The pet industry is a new industry, and the traditional industry can not compete. So when choosing the location of the store should pay special attention. Avoid busy commercial areas. Pet supplies store customers are very special cats and dogs and other pets, so the store location is best to try to avoid the busy commercial areas, but also do not choose to require a high amount of rent store. Because the state has the corresponding regulations, the provisions of the pet is not allowed to enter the commercial district; Secondly, the store owner should take into account some of the community's fear of pets, they may see the cat or dog will be scared. So it is not polite to open a pet supply store in a busy commercial area for this part of the population. And the owners of the pet supply store will certainly take these into account, and will deliberately avoid taking their pets to these busy areas, so opening a store in a busy commercial area will affect their business instead. Choose an empty lot to choose the location of a relatively empty lot to open a pet supplies store for the following reasons: first of all, you can let the pets have plenty of space to move around; secondly, because the pet parents, if they are with their pets, most of them are driving to the empty lot can provide sufficient parking space.
2. Store staff must love pets
The store manager is the soul of the pet supply store. If you don't become a store manager yourself, then the store manager you choose to hire should love pets and be responsible. According to Mr. Wang, opening a pet supply store is like opening a daycare center, and employees must look at the pets that come into the store as children who can't talk, and go over what they need. It's best if every employee has a pet at home.
It's a good idea for employees to go through a period of training before they start. These trainings include, first of all, recognizing the various pet breeds. Dog breeds include more than 100 species, and cat breeds are about 70 to 80 species. It is also a basic requirement for employees to be able to recognize the breeds of pets. If a rare dog comes to the store one day, the staff can recognize it, which can enhance the customer's inner sense of identity and affinity for the store. Secondly, employees must know the performance of the store's products, scope of application and other information, in the purchase of goods, for different types of dogs and cats and other pets to put forward their own suggestions. In addition, employees also need to receive some traditional business model training, including some etiquette, polite language, standing posture, sitting requirements.
3. Goods to ensure the quality and style
After the advance work is done, the store should operate a comprehensive range of products, preferably both domestic and foreign brands. If the domestic procurement, to choose some of the long history of the old production enterprises, sometimes they can be entrusted with the processing and production, so as to ensure the quality and style of the product. If it is a relatively high technology content products, it is best to choose foreign brands. However, when choosing imported goods, we must adhere to the principle: no formal import procedures resolutely do not.
4. customer retention is the basis of success
Pet supply stores are also service industries, can be said to be the first service. Require every employee to have a pet experience, can provide certain consulting services for customers in the store. In addition to this, some promotional programs can be introduced every month to attract more customers. Membership can be set up in due course, and becoming a member can enjoy more rebates and upgraded services. Outdoor pet trips can be organized several times a year to bring customers closer.