Eight ways to make money on WeChat
Ma Huateng, chairman of Tencent, said: ? Recently there are some good applications on the phone, taxi, WeChat sell books, online novels, self-media, etc. WeChat has become a bridge from the platform to connect the content maker and the end user, these are business models that WeChat has not thought of before, and are created by the users themselves. Therefore, WeChat's business model will be handed over to partners and individuals. This news, no doubt, makes those entrepreneurs more confident.
From the very beginning of the emergence of ? Starting a business on WeChat?
From the beginning of the WeChat entrepreneurship questioning, to now full of WeChat public accounts, and even specializing in WeChat entrepreneurship VC (Venture Capital) appeared, but just a few months time WeChat fever as when the gold rush (not everyone to go to the gold, there are people to sell water). WeChat? The gold rush? The development of the present,? Selling water? is also a big business. The emergence of WeChat has brought endless imagination to all marketers, self-media practitioners, IT practitioners and so on. Whenever you talk about mobile internet, you must talk about WeChat. Almost all people who have a little understanding of WeChat are starting to? The most important thing is that they are not the only ones who know about WeChat, but they have started to worry about its commercialization. to worry about the commercialization model for WeChat, thinking about nothing more than self-media share, games, O2O, CRM and so on. In fact, the way you make money is far more than these, this chapter we will come together to talk about WeChat on the eight ways to make money, of course, we are in the way of exchange, I hope that readers can find money from the golden idea, earn their own first bucket of gold.
(1) Way 1: provide personalized value-added products for WeChat
This entrepreneurial opportunity comes from the fact that WeChat will have other buttons after tapping it.
The functions of WeChat itself that do not exist in the form of plug-ins are:
1) the four buttons that are placed right in the middle at the bottom of the main interface are WeChat, Contacts, Circle of Friends, and Settings;
2) there is a Magic Wand icon at the top right corner of the main interface
But WeChat will only strive to polish these buttons more and more finely and the experience will get better and better. As the WeChat marketplace continues to expand, tapping these buttons will lead to more subdivided buttons, and these will be no less than $100 million affairs. If you continue to click along with the buttons, there will be many more multi-million dollar buttons left in the hands of entrepreneurs.
So what form will these buttons take for entrepreneurs? The more likely way will be vendor sourcing, and to a lesser extent, outsourcing.
Startup opportunities refer to templates, emoticons, skins, data analytics, plugins, funny emoticons, WeChat skins, dynamic avatars, voice changes, video editing, geolocation camouflage, and more.
(2) Pathway 2: Application Open Platform
This entrepreneurial opportunity comes from the application open platform that uses public accounts as passes.
After becoming a fan of a public account, users can read multimedia content, query valuable information, purchase goods of interest, participate in digital entertainment and experience convenient localized services. Among them, similar to the mobile dream network model of ? Content publishing and distribution? It is suitable to be used by media for subscription reading, by advertising, PR and marketing companies for promotion and publicity, and by enterprises to provide loyal users with the latest announcement information, etc. You can refer to public accounts such as Tencent Technology, Cold Joke, donglivc, etc. Similar traditional call center, CRM, OA and other systems can be docked, transplanted and extended to the WeChat platform, and can even be extended to the hardware level through a variety of interfaces to realize the many applications of the Internet of Things. You can refer to public accounts such as CardSmart, PrintMeToo and China Merchants Bank Credit Card.
The number of projects here and the wide range of categories can be imagined infinitely. Entrepreneurs from all walks of life, constrained by Taobao and Baidu, will be able to participate in and benefit from the WeChat ecosystem.
Entrepreneurial opportunities can be found in public accounts such as WeChat Road, BeautyHub, Micro Group Buying, Beaver, WeChat Takeout, and Hotel Booking.
(3) Pathway 3: data open platform
This entrepreneurial opportunity comes from the fact that WeChat will launch a data open platform in the contradiction between the product getting heavier and meeting the different needs of hundreds of millions of users.
The so-called data open platform refers to the fact that WeChat will open up the data, data relationships, and data operations to entrepreneurs under the premise of ensuring security, stability, and speed.
The data open platform will not be an opportunity for any entrepreneur to participate, it will have quite harsh requirements on the quality of the product and the user experience when using data for promotion, and the more successful the platform, the more severe the requirements.
Games will be the first to access the open platform as seeds and pilots. There is a small HTML5 game on WeChat? Frog jump jump jump? , although very simple, but play a lot of people, the game page has an App app recommended and public platform recommended entry, this is considered to be the beginning of WeChat game application. I believe that in the future, after the introduction of WeChat's account authorization mechanism, there will be more excellent HTML5 games. In addition to helping third parties to do some development, do some vertical industry platform. Some of the original traditional industries, or some other Internet companies, the original things through the WeChat simplified to do up, this is an opportunity, now there are many people in the third party to help develop some simple program.
Once the game access is stabilized, WeChat will be able to allow 99% of users to enjoy the most enjoyable free services at the same time, gradually accept new entrepreneurial partners, and gradually improve the business ecosystem.
(4) Route 4: App experience version and traffic entrance
This entrepreneurial opportunity comes from the convenience of the mobile app experience platform.
WeChat can be an experience platform for many cell phone Apps, and then become a download portal. There are some people who are doing their own apps themselves, and through WeChat to make a traffic guide entrance. In the past, when microblogging was up, many apps got a lot of free traffic through microblogging, and WeChat also has this function. But the play will be different, the original microblogging may be through marketing, and to WeChat, for example, entrepreneurs do is a tool, now you can let the user scan the QR code to pay attention to the WeChat account, in WeChat to experience the product part of the function, and then you can go to guide the user to download. For example, the recent hot ? WeChat road conditions? In fact, it is a car to help App on WeChat to do a simple version, the user experience can be directly click to download. Of course, you can also do a direct App recommended public account, spend a little thought every now and then to recommend a good app, will get a good income.
(5) Pathway 5: brand merchant account operation and marketing solutions
This entrepreneurial opportunity comes from companies wanting to try new marketing methods.
WeChat marketing an expert has been on WeChat to dig the first bucket of gold, according to him, before helping an international automobile brand to do the operation of the case costs in the millions of dollars to WeChat-based, microblogging as a supplement, two months time the brand official micro fans rose more than one hundred thousand, from WeChat to get the information of potential customers about 10,000 people (including name, phone number, intention of the car model, the budget, etc.), the customer is very satisfied. In 2013, an expert's company has gotten the annual single light automotive industry has exceeded ten million. At present, the WeChat public platform has a lot of fans over one million independent accounts, fans over ten million account clusters, these accounts are basically relying on the previous accumulation of users on the microblogging into the conversion. The promotion of these accounts is very considerable, and also because of the experience and customers accumulated in the previous microblogging operation, to WeChat can still explode new growth points.
(6) Pathway six: WeChat open interface generation development or industry solutions
This entrepreneurial opportunity comes from the diversification of customer demand.
In fact, there are a lot of customer needs, the key is how you can meet the needs of customers, and can stick to the customer. For example, government departments can engage in a WeChat business platform, schools can engage in a WeChat version of the home school, medical institutions can engage in a WeChat registration and consultation, 4S stores can engage in a WeChat booking test drive to see the car, in short, in the microblogging done basically can be WeChat on the again, and because of WeChat's on-the-go, LBS, media-rich, real-time, both the interactive effect and the final result is much better than the microblogging. The result is much better than microblogging. Take the school, classroom teachers used to use the SMS platform can only send text notifications, now use WeChat in addition to sending notifications, but also pictures, sound, video, etc. to send the class life, etc., to better enable parents to understand the child's situation at school.
(7) Pathway 7: Verticalized or regionalized easy search
This entrepreneurial opportunity comes from customers' habits and demand for convenience.
For example, if you are traveling to a different place and want to learn about the local customs, is it convenient to download a XX city app or pay attention to the city's public account? If you want to learn about the latest game progress when the European Cup or the World Cup is held, is it convenient to download a XX European Cup App or pay attention to the public account of XX European Cup? If you want to check the real-time flight information, is it convenient to download the Very Accurate App or follow the public account of Very Accurate? For the use of low-density information access needs, you can use Baidu, Google search, but in the future the better choice is to pay attention to a public account.
(8) pathway eight: mobile e-commerce platform
This entrepreneurial opportunity comes from the growing trend of e-commerce.
WeChat, in addition to O2O business, in the traditional e-commerce also seeks to develop, in the future, some Taobao sellers will use WeChat to do CRM, and then think about selling goods directly on it, I believe that soon there will be a lot of enterprises to use the WeChat platform and let sellers directly on WeChat to open a store to sell goods.
This article is excerpted from "WeChat so play to make money", the author Wang Yi, blue Yao, published by Machinery Industry Press, authorized by Huazhang Technology released.
WeChat Friends Circle Top Ten Sales Segment Rankings
Tenth
Yesterday asked a circle of friends, now difficult to move sales business recession, everyone is under a lot of pressure, how do you sleep? He answered: like a baby sleep. I said: worthy of being a master, so you can still sleep! He was silent for half a minute and said: often wake up in the middle of the night and cry for a while and then go back to sleep!
Ninth
Gadobao: the world's first herbal tea, lawsuits, the penultimate; shouting father you line, rely on friends I line; rob the child you line, raising children I line; lawsuits you line, do herbal tea I line.
Wang Lao Ji:? The first thing you need to do is to get your hands dirty. The first thing you need to do is to get your hands dirty. The first time I've seen this is when I've had a chance to see it. The poor can, please do not pretend to be authentic;? The first thing you need to do is to get your hands dirty. can, please do not pretend to be herbal tea.
Eighth
I, quietly looking at you, affectionate but also feel uneasy, a long time, I finally burst out a cry:?
It's a good thing that I'm not a big fan of the way the world works.
At one time, we *** suffering, together through the difficult years! I give you the greatest support and trust, I'm tough going but understand your difficulties, there has been very little call for payment. In fact, how I would like to just greet you, or, just go to your place to drink tea and chat. However, there is one thing I have to say, I have to call for payment again, or wait for the lock-up, you and I do not look good. Every time, to you before the phone, I and my buddies are thinking and thinking, practicing and practicing, diligent for fear that you are annoying, lazy for fear that you forget. But, I also have a large group of brothers follow the meal, I also have to give the so-called investors monthly account. I also have to support my family. I also have a bunch of suppliers behind me every day forced to rush. But, wait for you consciously, I look through the water, but also did not see you promised payment to the account. In fact, like you, I have my own ideals and planning.
Finally, I still had to pick up the phone, open WeChat, issued a sincere cry: ? Make a payment, for better cooperation in the future!? Friends! A vast sea of business! Cooperation is not easy! Please treat every one of your partners!!!! Business is not easy, and walk and cherish !!!!
Seventh
Some customers ask: I take your goods, not sold can be returned? Then I suggest you do not take, because there is such a mentality, you are doomed to sell; a customer asked: I first take a picture, someone wants to take the goods again can? Then I suggest you do not shoot, because there is such a mentality, you are also destined to sell. Because you don't even believe in yourself, even the courage to take goods are not, what reason for me to believe that you sell.
Want to **** win, must first bear!
So, want to make money customers, first determine their own goals and then position themselves, because the return is to pay, if you even the most basic pay can not do, hesitation, mother-in-law, it is best not to dream of making a lot of money, have a house and a car. Because we want to have courage, and progressive, bold, ambitious customers to cooperate, we *** with the business, in order to *** with the rich! ***The only way out is to get rich together.
There is a new saying: eat the bitter bitter, can open the road tiger! Do you agree?
Sixth
There is always a group of people around, they are almost half of the year or even more time on business trips, they are obviously the old backbone of the company, but every time they return to the company, there are always a few days of the new rookie as compatriots; they have done in this life the train, airplane and bus, more than others have sat on the bus line, live in a fast hotel than others have slept on the bed linen and more; they almost traveled all over the world, but they are still in the same place. More; they have traveled almost all over the country, often in the circle of friends to send food from all over the world, send the blue sky of other cities, make others envious; these people have men and women, most of them have a family, so he and his family every day to do at any time to separate the mental preparation; often today just promised to go to the movies with the children on weekends, the next day will pick up a phone call: ? Tomorrow! ; parents come to the phone, most of them will not tell the elderly that they are outside, lest they worry. Even if they finally arrived home, but also have to endure the fatigue, forced to smile with the family; they usually meet with bandits and hooligans like the mouth, run to the circle of friends immediately became a literary big brother; before I would think that these people are pretending to be morally upright, I often reply to them in a joking squeeze; recently began to understand: when you're alone on the front line, the daytime top pressure to work, sit down in front of the window of the Express Hotel late at night, and then you'll see that you're not in the front line, but in the front line. Express hotel window, put down the phone just and family members to talk to the end of the phone, lit a cigarette, Li Kui also have to become Li Bai! When a group of people are together, they are having a fight, and when they are alone, they start to look sad. Now look, who is not like this; if these guys is to earn money to make a living, then I guarantee that they casually find a stable and good income job is not difficult, in the end for what? Carefully go to the circle of friends to see know; know a sentence: really do things, only things in the eyes of the people, other things, nothing to do with their own, are news.
This article, to their own frequent travel, loved ones and friends!
Fifth
I was once also known as the god of wine, a night to deal with a dozen, drink injuries 5, drink down 6, so that countless people scared! Whether it's red, yellow or white, there is a wine must dry!!! But now why do I quit the world, return to the mountains? Two glasses of wine, three glasses of wine, broken? What has changed me so much? Is it hatred? Or love? Pick up your cell phone, and edit WeChat? I invite you to dinner? Send it to my cell phone. Face to face with the former God of Wine, listen to the story behind the God of Wine, feel the God of Wine once brilliant, behind the heartache?
Fourth place
Did you know that due to the high summer heat, many business people were hospitalized due to heat stroke? They/they are paid a meager salary and many of them are still teenagers in their 20s.
Store owners you can at least: 1. see into the store business people do not loathe; she is also very much want to sell the goods; 2. need to introduce the brand, with the business people to communicate in detail to understand; 3. refused to have no need to treat the enemy like; 4. are a group of young people with a dream, are trying to make their families live a better life! The...
They are a group of young people with dreams.
Can stay up more than 40 degrees of heat to carry a business bag to run the market, riding a small donkey/bicycle to your store, there is not an official second generation rich second generation, can not afford to spell father, we can only spell their own! Sometimes he / they may still be hungry! Thank you for these aspirations and have acted on the excellent young people, salute them!
Third place
Strong brother are eating noodles and running business, what qualification do we have not to work hard! The Prime Minister of the country does not give away money or perform, and keeps his head down to run his business and sell high-speed rail and nuclear power. What qualifications do we still have to stay and look at the ceiling, pretend to be mysterious, fake noble? The scariest thing in this world is that people who are better than us work far harder than us!
Second
The story of Nicholas Tse and Faye Wong once again tells sales people three unchanging truths:
1, don't give up easily on any customer, even if he has been sold elsewhere; 2, any customer who has been sold elsewhere may be sold to you again someday; 3, it is indeed easier and more relaxing to maintain the old customers than to develop new ones! So, partners, grasp every customer in your hands!
The first
Your circle of contacts is fine and should be clear, open the settings, general, features, group chat assistant, select all, paste my message on it, send it, you know who deleted you, easy for you to clear the people, do not clear do not know, a clear shock! (Well, I admit, this article is to make up the number, hahaha!)
WeChat Friends Circle Top Ten Rumors
First, the microblogging circle to like the deduction
Online rumors: microblogging circle to be deducted from the cost of liking.
The truth: this has been clarified by Tencent. First of all, from the point of view of WeChat itself do not dare and unnecessary, secondly, from the point of view of the use of WeChat to cheat the money of the fraudsters he is not likely to get WeChat's payment interface, and again from the point of view of the telecommunication why to deduct the customer's money, the key to this has been clarified by Tencent. However, there does exist a reply to unfamiliar text messages will be deducted, that is because the telecommunications mobile for value-added service providers to provide the interface, these merchants to provide customers with the weather, ringtones, finance, words and other services and get paid, the premise is that the customer to agree to open such services, so a lot of the way to take the scammer to trick you into replying to the response on behalf of you subscribe to the service, and then telecom department will deduct your phone bill to the These merchants, and WeChat has not opened any third-party interface for the time being, so you can rest assured that the WeChat circle of likes does not deduct fees.
Second, picked up Bai Yaqian's pass
Online rumor: friends picked up a college entrance examination pass, there are known notification, do not delay the college entrance examination event. Examination point: a middle school examination room; 013 seat number: 11 Name: Bai Yaqian contact phone: 15935078941 please forward to find the owner.
The truth: this rumor widely appeared in Beijing, Shanxi, Jilin and other provinces of China, it seems that the white students' pass is lost everywhere. In fact, June 7, 2013, when many parts of the country have news that candidates Bai Yaqian lost the college entrance examination pass. After a year, white students' passes and ? was lost? again. Compared with 2013, this request for help in the information changed the new contact number. After investigation, this is a number in Jincheng, Shanxi Province, and at first was able to dial, but after that it was turned off. This phone is a sucker call!
Third, remit 1 cent to the whole down the liar
Online rumor: a bank employee received a fraudulent text message, through the cell phone banking to the liar transfer, each time only remit 0.01 yuan, and the use of the other side of the deduction to pay the handling fee way. After transferring more than 400 pens, the result is that she only spent more than 4 yuan, but let the fraudsters lost more than 800 yuan.
The truth: The bank mentioned in the rumor, but also through its electronic banking official microblogging said: through the bank's mobile banking transfer, the amount is less than 10 yuan, the handling fee can not choose to payee deduction. That is to say, each time only remit 1 cent, each time 2 yuan handling fee, until the liar account ? The card shells? is not feasible. Theoretically, through the bank counter can realize the above operation, because by the other side of the payment of the transfer remittance minimum limit is how much, and there is no express provision. However, in practice, it is possible that the counter staff will take the ?1 cent transfer? The company's main goal is to provide the best possible service to the public.
In addition, ?1 cent transfer whole down the liar? There is another prerequisite: there is a balance in the account of the fraudster. Because as long as the bank from the liar's account can not deduct the fee, the transfer will be judged as a transaction failure, the remittance of 1 cent will be returned to the remitter's account, the liar will not be charged any fee. In fact, there is a balance in the account of the scammer is very rare, unless there happen to be other victims to the scammer remittance, and the scammer is too late to transfer away, otherwise it is an empty account.
Fourth, the phone wrong password lock crooks bank card
Online rumors: Once accidentally to the crooks bank card remittances, as long as the call to the remittance bank, according to the voice prompts to enter the query system, enter the other card number, in the system prompted to enter the password, intentionally enter the wrong password for the third consecutive time, you can freeze the crooks account, so that it can not be withdrawn or transferred money.
The truth: Bank of China, CCB's customer service staff said that if the phone bank to lose a few consecutive passwords, phone banking channel is locked, but as long as you enter the correct withdrawal password, as usual, you can withdraw money from the ATM machine.
Fifth, the details of the bottom of the toothpaste tube can be seen toothpaste ingredients
Online rumor: the details of the bottom of the toothpaste tube can be seen toothpaste ingredients.
The truth: that color block is just a mark on the production line, known as the electric eye positioning point, the machine automatically seal the hose when looking for the position used. I think this article may be a malicious competitor to confuse the concept and mislead consumers, because this kind of thing is very common in China.
Six, ask for invoices from foreign fast food, or they plundered 2 billion dollars in taxes?
Online rumor: to McDonald's, KFC, Pizza Hut and other foreign fast food to ask for invoices, we do not want invoices so that they plundered 2 billion yuan of tax revenue.
The truth: this is a patriotic banner lies, 10 years ago, the year before the rumor, 10 years, there are still people in the rumor, so here do not do more to explain, they go online to check, just want to say a word, you really think that the tax bureau are stupid ah! KFC this kind of store state regulation is very strict their cash machine comes with a tax function, whether you want to invoice, people will pay the tax. The first thing you need to do is to get a good deal of money to pay for the services you need.
Seven, crawfish is a worm, not shrimp
Online rumors: crawfish is not shrimp, is a worm, foreigners do not eat. It is the invasion of the Japanese army biochemical forces introduced into China to specialize in the treatment of corpses, at the same time that its body accumulated a large number of lead, cadmium, chromium and harmful heavy metals.
The truth: science experts, crayfish is a freshwater crayfish, belonging to the arthropod phylum Crustacea mayfly family crayfish subfamily. It also has its own scientific name, called Crayfish. Crayfish's hometown is neither in China, nor in Japan, but from distant North America, the main habitat is the Gulf Coast, especially near the mouth of the Mississippi River area. The Food and Agriculture Organization of the United Nations has had statistics, the world's annual trade in crayfish up to more than 300,000 tons. Science experts say, in the crayfish's hometown of the United States, as early as 200 years ago, began to eat crayfish, and the amount is very large, there are a lot of markets specializing in the sale of crayfish, European countries also ate, just the Japanese really do not love to eat, because they feel that the crayfish meat is more faggy.
Eight, microwave heating food cancer
Online rumors: microwave heating of food is easy to produce a large number of cancer cells in the body, but also said that no one in foreign families to use microwave ovens.
The truth: China Agricultural University, School of Food and Nutrition, associate professor Zhu Yi said that microwave heating food and home daily use of frying, cooking, stewing and other cooking methods compared to the high temperature, cooking time is short, not only will not destroy the nutrients, but also help the retention of nutrients. At the same time, microwave heating meals due to the fast heat, and do not need to add water, food in the vitamins and minerals retained more. Experts point out that the principle of the microwave oven is to convert electrical energy into heat, and food is simply from the microwave oven to receive heat, as long as the instructions on the requirements to heat, absolutely no change in nature. It only heats the water molecules in the food, and the food itself does not undergo chemical changes, so it is impossible to produce carcinogens. At the same time, in the distance from the microwave oven door 5 centimeters away from the use of microwave ovens, will not cause any impact on the human body.
Nine, cover the license plate dots can make the electronic eye failure
Online rumors: It is said that the first letter of the license plate after the head of the dot removed, the electronic eye lacks focus, you can not shoot the number of license plate photo!
The truth: the electronic eye shooting is not the light focus on the dot, is a whole shot, the dot is the interval symbol, remove the significance of not much, if the alteration of letters and numbers on the violation of laws and regulations. Civilized driving is the right way.
Ten, the computer in front of the cactus can prevent radiation
Online rumors: the computer in front of a pot of cactus can prevent radiation Oh.
The truth: the radiation detector test, cactus does not have radiation effects. And in fact, up to now, has not found any one plant has the ability to prevent radiation, don't be fooled by the business ah!
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