1. Think
(1) Why do I want to open a bakery? (First find out what motivates you to actually open a store?)
(2) When am I going to open the store? (Is all the money in place before deciding on the timing of opening the store?)
(3) Where do I want to open my store? (Does the rent meet your budgetary criteria?)
(4) What do I want to sell in my store? (Do you understand the future of the store to sell what bakery categories and local sales characteristics?)
(5) Who do I want to sell to? (Will I be able to master the bakery skills myself or will I have to hire an outside baker in the future?)
(6) Who will run the bakery after opening? (Will it be run directly by yourself or will you hire an outsider to manage it?)
(7) How much money am I prepared to open this bakery? (How much money can I get hold of myself?)
(8) How do I plan to run the store? (This is related to the store decoration and business style, whether it is in line with the mainstream customer preferences?)
Finally, the opportunity is always left to the best prepared.
2. Principles
1) The first time you open a store do not have to be greedy, suitable for their own strength can be, but the necessary renovation is indispensable.
2) The investment is controlled at 50,000 dollars. Area can not be too small policy and equipment issues.
3)Whether the market can be positioned as a healthy bakery differentiated business.
3. Feasibility analysis
3.1. disadvantages and threats
1) There are several local bakeries, and the trend of branding and chaining is obvious, and it is very competitive.
2)Craftsmanship of a certain product is not exquisite enough.
3) Store manager marketing management ability (mainly in: sales eloquence, combined with the actual situation of the production of promotional programs, tap the potential market).
Understanding of customer favorite bread and pastry types, customer traffic, customer one-time purchasing power, the main customer classification (women/students, age group), to understand the different locations in Yuxi, the customer's influence factor of each factor.
Notes
1) Bakery is an industry with high customer loyalty. So, you have to ensure the quality of the output from the very beginning of the opening. Second: Now the state regulation of the food industry is getting tighter and tighter, there is news that the bakery installed people to implement the QS system, when you open the store if you can not meet the QS requirements on the area and other aspects of the mandatory closure. However, I personally estimate that this to be implemented is not a short-term can be realized (temporarily omitted).
2) taste and hygiene is also an important consideration for consumers to make purchases, hygiene is a prerequisite, while the taste of the attraction of "repeat business" is critical;
3) factors affecting the purchase: fresh (shelf life), taste, location, brand, health, promotions, price and so on for the important! factors in decreasing order.
4) Evaluation of daily production capacity: how much can be produced in a day, how many products can be made.
4. Financial analysis
4.1. Capital budget
1) Generally speaking, without rent, a store of 30~50 square meters needs about 50,000 RMB. This includes equipment input such as oven, hair drying box, refrigerator, size of the mixer, operating table, etc. about 10,000 yuan; tools such as baking pan, a variety of molds, knives need about 2,000 yuan: shelves, display cabinets 5,000 yuan; the rest of the raw materials, to do business license liquidity, etc. about 10,000 yuan.
2) equipment to second-hand goods.
3) working capital (at least 30% of the total investment)
4) store rent (recommended forecast monthly turnover of 8% to 17%), store type (depending on the nature of business), lease (generally best for 3 years to 10 years), decoration + space line design (depending on the budget, product categories and store style).
Equipment
Oven
Wake-up box
Refrigerator
Size mixer
Operation desk
Cash register can be self-computer plus scanner to do
All kinds of molds, knives
Raw materials
5.
1) boutique route: a small number of products can refer to the donut.
2) Health (nutrition) bread as a feature:
Featured categories Materials and ingredients Target audience
Breakfast bread Students' breakfast
Germ bread Wheat germ as the main Suitable for people with weak gastrointestinal function
Brown rice bread 60% brown rice, 40% rye flour Obesity, diabetes, atherosclerosis and heart disease patients eat
Alga bread, wheat germ as the main Suitable for people with weak gastrointestinal function
Brown rice bread 60% brown rice, 40% rye flour Obesity, diabetes, atherosclerosis and heart disease patients eat <
Algae bread can promote blood circulation
Weight loss bread Bran products as raw materials Containing a lot of fiber
Sugar-free bread Concept of induction
Children's bread Concept of induction Mainly for gimmicks
3) Personalized business: customers can DIY birthday cake, guiding consumers to handmade birthday cake.
4) Bake and sell strategy. After the croissant is done, there is no hurry to bake it right away, but refrigerate it and wait until the guests need to take it out and bake it now.
5) Part of the low-priced franchise to increase the popularity of the main: croissants, Sanfang Qixiang yellow rice cake, honey buns.
6) For example, a store, more than 0.5 yuan of products, so that you can sell more than a small profit .
6. Store location and decoration
1) Find a good location to open a store, already have 50% of the elements of success.
2) There is a lot of glass and mirrors, and milky yellow and coffee colors are dominant.
3) It should be as bright and clean as possible. The light should be soft (focus). Color should be suitable. If the store is large enough should set up some casual seating. Provide a small number of drinks, not only to increase the mood, create a warm and romantic atmosphere, but also to facilitate the guests to rest, with casual snacks.
4) The ideal bakery should be opened at the entrance and exit of a large residential area, near the food market, public **** next to the bus station and so on, in short, to be in a place with a strong sense of life.
7. Customer Consumer Behavior and Target Customers (Combined with Local)
The target consumer group is a group of people with a certain consumption ability, mainly women, students and children; her (his) habits are: pastry as a morning snack or evening snacks, usual snacks, birthday cakes and so on.
8. Sales channels
1) One of the main ways: have a school, Internet cafes, KTV and so on, some of the sales of wholesale distribution relationship channels. Sales mainly rely on stores to sell finished products, and customized according to customer requirements, home delivery.
2) Some small bakeries, and neighboring factories, enterprises and institutions to contact the labor union, when the employees of these units on their birthdays, with a low price for the production of birthday cakes. Establish a perimeter sales network, telephone booking and so on. In short, do what all the competition, the key to have their own characteristics.
9. Marketing and promotion strategies
1) Membership system.
2) On the bread shelf or on the bread, with a card cute labeling the special advantages of manufacturing bread (art design), and an attractive name, you will make your carefully baked bread, turned into a super salesman, to sell to customers.
3) Affordable milk, placed and clearly marked and labeled in each bread column.
College students business plan template template (five)
The most important thing to focus on business operations is the "air" "popularity", which is not a superstition, "air" is mainly to look at the business atmosphere. The aspect of the business atmosphere, this business atmosphere on our business goods is not suitable, "popularity" mainly refers to our business aspects of the customer flow of these customers whether there is a psychological motivation to buy our goods.
Tea as a special commodity, in addition to its drinking health care functions, but also reflects its cultural and artistic values, it can make people clear mind, elegant net, back to nature - the choice of tea store according to the characteristics of the tea, summarized in the following sections usually:
1, the bustling Commercial Center : These areas have a strong business atmosphere, heavy traffic, shopping levels of complexity, high frequency of purchase, most consumers have a strong quality, good, beautiful characteristics, but the cost of housing prices or rent is relatively high, the competition is particularly fierce, so before entering the must be carefully considered to analyze their own manpower, financial resources, material resources, such as the conditions for entering the "Business Center" is of course correct, what is to seize the "high ground" it! But the strength does not have, we must not take the risk, these aspects of the requirements of the tea taste a few high, pay attention to the brand, the variety of famous tea to be rich, and tea-related tea sets, tea books to be complementary, such as alabaster, porcelain, glass tea sets.
2, hotel and restaurant group attached Near: Hotel and restaurant is the aspect of the residence of business travelers, most of them do not bring tea, at any time to buy, but also, for la visiting friends and relatives, piggybacking on a little bit of tea, it seems to be elegant and uncommon, the hotel also want to use the tea, "guests to bubble tea! "is the traditional Chinese etiquette. Hotel and restaurant group next to open a tea store, is more affordable, the rent should not be too high, but also be able to rent a hotel and restaurant business hall, from the increase in style and can be combined with the tea ceremony.
3, the traffic avenue : these aspects of the population flow, mainly to attract customers, so these aspects of the focus on the external attraction of the tea store, varieties should be new, prices should be preferential, suitable for a few of the older name, intangibles, larger businessmen to enter the business, just started the businessmen had better not blindly set up a tea store.
4, residential : Tea is a necessity for residents to consume, choose the residential area is usually less risky, but at the same time, for different levels of residents of the tea store business style is not the same.
a, the old district: these residential areas with the ancient Chinese characteristics, hard work, the virtue of simplicity, tea can not be too high-grade, favoring the low and medium-grade, the pursuit of profits to be low, the salesman to be flexible, focus on people, the quality of tea must be stable, the reputation should be good.
b, the new district: these residents are more advanced consumption, and material wealth and spiritual civilization is relatively high, requiring operators to slightly higher grade of tea varieties, varieties rich in a few, new varieties to be more on the tea varieties to keep up with the new trend.
c, high-grade property area: this group of people is the reform and opening up of the first rich people, they live in a high degree, fast-paced, this lot to open a tea store, taste should be a little higher, the price should be a little higher, the requirements of the sales staff of better quality, the packaging should be exquisite, the tea packaging speed should be fast, and at the same time can be a few more on the high-grade gifts, high-grade tea, business hours to put a long a few.
d, industry settlements: now some cities, the formation of a kind of industry area, such as retired old cadres area, teachers area, star area. Tea operators should be based on the characteristics of different groups of people, to take a different style of business.
e, the market: these aspects of the traffic, but most consumers are good shoppers, the requirement of affordable tea, can often take the form of concessions to promote sales.
f, near the school: mainly knowledge-based molecules as the main customers, the facade is not too luxurious, a few more varieties, the price tag must be low, the salesman tea knowledge to be rich.
There are several other aspects: such as tourist attractions, not adapted to large-scale operations, appropriate operation of a few commemorative packaging tea.
Second, the tea store decoration: Tea store decoration is mainly to highlight the characteristics of the tea business, so that customers produce a harmonious beauty of the psychology of the tea store decoration is divided into the outer decorative domain of the decoration, the outer decoration is mainly able to attract customers to browse the store, the inner decoration is mainly able to stimulate the customer's motivation to buy.
The external decoration has the following elements:
1, external modeling: the external modeling must highlight the "tea" of the elegant, clear-minded characteristics.
2, signboards: signboards are permanent advertising, to stimulate consumer curiosity, consumer attention, easy to remember, but also reflect the style of the tea store, usually the tea store is mostly taken in the traditional style, rectangular plaque, black lacquer as the background color, gilded characters for the name, please celebrities writing, carving and become a dignified and grandiose: or varnish coated with the color of the wood, the celebrity inscription Words, carving, painted green, simple and elegant: then can be made of modern decorative materials into a large internal bright lights, outside with eye-catching big words, constituting a modern atmosphere of the signboard, the details are based on the premises you operate.
3, couplets: If you use a good couplets, it is more reflective of the tea store culture and artistic flavor.
4, window: window is the first exhibition hall of the tea store, it can directly stimulate the consumer's desire to buy, window design as far as possible a few large, which can be set up a few attractive tea, such as preserved tea, floral tea, advertisements hit the health tea, the right amount of a few tea sets, can be a good-looking tea with a transparent glass cups to soak on a few cups every few days in the change of some varieties of window lighting to bright a few, set up tea and tea utensils, and the tea and tea set should be bright, and the tea and tea sets should be bright. The tea and tea set and tea to form a picture of beauty, and constant change.
5, store door: tea store door as far as possible to stay a few large, light to be better, while taking into account the security.
6, external lighting: tea store external lighting must be bright, preferably white or green, not red, if you use one or two green spotlights can highlight the attractiveness of the tea store.
7, store name: the naming of the tea store is mainly a reflection of the operator's personality and the harmonious unity of tea culture, a good name is the key, you can use the traditional old, but also in accordance with the characteristics of the tea combined with the operator's thinking, or ask the tea culture experts to get a good name, such as Beijing's "Wu Yutai Tea House", "Xin Yutai Tea House", "Full House Tea House", "Xianshan Tea House", "Green Tea World", "Five Fortunes Tea House" and "Tianfu Tea" are all very good names.
Some elements of the interior decoration:
1, shelves counter is mainly a generous title, smooth lines, usually should be used wood, can be painted to imitate mahogany, can also be made with varnish wood color, so that reflects the unity of the Yu Tea Harmonious, at the same time, can do some of the DuoBaoGe He a small bookcase in order to set up the tea set and tea books, conditions can be set up a table or tea table in order to taste the tea.
2.
2, wall: tea store walls should be elegant, usually with wooden decorative panels, painted in the original color is good, while reasonable with the tea painting or introduction of tea-related knowledge of publicity materials.
3, the ground: the ground is mainly to keep clean, neat, with marble, terrazzo, but also to be able to use the ground paper, such as if the carpet is best to use green or gray, can not be used to blinding shades.
4, lighting: the top light must be bright, usually with electronic fluorescent lamps, the brighter the better, the counter, shelves are also best with green lamps, can not use red light.
5, embellishment: store embellishment is very primary, can be appropriate to put a few flowers, plants, bonsai or large alabaster, porcelain vase, the key according to the characteristics of different tea stores, to take different creative, to achieve the role of the eye-catching, can not be blindly stacked.
The layout structure of the interior decoration and trading, leisure, the external environment must be coordinated to give a person a neat, elegant, comfortable feeling.
Three, rich knowledge of tea: As a tea operator, the first thing you need is to control a wealth of knowledge of tea, simple knowledge of tea cultivation, the origin of tea, tea, tea, tea processing, a variety of tea grown in the end of the aspect of what? Aspects of the origin of the famous tea, tea quality identification, tea price changes, tea ceremony, tea ceremony, tea culture and tea-related tea knowledge. At the same time, constantly la solve the market requirements, control changes in tea consumption, update business concepts, predict the trend of tea consumption.
Four, strict quality: Commodity quality is the primary factor in determining the operation of a store, tea, especially so, so in the tea, can not talk about favors, must be strict quality control, look at the appearance, smell the degree of fragrance, measurement of moisture, open soup, taste, look at the bottom of the leaf, evaluation of the price, meticulously, such as the conditions to be able to use advanced testing equipment, such as their own grasp is not sure, but also to ensure the quality of the tea, the quality of the tea. Equipment, such as if they are not sure, to a few full-time technical staff to teach, while requiring suppliers to have three certificates (business license, health permit, commodity inspection certificate) into the packaging tea to solve the other side has no subcontracting plant, and whether the procedures are complete (subcontracting qualifications, commodity bar code, origin, date of delivery, shelf life), and open a box or two (bags) to see whether the quality is consistent, can not figure to save time, Figure Cheap, easy to trust people, it is best to choose a supplier with scale, strength and intangible assets.
Fifth, the scientific nature of the goods : Tea is particularly strong seasonal, storage is extremely strict, a wide range of species, which requires operators to have a clear and flexible mind when stocking, do not want to save a lot of goods into the goods, must be based on the size of your business, the previous year's sales, la solution to the market dynamics, predicting that year's sales, appropriate stocking. Properly stocked, the high-grade tea should be more careful to engage in, do not figure high profits into many at once, to take how many into how much to sell, less into the hard into, or you work hard for a year, the backlog of a large batch of tea, the depreciation of the old tea is indeed chilling, the new into the tea industry operators should be more careful to engage in, ask a few more connoisseurs, and more trips to run a few times because, you can not afford to lose.
As a retailer of wholesalers, manufacturers to establish information files, in order to contact in a timely manner when out of stock, so as to avoid the contradiction between out-of-stock and backlog.
Six, variety to complete : Consumers demand a variety of tea, as operators must adapt to market demand, as far as possible to achieve the full range of varieties, sure that the main varieties of their own business, can not be rejected other varieties, do not self-enclosed, there should be a tolerant mind, to accept the new varieties of some of the cooler goods to be able to less into the little bit, to leave behind the supplier's mailing address, in case of emergency. The first thing you need to do is to get a good deal on a new product or service.
Seven, understand the business area consumer tastes : the tea is good or bad, such as whether the final decision in the consumer, the key to the operator is to supply according to consumer tastes, different areas of consumer tastes are also different, such as the North like flower tea, the South like green tea, Northwest like to turn the tea. Each region of each region is not the same, in Beijing, for example, the Dongcheng District, like taste thick, soup thick, thick, Haidian love taste a few light, soup yellow and bright, the suburbs love the bitter taste of heavy a little bit, resistant to bubbling on the line, so that requires operators to often go to the investigation and research, and consumer contact with a wide range of needs, updated tastes.
eight, pricing rationalization : Tea sales price has been a difficult to solve the problem of pre-prices are too high, through the role of the media, the consumer "look at the tea to stop". Now due to fierce competition, many people are selling too low, some even below cost price, causing vicious competition. I think maintain good quality at the same time, there must be reasonable pricing, first of all, sure that your purchase cost price, in calculating your operating costs and your reasonable profit, with reference to the market to set a reasonable price, neither profiteering, but also do not compete with the low price, of course, the famous tea, special craft tea, due to their specific artistic value of the pricing of a few high, I think it should be.
Nine, a full range of commodities three-dimensional structure : commodities three-dimensional structure and complete varieties are different, one is in the full range of varieties on the basis of the increase in tea of different grades, such as "Huangshan Maofeng" has a pre-mingqian special, special, first-class, and so on;" "Peony Hydrangea". Peony Hydrangea" has "first spring" "two spring" "three spring". The second is the operation of tea and tea-related commodities, such as tea, tea books, tea, tea, tea, tea health products, tea, tea, tea paintings, and the four treasures, tea has alabaster, porcelain, glass, stainless steel, etc., and alabaster has a high, medium and low, there are sets of pots, single pots, strange pots, black clay, white clay, red clay, etc., tea, melons, pistachio, beef jerky, and so on. The third is to take a distinctive packaging and storage, such as flower tea tin foil bag packaging, green tea can be placed in the freezer to keep fresh for sale, etc., the main structure of the tea should be based on different regions of different consumers, subject to market research, can not be blindly imitated, blindly put together.
Ten, merchandise display in order: Good or bad display of goods directly affects the consumer's feeling of the tea store. Different types of tea and tea-related merchandise must be reasonable display, first of all, classification, such as flower tea area, green tea area, black tea area, health care tea area, tea area, tea area, tea area, once again is the grade, is the consumer at a glance, it is best to put in each area of the profile of the tea (origin, grade, characteristics, etc.) and then the overall layout, according to your business point of the overall environment, tea, tea, tea, etc. and your store! Inside the store outside the structure up, so that the display of goods coordinated, constituting a pleasing to the eye, relaxed and happy three-dimensional picture, to give customers a feeling of forgetfulness, while reflecting the well-organized, numerous and not chaotic.
Eleven, the conditions of the tea store with tea, tea store, tea as one : If your tea store area allows, the economic strength to keep up, it is best to tea, tea, tea, tea as one, a very chic tea store with a flavorful small teahouse, teahouse environment is elegant, hang a few paintings on the wall, indoors on a few pots, bonsai. Original wooden tables, wooden chairs, a set of exquisite tea sets on the table, and a dish of exquisite tea snacks, plus dressed in appropriate clothing hospitality Miss, Mr., timed to a few tea performances, can also be a long-term performance, or set up guzheng, guqin playing ancient music, a different mood, the charges should not be too high, not to mention the accompanying alcohol, cigarettes, so that customers in the tea, the desire to buy a great deal, why not do it?
XII, good store health and the surrounding environment : Tea is a very delicate drink, it has a strong corrosive absorption, store health is very important, the store must be clean, counters, shelves, tea buckets, tea boxes every day at least to wipe more than two times, can not leave half a bit of dust, the surrounding environment to pay special attention to see if there is no odor of the objects in the The surrounding environment should be paid special attention to see if there is any odor objects in the vicinity, such as perfume, alcohol, etc.. Look around there is no source of pollution, do not cook in the restaurant. In the same tea store, green tea and flower tea should be separated, green tea should be closed, can not absorb the flower side of the damage to the quality of the green tea itself, the famous tea should pay more attention to the tea and tea can not be mixed with the goods can not be placed in the tea store business, such as Chinese herbs and so on. If the odor quickly eliminate the source of contamination, can not be sold, replaced with good tea, restocked to avoid small losses, damage to the intangible assets of the tea store.
Thirteen, increase the overall quality of the sales staff: The key to the operation of a tea store is the overall quality of the sales staff, the sales staff is the eyes of the tea store, increase the overall quality of the sales staff is to open a good tea store is the most critical link. As a tea store salesman, first of all, we must have a good cultural quality, it is best to know one or two foreign languages, to control the relevant professional knowledge of tea, including the types of tea, origin, quality standards, characteristics, brewing methods, storage methods. At the same time there is comprehensive knowledge, such as tea, tea ceremony, tea ceremony, tea tasting, tea fighting, tea history. Salesman is directly dealing with customers, the relationship between the tea store can produce the key to efficiency, usually should have the following professional qualities:
1, attractive instrument: dress neat and clean, timely style, beautiful and generous, simple and honest expression, neither forced smile nor dull expressionless. Demeanor gracious, natural, enthusiastic, do not wear hair, do not dye colored hair, do not paint nail polish, do not spray perfume, can not bring expensive ornaments. The posture is natural and decent, not pretentious.
2, keen observation of brown judgment: salesman must "look at the words" function, through the identity of the customer's appearance, for different customers, recommend different tea, so that the turnover rate is certainly higher.
3, the more flexible and accurate response ability: because the customer level is different, the requirements are different, which requires the salesman's ability to respond to the different requirements of different customers, respond quickly to understand and appreciate the customer's intention to buy, and quickly give a reply or to provide services, some people have summarized the reception of the service approach for the "pick up one, ask two, contact! Three" has been a flexible response to the detailed performance.
4, more excellent language skills: language is a tool for communication, is the primary means of providing information and exchange of feelings, language expression is very important to business, directly related to the benefits of the tea store, should speak Mandarin, can not be used to serve the taboo language, the speech to be moderate, should control the tone of voice, cordial and natural, courteous and sincere, to the person's address to be appropriate for different customers to apply a different language of politeness, flexible control. Flexible control.
5, strong self mastery: because the salesman working environment monotonous, customers have different personalities, which requires salesmen to master the emotions, regardless of the end of the customer fussy, you have to maintain a good state of mind, never tire of asking, patiently answering the question, encountering unreasonable customers, you must not be angry, to patiently explain. "The customer that God" please salesman to remember.
6, have a certain financial knowledge: salesman to have a certain degree of financial knowledge, including counterfeit currency, foreign currencies, a variety of check recognition ability, and invoices filled out correctly. As a tea salesman should also have a variety of packaging capabilities, bag packaging, paper packaging, box packaging, barrel packaging.
In short, a tea store sales staff must have a good psychological quality, business ethics, professional knowledge and superb social reception skills. Tea store salesman's primacy of most degree operators understand, look forward to everyone must be at all costs, your Russian salesman to implement professional training. "Sharpening the knife is not wrong", this point can not be neglected, or spend "huge sums of money" to open a tea store, because the quality of the sales staff tea poor and loss of money, is not cost-effective.
XIV, the establishment of a standardized financial system : business must establish a standardized financial system, which can not be ignored, no matter who you use the sales staff, to do the purchase, sales, inventory, preferential, loss of cash accounts, end-of-month inventory, no mercy.
Fifteen, the establishment of a strict business system: As the operator must develop a business system, otherwise, the management will be chaotic, the following is the "Beijing Xinyu Tai Tea House" business system, for reference only.
(a) 8:00 a.m. on duty on time to do a good job of store health, keep the counter neat and clean, ready for business.
(b) 8:30 am on time to open, work clothes to wear neatly. Salespersons are not allowed to apply cosmetics, perfume, or dye their nails when they go to work.
(3) business process to do:
1, smile service, demeanor;
2, sales of quasi-catty and full two, pricing is correct, the collection of accurate, singing sing pay, a hundred asked, a hundred take not tired;
3, delivery of goods, civilized and polite, do not fall not throw the goods;
4, encountering unreasonable customers, we must be scolded not to return the favor, to patiently explain, warmly receive each customer.
(d) after work, there are two people to clean up the cash, sealing money to hand over, clean business tools, organize the goods, clean shelves health.
(E) seriously implement the counter "ten no" and "six the same".
Ten not allowed that:
1, not allowed to eat at the counter;
2, not allowed to chat at the counter, laughing, playing;
3, not allowed to goods, checkout, point of money and ignore the customer;
4, not allowed to sit on the counter to receive customers;
5, not allowed to quarrel with the guests, verbal abuse, assault;
5, not allowed to guests, insults, assault;
4, not allowed to eat, drink and drink, and not allowed to drink, eat and drink.
6, is not allowed to meet guests at the counter, storage of personal belongings, do any personal business;
7, is not allowed to bake the fire price, lying on the goods platform;
8, is not allowed to misappropriation of merchandise sales;
9, is not allowed to leave the workplace;
10, is not allowed to privately to the customer preferential or private gifts.
Six of the same:
1, students, acquaintances, the same;
2, adults, children, the same;
3, to buy and do not buy, the same;
4, busy and idle, the same;
5, to buy goods and return merchandise, the same;
6, the usual customer and the same individual customers.
The system is well developed, can not be regarded as a way, must be strictly enforced for a long time.
sixteen, good after-sales service : salesman in the process of the transaction, sure to do a good job before the sale, the sale of services, which is a matter of course, but after the transaction, the customer has to pay, after-sales service is especially important, packaging, packaging, such as bags, and so on, to politely send the guests out the door, to give the customer a good impression, at the same time, some customers because of the store tea Taste discomfort must be refundable, exchangeable, can not find half a reason to refuse, at the same time, should establish a customer file, listen to the views of customers.
seventeen, good advertising, promotional work : advertising, promotions on the primary business is well known, the conditions of the tea store, fully able to utilize the television, newspapers and so on. Conditions do not have can also use salesmen, salesmen printed a few small advertisements for publicity. Promotions should be done more, a variety of ways, can be discounted, but also able to buy the amount of money to give a few tea-related gifts, such as tea, tea books, etc., whether advertising or promotions, or, we must win the trust of the customer, not to deceive the customer, words and deeds are consistent with the same, the same table.
18, ready for a long fight : Tea as a special consumer goods and works of art, the customer's taste, flavor, texture, taste to a considerable amount of time to accept and evaluate the process, so that operators are required to have the patience not to open some months or a year of earning less than money on the irrelevant ah, to continue to publicize, and at the same time, to improve for customer requirements. For the customer's requirements for continuous improvement, although the opening of a tea store did not eight years of war as "on the long war", but also two or three years of hard work can not be, which may be difficult to get out of the misunderstanding of many tea business.
nineteen, gradually towards chain : Because the modern market operation is more and more standardized, profits are more and more average, such as if you operate one or two tea store benefits, at the same time, but also the accumulation of a lot of intangible assets, can not be stepped on the ground, and more not to spend the money earned, should be summarized the success of the experience of the training of personnel, your point of operation on a steady basis. Gradually and steadily on the basis of simultaneous expansion, to the chain. In this way, can save costs, favorable competition, in the tea session invincible. To open a chain first of all to be able to establish distribution centers, establish and improve the rules and regulations, selection of talent, you have been operating a good point of replication, so that your business will continue to develop and grow.
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