
For example, the enterprise sales revenue of 1 million, the year Taobao through the car spend more than 150,000, then 150,000 for the limit, exceeding the limit of the part of the enterprise can be treated as a non-operating income deductions enterprise income tax price.
Two, Taobao through train has a cost control function:
(1) free control of the keyword price - according to their own cost of input set the price, can be adjusted at any time.
(2) independent control of the daily maximum limit - strict control of the daily budget.
(3) Independent choice of time and place - choose the time period and place key you want to put.
Three, what kind of products are not suitable for through train?
1, the picture is not good goods do not participate in the through train
In the through train promotion, the picture is the most important factor to get the click rate.
Because the baby pictures are not good, even blurred, how can they attract buyers' attention? Without attention, there is no click-through rate, no click-through rate, there is no traffic, no traffic is the same as no sales, and there is no effect of driving a through train.
2, no sales of the product is not suitable to drive
0 sales of baby is absolutely can not be placed in the through train promotion, even if there is a show, there will be no click.
Because no consumers will like to sell bad products, and people have a herd mentality, there is no sales, there is no reference to anything, even if you like, may also go to the peer with the same model, then the through train on the loss.
So the more cost-effective products participate in the through train, the better the sales, the higher the conversion rate.
3, for the category in the industry where the price is too high or too low products are not suitable for driving
Some categories of customer orders is relatively high, here refers to the price is just for the industry, for example, dresses are generally sold 99, you sell 9999, or sell 9.9 包邮, are not suitable for driving.
The price is too high to drive the product, its conversion rate is certainly not high;
The price is too low for the product, easy to cause buyers to doubt its quality, and not necessarily earn back the promotion fee.
So, choose to participate in the through train promotion of the product price should be moderate, so as to ensure that the input and output of the positive price ratio, with profits in return for advertising costs.
4, the same kind of baby
There are many students do not understand this point, why is it best not to promote the same kind of baby?
Because the number of Taobao through train promotion of the number of promotion of the number of babies is generally considered to be no more than 3 per class of babies, and these 3 babies, to try not to belong to the same category.
If in a category, it is better to promote a baby, set the bidding price a little higher.