What types of layout are there for posters? What is the format of the poster

Promotional poster text how to arrange the design?

A, typographic way of organizing the text

In the elements of the complexity of e-commerce advertising, combined with the overall design of the text elements to choose the typographic way, is conducive to the organization of the text of the rationality. This is like in the staff meeting, let the department with the largest number of people first stand in line.

There are three basic types of text layout: center-aligned, left-aligned, and right-aligned. We can follow these three most basic typesetting, the text elements of the overall layout. In this process, we should pay attention to the needs of the overall design framework, according to the overall layout needs to choose which alignment.

Two, to determine the main reference text

We are designing e-commerce advertising, usually in the page have a group of the most important text elements. This group of elements can usually directly express the design theme. We can use this group of most important text elements as a basis to determine the order and arrangement of other text.

Three, the user's point of view mode of thinking

Interaction psychologists have been based on the user's reading logic survey, found that when people are reading, not read word by word and then to understand the meaning of the sentence, but at the same time in the reading of the following to guess reading. This shows that we need to give full consideration to the logic of text arrangement when arranging text information in e-commerce advertisements.

Poster format or layout

The formal poster usually includes the nature of the event, the organizer, time, location and other content, mostly used in film and television dramas and new product promotions, using pictures, text, color, space and other elements for a complete combination.

Poster design is one of the forms of visual communication, through the layout of the composition of the first time to attract people's attention, and get instant stimulation, which requires the designer to pictures, text, color, space and other elements for a complete combination, in the form of appropriate to show people the promotional information.

Design techniques:

Composition techniques of coarse and fine contrast: the so-called coarse and fine contrast, refers to the process of composition of the colors used in the process as well as the formation of patterns by the color of the pattern to form a style in terms of the painting and calligraphy, we know that there is a brushwork and writing, or brushwork and writing with the same picture (as in the Chinese painting master Qi Baishi's painting of Chinese cabbages and grasshoppers, in general).

This style in the packaging composition is often utilized in some packaging expression. For this kind of coarse and fine contrast some of the main pattern and accompanying pattern contrast; some is the center of the pattern and the contrast of the background pattern; there is a company as rough as the wind sweeping clouds, while the other side of the fine as fine as a swimmer; some of the calligraphy to replace the pattern of the wild cursive, which can be readily seen in some alcohol and food packaging. Such is the case with Si Nian brand dumplings and Piao Rou brand shampoo.

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