The readability of the text:
The main function of the text is to convey the author's intention and a variety of information to the public in the visual communication, to achieve this purpose must consider the overall appeal of the text effect, give a clear visual impression. Therefore, the design of the text should avoid complicated and chaotic, so that people are easy to recognize, easy to understand, do not design for the sake of the design, forgetting that the fundamental purpose of the text design is to better, more effective communication of the author's intentions, to express the theme of the design and the conception of the idea.
2. Give the text personality:
The design of the text should be subordinate to the style characteristics of the work. The design of the text can not be detached from the style characteristics of the entire work, not to mention conflict, otherwise, it will destroy the text of the appeal effect.
3. In visual sense, it should give people a sense of beauty:
In the process of visual communication, the text has the function of conveying feelings, so it must have a visual sense of beauty, and be able to give people a sense of beauty. A well-designed font and skillfully combined text can make people feel pleasant and leave a good impression, thus obtaining a good psychological response. On the contrary, it will make people look at the heart of the unpleasant, visually difficult to produce a sense of beauty, and even let the audience refused not to look at, which will inevitably be difficult to convey the author wants to show the intention and concept.
4. Be creative in design:
According to the requirements of the theme of the work, highlighting the individual color of the text design, create distinctive and unique fonts, giving people a unique visual experience, conducive to the performance of the author's design intent. When designing, one should explore the morphological characteristics and combinations of words, constantly revise and repeatedly ponder, so as to create personalized words, so that its external form and design tone can evoke people's aesthetic pleasure feelings.
5. Combination of text:
The success of text design lies not only in the writing of the font itself, but also in the use of the combination of the arrangement of the appropriate. If a piece of work in the text is not properly arranged, crowded and chaotic, lack of visual flow order, will not only affect the beauty of the font itself, but also is not conducive to the audience to read effectively, it is difficult to produce a good visual communication effect. To achieve a good arrangement, the key is to find out the intrinsic connection between different fonts, the different opposing factors to be a harmonious combination, while maintaining their individual characteristics, but also to achieve a sense of overall coordination. In order to create a vivid contrasting visual effect, you can choose the contrasting factors from the style, size, direction, brightness and darkness.
But in order to achieve the overall unity of the combination, it is necessary to choose the same factors of coordination from the style, size, direction, brightness and so on. Contrast and coordination of factors in the subject of the need to obey the expression of a measured use, can cause both contrast and coordination, with the visual aesthetic value of the text combination effect.
In the layout of the picture, the combination of text should be relatively more focused. If the picture is the main appeal elements, the text should be compactly arranged in the appropriate position, not too much change dispersion, so as not to cause confusion due to the theme of unclear flow of vision.