More than 10 years ago, he was a bike on the Pearl River Road in Nanjing to send monitors to the delivery boy, today, he took a unique approach to create a "3 + 3" service today has become China's IT industry's premier service brand, he led the Fuzhong Group has been developed into an IT industry, while involved in real estate, Culture and entertainment, strategic investment, medical equipment, hotels and restaurants and other areas of cross-industry, cross-regional integrated private enterprise groups, with thousands of employees, assets of hundreds of millions of dollars ...... Fuzhong Group's "map" is still expanding, Yang Zongyi is still in the Yang Zongyi is still in the process of expanding the "territory" of Fuzhong Group and seeking for new ideas and changes. Yang Zongyi has accomplished the image of a mature entrepreneurial entrepreneur with his practicality, dominance, innovation, steadiness and insatiability. He rides his bicycle all the way, stops at a destination and is soon on his way again, repeating himself tirelessly.
It was 1992, and he was working as a salesman for a Singaporean computer company, responsible for developing the Nanjing market. It was his first foray into the computer industry and his first time on the business path.
Previously, the senior students of the University of Southern China, as soon as they graduated, they embarked on a career. This time, it was a bit of a coincidence that he went into business. Once he met a Singaporean boss on the plane, his fluent English and good management concepts were appreciated by the other side, the result became the enterprise's agent in Nanjing. So he has nearly two years of sales monitor career.
Almost all the computer companies on Zhujiang Road in Nanjing he has been to, all the bosses he has seen. At that time, no one would take this delivery boy seriously. The thoughtful Yang Zongyi recorded what he saw and heard every day, as well as his own insights, in detail in his work diary. "Thick and thin, these experiences are crucial to the '3+3' service concept I will propose later."
In December 1995, nine years after graduation, Yang Zongyi had his own company - "Fuzhong", he felt that he could do anything well, open the company must be able to "Fuze people in the Idea of ten thousand families He thought that he could do anything well, and that he would be able to "bless the people and the families. There was nothing surprising about it. How could he make the company bigger? How can people in the hundreds of computer companies on the Pearl River Road, a moment to see the Fuzhong, once to remember Fuzhong?
This is the question that has bothered Yang Zongyi the most since the company was founded.
After many days and nights of thinking, he finally found the "seven inch point" - service first. And, once the service to the extreme, launched the "3 + 3 service", that is, the first 3 years of replacement, after 3 years of warranty. "Fuzhong thus took a small step in the fight. It is this very small step, breaking the delicate psychological balance of consumers, triggering an avalanche of market reaction, giving Fuchong a most valuable opportunity for great development.
Since then, Fuchong has quickly stood out from many similar companies.
In 2005, Fuzhong created a real sense of 3C chain stores - Fuzhong 3 + 3 national chain, and the "3 + 3 service" from the computer to extend to the notebook, digital cameras, camcorders and other products. After that, "3 + 3" national chain stores like bamboo shoots in the country, from Nanjing, Shanghai and other cities opened to Maanshan, Chuzhou, Wuhu, Jingjiang and other cities.
In May 2007, Fuzhong in Xinjiekou opened Nanjing's largest and most complete and most professional laptop stores - Fuzhong computer mall.
"3 + 3 service" has been implemented without compromise for 12 years, the initial skepticism has long since disappeared, leaving only countless marvel. Today, the brand value of "3+3 Service" exceeds one billion dollars. "3+3 Service" has been one of the best service brands for computers in China, and has become a business success story in China. In 2001, China entered the winter of computer, and the profit of the whole industry began to decline. From the initial hundreds of points, to dozens, to a dozen, to 2003, there are only 3 to 5 points of gross profit. A few years down the road, Pearl River Road, "corpses everywhere". At this time, the real estate industry is booming, many large capitalists have entered the real estate industry. Under the dual role of internal and external factors, Yang Zongyi decided to "walk on multiple legs".
Beginning in 2003, Fuzhong entered the commercial real estate, spent hundreds of millions of yuan to buy the former Jindu Hotel in Xinjiekou, transformed into Fuzhong Cyberport. Since then, Fuzhong has entered the medical equipment, industrial parks, real estate, hotel chains, cultural communication and other fields. Investments in these fields complement the IT field and play an important role in promoting and boosting the IT industry, which has put the development of IT industry into the fast lane.
Yang Zongyi said, "Getting involved in so many industries at once may seem complicated to an onlooker, but 'no industry is not stable, no trade is not alive, no real estate is not rich'. For me, there are only two things these investments are supposed to be about: cash flow and profit." Real estate, for example, can be lucrative. Chain stores and hotels, for example, can bring in a lot of cash flow.
Facts have proved that Yang Zongyi this step in a very timely manner. 2000 years ago, the Pearl River Road counted 12 local brands, after a few years of the big waves of sand, survived only three. These three coincidentally take the road of diversification.
"Before 2003, I didn't have a single penny loan with the bank." Yang Zongyi said: "At that time, I was really very simple idea, a mind to engage in the product, branding, did not even consider the capital market. Now think back, perhaps this is not a bad thing, although the pace of progress is slower, but it is because of the simplicity and persistence at that time, the achievement of Fuzhong 3 + 3 brand."
"Doing business, the product is the lowest level, the brand is a higher level, and capital operation is the highest level." Yang Zongyi said, "In 2003, after the diversification of the company, more access to capital, he slowly realized the beauty of capital operation." Since 2004, Yang Zongyi has begun a string of capital operations.
Through the cooperation with foreign capital, a fund invested by Fuzhong in Canada was successfully listed in Canada in June this year, which not only made the whole Fuzhong Group fully guaranteed in terms of capital flow, but also made Fuzhong formally enter the capital market outside the country. "Now the financial and securities market is in turmoil, and it is a good opportunity for enterprise development. From the first half of this year, I almost every day to talk about the capital market, the company listed." Fuzhong Group itself after five or six years of development, to a need to realize the stage of great development through financing. at the end of 2005, the group has begun to go public before the preparatory work.
"Listing is a kind of 'naked'. The so-called 'naked', that is, you are very transparent, whether it is assets, or management structure are all exposed in the eyes of all shareholders; the so-called 'run', that is, you have to keep running, the company must continue to develop, continue to move forward, to the shareholders to bring the real benefit. " Yang Zongyi hopes to IT and medical equipment two subsidiaries into a "FuZhongGaoKe", in the domestic GEM listing, but also will consider buying a shell listing or listing abroad. "The earliest in 2008, the latest by October 2009, Fuzhong High-tech will be on."
Yang Zongyi believes that China is now in extraordinary development, and the economic takeoff is closely linked to the securities market. China's private enterprises are facing a once-in-a-lifetime opportunity, as long as they can seize the great situation of the securities market, there will be many miracles.