DAYUN is known for its marketing, but DAYUN does not rely on marketing alone. Heavy truck companies compete in quality, technology, service and network. Summarize the user's needs, nothing more than high-horsepower reliable engine, wide and comfortable cab, high-quality core parts and components of the high matching, the high quality of the vehicle process, the reliability of the vehicle operation, affordable price, plus security. As a new manufacturer, DAYUN pries the market by adopting the wedge strategy and concentrating on making fine products. Taking dump truck products as an example, DYX chooses one product to cut in 6X4 and 8X4 drive form respectively, which are 25-ton DYX3253 and 31-ton DYX3311, and more than 70% of dump trucks in the market are concentrated in these two tonnages. DYX is assembled with the most recognized ones in the market: high-horsepower Weichai WP10 series engine, the most economical EGR engine, Faster transmission, Hande front and rear axles and so on.
Would like to compare the collision test with the same specifications and the same time out of the heavy truck products of DYM, and pay the other party 1 million yuan RMB if the DYM heavy truck loses. This is in a media conference DYM Chairman Yuan Qinshan for the safety of DYM automobile instructions. It is reported that DYT has made great efforts in safety: the cab adopts the bird's nest design with full metal structure skeleton, and the lower part of the front circumference adopts the unique energy-absorbing bumper which is the first one for domestic heavy trucks. The overall safety of the vehicle is at a leading level in China. Comfort DAYUN cab for four-point suspension support design, European-style space, interior built according to car standards. DAYUN heavy truck collection of all the users need, more importantly, in the stage of DAYUN expanding the market, high configuration does not mean high price, DAYUN with economic price to the user to realize all this.
Dayun was founded in 2004, but in October 2009 it went into mass production. In the middle of nearly five years, DYNAM has built four major production lines of stamping, welding, painting and assembly with advanced level in China to improve the process level, and at the same time, the heavy truck products are constantly tested and perfected to ensure the quality is reliable before they are introduced to the market. DAYUN heavy-duty trucks are fully automated production lines, with more than 1,500 sets of main production equipment and more than 50 sets of main testing equipment, all of which have reached the domestic advanced level, and the process is fully modernized. Heavy truck production and assembly process of the highest demand for process performance of the welding process, for example, high quality welding process to ensure that the product's high strength butt joints and each other joints tightly, in the domestic heavy truck companies choose experienced welders to ensure that the level of technology, and DYX welding, the use of high-precision welding robots purchased from the Swedish ABB operations, so that the welding precision of 0.1 millimeters, to ensure that production consistency and improved work efficiency.
Compared with the industry several had created the Ouman miracle, Shaanqi speed of the enterprise to achieve 10,000 units of annual output time, DAYUN 2010 1-10 months **** sales of nearly 6,000 units, sales in November for the first time exceeded 1,000 units, is expected to 2010 full-year sales of more than 8,000 units, the DAYUN to achieve 10,000 units of time will be less than any of the previous enterprises. And DAYUN has signed overseas orders with Ecuador, Egypt, Algeria and other foreign companies, the total number of orders for the next five years is 19,600 units, the average annual export of heavy trucks will reach about 4,000 units. 2011, DAYUN Automobile Manufacturing Co., Ltd. in the proposed second phase of the 12th Five-Year Plan, plans to invest 2 billion yuan RMB, the commissioning of which will result in the formation of an annual production capacity of more than 100,000 units, is now Construction has begun. DAYUN heavy truck sales target of 20,000 units in 2011, and strive to complete the annual output of 50,000 heavy trucks in 3-5 years, 7-8 years to complete the annual output of 100,000 units target. Since 2010, CCTV, Sichuan Satellite Television, Xinjiang Satellite Television, Shaanxi Satellite Television, Gansu Satellite Television, Guangdong Satellite Television, Shanxi Satellite Television, Henan Satellite Television and other dozens of domestic TV channels have been broadcasting DYH's shocking three-dimensional special effects advertisements in a high-density, all-weather cycle. The commercials show a heavy truck in a winding mountain road, a heavy truck at breakneck speeds, instantly, a dragon rises up in the air to block the way, DYT with its unstoppable momentum through the dragon, flying ...... marks the DYT Heavy Duty Trucks soar to the heavens! It is understood that DYH spends as much as hundreds of millions of dollars on advertising for this purpose, so as to shape a strong brand.
The strong advertising of DYH has quickly attracted excellent dealers from all over the country to join us. Dealers have increased from 10 at the time of listing to more than 100, and an average of 10 or so new every month, the end of the year is expected to exceed 200. According to reports, DYX heavy trucks in 2010 from January to September **** sales of more than 5,000 units, sales of 1.2 billion yuan.
Dayun heavy trucks went into production in October 2009, just over 1 year. DAYUN automobile has become a household name, which is mainly attributed to DAYUN in the CCTV and the national provincial television station's strong advertising as well as promote the productivity of the marketing revolution. If you want to make a product, you have to make a brand first! DYH invested 150 million dollars in advertising to shape a strong brand, the first in the field of heavy trucks. Before DYT, the heavy truck product promotion is mainly carried out for specific groups of people, the manufacturers mainly choose to publish technical reviews in professional automotive publications, set up giant billboards on the highway, as well as in the coal mines and construction sites concentrated in the regional market to organize exhibition tours and so on. DYNAM breaks this routine by not only publicizing in the above ways, but also in the general public groups, such as participating in popular auto shows, the Beijing Auto Show at the end of April and the upcoming Guangzhou Auto Show in December 2010, as well as placing advertisements in major TV stations. DAYUN has reaped rich rewards, not only more than 100 excellent dealers across the country to join, solving the network problem, just to bring orders, there has been a phenomenon of users waiting in line for cars. When mentioning DYH, the first thing that comes to mind for many people is a classic advertisement slogan: "Wind speeds the world, DYH". 2010 December 20, DYH made a heavy attack on the Guangzhou Auto Show, displaying the brand image and product strength of DYH in a high-profile manner. According to reports, the DYH trucks in production more than a year to achieve a leap in 2010 is expected to achieve sales of more than 8,000, a project investment of more than 2 billion, the formation of an annual output of 50,000 heavy truck production capacity, and plans to complete the second phase of the project in 3 to 5 years, expanding to an annual output of more than 100,000 scale, annual output value of more than 30 billion yuan.
As a new force in the commercial vehicle industry, DYH has risen to prominence against the backdrop of many heavy truck brands and fierce competition in the market, and its success cannot be separated from the four weapons of solid infrastructure construction, focus on the concept of product quality, large investment in marketing and promotion, as well as caring and ubiquitous service.
Weapon 1: solid foundation, thick and thin development
The motorcycle manufacturing DYT, as early as 2004, began to venture into the field of heavy trucks, after nearly six years of development, DYT heavy trucks have been built with the domestic advanced level of the four major production lines of stamping, welding, painting and assembly, and has the cab and other items of independent intellectual property rights and a number of patents. DYH has designed and developed four series and more than 30 models of trucks, dump trucks, special trucks and tractors. From putting into production in October 2009 to striking a high note in 2010, the advancement speed of DYH trucks is amazing.
Meanwhile, DYH has also strengthened the training and exercise of its workshop workers, which has greatly improved their operational proficiency. From the initial sales of dozens of vehicles, up to a few hundred, but with the DYH heavy truck sales figures continue to improve. In addition, DYH has always attached great importance to the software construction of the enterprise, striving to create an international, humanized, efficient and intensive management system of the enterprise. on September 8, 2010, Shanxi DYH Automobile Manufacturing Co., Ltd. and UFIDA Software held a signing ceremony for the U9 project. China's world-class management software and the world's first management software suite based on SOA architecture, UFIDA U9 and related software of UFIDA Group will help DYM to carry out a large-scale informationization system reengineering project. Through UFIDA Group's specialized and holistic software and services, it will enable DYM to develop based on a high level of informatization, and form a faster and swifter strategic decision-making and execution capability
Industry insiders believe that in following the way of survival of high quality and high reputation, DYM Heavy Duty Trucks has used one year to consolidate the foundation, build up a solid foundation and move forward towards the target step by step, and by gradually expanding its production scale, the sales volume has been increasing, realizing the development by leaps and bounds.
Weapon 2: Focus on quality and excellence
The reason why DYH trucks are favored by the market also stems from the fact that they have always adhered to the concept of "quality as an enterprise". Since the establishment of the enterprise, DYH has designed and developed more than 30 types of trucks, dump trucks, special trucks and tractor-trailers in four series with international quality standards as the goal of quality management, and high grade, large tonnage and good price as the market expansion point.
The front face of DYH truck adopts the popular European style modeling V-shaped structure, drawing on the design concept of sedan, adopting the all-metal skeleton bird's nest structure and 4-point suspension design cab is not only sturdy and durable, but also reduces the bumps and vibration. In addition, the cab has large space, strong comfort, wide sleeper, high-end interior configuration and humanized design. For a heavy truck, how much cargo, how much money, whether the performance is stable or not the customer is more concerned about, therefore, in the powertrain of heavy trucks, DYT Heavy Trucks can be described as a good intention, using all of the industry's most recognizable brands. Such as the engine using Weichai engine; transmission using Faster transmission, drive axle is used Hande axle, these assemblies and the most competitive domestic Shaanxi Automobile Heavy Duty Truck almost no difference, good reputation in the industry is known as the golden industry chain. In addition, taking into account the actual operation of heavy truck users, DYT Heavy Duty Truck also uses a multi-power fuel-saving switch, so that the engine can keep working in the most economical fuel consumption zone under different loading conditions. In terms of carrying capacity, in order to ensure the carrying capacity of the suspension system, the steel plate spring of DYH truck adopts a special quenching process; in order to adapt to a variety of road conditions and improve the carrying capacity of the whole vehicle, the balance axle bracket strengthened by the truck adopts an optimized and improved structure, and the enlarged I-beam cross-sectional front axle also increases the bending stiffness and strengthens the carrying capacity, and the rated axle load can be up to more than 7.5 tons. In response to the current regulatory requirements of weight-based charging, DYH trucks also take into account the lightweight design, so that its carrying capacity is higher and the body weight is lower. All these fully demonstrate that DYH is not a speculator in the heavy truck market, but a well-prepared investor, and we produce cost-effective heavy trucks.
Weapon 3: Sword to the side of the huge capital marketing
A winding winding mountain road, a heavy-duty truck at high speed, instantly, a huge dragon rises up in the air. At the Guangzhou Auto Show, the advertisement video marking DYX heavy trucks soaring into the sky was continuously played, and DYX's creative advertisements attracted the attention of many car fans. As a matter of fact, since April 2010, DYH trucks have been featured on CCTV and more than ten satellite TV channels, including Guangdong TV, Shanxi TV, Shaanxi TV and so on, with a magnificent momentum. The shocking three-dimensional special effects, innovative advertising forms, high-density, all-weather cycle playback, so that the world's DYNAM heavy truck image embedded in people's hearts.
As a new force in the field of heavy-duty trucks, if DYH wants to occupy a place in the highly competitive heavy-duty truck market, it must have a strategic vision and high tactics to occupy the market, as well as successful brand publicity strategies and forward-looking marketing concepts, in order to form a strong brand and late-coming advantage, and shape an internationally renowned brand. Shanxi Danyun Automobile Manufacturing Co., Ltd. is a surprise, a shot is to invest 150 million yuan of advertising costs. Their shocking three-dimensional special effects commercials have invested millions of dollars, and their post-production team is an Australian special effects production elite that has been involved in many blockbuster films such as the movie "Avatar", designing and creating unparalleled and shocking visual effects, presenting the powerful momentum of DAYUN automobiles.
Weapon 4: Push the Wave and Service First
Outstanding cost performance and extraordinary marketing made DYH win a full house in 2010, while the constantly upgraded brand service provided the source power for DYH to continue to advance in the heavy truck market.
In fact, after-sales service is crucial to the automotive industry, so DYH is pressing ahead with the construction of service stations and large parts transit depots, and they have already set up DYH 4S stores in many large and medium-sized cities, such as Yuncheng, Harbin, Lianyungang, Chengdu, Ulanqab, Nanchang, Fuzhou and so on. It also plans to establish about 200-300 service stations and 30-40 large parts transit depots by the end of the year, with each large parts transit depot storing more than 5 million parts, and the large parts transit depots will cover all provincial capitals and large and medium-sized cities across the country.
The DYT released DYT Care, the ubiquitous service brand at Auto Guangzhou, the core elements of which we can summarize as one center and two basic points. A center is centered on customer satisfaction, from the customer's rest to the customer's experience, from the customer's expectations to the customer's satisfaction; two basic points mainly reflects the timeliness of DYX service, geographically speaking, each place to have our services, shorten the service radius, and strive to achieve the service radius of 50 kilometers of the target; from the aspect of service guarantee, the guarantee of spare parts, the guarantee of service to achieve a seamless connection. Every user is a VIP customer, when the car breaks down, no matter when to call, within an hour to arrive, at the same time must quickly solve the problem.
Dayun Heavy Truck is determined to have a career in the field of heavy trucks, in addition to manufacturing, product quality and other hard strength, pre-sales, after-sales service and other soft strength of the competition is also critical, DYT seeks to both hard and soft, hoping to replicate the success of the motorcycle field for the South China market and even the national market for the manufacture of more cost-effective trucks. It is reasonable to believe that, with the four unique weapons, DYT heavy trucks will make a big difference, thus bringing unlimited business opportunities.