Recommended reading on the topic: 'Marketing Program'.
No plan when you are idle, more effort when you are busy. In order to carry out the next stage of work faster, we should combine the needs to develop a program with feasibility. Making a good program is also a kind of growth for us. So how exactly can we write a good program? We have specially collected and organized "how to write a marketing plan template", welcome to read, I hope you will like it!
How to write a marketing program template Part 1For the implementation of the "Outline of the National Fitness Plan", to promote the in-depth development of mass sports, in order to carry forward the spirit of the Olympic Games, enhance the physical fitness of employees, create a harmonious atmosphere, promote the development of the enterprise as the goal, to promote the culture of sports, display the image of the athletes, increase the cohesion of the team, and enrich the cultural and sports life of the staff, in accordance with the work arrangements, to organize the Sunshine Sports Fun Games. Now the relevant matters are arranged as follows:
First, the theme of the Games
I fitness, I am happy; good health, good life.
Second, the time and place of the event
Time:
Place: Sports Plaza
Third, the General Assembly organization
Organizer: Sports Bureau
Sponsor: xx Ltd. Co-organizers: sports equipment dealers
Fourth, the competition project settings
The Games project set up: rolling wealth, dry land dragon boat, dynamic five rings, caterpillar racing, ring to ring, bumper balls, happy feet, sea shells to catch the beads, kangaroo melon, feet on the ground, tied running, concerted efforts to race.
V. Registration
1, the participating units to the organizing committee of the General Assembly to register
2, call the hotline xx registration
6, the competition
1, the implementation of the General Assembly to develop the relevant rules of the fun sports projects (see) The project specific instructions).
2, the Games of the project to implement the pre-final system, according to the results of the game to determine the ranking.
VII, the activities of the awards
1, each single take the first 8 (less than 8 teams enrolled in the team minus 1 admitted), awarded the corresponding prizes as a reward. According to the ranking according to 9, 7, 6, 5, 4, 3, 2, 1 calculated team points.
2, according to the total team score to take the top 8 awarded the corresponding prizes as a reward.
VIII, the activity process
1, the pre-preparation
(1) hanging activity banner
(2) Bui Bian site
(3) preparation props
(4) organization signing
2, the midterm arrangement
(1) the opening ceremony of the Games
(2) Entrance ceremony of each team
(3) Leader's speech;
(4) Athlete's representative swears
(5) Referee's representative swears
(6) Leader announces the beginning of the Games
(7) Teams leave the field
(8) Opening ceremony performance
(9) Each Project competition began
(10) Leaders announced the results of the competition, awarded prizes for the winning team or outstanding athletes;
(11) the closing of the Games.
3. Post-arrangement
(1) Photo-taking by members of each group
(2) Cleaning up the site by staff
(3) Exhibition and exchange of sports equipment
IX. List of Items and Costs
Costs are divided into item costs, personnel costs and project management costs. For details, please refer to Attachment 2, List of Costs.
Tenth, the Fun Games project specifications
1, wealth rolling
The number of participants: each team x people (men and women x people)
Competition method: x members of the team stand on the inside of the game equipment, x members of the team through the coordination of the coordination of the game equipment to move forward, the race course xx meters.
Scoring: the team used the equipment through the finish line where the vertical plane for the time stop, the less time wins.
2. Dry Land Dragon Boat
Number of participants: x people per team (half men and half women)
Competition method: x members from each team. The race distance is x meters.
Competition rules: people and equipment can not be separated during the race, always ride with the equipment, each person has at least one hand to grab the rope belt, otherwise the penalty (plus time 5 seconds). After the referee whistles, the penalty for early departure, (plus 5 seconds).
Scoring: the time stops when the equipment used by each team passes through the vertical plane where the finish line is located. The one who takes less time wins.
3, dynamic five rings
Number of participants: each team x people (men and women x people)
Rules of the game: x team members standing in the game equipment, x team members outside the control of the direction of the game equipment. After the referee gives the order, the four players will coordinate to make the race equipment travel on the specified runway, and the race distance is xx meters.
Scoring: the vertical plane of the finish line is the stopping point when the equipment used by each team touches the finish line, and the one who spends less time will be ranked first.
4. Caterpillar Racing
Number of participants: x people per team (x men and women)
Competition rules: before the start of the race, x players rode on the race equipment, hands grasping the fixed handles standing behind the starting line. After the referee gives the order, x members of the team will make the equipment travel on the specified track through coordination and cooperation, and the distance of the race is xx meters.
Scoring: the equipment all through the finish line vertical surface for the end of the time, the lesser time ranked first.
5, ring to ring
Number of participants: x people per team (x men and x women)
Competition rules: before the start of the race, the participants were tied with belts and stood behind the starting line at both ends of the runway. After the referee issued the order, the first member of the No. 1 set off, marching to the end and hung up on the No. 2 member of the belt, after connecting well, two members of the team *** with the starting point of marching with the No. 3 member of the team connected, connected *** with the same to the end of the line marching ...... so on and so forth. The course is 30 meters,
Scoring: all members of the team through the finish line in the vertical plane for the time stop, less time ranking.
6. Bumper Ball
Number of participants: x people per team
Rules of the game: in a fixed area, x people against each other, and the one who is pushed out of the boundary line is the loser. Scoring: the winner goes to the next round.
7. Happy Big Foot
Number of participants: x people per team
Competition rules: before the start of the game, the players wear giant shoes with handheld laces in the starting line behind the ready, the referee issued the order, the players drove the giant shoe marching forward, the race distance x meters.
Scoring: any part of the giant shoe touches the vertical plane where the finish line is for the stopping time, the one who spends less time ranks first.
8, sea shells to catch the pearl
Number of participants: each team x people (men and women x people)
Rules of the game: the defensive side of the sea shells standing in the playing field area, the offensive side is ready to pearl standing in the limit line. After the referee issued the order, the offensive players began to hold the pearl thrown to the middle of the defense.
How to write a marketing plan template Part 2A perfect sales organization
The establishment of the establishment of a sales organization, conducive to the development of the company's sales work, according to the company's product mix, the development of the appropriate marketing program. To achieve the company's sales targets, it is recommended that the company for the double ditch office organization to build a full staffing as follows:
1, the company set up a sales director, the sales director's duties are:
①, responsible for the formation of the organization, the assessment of personnel.
②, the development of the company's annual sales plan, the sales manager of the district work arrangements.
③, the division of the regional manager's goals and tasks,
④, according to the company's products in different stages of sales, the development of different sales programs, and strive to achieve the annual sales target task for the investment shareholders are responsible for.
2, the company set up three sales managers, with the development of the company, the product mix is constantly enriched, three sales managers, respectively, for the three departments double ditch office manager, for the company to develop and grow the reserve backbone, sales manager responsibilities:
① to assist the director of marketing to develop the company throughout the year in the area of the sales task development and breakdown.
①Assist the marketing director to develop the company's annual sales tasks in various areas and subdivision.
② According to the sales plan to develop and improve the distribution network, the direct implementation of the company's sales model, and to the company's positive feedback, and constantly adjust and improve.
③ Reasonable staffing according to the network development plan, direct recruitment of personnel under the Shuanggou office. Lead the sales team to actively complete the company's sales tasks.
④ Assist the director of the subordinate staff to carry out sales tasks and daily assessment.
⑤ Responsible for the implementation of the company's various sales policies and the implementation of promotional activities.
⑤ Responsible for the implementation of various sales policies and promotional activities of the company. Participate in major sales negotiations and signing contracts; directly manage large customers and assist the marketing department to conduct sales training for customers. Organize the establishment and improvement of customer files.
⑦ guide sales staff in the region to actively develop new customers, and assist local customers to carry out product distribution and sales training activities.
⑧ often be able to insight into the market, supervision and inspection, guidance to improve the sales level of the regional sales staff, and put forward improvement programs. ⑨ Regularly organized weekly meetings, and the organization of the Department of the sales team business and training meetings.
3, it is recommended that the company for each sales manager with 2-3 sales representatives, a total of nine, the sales representative responsibilities:
① responsible for the sales manager. Undertake the company in the provisions of the regional market under the jurisdiction of the overall development, organization and implementation of marketing and promotion plans to complete the regional sales targets.
② management of sales channels and customers, and should seriously implement the company's rules and regulations, according to the development of the regional annual sales targets to develop the corresponding implementation of the program.
③ Responsible for business negotiations in the region, signing contracts / agreements;
④ According to the content of the sales contract / agreement and the implementation of the timely recovery of the purchase price;
⑤ Estimate the market demand for the product and develop a plan;
⑥ Assist in the development of product training for customers, the implementation of the company's various promotional activities.
⑦ Actively carry out various market research activities, and be able to put forward opinions and suggestions on the company's sales model and sales policy.
How to write a marketing program template Part 3Advantages of offline marketing
1, better interactive communication
2, enhance the brand image
3, expand the user base
4, growth of advertising brand profits
5, short time, quick results
6, Complementary resource advantages
Offline marketing methods
1, sales center publicity
2, the square night display 3, participate in lighting exhibitions
4, TV magazine ads
5, wedding interaction
Marketing Objects
Companies, communities, hotels, bars, ordinary families and other people who need creative home.
Feasibility analysis of marketing methods
1, the sales center publicity: now almost every family through the sales center to understand want to buy a house, during the period of time will be in the sales center to consult the various aspects of the information, including the style of decoration, decoration materials. If we arrange our "smart bulbs" in the sales center, so that customers come to see the house to get an early experience, feel the novelty of the product, the beauty and practicality, can produce a huge publicity effect, thus promoting the recognition of the product and image promotion.
2, the square night show: the square night traffic is huge, people are holding a relaxed and casual mind wandering the square. To take advantage of this, in the square arranged by our "smart bulbs", the scene to show its function and temptation, and ask visitors to join the experience feel. This not only produces a sensational effect, attracting crowds to gather, so as to achieve the promotion of the brand to establish a pro-people and other images, but also to achieve the effect of a hundred, a hundred passes a thousand.
3, participate in lighting exhibitions: participate in exhibitions such as the Guangzhou International LED Exhibition, the use of this opportunity to maximize the promotion of "smart bulb" product concept, product performance advantages, and can cater to the people of high-tech, high-performance lighting products, high-end demand, and get to know more lighting distributors and technology We will be able to meet more lighting dealers and technology enthusiasts, thus expanding the influence of our products.
Television advertising is a form of advertising transmitted by television, usually used to promote goods, services, organizations, concepts, etc., the audience can be in a very deep degree of autonomy to make an evaluation of the goods, advertising has a strong intuitive effect, and now the use of celebrities to make the advertisements are also very popular, the advertising effect is naturally extraordinary. Television advertising for the public, large coverage; television advertising close to life, is an important consumer links in the advertising industry, the rapid
development of today, television advertising has occupied a dominant position.
5, wedding interaction: through the sponsorship of some wedding activities, in the wedding to provide our "smart light bulb", and the scene to show its perfect features, for the wedding to add a romantic and elegant atmosphere. This not only attracts the new couple's great favor, but also attracts the guests' sense of curiosity. This not only attracts the couple's great favor, but also attracts the guests' curiosity. The effect of expanding the brand's image through a wonderful atmosphere to expand the influence invisibly.
Marketing implementation plan
1, the sales center publicity:
1) program description: through the sales center to reach a cooperation agreement, in the center of the free arrangement of our entire set of "smart bulbs", and training of some of the sales center staff to master the use of skills, through which the sales center staff to master the use of skills, through which the sales center staff to master the use of skills. The staff of the sales center to master the use of skills, through the obligation of these employees to recommend our products to the customers, and let the customers free operation experience, feel the perfect experience of our products.
2) Budget: the cost of arranging the whole set of products: (omitted)
The cost of training staff: 500 yuan (including: three days of training fees, food and beverage costs, etc.) Payment of venue fees for the sales center: 1500 yuan a month to pay the venue fee, and in the center of the center through the sale of each set of products
products to its commission 5%.
2, the square night show:
1) program description: every weekend night 7:00 -11:00 pm, in the city's high-traffic plaza for the layout of the product display, the company's employees on-site demonstration of the use of the product and introduce the product's features, advantages, features, and visitors to the free experience to solicit the visitors to experience their feelings.
2) Budget: the cost of laying out the whole set of products: (slightly)
Venue rental costs: (to be determined)
3, to participate in lighting exhibitions:
1) Program: participate in the international influence of the lighting exhibitions, product introduction in the exhibitions to explain, show the advantages of the product and its performance, and the use of exhibitions to distribute product leaflets to achieve maximum publicity effect. achieve the greatest publicity effect.
2) Budget: the cost of renting exhibition booths: (omitted)
employees and products, such as transportation costs: (omitted)
leaflet printing costs: (omitted)
recruitment of part-time leaflet issuance costs: 80 yuan per person per day
4, television advertising:
1) Program Description: Recording of products, television commercials, thirty seconds or less, in order to achieve the greatest publicity effect. TV commercials, thirty seconds or less, in the more influential local television stations broadcast in prime time, Monday to Friday, broadcast twice a night, three times a night on weekend nights.
2) Budget: the cost of recording the advertisement, according to the advertisement idea, etc. to determine (control within 500,000)
The cost of broadcasting the advertisement, according to the TV station's charges and broadcasting time to determine (control within 1 million)
5, the wedding interaction:
1) Program: monthly sponsorship of the wedding of the 10 couples to provide products such as lighting, and the use of display products at the wedding site. And use the display products at the wedding site, to create a romantic and warm intelligent lighting effect for the wedding. Wedding site also issued to the guests of the product leaflets.
2) Budget description: the cost of lighting arrangements for each wedding site: (omitted)
The cost of sponsoring the wedding: (omitted)
The cost of the leaflets issued at the scene, according to the number of guests to determine
Expected to achieve the goal
Through these offline marketing methods, to allow people to contact, Increase product awareness and acceptance.
How to write a marketing program template Part 4For different customer groups, using different sales methods to occupy the market, to achieve the purpose of selling the company's products
.
1, for high-grade restaurant restaurant, we can take the common liquor in the restaurant sales methods, and restaurants to reach a cooperation agreement, (may have to pay the store fee, the cost of about 5000 yuan) by giving the restaurant to extract the corkage fee method, to attract the restaurant staff to the company Shuanggou series of wine in the restaurant sales enthusiasm, to achieve the purpose of improving the sales of the company's products. If you don't talk about the store fee, you can cooperate with the marketing department of the restaurant, by giving the marketing department of the staff commission, to attract the marketing department of the restaurant staff in the reception, such as: wedding banquets, company banquets, meetings with wine, recommending the company's products, to achieve the purpose of the sale of the company's products.
2, for star-rated hotel restaurants, you can also take the same method, to achieve the sales company, to improve the double ditch series
wine sales.
3, for government agencies canteens, can be recommended through the procurement, or for the government's activities of a project in the form of banquet wine sponsorship, docking with the customer, or through the competent leadership of the way back to the way to achieve long-term sales of the company's products Shuanggou series of wine purposes.
4, for the company banquets with wine, you can choose a good company, through the cooperation with the company's marketing department, in the company banquets with customers, the use of the company's products, through the form of commissions or discounts, to achieve the purpose of the sale of the company's products Shuanggou series of wine.
5, for wedding banquets, can be through the restaurant banquet department cooperation, or with the wedding company, studio and other places to cooperate, access to information, recommend the company's products to customers, combined with the actual situation, through the person in charge of the relevant rebates, discounts, to achieve the purpose of the sale of the company's products Shuanggou series of wine.
6, for the gift of wine, according to the different festivals in China, such as: Mid-Autumn Festival, Dragon Boat Festival, Spring Festival, etc., with
activities in the customer network has been formed through the local newspapers and magazines, such as biographies in the local promotion, to achieve the purpose of gift sales.
7, for the enterprise banquet wine, can be through the business personnel through the enterprise procurement, office negotiations, with
commission or discounts in the way of corporate banquet customers, cooperation, for the enterprise to provide the company's products, up to the sales of the company's products Shuanggou series of wine purposes.
How to write a marketing program template Part 5Bi Gui Yuan - Europe City Edin Decoration cooperation plan
December 20xx
Edin Decoration ----- Managed decoration experts High-quality package model creator
First, Edin Decoration Company Profile:
Anhui Edin Decoration Design Engineering Co., Ltd. was founded in 20xx, is a public **** building and residential, apartment, villa and other interior decoration professional construction, while providing decorative professional technical advice, technical services, interior design and marketing planning services.
In September 20xx, Anhui Edin Decoration Package Life Experience Hall with a new marketing model of the Chuzhou home furnishing market, the first square meter calculation of the cost of decoration so that the decoration offer becomes simple, transparent; the first to create the decoration of custodial, one-stop decoration of the new ideas, so that the complexity of the decoration has become a "save heart, save time, save effort! "; group purchasing to maximize the compression of material circulation channel costs, to the benefit of consumers; the first to establish the largest independent property rights in Chuzhou and even in Anhui Province, home experience museum and office area, say goodbye to the decoration to discuss the "paper" era, to lead the home industry into the "experience, after the decoration" of the "experience, after the decoration" of the home industry. Experience, after the decorative "experience space in the new era.
In the face of the rapid development of the decorative industry, Edin decoration from the past, carry forward the spirit of "advancing with the times, with the times, with the news" Edin, with a unique marketing model, high quality engineering quality, perfect service system; market-oriented, diversified business philosophy of pioneering the development of creating
Second, the development history of Idin Decoration Chuzhou Pavilion:
Idin Decoration Home Decorating Package Experience Museum Chu Pavilion Shengqi Sailing
Chuzhou's largest home decorating experience museum, design and construction of one-stop main material, first experience after the decoration
Third, the home decorating package mode briefly: