According to Aiqi's investigation, Baihaojia is affiliated to Shenzhen Elsa Technology Co., Ltd., mainly engaged in fine kitchen appliances and kitchen accessories, including flour presses, shredders, popcorn machines and other products. Baihaojia brand has been adhering to the tenet of "service first, reputation first, customer first", providing customers with high-quality products and perfect pre-sales and after-sales services with high-quality products and professional service team. Jing YEATION is a selected life platform for quality consumption owned by JD.COM, and a favorite lifestyle brand of the new middle class owned by JD.COM, covering eight categories, including home life, clothing, shoes and bags, food and beverage.