In the existing data of Longxiang, Jinan, it is found that the book "The Big Account of Longxiang" during the Jiaqing period of Qing Dynasty recorded that "the groceries in Dongchang were covered with silver", which was from the 24th year of Jiaqing to the 4th year of Daoguang. This period should be the period when Longxiang grocery store was changed into Longxiang satin store, and according to this, there were two inventory receipts, all of which were made of whole silk fabrics, including various gowns and satin. There are also silk, satin, silk, twill, etc. It can be seen that Longxiang has monopolized silk at this time, and the business object has been oriented to the upper level. From "The Big Account of Longxiang", we can see that Longxiang Zidong was originally a family of the Meng family of the old army, and later it was divided into Shenyutang and Continuing Education Hall of the Meng family of the old army (Zidong was a famous businessman Meng Yangxuan). In the 3 th year of Daoguang, Shen Yutang withdrew his shares, and Longxiang was wholly-owned by the Learning Hall. From Xianfeng to the Revolution of 1911, the development of Longxiang was relatively stable. Later, Meng Shusheng, deputy general manager of Qianxiangyi, was in charge of everything in Longxiang. Since then, commodities have increased and business has expanded, such as silks and satins, ancient embroidery, woolen cloth, Chinese and foreign cotton cloth, leather goods, new clothes and so on. However, due to the old facade and outdated equipment, the business volume is far behind that of the same clan firms in this city, such as Ruifuxiang and Qingxiang. So Zidong Meng Yangxuan set up a wholesale department in Jing 'an Lane, Plymen, which exclusively purchased goods from Shanghai and sold them to peers with more than 3 employees. In the 6th year of the Republic of China, a record of Longxiang East was set up at the entrance of Dusi Street in Yuanxi Street. In the 19th year of the Republic of China, Longxiang Xiji was set up at Jingerweisi Road. In 24 years of the Republic of China, it was decided to renovate the facade of Longxiang Old House, which was funded by modesty, started in spring, completed in late summer and opened in mid-autumn. Store add department store cabinets, gold cabinets, workshops, homemade gold and silver jewelry, diamonds, inlaid pearls, etc. On the first day of opening, the sales volume was more than 13, yuan, and then stabilized at around 1, yuan per day. Since then, Longxiang has become famous both inside and outside the provincial capital, ranking first in the city. In terms of management, Longxiang adheres to the business philosophy of "genuine goods, childlike innocence" of the old army, and treats customers like God, even if they are not customers, and tries their best to help them. For example, in the past summer, a wooden shelf was placed in front of Longxiang Cloth Shop. On the shelf, there was a small round glazed ceramic water tank. There was a long wooden spoon in the tank, and the mouth of the tank was covered with a wooden cover. Next to the tank, there was a pile of brown coarse porcelain bowls, which were filled with either steaming bean soup or tea for passers-by to quench their thirst. Manual workers such as rickshaws and farmers in cities often drank bowls at the roadside. This move is commendable not only in the past, but also today. Anyone who quarrels with customers will be "fired" and will never be tolerated. When measuring cloth, it seems to be an agreed rule to measure a few inches more in front of customers. This is in contrast to the plaque hanging on the wall, which says "no child is deceived" and "no price". When the Anti-Japanese War broke out, the national disaster was imminent, business was cold and the economy was depressed. During this period, Long Xiang was blackmailed by traitors twice. Once, the Japanese authorities defrauded 3, yuan of legal tender in the name of Long Xiang as Feng Yun, the county magistrate of Zhangqiu. The second time was to forcibly take away a cotton car on the charge of "violating the economy". After the victory of the Anti-Japanese War, during the three years of Kuomintang rule, the price went up three times a day, and the situation of "Three in One" could not be maintained, so it was divided with each number. In order to solve the plight of employees facing unemployment, Meng Naiquan (son of Meng Yangxuan), an enlightened investor, sold five houses in this city, and the money was invested in Longxiang Xiji to save employees from unemployment. In 1948, Jinan was liberated. According to the regulations at that time, the salary ratio of managers and apprentices was 4.3 to 1, and Longxiang was full of vitality.
in the book Jinan, a famous historical and cultural city in China (published by Zhonghua Book Company in 2) edited by Xie Yutang, the former mayor of Jinan, * * * included 18 time-honored brands, among which Longxiang Cloth Shop ranked first. Later, Longxiang Cloth Shop on quancheng road was demolished in 1993, and No.2 Longxiang Cloth Shop on Jingerweisi Road has been transformed, which is a great pity.