Little red book pet industry content marketing strategy

Explosives to create is the primary play of the Little Red Book platform, specific explosives how to play?1, we first need to carry out insight analysis in the station: crowd insight, user demand analysis, and find marketing opportunities. Look at the brand's budget and marketing strategy as well as the product's central selling point to sort out, and then choose to match the high degree of talent for the promotion.2, can choose pet bloggers, multi-cat family KOC, release notes to attract users to view, and through the pain points of the cat scene entry, fully mobilize the user mood, guide the user to ask questions or action. Choose the KOL/KOC of the straight professional category, use the popular science/tips to the content, the concept of exquisite feeding to guide the order, the direct trigger to provoke the user to order to achieve the conversion.3, to develop a precise communication strategy for the user, can be through the creation of explosive, occupy the brand position, while multi-accounts for the matrix + private domain diversion combination of empowerment, and through the influential people to drive the grass to do the corresponding guidance.4, in doing Product marketing before the product target group to have a clear positioning, accurate crowd + marketing strategy + diversion + customer retention, to form a complete set of methodology system. 5, the pet occupation of the Little Red Book into the profile: grass Darren primary vegetarians as well as the waist Darren mainly from the bottom users to create a real reaction to the phenomenon of a closer to life, more persuasive. Pet profession e-commerce form: for the pet profession, online marketing means more is to attract users to offline, experience offline store services, online + offline combination, a *** divided into 5 points: 1, community + e-commerce: community-based, fast, saving resources as a feature, become a popular profession at that time. 2, the chain store + e-commerce: with the traditional "community + e-commerce" form is different. E-commerce" is different from the traditional "community + e-commerce" form, which is characterized by the expansion of the tentacles to the physical store. 3, "B2C" form: the user is able to order and pay online. For customers and merchants to save time, save space, and improve the efficiency of the transaction. 4, APP client: community + e-commerce form transplanted to APP, to create APP client, or small program to strengthen the publicity of the private community, to provide online networking and communication space, to improve the viscosity of the product, and to achieve the intention of precision marketing, "online content, offline services, The company's business is to make a profit.