According to the Consumer Rights and Interests Protection Law, engaging in false propaganda behavior is not only required to bear the consequences of administrative penalties, but also the corresponding liability for compensation to consumers. However, the newly revised Anti-Unfair Competition Law was implemented in 2018, making changes. According to Article 8 of China's Anti-Unfair Competition Law, operators shall not make false or misleading commercial propaganda about the performance, functions, quality, sales status, user evaluation, and honors received for their goods, which deceives or misleads consumers. Operators shall not help other operators to make false or misleading commercial propaganda by organizing false transactions. As well as Article 20 stipulates that where an operator violates the provisions of Article 8 of this Law by making false or misleading commercial propaganda for his commodities, or helping other operators to make false or misleading commercial propaganda by organizing false transactions, etc., the supervisory and inspection departments shall order the cessation of the illegal acts and impose a fine of not less than 200,000 yuan and not more than one million yuan; where the circumstances are serious, a fine of not less than one million yuan and not more than two million yuan; and the business license may be revoked. fine, may revoke the business license. Legal Basis: Article 21 of the Anti-Unfair Competition Law of the People's Republic of China, if an operator violates the provisions of Article 8 of this Law by making false or misleading commercial propaganda for its goods, or by organizing false transactions or other ways to help other operators to make false or misleading commercial propaganda, the supervisory and inspection department shall order to stop the illegal act and impose a fine of more than 200,000 yuan and less than one million yuan; the circumstances are serious, and the fine shall be more than one million yuan. If the circumstances are serious, a fine of one million yuan or more than two million yuan or less, and may revoke the business license.