First of all, the name of the enterprise five elements of wealth to be prosperous, the name of the enterprise five elements of wealth is divided into the internal wealth and external wealth;
Second, mathematical choice: the name of the enterprise numerical choice to the enterprise name of the number of the total number of strokes in its real number, take the name of the number of auspicious;
Third, take the name of the word, the word should be good: Avoid polyphonic words, avoid using partial words, avoid using obscure meaning, avoid using unlucky words, avoid similarity;
Fourth, the enterprise name should also follow the business principles, avoid using obscure meaning, avoid using similar words. Polyphonic words, avoid using partial words, avoid obscure meaning, avoid using unlucky words, avoid similarity;
Fourth, the enterprise name should also follow the principle of business, according to their own business projects, commodities, consumer objects, commercial characteristics of the situation to take the name:
Problem two: how to take the company name, how to take the name of the company is not renamed
The company's name is a big headache for investors, and sometimes the name can not be handed over to a dozen names. Sometimes hand over a dozen names can not be passed by the industry and commerce. Because of the amount of data registered in Wuhan
larger, and some people approved the name to stay unregistered, we remind everyone to approve the name of the name as much as possible more than 3 words of the name to do the font size, and a
must be more than a few, so as not to rename the report up to be rejected, back and forth, delayed registration of the time and work efficiency. (If your font size and other enterprises
industry homophones, harmonies also belong to the renaming. To avoid this situation as much as possible.)
It is recommended that friends, the two characters of the font size is not through, but the probability is very small (almost only 1% of the probability of passing).
The staff responsible for the registration of the Commerce Bureau to approve a large number of names every day, see the two-word font size of the head is big, you also add less such trouble:)
Name method: Wuhan (Hubei) + name + industry + Limited
Third, the company's name - a good name is the wealth of the "Treasure Bowl"
(a), the name is also a productivity As the saying goes: "The name is not correct, the words, the words are not." For business operators, to
product a good name is also a very important part. If the name is good, people will like it, and consumers will remember it easily, plus other production and operation
The segments are also good, and the products are pretty good, so it will become a brand soon. So it is not too much to say that "name is also a productive force".
The company name (trade name) is just a combination of a few Chinese characters, but the performance is not just a few Chinese characters inherent meaning. As a corporate identity,
it stores information about the creditworthiness of the company and the market competitiveness of its products. This makes it a carrier of goodwill and property value, which also reflects the cultural taste of the enterprise
, precipitating the cultural mentality and commercial pursuit of a specific era, a specific region, a specific group, with potential cultural value. A company name with
a high degree of generalization, strong attraction and potential cultural value of the public's visual *** and psychological aspects will have an impact
. A unique design, easy to read and easy to remember and rich in art and image of the company name, can quickly seize the public's vision, inducing its strong interest and rich
rich imagination, can make a deep impression. Excellent company name has a significant impact on the establishment of a good image of the enterprise, is an important intangible asset of the enterprise
.
Some people think that, relative to the technical equipment and other equipment hardware investment, naming seems insignificant. However, the market reality of countless
lessons have told us that this seemingly insignificant link, is often a very key intangible asset investment, it is not only the rate of return far beyond the expected
thought, but also to a certain extent, will affect the market value of tangible assets input. The scientific and reasonable naming will make the enterprise's overall investment play a limit effect
benefit. Overview of well-known trademarks, such as "Haier", "Walnut K", "Wahaha", "Lebao", "EXXON", "SONY", "ACER"
and other good brands, they are not benefited from the original high attention to the naming of this investment link. The world's successful large enterprises, but also none of them do not attach importance to naming
this investment link. For example, a U.S. oil company to design a name that meets the customs of the world, but also in line with the law of the countries in the name, invite experts
six years, cost more than 100 million U.S. dollars, investigated 55 countries and regions, and finally from the design of more than 10,000 trademarks in the election of a trademark, which is the famous Exxon (Exxon), and now it has reached the value of the brand tens of billions of U.S. dollars. The brand is now worth tens of billions of dollars. Other names such as "Sony" and "ACER" were also a huge investment, and of course, the ultimate return on that investment was quite substantial.
However, at present, many domestic enterprises in the brand design, but the lack of this investment consciousness. At least, in their minds, there is still a lack of "name is
a productivity" concept. They tend to use a pat on the head or even the way to deal with the lot, thus bringing negative effects to the development of the enterprise. Because at the beginning
not seriously study the product and enterprise name this discipline, many domestic brands without characteristics, lack of personality, and even the name of the same, the results of the scale of the enterprise
the development of the larger, when the naming of the investment in the problem of the exposure of the more. Such as Guangdong has circulated these words: "'Cotton Tree' everywhere, 'Pearl River' to
place flow, 'Five Sheep' running all over the street, 'Panda' everywhere. 'Panda' blooms everywhere, 'Triangle' flies all over the sky, 'Diamond' spreads everywhere, 'Sheep City' is seen everywhere, 'Guangdong Sui' is seen everywhere, 'Diamond' is seen everywhere, 'Diamond' is seen everywhere, 'Diamond' is seen everywhere. 'Yue Sui' eyes
bottom collection." This is an accurate depiction of the phenomenon of name similarity. In fact, this phenomenon, there are many other places, such as the name "Three Gorges ...... >>
Problem three: how to name the company In addition to considering the company's name novelty, simplicity and loud, rich in heritage, but also must be injected into some kind of momentum, in order to stand out from the crowd of the power of the unique, standing in the market at the highest end, walking in the forefront of the times, singing the future, leading the times. First of all, the main consideration of the following aspects. 1, the components of the enterprise name The complete name of an enterprise should contain the following four components: indicating the geographical area in which the enterprise is located; reflecting the personality of the enterprise's font size; reflecting the characteristics of the product or industry; indicating the shape of the enterprise. For example, Beijing Tianyu Advertising Limited Liability Company; Beijing Fig Dental Clinic Limited Liability Company. In these two names, "Beijing" represents the region, "Tianyu" and "Fig" represent the two companies respectively, "Advertising" and "Dental Clinic". "Tianyu" and "Fig" represent the name of the two companies respectively, "Advertising" and "Dental Clinic" indicate the characteristics of the product or industry, and "Limited Liability Company" reflects the legal form of the enterprise. Enterprises may use abbreviations in actual operation. People see the name on the enterprise door plate, many of them are the short name of the enterprise, such as the above two companies can be presented as: Tianyu Advertising Company, or Tianyu Advertising; Fig Dental Clinic, or Fig Dental. Starting point should be high: establish a good corporate image, starting from the name. The name must be beyond time and space, leading the fashion, novelty and chic, outstanding; Jiezhu first, standing at the highest point of the name, in order to play the role of shock and ***, will be a stone stirring up thousands of waves, and quickly open the market to win the customer, stabilize the consumer psychology. Such as Shi Yuzhu's "Giant Group" "Platinum Brain" brand, with its unique qualities and everlasting, everlasting. 2, the method of enterprise name intention to be new: beautiful name such as God should be, silently. Company culture is a living culture, fast-growing culture, dynamic culture, with the times. The core power to support the company's culture is the company's name, dare not be underestimated, God's work than this. Forever young, evergreen, rolling in money, only called company culture. The old cow broken car, the name of the eyebrows, is not to achieve the purpose of turning stone into gold, simply can not make money. Such as "Coco. Chanel" brand, is still the embodiment of fashion, synonymous with fine goods. Positioning should be accurate: cleverly conceived, highlighting the characteristics of a distinctive, charming brand name in the design should be able to reflect the advantages and characteristics of the enterprise's products, showing a special charm. "Coca-Cola" is a symbol of beverage, culture and life; Pentium, Microsoft, Intel, Lenovo, etc. are synonymous with computer. Kodak, once heard is the film, Mercedes-Benz, BMW, once heard is related to the car. Literary veins should be smooth, financial veins should be through: the landscape has feelings, grass and trees know the meaning of all things are spiritual, interaction produces benefits. If the vein is not smooth, the vein of wealth is not accessible, hard work is not seen; if you can Zen understanding of the meaning of this, in and out of the free flow of wealth; drawing the dragon's eye on the vein, know the cause of the rise and fall; the vein of wealth and the vein of the collision, after the harmonization of the magical. With the arrival of the brand era, the image of winning has become a concept. Whether it is an individual, company, enterprise, real estate, etc., should first set up a good image, planning the premier culture, sensational temperament, excellent personality, in order to seize the high ground in the market competition, invincible. The core of the enterprise culture is the name of the enterprise gall bladder, drawing the dragon is not eye-catching is no work. 3, corporate naming considerations in addition to the above considerations and methods, should also pay attention to the following aspects: the name chosen to their own favorite, which is conducive to motivate you and your employees to start their own business; words to avoid ambiguity and misdirection, pay attention to the word a variety of meanings, to prevent the use of words with negative negative impacts of words; name should be determined as soon as possible and quickly to the business sector to do the verification of the name of the registration to reduce the name of the good to be Others occupy the chance; name should consider the long-term development of the enterprise, to be conducive to the long-term use, and should not be based on short-term interest or interest in randomly set the name. If your business is big, the name naturally become a brand and intangible assets, and then change the name is very uneconomical. 4, 2012 how to give your business name (1) consider the principle of enterprise name The name of the enterprise is one of the best ways to publicize the enterprise and products. In the name can play and need to consider the main enterprise name on behalf of the font size and reflect the characteristics of the product or industry part. A good name can become a priceless intangible asset along with the success of the enterprise. To this end, the following naming principles can be followed: good name, good sound, good writing, good memory, and unique, unforgettable, or listen to a deep impression; concise, the number of words as few as possible, the two-word font size is too high the chances of renaming, so the general selection of four or three words easier to pass the verification of the name; as far as possible so that the name can reflect the business, core products, values, corporate culture, in order to publicize through the name. The name should be able to reflect the business, core products, values and corporate culture of the company so that it can be publicized. ...... >>
Question 4: How to get a company name? Use your birth characters to see what the five elements are lacking, what are the preferred gods, and then make up for it according to the numerology five elements and strokes five elements.
Question 5: The company set up a group of companies, the company name should be how to take? Group should have the conditions
1, the parent company of the enterprise group (core business) registered capital of 50 million yuan or more, and has at least five subsidiaries;
2, the parent company (core business) and its subsidiaries in the sum of 100 million yuan or more;
3, the parent company of the enterprise group accounted for more than 51% of the shares of the subsidiaries;
3, the parent company of the enterprise group accounted for more than 51% of the shares of the subsidiaries;
4, the group members have legal personality.
The name of the enterprise group by the "administrative division + name + industry + group" four parts in turn.
Requirements for the names of enterprise groups and their members
1, the name does not carry the administrative division, should be approved by the State Administration for Industry and Commerce in accordance with the prescribed procedures;
2, the name of the enterprise group can have abbreviations;
3, the parent company (core business) can use the "group" or "(group)" in the name of the enterprise. " or "(Group)" in the name of the enterprise;
4. Subsidiaries (member enterprises of the group) can be given the name of the group or an abbreviation.
5. Participating companies, with the consent of the group's management body, can bear the name of the enterprise group or abbreviation in their own names.
Question 6: How to name the company How to give the company a name with wealth
In social life, a large number of industrial and commercial use of the name, i.e., store name, enterprise name, product name, trademark name, etc., these commercial use of the name, most of the people racked their brains, the words and phrases come up with, because the commercial use of the name is not appropriate, is directly related to the business business and the image of the business. The name of the business is appropriate, directly related to the business and image of the business. As a businessman, regardless of the size of the capital, are extremely important to its name. Commercial name is a commercial activity, so commercial name to follow the commercial principles, according to their own business projects, goods, consumer objects and other situations to name.
According to the local conditions, due to the different commodities, which is the main feature of the commercial name.
First, the name of the solicitation business
In real life, with a high degree of generalization and strong attraction of the store signboard (store name), the visual stimulation of consumers and psychological impact is very important. Store name is good or bad, whether to arouse consumer curiosity and whether the store brand can play the key. Some of the old store, more elegant, simple, sophisticated name, such as deer spring, Tong Ren Tang, Tianhe Tang, Rongbaozhai, Quanjude and so on. These store name, became the golden signboard to attract business.
Store name should be considered from the following aspects:
1, the name of the store must be compatible with the business goods store naming methods, usually reflecting the characteristics of the operator's business, or to reflect the excellent quality of the main store, so that consumers are easy to identify the scope of the store business, and to produce the desire to buy. For example, Tong Ren Tang, De Ren Tang, as a long-established traditional Chinese medicine store has been a household name, the Hall as a traditional Chinese medicine store has become a conventional identification mark, so people only look at the Tong Ren Tang signboards or other what Hall signboards, know that the sale of traditional Chinese medicine. Another example is the name of the store, reflecting the operator is good at cooking vegetarian dishes.
2, the store name must be new, not a cliché, can quickly capture the consumer's visual store name must be new, can arouse the interest of consumers, to attract them to patronize the store, such as a mouth of fresh, big three yuan, the dog and so on the name of the store, make the consumer interest and curiosity.
3, the name of the store should be simple and good, easy to read and remember the name of the store can not be too complex, otherwise it will cause negative effects. For example, some stores like to use a complicated word for the name of the store, so that customers not only can not recognize, but also read out the sound, to avoid this situation, is generally not into this kind of difficult to recognize the name of the store door. And like WanKeLai, half of the profits, such as the name of the store, it is clear and concise, easy to disseminate.
4, the store name should give a sense of beauty and artistic cultivation of good store name, cultural heritage, so that consumers feel comfortable. Such as building outside the building, Tao Taoju and other names. Store name, the main methods are the following:
(1) and the nature of the business products related to the name of the method, such as bright eyeglasses, Yishen tea should be, Kangle pharmacy and so on.
(2) and folklore or historical celebrities related to the naming approach, such as Dongpo Restaurant, Qianlong Imperial Cuisine, en E clothes, Xiangfei beauty and so on.
(3) and business services related to the spirit of the name, such as day and night stores, 100 help service, honest department stores, Maoyuan daily necessities.
Second, shaping the image of the name
Shaping the image of every business is very important, it can be said that it is about their survival. The first step in shaping the image is to get a good business name. In modern society, the market is highly competitive, business wars, in order to ensure their market share, broaden the market, stabilize and attract many consumers, it is necessary to have a good brand of goods and a well known name of the enterprise.
1, a good symbol such as China Changhong Joint Stock Company, the name of the rainbow, is the meaning of the rain, there are magnificent valves view of the symbolism of the sun's reddest, Changhong updated. Similarly, the production of color televisions famous Konka company, its name is from the Konka life, the good product a variety of meanings.
Shenzhen Sanjiu Pharmaceutical Group Company, the name of its Sanjiu, in the Chinese ancient Chinese language, there are more than can not be remembered meaning, implying the meaning of unremitting pursuit. Jiannanchun winery, its name Jiannanchun, the meaning of spring, spring infinite.
2, concise and clear, easy to remember a good business name, it will not be a weird name. It will not be difficult for others to read and remember the name, in order to facilitate the masses to remember, the general business name most of the 2 words, a few use 3 words, individual use 4 words. Such a name, both in line with the Chinese character word formation practice, but also in line with the Chinese people's habit of naming. This kind of name, semantics is more straightforward and shallow wet, such as Xunda Elevator Company, light motorcycle industrial company, the company's electrical appliances, fast mail company and so on.
3, the name has a good affinity for business with the name, can not give people too serious feeling, and can not give people a feeling of refusing people outside, but to have a kind of affinity ...... >>
Question 7: How to take the name of the sole proprietorship, what are the regulations? According to China's sole proprietorship law, article 11: the name of the sole proprietorship should be consistent with its form of responsibility and engaged in business. Because the property of the sole proprietorship enterprise is owned by the investor personally, the investor bears unlimited liability for the debts of the enterprise with his personal property. When the assets of the enterprise are insufficient to settle the debts of the enterprise when they fall due, the investor has to use all of his personal property to settle the debts. Therefore, the Measures for the Administration of Registration of Wholly Individually Owned Enterprises stipulate that a wholly individually owned enterprise cannot use the words "limited" or "limited liability" in its name, nor can it be called a "company". and cannot be called a "company". This distinguishes the name of a sole proprietorship from that of a corporation and a partnership or other sole proprietorship. An enterprise shall indicate the form of organization in its name in accordance with its organizational structure or form of responsibility. The name of a sole proprietorship enterprise should be consistent with the business it is engaged in. The name of an enterprise may use the name of a natural person investor as the name. Enterprises shall, according to their competent business, in accordance with the national industry classification standards for the classification of categories, in the enterprise name to indicate the industry or business characteristics. Enterprise name in the industry expression should be to reflect the nature of the enterprise's economic activities belong to the national economy industry or business characteristics of the term. The content of the enterprise name in the industry expression should be consistent with the business scope of the enterprise. Enterprises can use in the name of the name after the name of the country (region) or the name of the administrative division above the county level. Enterprises are allowed to use only one name, without the approval of the registration of the name is not allowed to use. The name of an enterprise shall be approved by the competent authority in charge of the registration of the name of the enterprise when the enterprise applies for registration. The name used for the enterprise's official seal and bank account shall be consistent with the name approved for registration. The enterprise name can be used only after the approved registration and registration, and enjoys the exclusive right within the prescribed scope. Find the law I provide relevant knowledge: company name registration regulations Article 1 In order to strengthen the management of company names, protect the legitimate rights and interests of companies, and maintain the social and economic order, the formulation of these provisions. Article II of this provision applies to the conditions of legal persons in China with the company and other legal requirements for the registration of enterprises. Article III of the company's name in the company's application for registration, the name of the company's registration by the competent authority approved. Company name approved by the registration of registration before use, within the scope of the exclusive right to enjoy. Article IV of the company name of the competent authority for registration (hereinafter referred to as the competent authority for registration) is the State Administration for Industry and Commerce and local administrations for industry and commerce at all levels. The competent registration authority approves or rejects the application for registration of the company name, supervises and manages the use of the company name, and protects the exclusive right to use the company name. In accordance with the Regulations of the People's Republic of China on the Administration of the Registration of Corporate Persons, the competent registration authorities implement hierarchical registration and administration of company names. Foreign investment company name approved by the State Administration for Industry and Commerce. Article 5 of the competent registration authority has the right to correct the company name has been registered unsuitable, the higher registration authority has the right to correct the lower registration authority has been registered unsuitable enterprise name. The company name has been registered unsuitable for registration, any unit or individual may request the competent registration authority to be corrected. Article VI of the company is allowed to use only one name, within the jurisdiction of the competent registration authority shall not have been registered with the registered names of enterprises in the same industry or similar. There is a special need, approved by the competent registration authority at or above the provincial level, the company can use a subordinate name within the scope of the provisions. Article VII of the company's name should be composed of the following parts in turn: name (or trade name, the same below), industry or business characteristics, organizational form. Company name should be crowned with the company's location in the province (including autonomous regions, municipalities directly under the Central Government, the same below) or city (including state, the same below) or county (including municipal districts, the same below) administrative division name. Approved by the State Administration for Industry and Commerce, the following enterprises can not be named in the name of the administrative division where the company's name: (a) the provisions of Article XIII of the company; (b) a long history, the name of the company's well-known; (c) foreign investment companies. Article VIII of the company's name should be used in Chinese characters, national autonomous areas of the company's name can be used at the same time the national autonomous areas of the common national characters. Companies using foreign names, its foreign name should be consistent with the Chinese name, and reported to the competent authority for registration. Article IX of the company name shall not contain the following contents and words: (a) detrimental to the state, social public **** interests; (b) may cause deception or misunderstanding of the public; (c) foreign countries (regions), the names of international organizations; (d) the names of political parties, party, government and military organs, names of mass organizations, the names of public organizations and the number of the army; (e) Hanyu Pinyin letters (except for the use of foreign names), numerals; and the name of the company shall be consistent with the Chinese name and reported to the competent authorities for registration. (except those used in foreign names), numbers; (f) other laws, ...... >>
Question 8: How to take the name of the sole proprietorship enterprise, what are the provisions of the name of the sole proprietorship enterprise in the legal requirements:
The establishment of the conditions:
(1) the investor is a natural person. The natural person shall have the nationality of the Chinese People's **** and State.
(2) There is a legal business name.
(3) The capital contribution declared by the investor.
(4) There are fixed production and business premises and the necessary production and business conditions.
(5) have the necessary employees. That is, with the business scope and scale of operation of the enterprise employees.
Materials required for registration of sole proprietorship enterprise name
1, "Application for Registration of Enterprise Establishment" (containing "Application for Registration of Enterprise Establishment", "natural person shareholders (initiators), sole proprietorship investors, partnership partners directory", "person in charge of the registration", "proof of residence of the enterprise" and other forms);
2, "Pre-approval of the name of enterprises Notice" and "pre-approved name investor directory table";
3, "designation (entrusted)" (investors to do their own, do not have to submit the "designation (entrusted)");
4, "business secretary (contact person) registration form";
5, the scope of business involves the front-licensed items, should be submitted to the relevant approval departments of the approval documents.
Sole proprietorship enterprise name naming method:
(1) Sole proprietorship enterprise name should be short and simple. The name of few words, few strokes, easy to exchange information with consumers, easy for consumers to remember. The number of words in the name of the cognitive degree is a certain impact. The fewer the number of words, the higher the degree of awareness, that is, the shorter the name of the more communication power.
(2) The name of the sole proprietorship should take into account the universality of the world.
(3) The name of the sole proprietorship should be loud and easy to catch.
(4) The name of the sole proprietorship should be rich in auspicious colors.
(5) The choice of business name should be contemporary. Rich in the sense of the times, the name has a distinctive, in line with the trend of the times, and can quickly be accepted by the public.
(6) The name of the sole proprietorship should be in line with the philosophy of the sole proprietorship, the purpose of the service, which will help to shape the image of the sole proprietorship.
(7) The name of the sole proprietorship should have its own uniqueness. The individuality of the name of the sole proprietorship can avoid the same name with other sole proprietorships to prevent confusion of the public memory, and can deepen the public's impression of the sole proprietorship.
(8) The name of the enterprise should have an extraordinary vigor, impact, vigor, give a person a shock.
Prophet China, as a pioneer and leader in the naming industry, creates more contemporary and leading brands for all enterprises in need. One step ahead of Prophet, one step ahead of the rest!
Question 9: How to name the company? Do not deliberately modify the name of the company, try to make the name simple and clear. You should know that only large companies and enterprises can make the name very profound, small companies as long as they can win their own market share on the line, to make a subtle name but let people do not know why. When preparing to give your company a name, don't play with words to pile up and make up words or phrases for your company's name. You may ask, how come there are many companies that are named this way and are successful, such as the famous Verizon telecom service provider in the United States? The problem lies in the fact that people are very large companies and they have the power to make their names stick. And put you stand on the side of the road a small company with an unknown name, people do not know what you do, and how to open the door to do business it, people pass by, just say "what does the name mean ah?" And then somehow walk away. Try to make the name read smoothly, and don't use words that are so raw and difficult that people can't pronounce them at all. For example, if your name is Smith and you deal in breakfast foods, the name Smith's Spicy Sausages (Smith's Flavored Salami) couldn't be better. But the reason you do that is to match the pronunciation, but the whole name doesn't read naturally and is a bit raw, which can lead consumers who aren't familiar with you to misunderstand what you're actually selling. However, if the head rhymes well and the overall meaning makes sense, it will be memorable. For example, Barney's Bagel Barn (a food company) is fluent and cute to read. Be sure to watch out for puns in the name you come up with; puns can be a real laugh if they're not used correctly. It's important to convey what you actually do, and while puns are good, it's not good if they remind people of something that doesn't relate to your company at all. Don't call yourself "AAA" just to be at the top of the "Yellow Pages". Probably all of us have seen a company called "aaa" on the first line of the first page of the phone book, and indeed there are many companies that call themselves "AAA" or "Aaaabracadabra There are indeed many companies that call themselves "AAA" or "Aaaabracadabra" or something similar to get themselves to the top of the phone book. Sure, it'll get you to number one, but it's irresponsible for your company to have such a wacky name. A good company name can convey a lot of information, but you're sacrificing that. Even though you're in first place, customers don't have a clue what you do, and other than having seen AAA, they've stopped paying attention to you.