Standing on the shoulders of giants franchising refers to the franchisor will own the trademark (including service marks), trade names, products, patents and proprietary technology, business model, etc. in the form of franchise contract granted to the franchisee to use, the franchisee according to the contract, in the franchisor unified business model to engage in business activities, and pay the corresponding fees to the franchisor. To put it simply, franchising, also known as franchise operation, is to pay a certain fee and then open a store in cooperation with a large organization. As a new modern marketing model, franchising has become an important way for individuals to start their own business. A survey data show that in the same business field, the success rate of individual entrepreneurship is less than 20%, while the success rate of franchise entrepreneurship is as high as 80% -90%.
Franchise to the franchisee to bring the benefits of one is to share the brand gold mine, the brand is a credibility, quality and service symbol, has a very high gold content. Consumer recognition of the brand, greatly shortening the franchisee's investment period. The second is to share the business know-how, "borrowing the ladder of others, climb their own success of the building. The third is to share the headquarters to provide support, training, management, advertising, promotions and so on. Because there is no need to worry about the source of goods, equipment, procurement and advertising and publicity, etc., is really a better way to start a business for investors who are weak. Franchisees only need to contribute funds, you can get a mature program, easy to open, profitable. At present, the chain franchise project up to nearly a hundred kinds, involving the service industry, retail industry, education and training industry and many other fields. According to industry experts, retail, catering, water, beauty salon, cleaning and other areas of the "threshold" is low, but the competition has been quite fierce; and education and training, book management, tourism services, etc. is an emerging field, although the entrepreneurs require higher, but the development of space is relatively large.
Cooperative entrepreneurship
Solidarity is strengthMany times, entrepreneurs will encounter a lot of trouble in the process of entrepreneurship, if they are completely by themselves to solve the problem personally, it may cost a lot of energy and money, therefore, the choice of partners **** with the entrepreneurial business has become one of the main entrepreneurial path. Like-minded relatives, friends, classmates, coworkers are the object of our cooperative venture, and the key is to be like-minded, that is, our business philosophy should be the same. The advantages of cooperative entrepreneurship are also very prominent. Through cooperation, we can make up for each other's deficiencies in character, experience, capital, connections, etc., and complement each other's strengths, so that the road to entrepreneurship is smoother. At the same time, doing business with more heart, can also minimize unnecessary mistakes. Therefore, it is said that "three ignorant cobblers are better than one Zhu Geliang".
But we should also note that there are some problems with cooperative ventures, and once the views of both parties fail to agree, the damage may be greater than the exclusive business, and the destructive power of "internal conflict" is horrible. Therefore, we should follow the following ten principles in cooperative ventures:
1, the first small man, after the gentleman,
2, "Do not do unto others as you would not want them to do unto you",
3, their own small losses, so that he can take advantage of some of the cheap,
4, everything diligently set up the rules, do not have no rules to follow,
5, the rules are not the same as the rules,
5, the rules are not the same as the rules,
5, the rules are not the same as the rules.
5, pro-brothers, clear accounts,
6, there is no permanent unanimous agreement,
7, there is no difficulty, only the blessings of the enjoyment of the endless,
8, so that I never owe you,
9, is not all the way people, do not enter a family,
10, cooperation is like falling in love.
Independent entrepreneurship is free and easy to make money
Small capitalists independent entrepreneurship story we have heard too much, the 80's "individual households" is a true reflection of independent entrepreneurship, then in the promotion of capital operation, large inputs and outputs today, small-scale independent entrepreneurship has been out of fashion? No. No, independent entrepreneurship also needs to keep pace with the times. In the past, in the planned economy, independent entrepreneurs rely on the courage to use the lack of material defects to make money, and into the market economy, with the popularization of information technology, the social division of labor refinement, the past that kind of thinking has been difficult to work. But on the other hand, it is also due to the refinement of the social division of labor, so that we have more opportunities, in the past, the big and small business gradually disappeared, thus bringing us a lot of entrepreneurial space. Therefore, independent entrepreneurship should be more from the service industry to start to consider, with the improvement of people's living standards, the service industry also put forward higher requirements, and it happens that this aspect is also the independent entrepreneur's specialty, but also in line with the characteristics of entrepreneurs small and weak. On the other hand, in the information society, there are also many new ways of independent entrepreneurship, such as the typical online store.
Small business strategy: successful entrepreneurship ten psychological
Integrity --- entrepreneurship based on the basis of the market economy has entered the era of integrity, as a special form of capital, integrity is increasingly becoming a foothold in the business of the basis of the source of development. The quality of entrepreneurs determines the market reputation of enterprises and development space. Do not abide by the "integrity" or "win a moment's profit", but is bound to "lose long-term profit". On the other hand, the good reputation can bring a rolling source of wealth, so that the business gradually into the good.
Confidence - the driving force of entrepreneurship, human will can play unlimited power, can turn dreams into reality. For entrepreneurs, confidence is the power of entrepreneurship. To have confidence in themselves, have confidence in the future, to believe that success or failure is not destined to rely on their own efforts, but also to believe that they can overcome all the difficulties.
Courage---as frustration as the cornerstone of the success of the failure of the results may be embarrassing, but is inexhaustible live textbook, in the process of failure to accumulate efforts and experience, are the creation of the next success of the valuable base of the success of the accumulation of experience, the process of entrepreneurship is in the continuous The process of entrepreneurship is in the constant failure to stumble and crawl. Only by accumulating experience and wealth in the process of failure and moving forward can we reach the other side of the shore of success.
Leadership --- the intangible capital of entrepreneurship corporate culture is known as the soul of the enterprise and the spirit of the pillar. The essence of corporate culture is the entrepreneurial spirit of leadership, which is the cohesion of the staff of an "unrepeatable" wealth, but also the key to the survival and development of start-ups. For entrepreneurs, focusing on shaping the spirit of leadership is far more important than accumulating wealth, because wealth can be won or lost in an instant, but the spirit of leadership is always the intangible capital to win the future.
Love --- the catalyst for entrepreneurial success in the increasingly fierce competition today, the public image of the product and enterprise positioning, the success of entrepreneurship plays a key role. Being compassionate, on the other hand, is an important factor in constituting an honest and favorable business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success.
Social skills --- borrowing power to find shortcuts in today's advocate of win-win cooperation in the era of the past that kind of entrepreneurial approach has become increasingly unsuited to the needs of the times. Expanding the social circle, through friends to grasp more information and seek greater development is increasingly becoming a shortcut to successful entrepreneurship.
Cooperative ability----tend to avoid harm to form a synergy with a good entrepreneurial team is the key. We all work together to share our knowledge and experience, and at the same time avoid a lot of entrepreneurial "minefields".
Innovative spirit - the vitamins of entrepreneurial success in the highly competitive market, the lack of innovation in the enterprise is difficult to stand firm, reform and innovation is always the source of vitality and competitiveness of enterprises.
Vigor --- when it is time to strike, it is time to strike in the entrepreneurial world, often the risk and opportunity coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; they must dare to take risks and try decisively even if they are not fully sure.
Sharp vision---knowledge of the end of the time for the handsome business, vision plays a decisive role. Many small entrepreneurs with little money, are relying on the accurate grasp of an inconspicuous information and dig to the "first bucket of gold".
When the market economy just started, there are many opportunities, as if you can do anything to make money, as long as you have enough courage and ability. But nowadays, every industry and every field has someone to do, the fierce competition in the market announced that the "profiteering era" has ended, replaced by the "micro-profit era". Therefore, the entrepreneurial opportunity must rely on entrepreneurs to discover their own.
Small capital entrepreneurship practical chapter of the thousand dollar business project: 5,000 yuan to do a new wave of fabric sofa store
Sofa store opened in the convenient transportation, the flow of people, spacious and conspicuous location is the best, the lease of two can be. Carpentry electric planer a 800 yuan, 500 yuan of wood, sponge fabric material accessories 1000 yuan, 3000 yuan easily on business. Market a set of fabric sofas sold at 600 ~ 1000 yuan a set, including a large two schools wood, sponge, fabric prices are low, material costs 200 yuan, do a set of labor 100 yuan, fabric decoration 100 yuan, the cost is not more than 400 yuan, net profit of more than 200 yuan, if a month of sales of 2 ~ 5 sets of words, a year of 10,000 yuan steady income to the hands of the capital of the small absolute profit. Ten thousand entrepreneurial projects: 20,000 yuan to do a home appliance repair store project start-up capital: each store start-up capital of about 18,000 yuan to 25,000 yuan, of which the bidder pays 3,000 yuan from the company for accreditation, on behalf of the payment of a year of industry membership dues (400 yuan per year), "first-class" qualification plaque, the company's maintenance of copper, the price list, Relevant information, induction certificate, staff clothing, maintenance service list.
Additionally: quarterly rent of 4,500 yuan, 5,000 yuan of indoor decoration of the storefront, 3,000 yuan of components and materials, 2,500 yuan of reserve. Income and expenditure:
(1) the amount of monthly income: the amount of monthly income of 10,000 yuan; able to repair their own (such as electric appliances and other small appliances) of all the maintenance income (about 3,000 yuan) to the franchisee; the company is responsible for maintenance. The company is responsible for the maintenance. 60% of the maintenance fee (about 4,200 yuan) to the franchisee;
(2) monthly expenses: monthly raw material costs of 500 yuan; monthly water, electricity, telephone charges of about 200 yuan; monthly rent of about 1,500 yuan; monthly salary expenses of 1,500 yuan; monthly management fee of 500 yuan;
(3) total monthly profit of 3,000 yuan;
(4) the payback period of 5 months. ) payback period of 5 months. 15,000 yuan to run a digital porcelain image hall investment scale to operate a digital porcelain image hall, only need to invest about 15,000 yuan, which includes rent, the relevant approval fees, equipment configuration, staff wages and so on. A dozen square meters of the store as a showroom and storefront, a five or six square meters of room as a processing room, only 2 people can do business. Production conditions of the main equipment: the need for a set of digital porcelain image transfer, baking and printing equipment, a computer, a scanner, a printer. Processing staff without technical requirements, need to know simple computer operation. Working capital of 3,000 yuan. Benefit analysis of which 2 products, for example, 8-inch and 12-inch character art photos processed into porcelain, retail price of 120 yuan to 160 yuan, each gross profit of 110 yuan to 148 yuan, to the daily processing of 5 porcelain calculated as a gross profit of at least 600 yuan, the monthly gross profit of 18,000 yuan, the net profit will depend on the expenditure of other costs.
Successful entrepreneurship six "tricks"
Tricks 1: entrepreneurial projects to "new" winning strong hand, by what to win? Rely on creativity. In the era of rapid change, break through the framework of the past, master the new environment, face new issues, meet the new challenges in order to win new wealth.
Trick 2: "create something out of nothing" to develop sales channels sales channels is the lifeblood of small business entrepreneurship, entrepreneurial enterprises, due to the low visibility of the products and enterprises, it is difficult to enter the sales channels of other enterprises have been stabilized. Therefore, many companies have to temporarily adopt high-cost, low-effective marketing strategies, such as door-to-door sales, advertising, to wholesalers and retailers, or to any willing to distribute the business sales. This kind of channel development is usually a slow way, it is difficult to make the entrepreneurial enterprise to taste the joy of "open door".
Trick 3: dependence on the growth of a share of the large enterprises a share of the so-called enterprise *** birth or *** habitat, but also from the natural world, two kinds of independent survival of living organisms, but also in a certain relationship with the phenomenon of living together, a metaphor for the complementary strengths of enterprises and enterprises, *** with the survival of the business model.
Trick 4: do the big fish in a small pond advantages can not be shared, exclusive only profit, profit is the survival and development of the enterprise. For small businesses, if those big businesses say that this market is very promising, the future certainly not, then you simply do not do it. Because once the market is a big business, how can you blood to fight it? The only way to survive is to find a way to create their own unique market
Trick 5: learn to do "second" will do "second" is not really willing to live behind, but can be from doing "second "Taste more sweet, so that their own business at the beginning of the venture can be borrowed to "rub the car" to obtain profits.
Stroke 6: Spread beans into soldiers small business to make a big harvest channels that blood vessels, in front of others to transport the blood to the eyes of the demander, is victory. The channel is also an important process of dissemination. (Huagan sound) below 10,000 yuan of small business classic case 5,000 yuan to become the boss of the textile industry has two enterprises, annual sales of tens of millions of yuan, Xue Jing started from scratch in Changzhou, the textile industry is also considered a "little famous. Entrepreneurial road sweet and sour a lot, but Xue Jing that the most critical is three steps.
First, the sea. 1992, 30 just out of Xue Jing resigned from the unit, borrowed 5,000 yuan to buy a motorcycle, ran a "single gang". Due to the quality of the manufacturer's products are not satisfactory, his first single business lost more than ten thousand dollars. This is Xue Jing at the time, almost an astronomical figure, but he froze with half a year's efforts to fill the deficit.
The second is to run a factory. Gradually, Xue Jing broke through the "entry level", began to make money. Xue Jing decided to run their own factories, but a year down, but did not make money, but also lost hundreds of thousands of dollars. At this time, Xue Jing received a call from a Hong Kong customer, and this single business not only has a certain degree of difficulty, the supply period is also particularly tight. Xue Jing did not flinch, ten days, he and his workers work overnight, will usually take more than half a month to play all the 15 samples, three flights to Shenzhen, successfully took the order. It is this business worth millions of dollars, let Xue Jing out of the dilemma.
Third, the transfer of production. A few years down the line, Xue Jing's business is getting bigger and bigger, in the color woven fabric industry is strong. When he decided to switch to denim production, people were surprised. A few years later, Xue Jing's decision was confirmed: his business in a new field and made a name for itself. Entrepreneurship is difficult, difficult to eat other people can not eat the pain, suffer other people can not stand the crime, do other people can not do things. Xue Jing's "entrepreneurial trilogy" is a microcosm of the journey of many entrepreneurs. As Xue Jing said, the process of entrepreneurship can not be without difficulties and setbacks, in the face of setbacks, if you choose to escape and retreat, then you even if not eliminated, but also can only stand in place; only to choose the right direction, bravely face the sea full of countercurrents continue to move forward!
The four laws of successful entrepreneurship
Entrepreneurship law one: master the information is not as good as mastering the trend, mastering the trend is not as good as mastering the biggest trend.
Entrepreneurial law two: instead of running with the horse race, it is better to ride on the horse.
Entrepreneurial law three: to choose a good product and talent.
Entrepreneurship Law 4: There is no perfect individual in the world, only the perfect team.