The refrigerator, as one of the most commonly used home appliances in our family life, is also constantly evolving and developing. With the continuous improvement of people's living standards, the consumer experience of the refrigerator requirements are also increasingly high. In recent years, the refrigerator has been moving towards the trend of intelligent, healthy and home customization, and Panasonic has always had the determination and strength to lead the market development trend in the refrigerator industry.
The release of the E452 intelligent refrigerator can meet the consumer meat fresh, precious ingredients, breast milk and baby supplements, as well as cosmetics and other common household goods storage needs. And for different supplies, there are -3 micro-frozen freshness, fresh freeze, air-cooled frost-free technology to achieve differentiated frozen storage. The application of Panasonic nanoe X technology is to ensure that the refrigerator is free of bacteria and odor.
In terms of design, the new Panasonic E452 series of smart refrigerators all adopt the CompactBig design, which ensures the insulation and strength of the refrigerator while making the walls thinner; it also adopts the top-mounted compressor technology, where the compressor is designed on the top of the freezer compartment to fully free up the lower storage space. This design allows the Panasonic E452 to have a large space of 435L, which allows for more space compared to a refrigerator of the same size. In addition the Panasonic E452 series refrigerator also features a multi-door, multi-temperature zone design with a built-in -3 to 4 variable temperature room, separate fruit and vegetable compartments, and more.
Panasonic E452 series smart refrigerator in the intelligent upgrade is also a major attraction. Consumers are now accustomed to controlling the refrigerator remotely, checking the temperature and mode of the refrigerator, and Panasonic E452 supports consumers to adjust the temperature and mode of the refrigerator through the cell phone APP.
In addition to connecting with the cell phone APP, the two new models of NR-E452SX-A and NR-E452SX-W in the Panasonic E452 series of smart refrigerators are also equipped with the IoT intelligent sound system, which can realize voice commands and realize intelligent sound dialog control, and at the same time, the refrigerator is also able to make relevant recipe recommendations, and more interaction with consumers. After all, the development of the smart home is now more and more closely integrated with 5G, AI, IoT and other technologies, and the new Panasonic E452 series refrigerator experience has become smarter and more convenient with the support of these technologies.
After the launch of this new Panasonic E452 series refrigerator, we also interviewed Lin Yibin, General Manager of Wuxi Panasonic Cooling Machine Co, Ltd, Ueno Ri, Deputy General Manager of Wuxi Panasonic Cooling Machine Co, Ltd, and Wang Qi, Director of Refrigerator Merchandising Department of Panasonic Home Appliances (China) Co.
Wang Qi: Panasonic smart refrigerator and other brands in the past there are many differences, such as an interactive system, through the cloud database system can be constantly iterative. And in the process of customer use, we are also understanding what customers need intelligent products, according to the user's needs to meet the intelligent needs of consumers.
Lin Yibin: Now the trend of the whole industry has several characteristics, first of all, in line with the trend of home furnishing, that is, the integration of home appliances and home furnishings, which includes home appliances, materials, colors, lines, and sizes and so on. The second is the connection with other products in the family, through the connection to bring the whole system value. Through research, we found that young people nowadays have a great demand for personalized customization of products, and we are still grasping some new fashionable shapes that meet the trend, as well as functional configurations that meet the family's living habits, and then through the creation of intelligent and ecological chains, we can form the embodiment of added value to solve the needs of young people in a variety of life scenarios.
Wang Qi: the growth in recent years is still relatively satisfactory, such as the original 450 refrigerator launched, very much in line with the market demand for small and medium-sized volume of large-capacity part of the customer, and for large-capacity refrigerators, there are also traditional large-capacity goods have achieved good results. At the beginning of this year for the Z era of family products, once listed is also achieved a good response, in the just-ended 618, this refrigerator is also the joint venture sales of the first model. Later, with the richness of our product lineup and the layout of the channel, we are also confident of achieving better market performance.
Lin Yibin: Panasonic's product development concept is to serve consumers, to solve consumer confusion and demand. So our products are first of all around the entire consumer demand and the entire market changes, Panasonic product positioning in the high-end, more humanized only, the product is also based on the series of multi-door, this year will also be based on the characteristics of such a Japanese system, more than 4 doors will focus on the layout to meet the needs of consumers.
Ueno Ri: the first choice is to interact directly with the customer, followed by the function of the menu, including our special menu, and the third is through the other equipment with Panasonic, the formation of interconnection embodiment, in order to form a differentiation.
The Panasonic Smart Series refrigerator conference brought the E452 series of refrigerators, with a smarter experience for the masses of consumers, I believe it will also be recognized by the market. We look forward to Panasonic refrigerators in the future to continue to meet the needs of consumers and bring even better products!