What are the preparations for opening a shop
What are the preparations for opening a store, entrepreneurship and opening a store is a lot of long-term ideas, all want to work hard to make money for themselves, through their own efforts to realize the ideal life. But this is a lot of people want to know. Here is to open a store pre-preparation work what.
What are the preparations for opening a store 11, market research
What kind of business are you going to do? Why this? What advantages do you have? It is worth noting that the more business the more competitive, the greater the probability of failure, the higher the requirements of the operating ability and product, it is wise to do their own competitive advantage in the field.
2, a stable source of goods
The friends who opened the store will be troubled by the problem of the source of goods, do not know where to buy goods is better? Open store must have their own stable supplier of goods, to ensure that the supply of goods is sufficient. You can choose from these aspects, such as: go to the wholesale market to buy goods, go to the brand merchants to buy goods, looking for special purchase channels (such as purchasing, etc.).
3, business strategy
Simply put, the store by what means to participate in the competition and make money. For example, is it by cost-effective, or have a unique experience? Because, it is not you opened the store, the customers will flock to, others also opened the store, by what to come to your home? To think clearly.
Positioning clear customer base is who, for their portrait, clearly describe their characteristics, and then filter out the others, to provide accurate service for a group, do not expect everyone to become your customers, that will only make all the people do not choose you.
And the choice of store name, this is also very important, do not think it is a name, in fact, this is also part of the business strategy, be careful to choose, and membership rules, etc., these are there, in order to guide you to have a specific and effective action. Remember: the whole set of business strategy did not think through, no competitiveness before do not blindly open store.
4, site selection and area considerations
According to the positioning of the customer and shopping habits, should be fully investigated before the opening of the business district:
① store around the environment (customer flow lines);
② whether the traffic conditions are convenient (there is no place to park, etc.);
③ around the shop Whether the facilities are favorable to the store;
④ service area demographics (whether the flow of people is sufficient);
⑤ target customer income level.
The big cost of opening a store is rent. Large area, the cost is too high, the sales pressure will be great; area is too small, the goods do not have space to place, but also can not meet the demand. The full range of store area to be larger, category-focused store area can be slightly smaller.
5, store decoration
This step should also be in line with the preferences of the target customers, in short, everything around the positioning of the target customers. In the store decoration at the same time you can begin to apply for business licenses and other procedures, now relatively simplified procedures, do not so much trouble, if you know nothing about it, you can consider asking the agency to handle. If it is a street store.
Pay special attention to whether the store is in line with the environmental assessment standards, if the store is within the shopping center, we must pay special attention to whether the site meets the fire approval requirements, these two pieces of the site to be determined at the time of site selection, otherwise, once the rent is paid, but found that the leased space can not do their own business business, then it is very troublesome.
6, staff recruitment, staff training
Decoration of the store at the same time to start recruiting, because there is also a training phase, so this work should also be started as early as possible, the earlier the start, the greater the choice, the more in place, the more training, the more likely that the opening will not be wrong. As the saying goes, "three products, seven points to sell", the shopkeeper plays a pivotal role in store sales.
The strength of the sales ability of the shopkeeper directly affects product sales. Newly recruited staff before the start, to carry out comprehensive training. First: the details of the product and other selling points, the second: sales talk, sales skills training, to ensure that the entire store service professionalism. Before recruiting sales, the relevant management system, sales commission system should be established.
7, publicity and promotion
After the business strategy based on the development of marketing and promotion plan, printing leaflets, coupons, posters and other materials. This is the business strategy, but also a store to do before the opening of the post-preparation work. If you still want to know more about the opening of the Please leave a message directly online.
What are the preparations for opening a store2
Generally speaking, the market research before opening a store includes the following aspects:
① How the environment around the store.
There are two meanings of good environment. One meaning is the environmental conditions around the store. For example, some stores open in the public **** toilet or nearby, not far from the garbage heap, sewage ditch or store outside the dust flying, or neighbors are strange smell overflow hair chemical plants, this is a bad store environment. Another meaning refers to the location of the store is prosperous.
Generally speaking, if the store is near the station, the commercial area of high population density or peer concentration of a street, this kind of store environment should have a relatively large advantage. In addition, the three-way intersection, the corner of the location of the better, the slope on the road, remote corners, building houses high place location is not good.
② transportation conditions are convenient.
What do you need to prepare? Customers to the store, parking is convenient; whether the transportation of goods is convenient; from other lots to the store by car is convenient. Convenient transportation conditions have a great impact on the sales of the store.
③ surrounding facilities are favorable to the store.
Some stores are located in the city, but the fences on both sides of the arterial road, but the business is greatly affected. Therefore, in the choice of street stores, to pay full attention to this point. How to choose? Typical streets have two kinds: one is only a driveway and sidewalks, vehicles driving in the road, the line of sight is very natural to sweep the street on both sides of the store; pedestrians walking in the street.
It is natural to enter the store. But the street width if more than 30 meters, but sometimes instead of gathering popularity. According to research, the street is 25 meters wide, the most likely to form popularity and customer tide. Another typical street: lanes, bicycles and sidewalks are separated, which is actually a closed traffic, and it is not good to choose this location to open a store.
④ The population of the service area.
Generally speaking, the more populated and densely populated the neighborhood is, the better. At present, many large and medium-sized cities are relatively concentrated in the formation of a variety of areas, such as business districts, tourist areas, university districts, etc.
In different areas of the store should pay attention to analyze the situation.
⑤Target customer income level .
What do you need to prepare to open a store? The opening of jewelry stores and core fashion stores in areas where the rich gather is in recognition of the high income of the target customers. The city around the construction of a variety of commercial villa groups or classy neighborhoods, are rich people gathered place. There are many factors that influence the location of a store, and the factors vary widely.
Why some remote alleys of the store business year after year, while some of the busy section of the store business is difficult, which should be a In addition, we must also think about personal character traits, interests, and clear the number of funds on hand, further understanding of the store you want to open, whether because of the business attributes are different.
Need to have special ability, such as: business development ability, the ability to express, and will be invested in the type of business to do a one-by-one assessment of the degree of adaptation, such as working hours, the length of the working hours and the way the work is carried out. It is recommended that when you have not yet decided to open a business, you should participate in the briefing sessions organized by the franchisor to listen to the voices of different businesses and personally listen to the pain and suffering of opening a business.
What are the preparations for opening a store3
1, do a good job of researching the business district
The business district research should be done in two aspects:
One is the research of the customer groups, and the other is the research of the competitors.
Retail is like a treat, want to attract customers to your home, you need to analyze the customer base, which is more important than the study of competitors.
To research the community around the store, you need to grasp the number of households, the age composition of residents, spending habits and so on.
To the nearest store food market and catering industry survey, is the income level of residents and consumption habits of research is a better way to get more objective conclusions.
Research on competitors is broader, including the layout and display, commodity structure, price, staff status, etc., to find out its sales of better categories and single product, which is also very important to grasp the customer information.
2, the image of the store and hardware configuration
Store image should not be ignored, today's `consumers not only value the goods at a good price, more importantly, the store's shopping environment and hardware measures.
Many entrepreneurial bosses always think that the store, the front of the decoration is not within the investment, so often do not pay much attention to the enterprise VI, CI system design.
This is an unwise move, whether it is their own design or to find professional planners, stores should have image design system, highlighting the characteristics of the business services.
During the construction period, there should be someone on-site supervision, in addition to supervising the quality of the project, to facilitate the understanding of the complete situation of the entire store, in order to troubleshooting in the future, familiar with the workflow of a variety of hardware and equipment.
3, goods in place and the establishment of the management system
Commodities are the soul of the store business, so in this link is crucial to contact the supplier, the price of goods, the production of standardized processes, pricing, commodity characteristics, the calculation of the cost of display and set up of the way, etc., should be in the search for the object of the tenant before the completion of the relevant clearly The management process and workbook.
Develop a standard operating system basis, to be formally operated, in accordance with the actual management of the various issues, and then quickly do the appropriate fine-tuning amendments, in order to the shortest possible time to make the store operation on track.
4, personnel recruitment and education training
People are the foundation of the enterprise, must be in the process of opening up the store appropriate recruitment of personnel to strictly follow the "rather lack of, strict control" principle, avoid opening up the store in the late or the process of loosening the situation. The situation of loose recruitment.
That on the one hand may not be able to recruit the right people due to time constraints caused by the shortage of personnel, on the other hand, not conducive to the training of store personnel will lead to a low level of quality.
Furthermore, many of the bosses in the early stages of business, due to a lack of experience in recruitment, a large number of family cronies, each working on their own, resulting in the future operation of the management of the operation of the management of a great deal of trouble and the management of the cost of unnecessary attrition.
Personnel training is the cornerstone of store operations, training should be planned and organized, so that personnel fully and completely accepted on-site guidance and classroom type of workflow, service quality and other training.
A lot of supermarkets opened, the scene of the operation of a chaotic, would like to attract a lot of traffic to the opening of the store promotions, did not think that the personnel training is not in place, resulting in low quality of service, causing customer dissatisfaction and complaints, the result is a loss of a wife and a soldier.
5, do a good job of community penetration and membership development
The community penetration before the opening can be a good foundation for the success of the opening activities and later sales.
But the community penetration is not just the issuance of membership cards, employees should be encouraged to do community activities and residents to chat, exchange contact information, to understand the expectations of residents of the supermarket stores, these opening activities for the content planning and momentum are very necessary.
6, set the layout and line
The shape and size of the store can not be changed, but the local conditions, set the best layout and line, is the most important work of the new store.
Based on the results of the research, decide which categories are suitable for the deepest part of the store, which products are displayed at the door to effectively attract customers, and strive to make the layout and line of movement of customers to walk through the store, to help sales.
7, the opening of the store's corporate publicity and promotional activities planned in advance
momentum marketing for the opening of the new store is very important to open before the opening of the DM, the media, tour buses, etc. to publicize the momentum for the opening of the attraction of traffic to make preparations.
The opening of a new store, designed to attract popularity of a set of promotional activities, the initial operation has the effect of a finishing touch.
The general opening of the promotional activities for the trial and opening activities of the two, in fact, the design of the activities can be covered again short, medium and long-term stage planning (such as the cut of the gift time period, the cycle of discounts point in time to use, etc.), and in line with the operating conditions to do the most mobile adjustment.