(1) Harmony. Many people believe that among all the laws, harmony is the most important one for booth design. A booth is made up of many factors, including layout, lighting, color, charts, exhibits, display racks, displays, and so on. A good design is to combine these factors into one to help the exhibitor achieve the exhibition purpose. But everything has a degree of grasp, too perfect will lose the meaning.
(2) Simplicity. The more complex the booth, the easier it is to confuse visitors, the less likely to create a clear, strong impression. The average person can only accept a limited amount of information in an instant. The audience walks in a hurry, if you can not get clear information in an instant, the audience will not be interested. In addition, the complexity of the booth also tends to reduce the efficiency of the booth staff.
The exhibits should be chosen to be representative of the display, and secondary products can be left out. Exhibition companies often think that the number can show the value, so a large number of stacked exhibits, in the limited space stacked exhibits in fact the worst effect. Choose to arrange the exhibits must be selective and give up.
Don't use all means of design and arrangement. Simplicity and clarity are the best ways to attract viewers. Photographs, diagrams, and written descriptions should be clear and concise. Design decorations unrelated to the objectives and content of the exhibition should be minimized. Don't hang and stick bits and pieces on booth wall panels, such as exhibition brochures and small photos. Don't let irrelevant things distract the audience's attention. Sometimes it is the client's request, sometimes it is the designer's self-confessed insistence on the rules. Learn to think differently, no one wants to admire a work that they think is too logical.
(3) highlight the focus. Display should be the center, have focus. Focus should be chosen to serve the purpose of the exhibition, will generally be special products - new products, the most important products or the most valued products. Highlight key exhibits through location, arrangement, lighting, etc. Information desks can also be focal points. Sound and visual equipment can also draw visitors to the booth. In order to produce the maximum display effect, should be designed to arrange the focal point, but the focal point should not be more than one, usually only one. Focus too easy to distract the attention of visitors, weakening the overall impression, can be displayed separately, the use of spotlights and other means to highlight, emphasize the key exhibits.
Sometimes, a work needs to be painted with a fine brush, and the same goes for booth design, which may need a beam of light or a little bit of different colors to make the personality vibrant.
(4) Express a clear theme and convey a clear message. The theme is the basic information and impression that the exhibitor wants to convey to the visitors, usually the exhibitor itself or the product. Expressing a clear theme means using a focal point on the one hand, and using appropriate colors, charts and arrangements on the other hand, in a coordinated manner in order to create a unified impression.
Exhibitors with large budgets often build lavish booths to impress visitors, but they may not convey a clear theme or message. Designers often pay attention to attractiveness and impact at the expense of expressing a clear business intent or neglecting to publicize products. The use of design, layout means and supplies should serve the objectives of the exhibition, and should be consistent with the content of the exhibition. Don't put up photos and drawings that have nothing to do with the objective of the exhibition. Do not play background music that is not related to the content of the exhibition. If you make a drawing just for the sake of luxury or according to the customer's price, you can say that you are not a good designer. The practicality of the diagram is directly related to the design.
(5) Create eye-catching signs. Being different attracts more visitors, makes it easier for visitors to recognize to look for, and makes an impression on visitors who have not walked into the booth. The design should be unique, but not detached from the objectives of the exhibition and business image.
Going outside to look at other people's design drawings, at the end of the day there is only one possibility, since they do not know what kind of drawings should be designed, there is no theme.
(6) Design from the perspective of the target audience. Traditional design, especially like temples, palaces, banks, etc., emphasizes eternity, authority and grandeur. But in a competitive exhibition, the success of the display depends largely on the interest and reaction of the audience. Therefore, exhibition design should consider people, mainly the purpose, emotion, interest, viewpoint and reaction of the target audience. Design from the perspective of the target audience, easy to attract the attention of the target audience, **** Ming, and leave a deeper impression on the target audience.
(7) Consider space. Designers also need to consider the number of booth staff and the number of visitors. A crowded booth is not efficient and can cause some target audience to lose interest and patience. In turn an empty booth will have the same effect. Since the designers do not have much decision power over the area of the booth, they mainly rely on working on the design arrangements, such as the layout, the amount of booth stands used and the method of arrangement.
(8) People flow arrangement. The exhibitor may wish to have a large number of free walking audience in the booth; may wish to attract a large number of audience, may wish to let only the screened audience into the booth; may wish to record the data of each audience; may wish to record only a few screened audience; or even do not consider this work. Therefore, designers need to understand what kind of traffic the exhibitor wants at the beginning.
(9) easy to build and dismantle the booth. The structure of the booth should be simple, and it should be able to be put up and taken down within a specified period of time. The construction time is usually decided by the exhibition organizer. Designers should know the construction time before starting the design.
(10) Design carefully and do not change easily. When designing, it is necessary to consider carefully and comprehensively, and once the design program is discussed and passed, it should not be changed easily, especially not at the later stage, as the change may delay the construction, increase the cost, and even affect the opening.
(11) design within the budget. The budget is often a source of conflict. There may be a big gap between the budget and the design requirements. As a designer, you must accept the budget realistically and do your best to design well within the budget. If the budget is not clear, it does not mean that there are no limits. This is likely to cause a lot of trouble. If the design and construction expenses are too much, the designer should be held responsible. Therefore, insist on figuring out the budget criteria. Control spending, pre-arrange all the projects and standards, and do a good job of design and construction work within the budget.