By Zhang Yixiang
The brand empowerment brought about by technological updates can no longer be underestimated, and has become the first key to helping enterprises change and innovate.
The two-pronged approach of technology and branding has helped the industry flourish. And the same technology upgrade, brand upgrade, Xunfei, DJI, ZTE 5G provides some of the more convincing technology brand upgrade initiatives.
Core tips:
1 Xunfei: AI to help the whole industry technology brand ecological closed loop to build
2 DJI drones: accurate industry positioning to conclude
3 ZTE 5G News : Unleash 5G Growth Potential Create Multi-Dimensional Application Scenarios
I. KDDI: AI Powering Industry-Wide Technology and Brand Ecology Closed Loop
I. KDDI: AI Powering Industry-Wide Technology and Brand Ecology Closed Loop
As a technology Xunfei around the depth of the development of artificial intelligence, KU Xunfei on the one hand to seek technological breakthroughs, on the other hand, around the major cutting-edge areas of the depth of learning, with the help of the unique technological advantages of foreign cooperation, for the Internet industry relies on a constant injection of energy into the data pool, through the wisdom of the unlocking of the user's passwords, so as to create a more efficient and effective use of the Internet, the Internet can be used as a platform for the development of the Internet. The company's goal is to create a perfect ecological closure by developing personalized technical services for its customers.
01 Deep ploughing technology + extended learning: KU Xunfei's way of hunting
In recent years, Xunfei's technological capabilities have continued to break through, and it has continued to take the international lead in the field of AI core technologies such as intelligent speech, computer vision, cognitive intelligence, etc. At the same time, it has invested much more than its peers in learning. At the same time, the investment for learning greatly exceeds the average value of the same industry, 2015-2019, the industry average R & D expenditure rate was 11.3%, 11.8%, 11.8%, 12.1% and 12.8% respectively. Xunfei's R&D investment is mainly used for the construction of various types of deep learning development platforms, which involves a variety of fields such as education, To B+To C intelligent hardware, justice, healthcare and smart city.
02 Technology Operation Basis: Constant Supply of Data Pool
Xunfei's data resource advantage lays a very deep moat. Massive data is the basis for the development of artificial intelligence. A large amount of data is applied to the training of AI algorithmic models so that AI can develop rapidly. Using voice technology to empower major industry giants and developers, the source of data is further expanded: there are 450,000 development partners who have developed a large number of APPs, robots, intelligent hardware and other products, which can obtain user behavioral data and interaction data as long as they are networked. Under the premise of ensuring user privacy, Xunfei obtains about 4 billion pieces of data from 1.59 billion terminal devices every day.
03 Intelligent customization service comprehensive expansion: broken circle has become a prairie fire
Xunfei main business around intelligent voice technology, and has been applied in many industries such as intelligent education, intelligent medical care, and intelligent services. In addition, Xunfei has developed a number of To C products using its strong intelligent voice technology. Xunfei Hear can provide individuals with fast transcription services for audio recordings; Xunfei Sound can provide individuals with services such as article broadcasting and audiobook reading of novels; and Xunfei Dubbing creates a one-stop new dubbing experience for users by inputting text and Xunfei Dubbing can generate personalized voices for users.
2. DJI UAV: Precise industry positioning to conclude the broken circle legend
Due to the set of high image quality, low latency, ultra-wide angle, as well as convenient, efficient, safe, and other functions in one, the UAV in the field of aerial photography has a unique advantage. As the "king" of drones, DJI is committed to improving the technological advantages of drones, and at the same time, it is constantly seeking ways to cooperate between drones and the outside world.
1 DJI drones + agricultural applications
Compared to aerial photography, DJI drones are launching a productivity revolution in agricultural applications. Drones are inherently suited to the job, with no waste of wind power and true productivity gear. Since the beginning of 2012, DJI has been involved in the field of agriculture, launching a variety of agricultural plant protection drones such as T10, T20, T16, MG-1P, etc., with a cumulative operation of 900 million acres, which has increased the rate of mechanization of China's plant protection from 5% to 20%. T30, for example, can spray pesticides for 240 mu in one hour, with an efficiency of 100 times that of manual labor. Endurance and safety have achieved a considerable breakthrough: two batteries, ten minutes can be filled to use, 29,000 mAh intelligent flight battery, a single electric can cycle 1000 times, operation 30000 acres, DJI T30 is equipped with the first spherical radar system, 0 blind zone.
02 DJI Drone+ Wildlife Detection
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03 DJI drone + on-site fire rescue
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3. ZTE's 5G news: Unleashing the growth potential of 5G to create multi-dimensional application scenarios
5G technology is transforming the way people live and work, and the research and development of the related technologies will inevitably lead to the development of future social trends.
1 5G news is the foundation for commercialization
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2 Enabling operators to build information infrastructure services
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3 Innovative upgrades to drive 5G messaging forward
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Conclusion:
Whether it's an information company or a technology company, there are still a lot of opportunities and more challenges on the way to the rise of a technology brand. In this era of rapid change, changes in the environment, changes in the user, changes in the industry will drive the brand of each industry to move forward.
Technology itself is helping brands, such as Xunfei's translation pen, which determines the longevity of a brand; and DJI's drones, which are more widely and conveniently utilized in technology, which makes the brand's visibility broader and more profound. This is a positive cycle, technology helps the brand, and the brand will help the technology, complementing each other.
In short, whoever can stay ahead of the changes and lead the way by refreshing their technological capabilities and perceptions will have more opportunities.