Jin Yidan, China Securities Journal - CSI.com
As the global TV competition enters an inflection point, the core technology of picture quality represented by the 8K picture quality chip will become a new round of "winning weapons". According to reports, Hisense released this 8K AI picture quality chip is the fifth generation of Hisense picture quality chip, support 33 million + pixel accurate reconstruction, easily show the rich hidden details in the picture; by supporting the 26880 partition backlight control, brings the ultimate contrast enhancement, make the picture of the bright and dark parts of the picture more levels; in the color control, Hisense 8K AI picture quality chip support 48bit color depth, 7897 color point control, and the color depth of the picture, and the color depth of the picture. and 7897 color point-like control, bringing accurate color enhancement; at the same time, with the AI scene and object detection cutting-edge technology, it can do real-time automatic optimization processing.
In terms of motion smoothness, Hisense's picture quality chip realizes 8K 120Hz motion clarity compensation through large computing power, and says goodbye to lagging and tail dragging in high-speed motion pictures, making them smoother and more silky smooth. Hisense 8K AI picture quality chip improves the perceived quality of the video source through a series of intelligent processing, realizes the adaptation of ultra-high-definition display devices, and improves the user's visual experience.
The chip is the core underlying technology of Hisense's big display strategy, and the continuous iteration of the introduction of the picture quality chip not only gives Hisense the ability to define its own products, but also uses it as the basis for continuous extension to commercial display chips, flat panel display chips, Micro LED display chips, car display chips and other diversified extensions to form the core underlying technology of Hisense's big display product matrix, and Hisense series of picture quality chips have realized multiple products.
The person in charge of Hisense chip display Yu Heng said that the release of Hisense 8K AI picture quality processing chip, not only to meet the flat-panel TVs, laser TVs and other consumer display products on the demand for high picture quality, but also to meet the professional monitors, medical professional monitors on the application of video signals with high precision and high degree of reproduction needs. It is reported that the Hisense 8K AI picture quality chip has been used in the whole machine, and this year will comprehensively cover a number of series of display products including Hisense and Toshiba brands. In the face of the arrival of the 8k ultra-high definition era, from 8K LCD TVs to 8K laser display solutions, and now 8K AI picture quality chip, Hisense will also launch 8K broadcast-grade professional monitors and Micro LED TVs this year.