On September 17, Miss Dong was a guest on CCTV's "My Art List" program, and was asked by the host with a laugh at the beginning, " Did you receive the 1 billion? "
And Dong Mingzhu responded with a smile, " I did not ask for it, and he did not give it. "
Time to dial back to 2013, CCTV "China's economic man of the year awards ceremony" is more lively than in previous years, because millet Lei Bus and Gree's Ms. Dong set up a billion bet.
At that time, millet was just established 3 years, revenue is only 20 billion, while Gree was established at least 20 years, revenue is reached 120 billion.
But it is in the face of such a disparity, Rebus to Ms. Dong challenge, within five years, if millet turnover over Gree, then Ms. Dong will lose to Rebus 1 dollar.
In Ms. Dong's view, equipment manufacturing is the real economy, the country's industrial pillar, how can lose to the Internet.
So Ms. Dong directly back, to bet on us to bet 1 billion .
As a result, we also know, 2018 millet revenue 174.9 billion, Gree revenue 198.1 billion, Gree narrowly won.
But Gree won the bet, but went to "hell"; millet lost the bet, but went to "heaven".
In fact, if the bet is not for five years, but six years, the loss will be under the leadership of Ms. Dong Gree.
In 2019, Gree's revenue of 198.2 billion, compared to last year, is only 100 million yuan more. On the contrary, Xiaomi's 2019 revenue reached 206 billion, compared to last year, an increase of 7.9 billion, successfully overtaking Gree.
In 2020, once the first half of the financial reports of the two companies were released, the gap between the two sides continued to widen.
Xiaomi's first-half revenue of 103.2 billion, year-on-year increased by 7.9%; Gree first-half only 70.6 billion, year-on-year decreased by 28.21%.
In the first half of the year, Gree revenue not only lost to Xiaomi, but even old rival Midea is not as good.
The United States in the first half of the total revenue of 139.7 billion , higher than Gree 69.1 billion; even Gree's past advantageous project air conditioning business, also backward United States 22.6 billion yuan , which is the United States for the first time in the half-yearly report on the air conditioning business over Gree.
In 1995, Gree first ascended to the throne of China's air conditioning sales, and since then, 23 years, and then did not change the master.
More than two decades, Gree adhere to the spirit of craftsmanship, plowing the domestic market, the establishment of "factory - business - customer" **** win ecological , just by the air conditioning of this single product, not only to become the absolute king of the field of white goods in the country, that is, looking around the world, is enough to proud of the herd.
However, now the Gree gives a sense of unreality, Gree in the end how, how the previous trick is not good enough?
It is said that one trick pays for itself, but there is also a sentence called, do not put eggs in the same basket.
At one time, Gree was able to create a miracle with just this one business of air conditioning, but by the time the air conditioning business hit the ceiling, relying on just one trick is not good enough.
Starting in 2018, air conditioning revenue has long occupied more than 70% of Gree's total revenue, and although there is a downward trend, it is also an absolute pillar business.
In contrast, the air conditioning business has also become the most important source of profit for Gree, once the air conditioning business has a flash, Gree is bound to suffer a disaster.
In 2019, Gree air conditioning accounted for 36.83% of the domestic household air conditioning offline retail market, and it has been very difficult to further expand market share.
And look to foreign markets, Gree's performance is even worse. White goods in the field of the other two giants Haier and the United States, its overseas contribution rate are more than 50%, while Gree only 15%, visible Gree is heavily dependent on the domestic market.
In fact, for the single line of business this point, Gree has also foreseen, in many ways have made attempts.
But in terms of results, all the business seems to be " a fierce as a tiger, fixed eyes on the original mortar and pestle ", the real economic benefits and not much, not to mention the growth of the air conditioning business is enough to be compared with the second "main industry "The.
In the current situation, Gree can still eat a few more years of the old capital, but with the United States against the odds, millet into the game, Gree can still hold out for a few more years?
Now it's time for Lei Jun to pay the $1 billion bet, so Gree may be able to hold out for a few more years.
Author: Dao Hearing Lun said, to share knowledge of science and technology, to convey the positive energy of science and technology