In addition, we should be familiar with the company's market situation, first-line demand points and publicity forms of similar products.
Learn marketing, planning, management and related laws.
Have basic writing ability and design ability
The most important thing is communication skills.
Books:
Marketing Management: philip kotler
Reese and trout: Positioning.
David ogilvy, Ellis and others. Confessions of an advertiser, 360-degree brand communication and management, the decline of advertising and the rise of public relations.
Kotler: Marketing Revolution 3.0: From products to customers to humanistic spirit.