In the late 1980s, the predecessor of Sichuan Automobile Mustang was Chengdu Auto Repair Factory, a state-owned enterprise and a new automobile industry. The benefits of this factory were very good. It can be said that back then, Chengdu Auto Repair Factory was a unit that many people wanted to enter.
In 1988, under the impetus of the local government, Chengdu Auto Repair Factory merged with Sichuan Dongfanghong Auto Repair Factory, Wenzhou Auto Repair Factory, and Sichuan Jinding Bus Factory to establish Chengdu Light Vehicle General Factory, which opened the road of modern automobile manufacturing. At that time, the automobile manufacturing industry was almost zero, and many domestic automobile manufacturing enterprises were slowly transformed from auto repair factories. So, Chengdu Light Vehicle General Factory slowly ushered in the most glorious moment.
At that time, the General Automobile Factory mainly produced three brands of models: the Mustang, which was mainly off-road vehicles, the White Deer, which was mainly passenger and cargo vehicles, and the Golden Dome, which was mainly passenger cars. By the early 1990s, there was a great demand for cars on the market, especially in public security and inspection organizations across Sichuan that were proud to own a Mustang. At that time, the price of a model in more than 70,000 yuan, even at that time, Sichuan car door every day there are many units lined up to buy a car.
At that time, among the three major brands, Mustang was the most well-known, mainly supplying the Sichuan market. It was a national inspection-free product at that time, which was also the reason why Sichuan Automotive Industry Group later revived the "Mustang" brand. 1992 to 1994, Chengdu Light Vehicle General Factory was the most glorious years, with an annual sales volume of nearly 10,000 units. The company's sales volume was up to 10,000,000 tons.
However, the good times didn't last long. At that time, Chinese automobile companies began to try to take the road of joint ventures, such as Shanghai Volkswagen, Beijing Jeep, Guangzhou Peugeot and so on. Mustang also talked about joint ventures. At that time with Toyota, Mazda, Ssangyong and other foreign car companies conducted negotiations, but ultimately for various reasons, the joint venture failed to negotiate. As the market changed, mainly due to the impact of joint ventures, Mustang began to go downhill in 1996, with sales dropping and disappearing for a while in the following years.
Sichuan Auto's Revival 1: Acquired by a real estate company
● Sichuan Auto's Revival 1: Acquired by a real estate company.
Until September 2021, Sichuan Auto at that time actually existed in name only. The owner of another Sichuan company at that time, Fulin Group, recommended by An Zhi Fu Jing, looked at the land of Sichuan Automobile at that time, and acquired Sichuan Automobile Group. Fulin Group is affiliated with Sichuan Automotive, started from real estate, with real estate, transportation, industrial, medical and commercial five industries. Its total assets are ranked among the top 500 private enterprises in China. An Zhifu acquired Sichuan Automobile mainly four pieces of land, two of which have been expropriated by the government, the remaining 120 acres of Gao Sheng Bridge and more than 30 acres of red rows of buildings in the view of An Zhifu are very good real estate development sites.
Subsequently, approved by the relevant departments of the Chengdu Municipal Government, Sichuan Fulin Industrial Group Co., Ltd. carried out an overall merger and reorganization of Sichuan Automotive Industry Group Co. Ltd. has been listed as the "Eleventh Five-Year" automobile manufacturing enterprise by the People's Government of Sichuan Province and Chengdu Municipality. For Sichuan Automobile, it is officially transformed from a state-owned enterprise to a private automobile factory.
After 2021, although Sichuan Automobile was reorganized, in fact, we can see from the above that Fulin Group did not have a strong will to acquire Sichuan Automobile at first, but it was not until after 2021 that An Zhifu decided to gather all the strength of the Fulin Group to develop the automobile manufacturing industry. Before that, Sichuan Automobile was acquired, up to five years of "idle period" began. During this period, Fulin Group's real estate and transportation industries develop rapidly, An Zhifu's personal wealth grows rapidly.
Of course, Fortune Group said that completely idle a little bit wrong, because at that time, Chuanqi has no production base, no models, no technology, not to mention the lack of talent, Chuanqi project restart is very difficult. At that time, Fulin Group also acquired two automobile-related industrial enterprises. One is Sichuan Shanchuan Automobile Factory, and the other is Chengdu Machinery Basic Parts and Equipment Development Center, which produces special grinding machines for automobiles. This is also to some extent a preparation for the return of Sichuan Automobile.
By the seventh Chengdu Auto Show in 2021, the Mustang prototype was on display for the first time. Its chassis is independently developed by Sichuan Automobile Co., Ltd. and the powertrain uses the 491Q engine imported by Chen Xin Mianyang Toyota 4Y technology. Configuration, parking radar, car hands-free phone, power steering, electric mirrors and other facilities are complete. At that time, it was planned that the new Mustang SUV was officially unveiled in October 2021 and announced the price, which was expected to be around 70,000 yuan, but there was no news in the later period.
After the launch of the new Mustang SUV, the distribution of sales and service network will also be launched. At the same time, the development of the second generation of SUVs of Sichuan Automobile Co. According to the then general manager of Sichuan Automobile Group, Wang Nan, the second generation SUV is positioned as a leisure multi-purpose vehicle, the shape of which is designed by Italian experts, and the intellectual property rights of its core components are also under the control of Sichuan Automobile Co. It looks like Sichuan Automobile Co. is ready to re-open the market, but it's only just begun.
Truth be told, the design of this prototype was definitely stylish for its time. However, after this new Mustang made a brief appearance at an auto show, it was never heard from again. At the time, Sichuan Auto didn't even have a decent production line other than the prototype. It wasn't until the end of 2021 that Sichuan Auto began investing 300 million yuan in a new production base in Longquan, covering nearly 300 acres. At that time, all of Gao Shengqiao's bases were moved to Longquan.
Sichuan Auto's revival 2: joint venture with Yi Zhong to build cars
● Sichuan Auto's revival 2: joint venture with Qingdao Zhong Yi to build cars.
Although there is a base, but no corresponding car-making technology, this is the biggest problem plaguing Sichuan Auto, including the biggest challenge facing Mustang now. While building the base, the hungry Sichuan Automobile chose to cooperate with Qingdao Zhongyi Automobile Factory to build cars. Qingdao Zhongyi is a factory operated by China Tobacco Corporation and Qingdao Municipal Government***. At that time, Qingdao wanted to build cars, China Tobacco had the money, so China Tobacco Corporation and Qingdao Municipal Government entered the automobile industry, in the 70's and 80's purchased Rover two product platforms of the four models of equipment, but has been in operation for more than two years, that year, but also produced a car called the liberation of Lubao. More than 3,000 models were produced using Rover chassis and Toyota 8A 1.3L engines, and they discontinued production.
At that time, Qingdao Zhongyi's production equipment bought for many years, has not been sold. In the words of the person in charge of Sichuan Automobile at the time, "These things in Qingdao Zhongyi is a pile of leftovers, but still can be eaten, beggars can not smack. This is the positioning of Sichuan Automobile." With the help of this incident, many media have publicized Sichuan Mustang to use Rover's genes to produce new cars. In fact, few people know the story behind.
After purchasing Zhong Yi's production line, Mustang developed four new prototypes, which were unveiled at the Western Expo in 2021. But strangely, the lineup was identical to the models unveiled at the 2021 show, but they were short-lived and didn't follow suit.
In addition to technical and intellectual property issues, the reason may also be related to Zhang, the general manager of Sichuan Automobile, who joined the company in 2021. 2021, Zhang, who had been the general manager of sales for Beijing Jeep, Huatai Hyundai, and Huaxiang Fuqi, became the general manager of Sichuan Automobile. For more than a year, Zhang Cai-Lin built a new factory with all the technology for Chuanqi, but he resigned in 2021 due to disagreements within the board of directors and skepticism about the year's economic goals.
Subsequently, it was not until May 2021 that the Mustang F99, the first model of Sichuan Automobile's "resurrection" that claimed to have a "British pedigree", was officially launched, with an MSRP of 5980-6980 million. Thus, Sichuan Mustang officially returned after many years of silence. In terms of appearance, in fact, many people at that time saw a certain similarity between it and the Forester, but in terms of power, it is equipped with Toyota's 1.5L displacement CQ4C15 engine, with a maximum power of 98 hp and a maximum torque of 132 Nm. The configuration has four-wheel disc brakes, ABS, dual airbags, automatic air adjustment and so on. On the day of the listing, Mustang F99 is
Sichuan Auto's Revival 3/4: Cottage enrichment product line
● Sichuan Auto Revival 3: Hype to enhance popularity.
As the Sichuan Mustang has been "silent" for many years, it is really difficult to attract the attention of the people of the country with only one F99 model, and since 2021, Sichuan Automobile has carried out a series of hype behavior. First, the media broke the news that Sichuan Automobile will spend $500 million to buy Hummer. I believe many people know the news of Tengzhong Heavy Industry's acquisition of Hummer. But the news of the acquisition of Hummer by Sichuan Automobile is actually earlier than Tengzhong Heavy Industry. However, before the "acquisition storm" spread for a long time, Sichuan Automobile officials came out to dispel the rumors, said it is false.
In addition to the acquisition of Hummer, in fact, before the launch of the F99, Mustang also claimed that Gillian would endorse the F99 launch. When Chen Guanxi "racy photos" incident came to light, both "Ajiao" and Chen Guanxi, after the whole country questioned the incident gradually subsided. Later, Mustang claimed to ask Ajiao for endorsement, thinking that her temperament and Mustang's new car F99 were quite compatible. However, Ajiao's endorsement failed.
In 2010, the car model "Beast" was exposed to the "pornographic photos" incident, and then Mustang also expressed the intention to ask Beast to endorse Mustang, and attend the Beijing Auto Show as a Mustang model. However, the Mustang official response said that the "beast" is only one of the alternative spokesman, the Mustang has not contacted the "beast". Open to the media without contact, this is undoubtedly speculation.
In 2021, another professional manager, Zhang Xin, joined the Sichuan Automobile Mustang. Once served as NAC Group MG project director, Beijing Automotive Co. executive vice president of Zhang Xin, came to Sichuan Automobile vowed to turn Sichuan Automobile into a profit, but only one year, Zhang Xin left Sichuan Automobile. As for the reason, at that time, Sichuan Automobile hoped that Zhang Xin in the original Rover technology based on the development of new models, pay close attention to the quality of products, while Zhang Xin is focusing on the development of small MPV models, which is equivalent to the original Rover technology, to create a new model. Then the differences between the two sides became bigger and bigger, leading to Zhang Xin's departure. As a result, An Zhifu no longer believed that professional managers could save Kawasaki, so from 2021, An Zhifu himself picked up the day-to-day work of Kawasaki's general manager.
In 2021, Sichuan Auto unveiled three new F-series models, including the F10, F11, and F12. in fact, all three were based on the F99. From the front, they look very similar to the Audi A3, Subaru Foreman and Kia Jihad. Today, the F10 and F12 of these three models are available for $40,000-$70,000 dollars.
In addition to these three models, it is exaggerated that in the 2021 Chengdu Auto Show, Mustang "copied" three new models F16, T-SUV, E-SUV, which are very similar to Audi A4 Touring, Volkswagen TouGuan, and British Finiti EX, and the degree of imitation is amazing.
Mustang F16 2014 1.6L Manual Deluxe Edition Model Home | Parameter Configuration | Pictures | Word of Mouth | Model Quotation Manufacturer's Guide Price 0.00 million
At the 2021 Chengdu Auto Show, the Mustang F16 was officially launched, but this time, the F16 on the market is completely different from the one that will be on display in 2021. The F16 on sale now is a small SUV priced at 55,800 yuan.
In 2021, the F16 was turned into an electric cab and used for the first time as a cab in Chengdu's Longquanyi district.
Over the next few years, it seemed like Mustang always dazzled us at the Chengdu Auto Show every year. 2021 saw Mustang bring three models to the Chengdu Auto Show, the A-MPV, the M31D, and the B60X, of which the A-MPV bears a strong resemblance to the Mazda5, while the M31D and the B60X are the "Erffa" with the "NV200's body lines" and "B60X's" with the "NV200's body lines" respectively. M31D and B60X are "NV200 body lines of Erffa" and "Freelander 2 + Touareg hybrid" respectively. Right now there is no word on any of the other models, except for the B60X, a project car that will roll off the production line at the end of 2021.
By 2021, Mustang also showed the Mustang M72, M302, M306 and F18. the M306 is a small SUV with a wheelbase of 2,560mm and a powertrain that is a combination of a 1.5L engine and either a 5-speed manual or a CVT transmission. the M302 is an MPV with a 1.5L engine and a 5-speed manual transmission. The Mustang M72, with its two-door design, looks like a smart sports car, while power comes from electricity, with a top speed of 120 kilometers per hour and a range of 180 kilometers.
In addition to some of the models on display at the show, we have also revealed a number of "all-new models" of Mustang Motor
In addition to some of the models shown at the show, we have also revealed a number of "new models" from Mustang, such as the Mustang S-Series, F19, S-MPV, and the Mustang C18 Concept, among which the S-Series borrows from Bentley's design ideas, the F19 is still a reference for the Subaru Forester, and the S-MPV is still a reference for the Mazda5's design, but this year's C18 Concept is very original, and the design of the interior of the vehicle is very nice.
We also communicated with the manufacturer's personnel and the Mustang's "copycat" behavior. Manufacturers of the relevant person in charge said, China's auto industry started late, the real start is the end of the last century, so in the automotive R & D and manufacturing is a little weak, the national brand and the gap between overseas brands is still very large. In today's automobile market, joint venture brands occupy a large share. For this situation, independent brands should have a good attitude. Chinese people are good at learning, and imitation is also a learning process. Mustang car on the basis of not breaking the law, adhere to the process of learning, learning and surpassing.
In recent years, it can be said that Sichuan Mustang imitated a lot of models, but there are not many real mass production models. In addition to the discontinued F99, there are now the F10, F12 and F16 on sale. Now we really can't predict what Mustang will launch in the future, because we can also see the reason why many of the new models "developed" by Mustang have not been mass-produced. In addition to technical problems, the biggest problem is intellectual property rights, a copycat may be in violation of the law at any time.
Summary:
We don't want to criticize Kawasaki for its loose imitation. From a historical point of view, Sichuan Automobile's eagerness to revitalize is admirable. Although it has taken a lot of detours in the middle, as a "small factory", the road they took was undoubtedly arduous. Since 2021, Sichuan Automobile is ready to revive, from the early to Zhong Yi "ask" to the late imitation and so on for a period of time, Sichuan Automobile has made a lot of attempts. Now Sichuan Automobile is still in the primary stage of the development of automobile enterprises, the future can go farther is still a question, what we can do is to give them more encouragement and support. @2019