At present, most marketing companies in the market aim at the elderly, and their main sales routines are:
Hire a group of salespeople to visit the elderly every day, help with housework, bring small gifts from time to time, and then invite the elderly to attend health talks. At the lecture, the guest speaker used various pseudo-scientific experiments to amplify the fear of the elderly, and then went on stage with all kinds of tearful guests to tell stories such as "how the original tough body got sick seriously, delayed the child's life, and led to a quarrel and divorce between the two couples" and "selling a house for treatment and being hospitalized for two years after a stroke". Fortunately, my friend introduced XXX products. "
Through the above analysis, we find that "the marketing routine of health care products for the elderly" is based on "gaining the trust of the elderly". Without the caring attitude of the sales staff in the early stage, winning the trust of the elderly and making the elderly feel that they are really "filial sons" who are good to themselves and think about their health, then a series of marketing in the future will be difficult to deceive our parents. After all, our parents are also mixed with society all the way.
Therefore, in order to convince parents not to believe in these marketing routines, the key is to make them understand: why can't salespeople really think of them? Once my parents agree with this from the bottom of their hearts, the next time they meet a salesperson for help, they will subconsciously react: these people are nice to me because they want to lie to me in the future. Once the old man thinks that the person standing opposite him is a liar, he will not give the other person a chance to keep approaching. So, how can parents understand this?
The answer is: from the perspective of cost thinking, deconstruct the whole logical chain.
Tell our parents that everything has a price. These salespeople also have to support their families. They spend so much time at home every month to help with housework, take care of you and be caring and attentive. This time is expensive. How much does it cost to hire a nanny in this city? You can see how much each of them earns from you every month. In addition, not every old man they meet can sell successfully. Those who have paid "be caring and attentive" but failed to sell their products, the final cost will also be on your head. ? Therefore, his kindness to you is actually keeping an eye on the money in your pocket. On the surface, I smirked at you and took a bite of "Aunt and Uncle". In fact, I have called you "dead old man, don't place an order quickly" hundreds of times. Besides, when you go to the hospital to see a doctor, there is more or less a public institution as a guarantee. Now the national medical reform, doctors can no longer "prescribe expensive drugs to make money", they have no motivation to make money from you. Take care of your illness wholeheartedly, and you can get a promotion and a raise. What they value most is their reputation, not making money from patients. ? Therefore, if we are not feeling well, we will go to the top three hospitals to hang up the expert number, and they will give us the most fair and objective advice. Moreover, at any time, the drugs in hospitals are always the most advanced, because the latest research results in the medical field are always clinical trials in hospitals before they are popularized. Above. A combination of boxing can basically arouse parents' rational thinking. The next time I face the promotion of health care products, I will be subconsciously vigilant: this person is good to me because he wants to make money from me.
Author | Luming Literature