There is an interesting effect in modern psychology - the Rosenthal effect. American psychologist Rosenthal did a famous experiment in 1968, he selected a group of students in grades 1-6 in an elementary school, randomly selected the names of several students to the teacher, told the teacher: these students have extraordinary learning ability. 8 months later, Rosenthal returned to the school, and did another intelligence test, the results found that the students on the list of the general improvement in performance, and the teachers also gave these students favorable comments.
From then on, people put this through the teacher's influence on the students' psychological implicitly lead to different behavioral results, known as the Rosenthal effect. From this, we can see that psychological cues have a very huge impact on objective results. To change the scenario, if a candidate comes into a comfortable, professional clinic, he or she will channel a powerful psychological cue to himself or herself: the doctor here probably knows me best, and this is the place I am looking for. This psychological cue, to a certain extent, not only relieves the anxiety that is prevalent in the preoperative period of the candidate, but also has a positive effect on the scoring of the postoperative result. Obviously, a sophisticated and specialized medical environment is one of the foundations of psychological satisfaction for the beauty seeker.
Psychological orientation of the medical environment: giving the aesthetic patient a sense of security - definition of environmental management
The medical environment is the environment of health care. The medical environment should have a positive impact on the patient and have a therapeutic effect to meet the patient's needs. The arrangement, layout, and work procedures of the healthcare environment need to be centered on the patient, the object of service, with consideration given to the patient's comfort and convenience, and to minimize his or her suffering. Therefore, it is important to create and maintain an optimal physical and social environment for the patient's recovery. (The above definition is quoted from Fundamentals of Nursing - Third Edition; edited by Yin Lei)
Based on the definition of healthcare environment, "healthcare environment management" can be defined as a series of activities carried out within a healthcare organization with the physical and social environments of the healthcare organization as the object of the work, with the creation and maintenance as the content of the work, and with the creation of an excellent process experience for the patient as the goal of the work.
Medical environmental management, the scope of work with the logistics sector has a great deal of cross, because it involves a large number of professional testing and regular maintenance, the work of the precision and depth of the requirements, but also higher than the logistics sector of the routine.
The scope of work involved in the environmental management of medical and aesthetic institutions, because of its strong consumer coloring, and purely medical environmental management will be different, will expand the boundaries of the work a lot, including the experience of non-medical links and the impact on the psyche. In addition to decoration, soft furnishings, environmental layout, infection control, security and cleaning, clothing management, material cleaning, medical waste, large equipment maintenance, temperature management, color management, air quality, odor management, light management, etc., can also be included in the scope of environmental management, and can even include workflow design and line management. Of course, the scope of the contract for third-party environmental management can be discussed; the depth of the intervention, associated with the grade and concept of the organization, if the process design is also included, then the environmental management team into the intervention time should be in the stage of decoration design.
In summary, if I were to evaluate what a good medical environment is, I would give a psychologically oriented indicator, which is: if in a given environment, the patient can harvest a strong sense of psychological security, that is a good medical environment.
Organizations that focus on managing their medical environments get better and better
There are many people who think that after the renovation is complete, everything will be fine with the medical organization. For most Chinese healthcare professionals, healthcare environment management is a new concept, and there are even those who feel it is a waste of money to talk about the healthcare environment before it is profitable.
But in my personal experience, after visiting a number of healthcare organizations that have taken environmental management seriously, I have found that these organizations have eventually caught on and continue to operate at a high level, where patients can have a lasting, positive experience. Many people are interested in the secrets of the success of those high-quality institutions, but in fact, they just let the quality of the environment to be maintained and constantly improved, and all of this can be a third-party professional organization to do
As a medical aesthetic institutions, the environmental arrangements, layout, work procedures, all to serve the "seekers"
What is the most important thing to do is to make sure that you have the right environment, and that you have the right people in the right place to do the right things. The center. Before surgical treatment, customers are psychologically nervous, after surgery, candidates have a recovery period, nervousness becomes anxiety, especially in the swelling period, they will seriously doubt life. At this time, the medical environment should be made from the customer's comfort, convenience, pain relief, emotional appeasement and so on.
The case for doing medical environment management is quite strong and stems from three characteristics of a medical aesthetic facility.
The first feature is the heavy assets, medical environment management of medical beauty institutions involved in the physical and social environment, the value of expensive professional medical equipment and infrastructure, has a typical heavy assets, its decoration, special equipment access, medical sewage treatment system, etc., not only take up a lot of money, but also need to fully reflect the professionalism, and should be accompanied by the corresponding maintenance and management.
The second feature is the difficulty of management, the medical environment of the medical institutions including public areas and professional areas, equipment and facilities at the same time with the characteristics of visibility and concealment, therefore, the management requirements are higher, more difficult. For example, measuring air cleanliness requires the use of specialized equipment and operation in accordance with specialized requirements. This type of management work for private medical and aesthetic institutions, not only hardware requirements, but also for professionals and accountability are required, constituting a challenge to the difficulty of the work; by a professional third party to become more feasible.
The third feature is that the medical environment has always been the focus of inspections by competent organizations. Most of the medical and aesthetic specialties involved in medical environment management have explicit regulations, and government departments require regular professional inspections. Some inspection programs are not allowed to open if they are not passed. And policy-wise, the inspection requirements will become more and more stringent.
It can be seen that the survival and development of the medical beauty institutions, to a large extent, depends on the level of fine-tuned management, especially the high cost of customer acquisition today, the loyalty of the customer patient is increasingly important. The very popular membership economy model, more will be at home in the medical beauty environment management put forward higher requirements. If the organization's environment can become an important factor in increasing the stickiness of the members and patients, then it looks like the things that were originally posted on the wall, all of which have become living activists, adding to the overall brand of the hospital.
If China's medical aesthetic industry can appear third-party professional medical environment management company, the development of the industry is certainly a good news. The medical environment management of medical beauty organizations is not only related to the operators and managers within the medical institutions, but also related to the guest patients who come to the hospital for medical treatment (including consultation), and even more related to the existence of direct work of the higher authorities (Health Commission, Health Bureau, fire inspection, etc.). Among them, the first-hand experience of patients and the inspection of higher authorities is directly related to the long-term development of the organization is critical.